SonderMind
SonderMind is a tech-enabled mental healthcare platform that uses AI-powered matching to connect individuals with licensed therapists and psychiatrists across all 50 U.S. states. It generates revenue from insurance-covered therapy and psychiatry sessions, employer EAP contracts, and measurement-based care tools sold to health systems and major insurance payors.
- Company typePrivate
- Founded2014
- HeadquartersDenver, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What SonderMind does
SonderMind is a tech-enabled mental healthcare platform founded in 2014 and headquartered in Denver, Colorado. The company operates a two-sided marketplace that uses a proprietary AI matching engine to connect individuals seeking mental health care with a nationwide network of licensed therapists, psychiatrists, and other mental health providers, offering therapy, psychiatry, and—following the 2023 Teletherapy acquisition—virtual speech therapy. Care is delivered via a self-serve web and mobile platform across all 50 U.S. states through a mix of in-person and telehealth sessions, with reported outcomes including 83% of clients starting care within four days, 95% reporting a strong connection with their matched provider, and 84% showing measurable symptom reduction within two months.
The platform's technology stack centers on an AI provider-matching algorithm, a generative-AI clinical documentation tool (AI Notes) that claims an 80% reduction in clinician documentation time, a measurement-based care and outcomes tracking system built around the acquired Total Brain neuroscience platform, and a consumer mobile app with AI-powered reflections for between-session engagement. SonderMind is in-network with the largest U.S. health insurers—Aetna, UnitedHealthcare, Cigna, Blue Cross Blue Shield, Optum, Anthem, Kaiser Permanente, and Humana—and also distributes through employer EAP programs, health systems partnerships, and the Octave WiseMatch multi-provider matching platform.
Revenue is generated primarily through insurance-billed therapy and psychiatry sessions (supplemented by self-pay at $89–$200 per session), enterprise/B2B contracts for mental health benefits sold to self-insured employers, and subscription-based measurement-based care and analytics tools sold to health systems and payors. The company has raised approximately $183 million in venture funding (including a $150 million Series C in July 2021) and has expanded through acquisitions of Qntfy (2021), Total Brain (2022), and Teletherapy (~$35 million in 2023), alongside recent product launches including AI Notes and a broader AI Tools Suite in late 2025.
SonderMind firmographics
Firmographics- Name
- SonderMind
- Legal name
- SonderMind Inc.
- Website
- https://sondermind.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SonderMind is a tech-enabled mental healthcare platform that uses AI-powered matching to connect individuals with licensed therapists and psychiatrists across all 50 U.S. states. It generates revenue from insurance-covered therapy and psychiatry sessions, employer EAP contracts, and measurement-based care tools sold to health systems and major insurance payors.
- Ownership category
- akta.pro rank
SonderMind industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Psychiatry & Medication Management Platforms (HLALAEAB), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)
Keywords
Where SonderMind is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SonderMind business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Therapy and Psychiatry Services: Individual therapy and psychiatry sessions billed through insurance or self-pay. The platform connects patients with providers and handles billing/insurance processing.
- Enterprise/B2B Mental Health Benefits: EAP and workplace mental health solutions sold to employers and health systems, providing access to the provider network for their employees or members.
- Measurement-Based Care Tools: B2B SaaS tools for health systems and payors to implement measurement-based care, including the Total Brain brain optimization platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Insurance-based sessions |
| Usage-based | Pay-as-you-go | Self-pay rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SonderMind product offering
Product offeringCore offering
SonderMind operates a tech-enabled mental health platform that matches clients with licensed therapists and psychiatrists nationwide and delivers individual therapy, couples/family/teen therapy, and psychiatry (including medication management) services via in-person and telehealth visits, covered by major insurance plans. The platform also provides AI-powered clinical documentation tools (AI Notes) for its provider network and measurement-based care/analytics through the acquired Total Brain platform.
Product overview
SonderMind operates as a unified tech-enabled mental health platform that combines therapy and psychiatry services with AI-powered tools. The platform spans all 50 U.S. states and provides insurance-covered care through a network of matched providers. Key products include the core Therapy and Psychiatry services, the SonderMind Mobile App for client engagement with AI-powered reflections and progress tracking, and AI Notes for clinician documentation automation. The company has expanded through acquisitions (Total Brain for neuroscience capabilities, Teletherapy for virtual speech therapy) and partnerships (Octave WiseMatch for provider directories, Atlas Systems for payer data exchange). The platform emphasizes measurement-based care with demonstrated outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- Total Brain: Neuroscience technology platform acquired by SonderMind for mental wellness engagement tools
- Teletherapy
Products and services
- SonderMind Platform Tech-enabled mental health platform providing nationwide therapy and psychiatry services covered by insurance. Matches clients with licensed providers and enables scheduling, progress tracking, care management, and video sessions through web and mobile interfaces.
- Therapy Services Individual, couples, family, and teen therapy sessions delivered by licensed mental health professionals using evidence-based approaches including CBT, DBT, and mindfulness. Available in-person and virtually across all 50 states.
- Psychiatry Services Psychiatric evaluation and medication management services delivered by psychiatry providers (MD, DO, PMHNP). Includes in-person and telepsychiatry options with evaluations typically lasting 45–60 minutes followed by ongoing follow-up care.
- Veteran Mental Health Services Dedicated mental health services for the U.S. military and veteran community, delivered in coordination with VA mental health programs and veteran health administrators.
- Total Brain Neuroscience Platform Neuroscience technology platform acquired by SonderMind that provides brain optimization, mental health monitoring, measurement-based care, and predictive analytics capabilities for therapists and enterprise customers.
- Virtual Speech Therapy Services Virtual speech therapy services acquired through the Teletherapy acquisition, expanding SonderMind's care offerings beyond mental health into related speech-language services.
Quantifiable outcome
- 83% of people start care within 4 days
- +3 more outcomes
Companies that use SonderMind
Customer profileSegments4 records
Ideal customer profiles2 records
SonderMind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
SonderMind partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Octave (Sana), Grow Therapy, Rula, SonderMindcoreSonderMind is part of the Octave (Sana) WiseMatch platform partnership alongside Grow Therapy and Rula. WiseMatch is a multi-sided matching platform that connects patients with mental health providers based on specific needs, preferences, and insurance coverage.
- Total BraincoreSonderMind acquired Total Brain, a brain optimization platform for mental health monitoring, measurement-based care, and predictive analytics. This acquisition enhanced SonderMind's technology stack with standardized brain measurement and outcome tracking capabilities.
- AetnacoreSonderMind is an in-network mental health provider for Aetna health insurance plans, allowing Aetna members to access SonderMind's therapy and psychiatry services with lower out-of-pocket costs.
- UnitedHealthcarecoreSonderMind is an in-network mental health provider for UnitedHealthcare insurance plans, providing access to mental health services for UnitedHealthcare members.
- CignacoreSonderMind is an in-network mental health provider for Cigna health insurance plans.
- Blue Cross Blue ShieldcoreSonderMind is an in-network mental health provider for Blue Cross Blue Shield health insurance plans across various state affiliates.
- OptumcoreSonderMind is an in-network mental health provider for Optum health insurance plans, part of UnitedHealth Group.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
SonderMind competitors and assessment
Company assessmentDirect peers
- Cerebral: Virtual mental health company offering therapy and psychiatry (including controlled-substance prescribing), targeting the same consumer and employer segments as SonderMind.
- Grow Therapy: Tech-enabled mental health network that matches patients with in-network therapists and accepts major insurance, mirroring SonderMind's hybrid marketplace + insurance billing model. Co-partner on the Octave WiseMatch platform.
- BetterHelp: Largest D2C online therapy marketplace; competes most directly with SonderMind on the consumer side, though BetterHelp is predominantly self-pay/Subscription rather than insurance-first.
- Rula: Insurance-accepting virtual mental health provider network offering therapy and psychiatry across a wide state footprint. Also an Octave WiseMatch initial partner alongside SonderMind, with comparable payor contracting approach.
- Talkspace: Public D2C and B2B virtual therapy and psychiatry platform that sells to employers, health plans, and individual consumers — directly competing with SonderMind across both motion.
- Alma: Network of in-network mental health providers offering insurance billing, practice support, and a directory — a therapist-first model with strong overlap with SonderMind's supply-side approach.
Broad incumbents
- Lyra Health: Enterprise-focused mental health benefits platform providing therapy, coaching, and medication management to global employers. Directly competes in SonderMind's B2B health plan / employer channel at large employer scale.
- Spring Health: Employer-sponsored mental health benefits platform offering therapy, coaching, and psychiatry with measurement-based care. Comparable to SonderMind's measurement-based care thesis but skewed more heavily to enterprise.
- Headspace Health: Combined Headspace + Ginger offering mental health benefits, coaching, therapy, and psychiatry to employers and health plans. Broader product portfolio than SonderMind and a leading employer-channel incumbent.
Emerging players
- Octave: Operator of the WiseMatch provider directory platform (in which SonderMind is a partner) and a clinical services provider. A peer at the services layer and an ecosystem partner at the platform layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SonderMind social profiles
Digital presenceSonderMind financial estimates
Financial estimateRevenue estimate
Valuation estimate
SonderMind leadership team
Management profileNumber of profiles
Profiles11 records
SonderMind subsidiaries and ownership
Company hierarchySubsidiaries2 records
SonderMind funding detail
Funding detailFunding overview
Funding rounds6 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SonderMind M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SonderMind
What does SonderMind do?
SonderMind operates a tech-enabled mental health platform that matches clients with licensed therapists and psychiatrists nationwide and delivers individual therapy, couples/family/teen therapy, and psychiatry (including medication management) services via in-person and telehealth visits, covered by major insurance plans. The platform also provides AI-powered clinical documentation tools (AI Notes) for its provider network and measurement-based care/analytics through the acquired Total Brain platform.
Is SonderMind a public or private company?
SonderMind is a private company. It is classified as venture growth investor backed and is currently operating.
When was SonderMind founded?
SonderMind was founded in 2014. It employs 251 to 500 people.
Where is SonderMind based?
SonderMind is headquartered in Denver, United States, in the North America region.
How does SonderMind make money?
Three revenue lines are on record. Therapy and Psychiatry Services are the primary driver. The others are enterprise/B2B Mental Health Benefits and measurement-Based Care Tools.
Who are SonderMind's main competitors?
Direct peers on record are Cerebral, Grow Therapy, BetterHelp, Rula, Talkspace and Alma. Broad incumbents are Lyra Health, Spring Health and Headspace Health. Octave is listed as an emerging player.
Does SonderMind have an API?
No public API is recorded for SonderMind.
What industry is SonderMind in?
SonderMind's product category is Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAB, Psychiatry & Medication Management Platforms. Its NAICS code is 621112 and its SIC code is 8011.