Terres en Mêlées

What Terres en Mêlées does

Terres en Mêlées is a French-domiciled non-profit association founded in 2011 that operates the first pan-African coalition of associations using rugby as an educational tool for sustainable development. Its core product is the "Rugby for Change" methodology, which combines structured rugby practice with educational content and thematic workshops on citizenship, gender equality, social cohesion, and life skills, aligned with the UN 2030 Agenda, Kazan Action Plan, and WHO/UNICEF/UNESCO Life Skills frameworks. Programs are delivered free of charge to beneficiaries (children and youth aged 3-20) through a coalition model with member associations in Burkina Faso, Madagascar, Togo, and France, plus operational presence in Senegal and Morocco. The organization reports 14 active projects, 20,000+ beneficiaries, and a field force of 44 trainers, 199 educators, and 780 teachers embedded in 54 sports structures, 197 primary schools, 124 colleges, 7 high schools, and 5 extra-school establishments.

The business model is institutional grant funding rather than commercial revenue: Terres en Mêlées is financed by a diversified base of bilateral agencies (Agence Fran\u00e7aise de D\u00e9veloppement), Olympic-aligned funds (Olympism365), corporate sponsors (Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, Tozzi Green, Mane), and foundations (Laureus Sport for Good, Fondation Axian, Fondation Raja Dani\u00e8le Marcovici, Secours Populaire 63, R\u00e9gion Occitanie). Distribution occurs through direct in-country delivery via coalition member associations, school and ministry partnerships (including an official convention with Madagascar's Ministry of Youth and Sports signed November 2025), and international mobility exchange programs. Beyond program delivery, the organization has begun productizing its know-how through tiered professional training programs (Formation \u00c9ducateur and Formation Formateur) and is member of Coordination SUD as of October 2025, signaling an institutional advocacy and capacity-building layer on top of field operations.

Name

Terres en Mêlées

Legal name

Terres en Mêlées

Website

https://terres-en-melees.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Terres en M\u00eal\u00e9es is a French-based non-profit coalition of African associations that delivers the Rugby for Change educational rugby methodology to children and youth aged 3-20 across Burkina Faso, Madagascar, Togo, Senegal, Morocco, and France, funded by institutional and corporate donors.

Ownership category

akta.pro rank

Product category

Sport for Development

NAICS

Sports and Recreation Instruction (61162), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

Keywords

• Sport for development
• Educational rugby programs
• Youth empowerment
• African associations coalition
• Sustainable development education

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Institutional Funding and Grants: Terres en Mêlées operates as a non-profit organization funded primarily through institutional donors, foundations, and development agencies. Major funders include AFD (Agence Française de Développement), Olympism365, Société Générale, and various private foundations (Laureus Sport for Good, Fondation Axian, Fondation Raja Danièle Marcovici, Tozzi Green, Mane).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Terres en Mêlées designs and deploys the "Rugby for Change" methodology, an academic and educational rugby curriculum structured into progressive certification levels (Master, Engineer, Doctor) for children and youth aged 3 to 20. The association delivers training sessions, educator workshops, and citizenship programs through a coalition of regional member associations operating in Burkina Faso, Madagascar, Togo, Senegal, Morocco, La Réunion, and metropolitan France, supporting sustainable development outcomes through sport.

Product overview

Terres en Mêlées is a coalition of African associations dedicated to education through rugby. The organization operates a platform of interconnected programs centered on the Rugby for Change methodology, supplemented by targeted initiatives (Rugby Academy Ihorombe, Rugby Solidaire, Ampi'zay, Rugbyna Faso, Fada Afrika) and professional training courses (Formation Éducateur and Formation Formateur). These programs collectively aim to leverage rugby as a tool for gender equality, social inclusion, and sustainable development across Africa and France.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugby for Change educational program A progressive, academic-level rugby curriculum (Master, Engineer, Doctor) for children and youth aged 3 to 20, delivered through member associations in Burkina Faso, Madagascar, Togo, Senegal, Morocco, La Réunion, and metropolitan France as a free educational and citizenship program.
• Educator and coach training workshops Capacity-building workshops that train educators, coaches, and local association staff in the Rugby for Change methodology so they can deliver rugby sessions and citizenship activities within partner schools and community programs.

Quantifiable outcome

• Over 20,000 beneficiaries (children and youth aged 3-20) reached through rugby education programs
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• Ministère de la Jeunesse et des Sports de MadagascarcoreStrategic or Co-development Partner · 17 November 2025Official government ministry signed a partnership convention with Terres en Mêlées to combat gender-based violence in colleges through sport education, confirming ministerial commitment to the Ampi'zay project.
• Planète, Enfants & DéveloppementcoreStrategic or Co-development PartnerNGO partner implementing the Petite enfance et EDR project in Burkina Faso, using rugby for preschool education transformation in Ouagadougou.
• Creps de La RéunionsupportingStrategic or Co-development PartnerRegional sports education center in La Réunion supporting the Ampi'zay project and international mobility initiatives.
• Coordination SUDsupportingStrategic or Co-development PartnerFrench coordination of international solidarity NGOs. Terres en Mêlées joined Coordination SUD in October 2025 to strengthen its action and advocacy for education, gender equality, and international cooperation.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PeacePlayers International: International NGO that uses basketball to bring together youth from divided communities, with explicit focus on social cohesion, leadership and conflict resolution. Comparable as a sport-based social cohesion and inclusion organization.
• Right To Play: Leading international NGO that uses sport and play to educate and empower children and youth facing adversity in Africa, Asia and the Middle East. Comparable as a global sport-for-development organization with a structured educational methodology.
• Sport dans la Ville: French non-profit using sport (notably soccer) for the social and professional integration of youth from disadvantaged areas. Comparable as a French sport-for-social-inclusion NGO operating structured community-based programs.
• Play International: French sport-for-development NGO that uses sport and play-based programs to promote education, social inclusion and gender equality in France and internationally. Closest direct peer given shared French NGO base, sport-for-development mission and educational methodology approach.
• Coaches Across Continents: International non-profit implementing sport-for-development curricula (often football) across Africa, Asia and the Americas with a strong coach-education and partner-organization model. Comparable methodology and focus on training local coaches as delivery agents.
• Sport Sans Frontières: French sport-for-development organization deploying sport-based programs for vulnerable children in Africa, Asia and Latin America. Highly comparable mission and operational model focused on education through sport in developing-country contexts.

Broad incumbents

• Laureus Sport for Good Foundation: Global foundation that funds and convenes sport-for-development programs worldwide, including Terres en Mêlées' Ampi'zay project. Comparable as a broader sport-for-development funder/ecosystem player rather than a direct program operator.
• Olympic Solidarity: IOC development program that funds sport-for-development initiatives worldwide, including via the Olympism365 initiative supporting Terres en Mêlées. Comparable as the broader IOC-backed umbrella supporting sport-based social programs globally.

Others

• Coordination SUD: French coordination body for international solidarity NGOs, of which Terres en Mêlées became a member in October 2025. Comparable as a sector-level advocacy and convening organization, not a direct program peer.
• Agence Française de Développement (AFD): France's public development finance institution, a major funder of Terres en Mêlées programs in Madagascar. Comparable as an enabling development-finance partner, not a direct program operator.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/terresenmelees
• Facebookfacebook.com/terresenmelees
• LinkedInlinkedin.com/company/terres-en-melees

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terres en Mêlées