Makelaardij Friesland

What Makelaardij Friesland does

MAKELAARDIJ FRIESLAND is a privately held Dutch real estate brokerage firm headquartered in Leeuwarden, Netherlands, serving the Friesland Province. Founded in the 1980s as a division of Friesland Bank, the company operates four offices across the province (Leeuwarden, Drachten, Heerenveen, Sneek) with a headcount in the 11-50 range. Its offerings span residential brokerage (aankoop and verkoop), certified property appraisals (taxaties) validated through NWWI and recognized by Dutch banks, new construction advisory (nieuwbouw), commercial brokerage (bedrijfsmakelaardij, RBMT designation), and rental services (huur). The firm also operates two sub-brands: Qualis Exclusief, an exclusive luxury property network, and MF Studio, an in-house marketing arm providing professional photography, video, staging, and floor plans.

The business model is sales-led and direct-to-consumer, with no resellers or distributor channel. Revenue is generated through transaction-based commissions (courtage) on completed property transactions, supplemented by fees for appraisal and ancillary services. Pricing is not publicly disclosed; per the firm's FAQ, costs include commission, startup costs (opstartkosten), and withdrawal fees (intrekkingskosten) determined on a per-property basis. A free initial consultation and property valuation are offered as lead generation. The firm's mortgage advisory service is delivered through a referral partnership with Hypotheek Friesland rather than direct origination.

The technology stack is conventional: property listings are published on Funda (the dominant Dutch marketplace), offers are submitted through the Move.nl digital bidding platform, and client communication is conducted via WhatsApp and email. Distribution combines direct sales at the four offices, Funda listings, email campaigns, organic social (Instagram, YouTube, Facebook), and an SEO-optimized website with 50+ locality-specific landing pages targeting long-tail queries such as "Huis kopen in Leeuwarden." The firm's regulatory positioning is its primary differentiator: NVM membership, NWWI affiliation, and VastgoedCert-certified appraisers qualify the firm to deliver bank-grade valuations and standard-compliant brokerage. Customer satisfaction is documented at Funda ratings of 9.3 (aankoop), 9.4 (verkoop), and 9.3 overall, placing Makelaardij Friesland as the top-rated broker in each of its four office locations.

Name

Makelaardij Friesland

Legal name

Makelaardij Friesland

Website

https://makelaardijfriesland.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Makelaardij Friesland is a privately held Dutch real estate brokerage operating across Friesland Province from four offices, providing residential and commercial buying, selling, valuation, new-build advisory, and rental services to individual clients via transaction-based commissions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Property appraisal services
• Commercial real estate brokerage
• New construction advisory
• Residential rental services

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Brokerage Commission (Courtage): Makelaardij Friesland earns commission (courtage) on completed property transactions for both buyers and sellers. The commission covers the tailored sales plan, marketing activities, and full transaction support from listing through key handover.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Makelaardij Friesland is a full-service real estate brokerage selling residential and commercial property services across Friesland Province, Netherlands. Core offerings include aankoop (buyer representation), verkoop (seller representation), certified taxaties (appraisals) for mortgage financing, nieuwbouw (new-build) advisory, and huurwoningen (rental) services. The firm operates four offices and earns transaction-based commission (courtage) on completed deals, supplemented by in-house marketing (MF Studio) and a luxury sub-brand (Qualis Exclusief).

Product overview

Makelaardij Friesland operates as a full-service real estate brokerage with offices in Leeuwarden, Sneek, Heerenveen, and Drachten. The company offers a unified platform of residential and commercial real estate services centered around Woningmakelaardij (residential brokerage), supplemented by Bedrijfsmakelaardij (commercial brokerage), Taxaties (appraisals), Nieuwbouw (new construction advisory), and Huurwoningen (rental services). Additional value-added services include MF Studio for property marketing materials and Hypotheek Advies for mortgage guidance. The company also operates a Qualis Exclusief sub-brand for the luxury property segment. Founded in the 1980s as part of Friesland Bank, the company maintains NVM membership and NWWI/VastgoedCert certifications for appraisal services.

Differentiator

Problem solved

Functional benefit

Brands

• Qualis: Exclusive property brand for high-end segment properties
• MF Studio

Products and services

• Woningmakelaardij (Residential Brokerage) Residential real estate brokerage services for individuals in Friesland covering the buying, selling, and renting of existing homes, supported by an in-house marketing team and full transaction support from listing through key handover.
• Bedrijfsmakelaardij (Commercial Brokerage) Commercial real estate services for businesses seeking office, retail, or industrial properties in the Friesland region, covering sales, leasing, and advisory for commercial assets.
• Taxaties (Property Appraisals) Certified property valuation services providing NHG-norm reports recognized by NWWI and Taxateursunie for mortgage financing purposes, with appointments within 24 hours and validated reports delivered within three working days.
• Nieuwbouw (New Construction Advisory) New construction advisory services helping clients navigate buying new-build homes, including project selection, kavel (building plot) purchases, and guidance through the construction phase with developers.
• Huurwoningen (Residential Rentals) Rental property services connecting tenants with available rental homes in Friesland, covering both shorter- and longer-term rental options.
• MF Studio (Property Marketing & Media) Marketing and media production service for property presentations, including professional photography, video content, staging, floor plans, and digital campaigns used to promote brokerage listings.
• Qualis Exclusief (Luxury Real Estate) Luxury real estate brokerage segment under the Qualis partnership, specializing in marketing and transacting high-value properties in the premium segment of the Friesland market.
• Hypotheek Advies (Mortgage Advisory Referral) Mortgage advisory services provided through Hypotheek Friesland, offering independent financial advice and tailored mortgage solutions for property buyers in Friesland.

Quantifiable outcome

• Average Funda rating of 9.1 — best-rated broker in each office location (Leeuwarden, Sneek, Heerenveen, Drachten)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• NVM (Nederlandse Coöperatieve Vereniging van Makelaars en Taxateurs)coreOthersMakelaardij Friesland is a member of the NVM, the Dutch Cooperative Association of Brokers and Appraisers in real estate. NVM membership requires compliance with strict education and quality standards.
• NWWI (Nederlands Woning Waarde Instituut)coreOthersFor property appraisals, Makelaardij Friesland is affiliated with the NWWI, which validates appraisal reports for banks and financial institutions. NWWI validation provides objective, bank-accepted property valuations.
• VastgoedCertcoreOthersMakelaardij Friesland's appraisers are VastgoedCert certified, meeting the professional certification requirements for real estate appraisers in the Netherlands.
• QualiscoreOthersAs a selected Qualis broker, Makelaardij Friesland serves as the exclusive partner for special properties in the higher-end segment of the Friesland market. Qualis is a network of premium real estate brokers.
• Hypotheek FrieslandcoreGTM or Marketing PartnerMakelaardij Friesland refers clients to Hypotheek Friesland for mortgage advisory services. Hypotheek Friesland operates from offices in Leeuwarden, Sneek, and Heerenveen, providing tailored mortgage solutions alongside the property brokerage services.
• FundacoreChannel Partner/ Reseller/ DistributorFunda.nl is the dominant Dutch online real estate marketplace. All Makelaardij Friesland listings are published on Funda, making it the primary distribution channel for property exposure to buyers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Funda: Dutch dominant real estate marketplace on which Makelaardij Friesland lists all properties. Ecosystem participant rather than direct competitor — a critical channel partner whose algorithm and fee changes directly affect the firm's lead flow.
• Hypotheek Friesland: Mortgage advisory firm partnered with Makelaardij Friesland for buyer referrals. Adjacent ecosystem participant whose performance and continuity directly affects the firm's referral income stream.

Broad incumbents

• RE/MAX Nederland: Largest franchised real estate brokerage network in the Netherlands with national coverage. Competes in Friesland through franchisees, with a recognized brand and broader marketing budget than independent regional brokers.
• Engel & Völkers Nederland: International premium real estate brand active in the Netherlands with luxury residential brokerage focus. Directly comparable to Makelaardij Friesland's Qualis Exclusief segment for high-end property transactions.
• ERA Nederland: National franchise brokerage network with offices across the Netherlands including Friesland. Competes on similar full-service residential brokerage, appraisal, and mortgage-adjacent services.

Regional players

• Van der Sande Makelaars: Regional NVM-affiliated Dutch brokerage operating across Overijssel, Friesland, and Drenthe. Comparable mid-sized multi-office broker with similar full-service offering and Qualis-style premium segment presence.
• R&O Makelaars: Regional NVM brokerage operating in Friesland and Overijssel with multiple offices. Direct competitor at the same province-level market with overlapping service lines including residential sales, appraisals, and new construction.

Direct peers

• Makelaarsland: One of the largest Dutch brokerage networks with a hybrid online-plus-broker model and No Cure No Pay buyer offering. Directly competes on price transparency and commission structure across the Netherlands including Friesland.
• Hoekstra en van Eck Makelaars: Regional NVM-affiliated Dutch brokerage with multi-office coverage across Friesland and Groningen. Directly comparable as a full-service residential brokerage operating in the same province with similar product mix (aankoop, verkoop, taxatie, nieuwbouw).
• Eikens & van Daalen Makelaars: Independent NVM-affiliated brokerage in Friesland offering residential and commercial brokerage plus appraisals. Closest comparable independent regional broker in the same geography with similar product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@makelaardijfriesland1
• Facebookfacebook.com/Makelaardijfriesland
• Instagraminstagram.com/makelaardij.friesland
• Xx.com/frieslandwonen
• LinkedInlinkedin.com/company/makelaardij-friesland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makelaardij Friesland