Unimidia

What Unimidia does

Unimídia, operating under the legal entity D.C.A UNIMIDIA LTDA., is a Brazilian digital signage provider founded in 2023 and headquartered in São Paulo. The company sells a cloud-based content management platform paired with a proprietary TV Box hardware endpoint, enabling businesses to remotely control promotional screens, digital menus, and video content on in-store TVs from a computer or mobile device. The product replaces manual USB-based screen updates with remote push of prices, promotions, and menus in seconds, and supports offline operation so screens continue displaying content even if internet connectivity drops.

The platform is sold as a recurring subscription that includes the TV Box hardware, warranty, and replacement, with specialized enterprise pricing for networks and franchises requiring centralized multi-unit control and standardized branding. Customers are primarily SMBs across retail, food & beverage, and hospitality verticals, with a stated base of more than 250 active customers served across Brazil. Go-to-market is direct, conducted via WhatsApp consultation, a structured three-step onboarding process (needs analysis, customized proposal, installation and activation), and a self-service customer portal at app.unimidia.tv for post-sale content management.

The company is privately held with 1–10 employees, no disclosed external funding, no public management team bios, and no disclosed partnerships or channel alliances. Distribution is single-country, national Brazil, with no international footprint signaled. The value proposition centers on operational simplicity (equipment included, plug-and-play setup, replacement warranty), cost reduction versus manual update processes, and agility for time-sensitive promotions in physical retail environments.

Name

Unimidia

Legal name

D.C.A UNIMIDIA LTDA.

Website

https://unimidia.tv

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Unimídia is a Brazilian cloud-based digital signage platform that bundles proprietary TV Box hardware with remote content management software, serving SMB and franchise customers in retail, food and beverage, and hospitality across Brazil.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Digital signage solutions
• Cloud screen management
• Retail digital displays
• TV Box hardware
• Menu board management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Digital Signage Subscription Service: Monthly/annual subscription service for remote digital screen management. Includes TV Box hardware, platform access, and national support. Special pricing available for networks and franchises with multiple units.
2. Hardware (TV Box): TV Box device included with service, with warranty and replacement support. Device serves as the endpoint for receiving and displaying content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Unimídia provides a cloud-based digital signage management platform bundled with a proprietary TV Box device, enabling retail, food & beverage, and hospitality businesses to remotely control promotions, menus, and videos displayed on in-store screens from any computer or mobile device. The service replaces manual USB-based updates with remote content updates in seconds, supports offline operation of screens, and offers centralized multi-unit management plus special pricing for networks and franchises across Brazil.

Product overview

Unimídia is a digital signage platform for retail that enables businesses to remotely manage promotional screens, digital menus, and video content. The portfolio consists of a cloud-based content management platform paired with a provided TV Box device. The platform allows users to update prices, promotions, and menus in seconds from any location, while the TV Box serves as the hardware endpoint that displays content on connected TVs. Special plans are available for networks and franchises seeking centralized control and standardization across multiple locations.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Box A proprietary hardware device included with the Unimídia service that connects to in-store TVs and displays digital content managed via the cloud platform. It is plug-and-play, works with any TV and a WiFi connection, and is replaced by Unimídia at no extra cost if it malfunctions.
• Digital Signage Platform A cloud-based digital signage management platform that lets retail, food & beverage, and hospitality businesses remotely update prices, promotions, menus, and video content on in-store screens from any computer or mobile device. Includes centralized multi-location management, offline screen operation, and special plans for networks and franchises.

Quantifiable outcome

• Content updates in seconds (vs. manual USB process)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ScreenCloud: Global cloud-based digital signage SaaS platform serving retail, hospitality, and SMBs with a content management app and media player hardware — directly comparable to Unimídia's hardware-bundled, multi-vertical SaaS model.
• Kitcast: Apple TV-based digital signage platform for SMB retail and hospitality, with a focus on frictionless setup and recurring SaaS revenue — analogous to Unimídia's plug-and-play, bundled-hardware positioning.
• Yodeck: Cloud signage platform targeting SMBs and chains with bundled media player hardware and remote content scheduling, comparable to Unimídia's SMB-first Brazil positioning and bundled TV Box offering.
• Pickcel: Cloud digital signage software for retail, restaurants, and corporate communication with media player support, comparable to Unimídia's vertical SaaS + hardware endpoint model.
• NoviSign: Digital signage SaaS with hardware options for retail, restaurants, and QSR chains, broadly comparable to Unimídia's verticals and bundled media player model.
• BrightSign: Leading provider of dedicated digital signage media players plus a cloud management platform, comparable to Unimídia's TV Box + cloud SaaS combination, though BrightSign is hardware-centric.
• Rise Vision: Browser-based digital signage software with templates and a free tier, targeting schools, SMBs, and multi-site operators — directly comparable to Unimídia's template-led, multi-unit SaaS approach.

Broad incumbents

• Scala (by STRATACACHE): Enterprise digital signage and in-store media platform serving large retailers and QSR chains globally — operates in the same end-market as Unimídia but at much larger scale.
• Samsung VXT: Samsung's cloud-based digital signage platform for retail and enterprise display networks — a broad incumbent with deeper resources and global reach, posing competitive threat to Unimídia in Brazil.
• Fourwinds Interactive (FWI / Reflect): Enterprise-focused digital signage and workplace communication platform serving large multi-site organizations, comparable in target verticals but oriented to enterprise rather than SMB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unimidia