Strategic Advocacy

What Strategic Advocacy does

Strategic Advocacy is a privately-held public affairs management consultancy headquartered in Augusta, United States, founded in 2003 and operating with a team of 1-10 employees under President Roy Lenardson. The firm provides professional services to business clients seeking to advance causes, influence policy, and mobilize stakeholders through a process-driven methodology encompassing research, message development, coalition building, and multi-channel campaign execution across grassroots mobilization, grasstops engagement, mass media outreach, and paid advertising. The core technology is a proprietary service architecture that combines audience-motivation research with deployment of the firm's claimed network of state and national leaders, grasstops advocates, and grassroots supporters to amplify client messages through earned media, paid media, and direct stakeholder engagement.

The company generates revenue through professional consulting fees for customized public affairs engagements, with pricing determined per engagement rather than through publicly disclosed standard rates. Its go-to-market motion is consultative and sales-led: prospective clients initiate contact through a website form, and the President personally responds with tailored proposals. The firm positions itself as a horizontally-focused consultancy serving a broad "Businesses" segment without disclosed vertical specialization or named client logos. Strategic Advocacy operates as an independent entity with no disclosed investors, parent company, acquisitions, partnerships, or geographic expansion beyond domestic United States activity.

Name

Strategic Advocacy

Legal name

Strategic Advocacy

Website

https://strategicadvocacy.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Strategic Advocacy is a privately-held Augusta-based public affairs consultancy, founded in 2003, that provides research-driven message development, coalition building, grassroots and grasstops mobilization, and paid media services to business clients seeking to influence policy and advance causes.

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industries

Political & Advocacy Advertising (MPADAEAK), Public Sector & Policy Consulting (BPAHACAN), Event PR & Communications Support (BPAFADAO)

Keywords

• Public affairs consulting
• Grassroots mobilization
• Coalition building
• Message development
• Mass media outreach

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Public Affairs Consulting Services: Strategic Advocacy provides public affairs management services to businesses, including strategic planning, message development, coalition building, and campaign execution. Revenue is generated through professional consulting fees for customized strategic plans designed to achieve measurable results for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Strategic Advocacy provides public affairs management services for business clients, executing a process-driven approach that begins with research and message development, then builds coalitions of political, grassroots, policy, and industry leaders, and finally delivers campaigns through grassroots and grasstops mobilization, mass media outreach (op-eds, press conferences, TV/radio), and paid advertising (direct mail, TV, radio, newspaper, internet).

Product overview

Strategic Advocacy offers a unified suite of public affairs management services designed to advance causes for business clients. The core offering centers on strategic planning, message development, and coalition building, executed through four interconnected service modules: grassroots and grasstops mobilization, mass media outreach, and paid advertising. The company combines solid research with understanding of audience motivations and leverages a vast network of advocates to ensure client messages are heard and campaigns succeed.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Affairs Management Services Strategic Advocacy's core offering for businesses seeking to advance causes, influence policy, and build stakeholder support. The service delivers customized strategic plans combining research, winning message development, spokesperson identification and training, coalition building with political and industry leaders, grassroots and grasstops mobilization, mass media campaigns, and paid advertising across direct mail, TV, radio, newspaper, and internet channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• ROKK Solutions: Public affairs and issue advocacy firm providing message development, coalition building, media relations, and digital advocacy. Competes for the same corporate and association advocacy clients as Strategic Advocacy.
• The Herald Group: Strategic communications and public affairs firm providing media relations, coalition building, and grassroots campaigns for corporate and association clients. Similar service scope and client type to Strategic Advocacy.
• BGR Group: Washington, D.C.-based bipartisan government relations, public affairs, and strategic communications firm offering lobbying, coalition building, and media strategy. Directly comparable to Strategic Advocacy in service mix and target clients.
• Targeted Victory: Public affairs and advocacy firm combining grassroots mobilization, paid media, and data-driven targeting. Overlaps with Strategic Advocacy on grassroots/grasstops and paid media capabilities, with a stronger digital emphasis.
• West Front Strategies: Bipartisan public affairs and strategic communications firm offering coalition building, media relations, and grassroots campaigns. Comparable service model targeting corporate and association advocacy clients.
• Hamilton Place Strategies: Public affairs and strategic communications firm advising businesses on government, policy, and reputational issues. Comparable client base of corporations and trade associations seeking advocacy and influence campaigns.
• FP1 Strategies: Public affairs and political consulting firm offering strategic communications, paid media, grassroots mobilization, and coalition building. Closely mirrors Strategic Advocacy's bundled advocacy offering with comparable channel mix.
• DDC Public Affairs: Public affairs firm specializing in advocacy campaigns, message development, and grassroots mobilization for corporate and association clients. Direct overlap with Strategic Advocacy's core service stack.

Broad incumbents

• Vorys Advisors: Public affairs and government relations arm of the broader Vorys law firm, providing lobbying, strategic communications, and advocacy services. Competes for the same corporate advocacy mandates but as part of a larger legal platform.
• Akin Gump Strauss Hauer & Feld: Global law firm with a sizable public law and policy practice offering government relations, advocacy strategy, and coalition engagement. Overlaps with Strategic Advocacy's public affairs work but within a much larger professional services platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/strategic-advocacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Advocacy