What Blackbird does

Blackbird PPC is a San Francisco-based B2B digital marketing agency founded in 2016 by Jay Stampfl, specializing in paid media management for technology, data, and AI companies with selective work across cybersecurity, healthcare, and fintech. The agency operates on a management-fee model tied to client media spend, typically structured as multi-year contracts, and reports an enterprise client base of 120+ brands ranging from venture-backed startups to Fortune 500 companies. Notable enterprise clients include Databricks, Intercom, Nutanix, Cisco Meraki, and Corelight, with claimed outcomes such as 8X MQL volume increases and 40%+ reductions in cost per acquisition.

The agency's service portfolio spans Paid Media Management, Creative Messaging and CRO, AEO/SEO, Branding and Identity, Analytics, and Strategy. Its underlying technology stack centers on an advanced analytics platform combining Marketing Mix Modeling (implemented via Meta's Robyn open-source package), Multi-Touch Attribution, incrementality testing, and halo effect analysis. AI is used to optimize bids, accelerate creative testing, and generate marketing copy under strategist supervision. Integrations span HubSpot, Salesforce, Looker, Shopify, Google Ads, LinkedIn, and Meta via offline conversion tracking and Conversions API.

Blackbird goes to market through enterprise field sales for Fortune 500 accounts and inside sales for mid-market clients, supported by a Free Analytics Audit lead-generation program, content marketing, and conference presence at SMX and MarTech. The firm is privately held, founder-owned, and has not disclosed institutional funding, with reported client outcomes including 22 M&A exits and 9 publicly traded companies among its portfolio.

Name

Blackbird

Legal name

Blackbird PPC

Website

https://blackbirdppc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Blackbird PPC is a San Francisco-based B2B digital marketing agency that manages paid media, analytics, and creative services for 120+ technology, data, AI, cybersecurity, and healthcare clients ranging from venture-backed startups to Fortune 500 companies.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Paid media management
• Digital marketing agency
• Marketing mix modeling
• Search engine optimization
• Conversion rate optimization

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Media Spend Management Fee: Pricing is based on media spend. The agency charges a management fee tied to media cost with a minimum fee that depends on the statement of work. This structure aligns incentives with client growth while funding analytics, strategy, and creative support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Blackbird PPC is a San Francisco-based digital marketing agency that delivers full-service paid media management across Google Ads, LinkedIn, Meta, and programmatic channels, paired with creative messaging, conversion rate optimization, SEO/AEO, branding and design, and an advanced analytics layer (MMM, MTA, incrementality testing, halo effect analysis). The agency serves B2B technology, data/AI, cybersecurity, healthcare, and consumer clients from venture-backed startups to Fortune 500 enterprises, and uses a free analytics audit as the entry point for new client engagements.

Product overview

Blackbird PPC is a San Francisco-based digital marketing agency offering an integrated suite of services centered around paid media management. The core offerings include Paid Media Management, Creative & Messaging with CRO, AEO/SEO, Branding & Identity, Analytics & Measurement, and Strategy services. The agency differentiates through advanced data science capabilities, particularly Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA), and incrementality testing. A free Analytics Audit serves as the entry point for new client engagements. The service model pairs paid media expertise with measurement rigor for B2B technology and enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Management Full-service paid media campaign management across search, social, and display advertising platforms including Google Ads, LinkedIn, Meta, and programmatic channels. Designed for enterprise B2B technology, SaaS, cybersecurity, and healthcare clients seeking rigorous measurement.
• Creative, Messaging & CRO Conversion rate optimization and creative messaging strategy services including landing page optimization, ad copy testing, and messaging frameworks to improve campaign performance for B2B and consumer clients.
• AEO/SEO App Store Optimization and Search Engine Optimization services improving organic visibility and app store ranking, complementing paid media efforts with content and technical SEO strategy.
• Branding & Identity / Design Brand identity and creative design services including visual branding, ad creative development, and brand positioning for clients in technology and consumer markets.
• Analytics & Measurement Advanced data science and analytics services including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, halo effect analysis, marginal return analysis, and lifetime value modeling.
• Strategy Digital marketing strategy development including channel planning, budget allocation, competitive research, and strategic consulting for growth-stage companies.
• Free Analytics Audit Complimentary audit program analyzing tracking, measurement, and campaign performance to identify opportunities before scaling campaigns; serves as the entry point for new client engagements.
• Multimedia Mix Modeling (MMM) Standalone Marketing Mix Modeling service using statistical analysis to evaluate channel contribution to revenue, identify diminishing returns, and optimize budget allocation across 16+ channels.

Quantifiable outcome

• 8X MQL volume for enterprise clients
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Disruptive Advertising: PPC and paid media agency specializing in paid search, social, and analytics for B2B and e-commerce clients. Highly comparable to Blackbird in service mix (Google Ads, Meta, LinkedIn) and mid-market/enterprise client orientation.
• Acceleration Partners: Performance marketing agency specializing in affiliate, partner, and digital marketing programs. Comparable as a B2B-focused performance agency with measurement-driven culture.
• WebFX: Large performance marketing agency offering paid media, SEO, and CRO. Comparable in core PPC services and analytics-led campaign management, though at broader SMB-to-enterprise scale.
• Power Digital Marketing: Full-service digital marketing agency with strong paid media and analytics offerings for mid-market and enterprise clients. Overlaps with Blackbird on paid search, social, and SEO.
• Single Grain: Digital marketing agency with a focus on SaaS and tech clients, offering PPC, SEO, content, and CRO. Similar B2B SaaS concentration and analytics-driven approach.
• Ignite Visibility: Full-service digital marketing agency with strong paid media and SEO capabilities, frequently recognized in Search Engine Land awards alongside Blackbird.
• Klientboost: Performance marketing agency focused on PPC, CRO, and creative services for SaaS and e-commerce. Comparable to Blackbird in channel mix and analytics-led positioning.

Emerging players

• Northbeam: Marketing attribution and MMM platform. Comparable to the analytics layer Blackbird offers; an emerging technology player that could either be a competitor in measurement or a partner.

Broad incumbents

• 3Q Digital: Digital marketing agency offering paid media, analytics, and creative services. Direct overlap on PPC and analytics; larger and broader portfolio but comparable in B2B SaaS orientation.
• Tinuiti: Larger independent performance marketing agency spanning paid search, social, retail media, and email. Comparable in paid media depth but at significantly greater scale and broader channel portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blackbirdppc
• Xx.com/blackbirdppc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackbird