NTTR Directory
NTTR Directory is a US-based, web-based two-sided marketplace and SEO-driven directory that connects truck drivers, owner-operators, and fleet managers with verified truck, trailer, mobile mechanic, and towing service providers via tiered monthly subscriptions for listed shops.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What NTTR Directory does
NTTR Directory (legal entity NTTRDirectory.com, DBA National Truck & Trailer Repair Directory) is a US-based, privately held web directory platform that connects commercial truck drivers, owner-operators, and fleet managers with verified truck, trailer, and heavy-duty repair service providers across the United States. The platform indexes more than a dozen service categories including truck repair shops, mobile mechanics, tire repair, trailer repair, towing and recovery, RV repair, fuel delivery, reefer trailer repair, and welding. It is operated as a two-sided marketplace in which service providers pay for listings and truckers/fleet managers discover providers via organic search.
The technology stack is a standard web-based directory with searchable listings, member dashboards for shop profile management, a customer review and rating system, and a content/blog layer used for SEO. Core products are three tiered monthly subscriptions — Silver ($39), Gold ($59), and Diamond ($79) — augmented by a 7-day free trial, a Link Building Services add-on for SEO backlinks, a Verified Badge service with priority ranking, and a complimentary concierge listing-setup offering.
The business model is subscription-recurring revenue from SMB repair shops and adjacent service providers. Distribution is entirely self-serve web sign-up, with customer acquisition driven by SEO, content marketing, an X (Twitter) presence, an email newsletter, and a community forum. The company is founder-owned, discloses no external funding, no management team on its public materials, and operates nationally without disclosed international expansion.
NTTR Directory firmographics
Firmographics- Name
- NTTR Directory
- Legal name
- NTTRDirectory.com
- Website
- https://nttrdirectory.com
- Company type
- Private
- Operating status
- Operating
- Short description
- NTTR Directory is a US-based, web-based two-sided marketplace and SEO-driven directory that connects truck drivers, owner-operators, and fleet managers with verified truck, trailer, mobile mechanic, and towing service providers via tiered monthly subscriptions for listed shops.
- Ownership category
- akta.pro rank
NTTR Directory industry classification
Industry- Product category
- Truck Repair Marketplace
- NAICS
- Other Automotive Repair and Maintenance (81119)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Heavy-Duty Truck & Bus Mobile Repair & Roadside (TLAKAFAB)
- akta.pro secondary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
Keywords
NTTR Directory business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Membership Subscriptions: Monthly subscription fees from truck repair shops and service providers seeking visibility in the directory. Three tier structure: Silver ($39/mo), Gold ($59/mo), and Diamond ($79/mo).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Silver - Essential listing with basic visibility |
| Subscription | Monthly | Gold - Enhanced visibility with more categories |
| Subscription | Monthly | Diamond - Top tier with maximum exposure |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
NTTR Directory product offering
Product offeringCore offering
NTTR Directory operates a nationwide online marketplace and directory that connects truck drivers, owner-operators, and fleet managers with verified truck and trailer repair shops, mobile diesel mechanics, towing and recovery providers, and roadside assistance services. Truck repair shops sign up and pay tiered monthly membership fees (Silver $39/mo, Gold $59/mo, Diamond $79/mo) to publish listings and gain visibility, while truck drivers and fleet managers use the directory for free to search and discover repair services by location and category. The platform supplements listings with a customer review system, a verified badge service, SEO link building for member shops, and an editorial blog covering trucking and diesel repair topics.
Product overview
NTTR Directory operates as a national business directory and listing platform specifically designed for the truck and trailer repair industry. The platform offers tiered membership plans (Silver, Gold, and Diamond) that provide varying levels of visibility, listing features, and promotional tools. Additional offerings include link building services for SEO improvement, free business listing setup assistance, verified badge certification for trust building, and demo request capabilities. The core value proposition centers on connecting truck drivers and fleet managers with repair service providers through searchable directory listings enhanced with backlink generation for improved search rankings.
Differentiator
Problem solved
Functional benefit
Products and services
- Truck Repair Directory Listing (Silver, Gold, Diamond membership tiers) Searchable nationwide directory listing that allows truck repair shops, mobile mechanics, towing operators, and roadside assistance providers to publish detailed profiles with service categories, contact details, photos, and customer reviews. Designed for truck repair businesses seeking to be discovered by truck drivers, owner-operators, and fleet managers searching for repair services by location and category.
- Link Building Services SEO service that helps truck repair shops earn contextual backlinks through editorial placements on NTTR Directory's blog to improve their Google search rankings for truck repair keywords.
- Free Business Listing Setup Complimentary setup service in which NTTR Directory's team builds and optimizes a member shop's profile, including formatting and search optimization to accelerate onboarding.
- Verified Badge Service Trust-building service that verifies a repair shop's profile, applies a verified badge to its search result, grants priority ranking placement, and confirms social links. Aimed at listed truck repair shops that want to stand out from competitors and signal credibility to drivers.
Quantifiable outcome
- Platform trusted by 500+ truck repair shops
- +1 more outcomes
Companies that use NTTR Directory
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
NTTR Directory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NTTR Directory partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
NTTR Directory competitors and assessment
Company assessmentDirect peers
- RepairPal: Online directory and marketplace connecting consumers with certified auto repair shops. Comparable to NTTR as a vertical-specific repair-shop directory with shop profiles, reviews, and SEO-driven lead generation, though focused on light-duty passenger vehicles rather than heavy-duty trucks.
- Wrench (formerly YourMechanic): Mobile mechanic platform sending vetted mechanics to vehicle owners for on-site repair. Comparable to NTTR in connecting drivers with repair services, particularly mobile and roadside categories that NTTR prominently features.
- Openbay: Online auto repair marketplace that matches drivers with local mechanics and shops for booking and pricing. Closely comparable business model to NTTR — searchable directory of service providers with reviews and online booking, targeting vehicle owners in need of repair services.
Broad incumbents
- Truckstop.com: Major online load board and freight marketplace for the trucking industry. Comparable to NTTR as a digital marketplace focused on trucking professionals; demonstrates the scale at which a niche freight-services platform can operate and the adjacency between freight and repair verticals.
- Yelp: Generalist business directory and review platform with massive SEO authority. Competes with NTTR as a free, broad-coverage alternative for discovering local repair shops; relevant because Yelp's dominance over local services search directly affects NTTR's value proposition.
- ServiceTitan: All-in-one software for commercial and residential service businesses including marketing, dispatch, and review management. Comparable to NTTR in serving the same SMB service-shop customer base with a heavier operational-software angle.
- Google Business Profile: Free business listing service integrated with Google Search and Maps. The dominant free alternative for truck repair shop discovery and the primary SEO battleground where NTTR competes for organic visibility.
Emerging players
- Fleetio: Fleet maintenance and management software for vehicle operators. Comparable to NTTR as the fleet-management layer above truck repair services; Fleetio could conceivably expand into a repair-shop marketplace that competes with NTTR.
- Commercial Truck Trader: Online classifieds marketplace for new and used commercial trucks. Comparable to NTTR as a vertical directory serving commercial-vehicle operators with searchable listings and dealer/tiered visibility options.
Regional players
- TruckPaper: Online marketplace for buying and selling commercial trucks and trailers. Comparable to NTTR as a vertical marketplace serving the trucking industry with dealer/seller listings, SEO-driven traffic, and tiered visibility options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NTTR Directory social profiles
Digital presenceNTTR Directory financial estimates
Financial estimateRevenue estimate
Valuation estimate
NTTR Directory leadership team
Management profileNumber of profiles
NTTR Directory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NTTR Directory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NTTR Directory
What does NTTR Directory do?
NTTR Directory operates a nationwide online marketplace and directory that connects truck drivers, owner-operators, and fleet managers with verified truck and trailer repair shops, mobile diesel mechanics, towing and recovery providers, and roadside assistance services. Truck repair shops sign up and pay tiered monthly membership fees (Silver $39/mo, Gold $59/mo, Diamond $79/mo) to publish listings and gain visibility, while truck drivers and fleet managers use the directory for free to search and discover repair services by location and category. The platform supplements listings with a customer review system, a verified badge service, SEO link building for member shops, and an editorial blog covering trucking and diesel repair topics.
Is NTTR Directory a public or private company?
NTTR Directory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NTTR Directory founded?
NTTR Directory was founded in -1.
How does NTTR Directory make money?
One revenue line is on record: membership Subscriptions.
Who are NTTR Directory's main competitors?
Direct peers on record are RepairPal, Wrench (formerly YourMechanic) and Openbay. Broad incumbents are Truckstop.com, Yelp, ServiceTitan and Google Business Profile. Emerging players are Fleetio and Commercial Truck Trader. TruckPaper is listed as a regional player.
Does NTTR Directory have an API?
No public API is recorded for NTTR Directory.
What industry is NTTR Directory in?
NTTR Directory's product category is Truck Repair Marketplace. Its primary akta.pro industry code is TLAKAFAB, Heavy-Duty Truck & Bus Mobile Repair & Roadside, with a secondary code of TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 81119 and its SIC code is 7500.