Atlantic Park Surf

What Atlantic Park Surf does

Atlantic Park Surf is a privately held, Virginia Beach-based surf park destination that operates the first Wavegarden Cove surf lagoon in North America, located at 365 18th Street. The core technology is a Wavegarden Cove wave generation system licensed from Wavegarden (Spain), capable of producing up to 1,000 waves per hour with wave heights ranging from 1 foot for beginners to 6 feet for expert surfers. The company has organized its offering into 10 progressive skill tiers (Beginner Waikiki through Pro Turns/Barrels) plus specialized bodyboard sessions (Boogie Nitez), enabling a single facility to serve first-timers, intermediate surfers, advanced athletes, and professional-level users.

The company runs a direct-to-consumer experience business, monetizing through individual surf sessions ($117-$171), group and private lessons ($119-$251), four-day youth surf camps ($795), the premium Lisa Andersen Champ Camp ($1,995), multi-session Surf Packs of 5/10/20 sessions priced from $611 to $3,078, beach passes ($10 sunset, $20 all-day), cabana rentals ($200/4 hours), equipment rentals, events programming, and gift cards. All sales are booked through the company's online booking platform at booking.atlanticparksurf.com, with on-site and corporate/group bookings as secondary channels. Customer segments span individual recreational surfers, families and youth, high-performance athletes, event attendees, and corporate/group buyers.

Atlantic Park Surf operates within an ecosystem of brand partnerships (Rip Curl, YETI, XTRATUF, Sun Bum, Kona Big Wave, Dryrobe, Toyota Hampton Roads Dealers, Catchsurf, WRV) supporting activations and on-site presence, alongside charitable and educational partnerships (Waterman's Dream, YELLOWHAB, Seatrees) for community programming. The Flowstate system offers AI-powered photo and video capture as a paid add-on. Marketing is primarily organic social (Instagram, Facebook, LinkedIn, TikTok), email newsletters, and event-driven programming such as the Chlorine Clash competition, Logtoberfest, and live concerts.

Name

Atlantic Park Surf

Legal name

Atlantic Park Surf

Website

https://atlanticparksurf.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlantic Park Surf is a privately held Virginia Beach surf park operating the first Wavegarden Cove lagoon in North America, selling direct-to-consumer surf sessions, lessons, camps, and beach experiences across 10 skill tiers.

Ownership category

akta.pro rank

Product category

Surf Park & Recreational Surfing Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

akta.pro secondary industries

Surf Schools & Surf Camps (THAAAKAC), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Artificial surf lagoon
• Surf park services
• Surf lessons coaching
• Beach club access
• Wave generation facility

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Surf Sessions: Individual surf sessions at various skill levels (Beginner, Novice, Progressive, Intermediate, Advanced Turns, Advanced Barrels, Expert Turns, Expert Barrels, Pro Turns, Pro Barrels) ranging from $117-$151 per session.
2. Surf Lessons: Group and private coaching lessons for all skill levels. Group lessons range from $119-$120, private coaching ranges from $186-$251 per session.
3. Surf Camps: Four-day surf camps for youth, including two sessions per day with coaching and equipment. Price is $795 per camper.
4. Summer Bundle: Package including two surf sessions, two beach passes, and a cabana for $359-$395.
5. Surf Packs: Multi-session surf packs available in Cruiser, Turns, Barrels, and Pro tiers with 5, 10, or 20 session options at discounted rates.
6. Beach Passes: All-day beach passes for $20 and sunset beach passes (after 5pm) for $10.
7. Cabana Rentals: Private cabana rentals in four-hour blocks for $200, accommodating up to 6 guests.
8. Events: Special events including concerts and surf competitions. Tickets for events such as Donavon Frankenreiter live concert at $50.
9. Gift Cards: Gift cards available for purchase as gifts for the surf park experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Atlantic Park Surf operates a Wavegarden Cove artificial surf lagoon in Virginia Beach, Virginia — the first of its kind in North America — offering paid surf sessions, group and private lessons, multi-day surf camps, beach club access, cabana rentals, and on-site events. The facility delivers consistent, controllable waves at 10 progressive skill levels, supported by on-site equipment rentals, coaching staff, and AI-powered photo/video capture. The venue also functions as a destination for concerts, surf competitions, and corporate events.

Product overview

Atlantic Park Surf is a premier surf destination in Virginia Beach featuring the Wavegarden Cove surf lagoon technology. The company operates as a multi-service surf park offering a comprehensive portfolio: core Wavegarden Cove surf sessions at 10 progressive skill levels (from Beginner Waikiki through Pro T4/B3), surf lessons (group and private coaching), surf camps (summer camps and Lisa Andersen's CHAMP CAMP), Beach Club access (All Day and Sunset Beach Passes), Cabana Rentals, Events programming, Flowstate AI photo & video capture, equipment rentals, and gift cards. Sessions range from gentle whitewater for beginners to head-overhead barrels for professionals, with pricing from $119 to $251 per session.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Kona Big WaveminorGTM or Marketing PartnerKona Big Wave is an island-inspired beverage brand. The partnership involves surf culture community events and brand activations at Atlantic Park Surf, featuring pro surfer athletes like Mikey February, Coco Ho, and Mason Ho.
• Rip CurlminorGTM or Marketing PartnerFounded in 1969, Rip Curl is a leading global surf brand committed to making the best products, running the best events, and supporting the best athletes. Partnership includes events and brand visibility.
• XTRATUFminorGTM or Marketing PartnerXTRATUF is a division of Rocky Brands (NASDAQ: RCKY), providing footwear and gear for water activities. Proud supporters of military and veterans, partnering with Atlantic Park Surf for on-site brand presence.
• DryrobeminorGTM or Marketing PartnerDryrobe is the original outdoor changing robe made from 100% recycled fabrics. Their client list includes Red Bull, GoPro, Save the Waves Coalition, and USA Surfing. Partnership for changing facilities and brand activations.
• YETIminorGTM or Marketing PartnerYETI (NYSE: YETI) is a global designer and distributor of innovative outdoor products including coolers, drinkware, backpacks, and bags. Partnership provides equipment and brand visibility at Atlantic Park Surf.
• Sun BumminorGTM or Marketing PartnerSun Bum is a lifestyle sun care, hair care, lip care, and baby care products brand founded in 2010 in Cocoa Beach, Florida. Partnership provides on-site sunscreen stations and brand presence.
• Toyota / Hampton Roads Toyota DealersminorGTM or Marketing PartnerToyota actively supports the local Hampton Roads community. The partnership involves local Toyota dealers supporting Atlantic Park Surf events and brand activations in the Virginia Beach area.
• SeatreesminorStrategic or Co-development PartnerSeatrees is a nonprofit organization that restores and protects coastal ecosystems including coral reefs, kelp forests, mangroves, and seagrass meadows. Partnership focuses on environmental conservation and community restoration efforts.
• Waterman's Dream CharityminorStrategic or Co-development PartnerA local Virginia Beach charity supporting events at Atlantic Park Surf including Chlorine Clash and Logtoberfest. All proceeds go back to the community, providing underprivileged youth access to surfing.
• YELLOWHABminorStrategic or Co-development PartnerYELLOWHAB is an immersive educational micro-school network. Students have the opportunity to learn to swim and surf through Atlantic Park Surf's NEXT WAVE program, providing youth access to water sports education.
• WavegardencoreTechnology or IntegrationWavegarden, headquartered in Northern Spain, is at the forefront of innovative surf technology with more than 70 projects underway worldwide. Their Wavegarden Cove technology powers Atlantic Park Surf, making it the first Wavegarden Cove in North America.
• WRVminorGTM or Marketing PartnerWRV (Wave Riding Vehicles) is a surf brand that provides elite coaching staff for APS Surf Camp and offers surf board demos at Atlantic Park Surf events. Partnership includes board demos and event activations.
• CatchsurfminorGTM or Marketing PartnerCatch Surf is a surf brand known for soft-top surfboards. Partnership involves International Surf Day celebrations and community engagement events.
• Former Surf TeamminorGTM or Marketing PartnerPartnership involves sharing waves and community events with Former Surf Team members, enhancing the surf culture and lifestyle brand positioning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urbnsurf: Australia's largest network of inland surf parks offering wave pool sessions, lessons, and surf school programming. Comparable as a multi-skill-level, technology-driven inland surf park serving a leisure customer base similar to Atlantic Park Surf.
• Waco Surf: Texas-based surf park offering a cable wakeboard lagoon plus surf sessions in a tropical-style resort setting. Comparable as a US inland surf destination with lessons, camps, and beach amenities serving a similar leisure/tourism customer base.
• The Wave Bristol: An inland surf lake in Bristol, UK using Wavegarden Cove technology, the same platform as Atlantic Park Surf. It offers sessions for all skill levels, lessons, and a beach club, making it the most directly comparable operating model and one of the benchmark Wavegarden facilities.
• Alaia Bay: Swiss surf destination operating a Wavegarden Cove in a lake setting with sessions, lessons, and beach club amenities. Highly comparable as a Wavegarden-powered, multi-skill-level inland surf park serving a regional leisure market.
• Lost Shore Surf Resort: Edinburgh, UK surf resort using Wavegarden Cove technology with a wide range of skill-level sessions, lessons, accommodations, and food/beverage. Closely comparable destination-style Wavegarden operation competing for the same kind of premium leisure customer.
• DSRT SURF: Palm Desert, California inland surf park with wave pool technology, surf lessons, and resort-style amenities. Direct US competitor in the emerging inland surf park category, targeting similar family and beginner-to-intermediate surfers in a destination experience format.

Others

• Catch Surf: Soft-top surfboard brand and surf event partner that already collaborates with Atlantic Park Surf on community activations. Adjacent peer in the surf ecosystem; comparable through shared end-consumer base and lifestyle branding rather than direct product overlap.

Regional players

• Snowdonia Surf: A Wavegarden-powered inland surf lagoon in North Wales serving the UK leisure market. Comparable in technology stack and product offering, though operating in a different geographic market than Atlantic Park Surf.

Broad incumbents

• Sunset Dreams Surf Academy: An established ocean-based surf school operation in Virginia Beach providing lessons, camps, and rentals. Comparable in customer segment and local market but not a direct substitute, since it offers natural-ocean instruction versus Atlantic Park's controlled-lagoon experience.

Emerging players

• Kelly Slater Wave Company (Surf Ranch): Operates the Surf Ranch in Lemoore, California using Kelly Slater's proprietary wave technology. While currently positioned as a high-performance, invitation-driven experience, its technology represents a direct competitive alternative to Wavegarden and a strategic threat to Atlantic Park's positioning as the leading inland surf destination in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/atlantic-park-surf
• Instagraminstagram.com/atlanticparksurf
• TikToktiktok.com/@atlanticparksurfofficial
• Xx.com/APsurfpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Park Surf