Panowie Programiści

What Panowie Programiści does

Panowie Programiści is a Warsaw-based software development studio founded in 2016 that builds custom web, mobile, AR, and UX applications for advertising campaigns and brand-side marketing initiatives. The studio serves two parallel customer groups: consumer brands that commission direct engagement work (McDonald's, Tymbark/Maspex, Storytel, Vogue Polska, Heineken, Żywiec 0,0%, Królewskie, Fundacja K.I.D.S., Gazeta.pl), and advertising agencies that subcontract production capacity (DDB, Publicis, BBDO, 180heartbeats, K2, TWIN, GONG, SYZYGY, Artegence, Feeders). Co-founders Adrian Hołota (CEO) and Małgorzata Kudła (COO) lead a team of 11-50 employees.

The studio's core technology stack is proprietary rather than assembled from off-the-shelf tools. It maintains an in-house webAR engine (described as among the first in the world), a custom deepfake video generation pipeline capable of producing approximately 2.5-second synthesized clips, an AI-powered AR recognition layer (notably roof detection for the McDonald's AR Concert campaign), voice recognition capabilities, and a custom CMS built on Django/Python. An internal LAB department investigates emerging techniques and trains custom models after rejecting commercial alternatives where appropriate.

The business model is project-based professional services: revenue is generated through discrete campaign deliverables scoped per engagement, with no published pricing, no SaaS subscription product, and no disclosed funding. Pricing is presumably negotiated per project against Polish boutique studio rate benchmarks. The studio has accumulated 56 industry awards, including 4 Cannes Lions (2 Gold, 2 Bronze), which functions as a credential asset supporting premium positioning with both brand and agency clients. Recent strategic activity has included the national McDonald's AR Concert campaign (December 2024), the K.I.D.S. x Publicis in-PDF Arkanoid game (April 2025), the Storytel "Zona" mobile campaign (March 2024), and ongoing investment in thought-leadership content through the annual Martech Trendbook (2024 and 2025 editions).

Name

Panowie Programiści

Legal name

Panowie Programiści

Website

https://p-programisci.pl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Panowie Programiści is a Warsaw-based boutique software studio that builds custom web, mobile, AR, and AI-powered campaign technology for consumer brands such as McDonald's, Tymbark, Storytel, and Heineken, as well as holding-company advertising agencies across Poland.

Ownership category

akta.pro rank

Product category

Custom Software Development for Digital Marketing / Creative Technology Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAHAEAJ

Integration, API & Middleware Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

Keywords

• Custom software development
• Digital campaign development
• Web AR experiences
• Mobile app development
• Agency technology partner

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Agency Technology Partnership Services: Full-service technology partnership for advertising agencies - consulting, UX, development, QA, project management. Agencies engage them for digital campaigns, web portals, mobile apps, and experimental projects.
2. Direct Client Development Services: Development services for brands working directly with the studio, including web development, mobile applications, digital campaigns, and experimental technology implementations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Panowie Programiści is a custom software development studio that partners with advertising agencies and brand clients to build advanced web portals, mobile applications, and experimental digital campaigns. Their services span the full delivery lifecycle — consulting, UX research and prototyping, frontend/backend/mobile development, QA, project management, analytics integration, deployment, and a 6-month post-launch warranty. Differentiated by proprietary technology assets including a custom WebAR engine, a deepfake video engine, an in-house Django-based CMS, and computer-vision-based AR positioning, the studio delivers pixel-perfect implementations of creative concepts for agencies (DDB, Publicis, BBDO, 180heartbeats+JUNG v MATT) and brands (McDonald's, Vogue Polska, Tymbark, Storytel).

Differentiator

Problem solved

Functional benefit

Brands

• Sparing Digital Consulting: Strategic digital consulting brand offering design sprints, UX strategy, UI strategy, and workshops for product development.

Products and services

• Custom Web Development (portals, microsites, campaign sites) Design and development of advanced websites, product pages, portals, campaign microsites, messenger apps, and browser games for advertising agencies and brand clients. Delivered with pixel-perfect implementation, UX support, and 6-month warranty.
• Mobile App Development (iOS & Android) Native and cross-platform iOS and Android mobile application development, including AR-enabled apps, e-commerce apps, content/reader apps, and innovative campaign apps for brands and publishers.
• WebAR & AR Experience Development End-to-end WebAR and AR experience development powered by an in-house proprietary WebAR engine, enabling browser-based augmented-reality campaigns without app installation. Combined with AI-based computer vision for object detection and positioning.
• Deepfake Personalization Engine Custom-built deepfake technology that generates personalized video clips (combining user imagery with artist likenesses) in under 2.5 seconds. Supports hundreds of thousands of users with optimized server costs.
• Custom CMS (Django Python-based) Proprietary content management system built on Django Python, designed for large-scale digital portals with multimillion-user traffic and flexible editorial workflows.
• Agency Technology Partnership Program Recurring technology-partnership engagement for advertising agencies including free pre-tender consultation, training, webinars on new technologies, access to the proprietary #martechpill knowledge base, framework agreements, and 24-hour quote turnaround.
• Interactive Mobile Publishing Format (non-linear narrative campaigns) Custom non-linear, interactive mobile campaign format combining online and offline elements with simulated messaging apps (WhatsApp, Signal), map exploration, and browser-history storytelling — used for narrative-driven brand campaigns.
• UX Consulting & Design Services UX research, design, prototyping, mockups, and user-flow testing services delivered alongside development engagements, often in cooperation with related brand Sparing Digital Consulting.
• Machine Learning & AI Campaign Solutions

Quantifiable outcome

• Video generation reduced from 50 seconds to 2.5 seconds
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PubliciscoreStrategic or Co-development Partner · 1 April 2025Collaborated with Publicis on K.I.D.S. Foundation Arkanoid game project. Publicis provided creative direction and campaign concept, Panowie Programiści built the interactive PDF-viewer with Phaser.js game engine.
• DDB WarszawacoreStrategic or Co-development Partner · 11 December 2024Long-term agency partner for McDonald's. DDB invited Panowie Programiści to joint workshops to develop AR solutions. Together they created the AR concert experience bringing bambi to McDonald's rooftops across Poland. DDB handles creative concept, Panowie Programiści handles technology implementation.
• Sparing Digital ConsultingcoreStrategic or Co-development PartnerUX and UI strategy partner for Vogue Polska app and other projects. Sparing Digital operates as a related brand (co-founded by Małgorzata Kudła, COO of Panowie Programiści) focused on design sprints, UX strategy, and UI strategy. They collaborate on workshops and product development.
• FeedersminorChannel Partner/ Reseller/ DistributorListed as an agency they've worked with. Feeders is a creative agency that has collaborated on digital projects.
• 180heartbeats + JUNG v MATTminorChannel Partner/ Reseller/ DistributorListed as an agency they've worked with. 180heartbeats + JUNG v MATT is a creative agency partnership.
• ArtegenceminorChannel Partner/ Reseller/ DistributorListed as an agency they've worked with.
• BBDOminorChannel Partner/ Reseller/ DistributorListed as an agency they've worked with.
• TWINminorChannel Partner/ Reseller/ DistributorListed as an agency they've worked with. TWIN .digital collective collaborated on Heineken Christmas campaign.
• GONGminorChannel Partner/ Reseller/ DistributorListed as an agency they've worked with.
• K2minorChannel Partner/ Reseller/ DistributorListed as an agency they've worked with.
• SYZYGYminorChannel Partner/ Reseller/ DistributorListed as an agency they've worked with.
• Sparing InteractivecoreStrategic or Co-development PartnerDigital agency related to Panowie Programiści. Co-founded by Małgorzata Kudła, COO of Panowie Programiści. Works on digital projects and campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Active Theory: Los Angeles creative technology studio specialising in immersive web experiences, WebGL, and interactive 3D/AR for brands and agencies. Highly comparable technical stack (custom WebGL/AR engines) and similar positioning as a technology partner to creative agencies on flagship campaigns.
• Jam3: Toronto-based creative and production studio (now part of Dept) building interactive campaigns, AR experiences, and digital products for global brands. Comparable model: agency partner, custom interactive work, immersive tech specialisation.
• UNIT9: London-headquartered creative tech studio building interactive web experiences, AR/VR campaigns, and bespoke digital products for global brands and ad agencies. Closest global analog to Panowie Programiści's model — same agency-partner GTM, same experimental-tech specialisation, same Cannes-tier award pedigree.
• B-Reel: Stockholm/New York creative tech studio producing interactive campaigns, branded digital experiences, and AR/VR work for global brands and agencies. Same craft-driven, award-recognised model with a comparable technology partner positioning.
• Tool of North America: Boutique creative-tech studio producing award-winning interactive campaigns, branded content, and digital experiences for agencies and brands. Directly comparable boutique scale and agency-partner GTM.
• Resn: New Zealand creative technology studio crafting interactive websites, immersive experiences, and bespoke digital products for agencies and global brands. Comparable boutique scale and custom-built interactive campaign focus.
• North Kingdom: Swedish interactive experience studio delivering award-winning digital campaigns, AR, and immersive experiences for global brands. Similar boutique scale, agency-partner motion, and Cannes/Awwwards-credentialed portfolio.

Regional players

• Netguru: Poznań-headquartered Polish digital product studio building custom web and mobile applications for global enterprises and startups. Closest large-scale Polish peer to Panowie Programiści's custom development heritage, though Netguru is significantly larger and skews more toward enterprise product engineering than experimental campaign work.

Broad incumbents

• Dept: Large global digital agency combining creative, technology, and engineering at scale, including dedicated experiential and AR/AI practices. Same agency-tech-partner archetype but at much larger scale and broader service breadth; reflects what scaled-up Panowie Programiści could look like.
• MediaMonks (S4 Capital): Global production and engineering network producing content, digital experiences, and campaign technology for the world's largest advertisers. Same agency-and-brand client overlap and same experimental-tech focus, but operating at vastly larger scale and as part of S4 Capital's full-service stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4gfxnNm-jkDenuNaWL35WA
• Facebookfacebook.com/PanowieProgramisci
• LinkedInlinkedin.com/company/panowie-programisci
• Instagraminstagram.com/panowie_programisci

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panowie Programiści