West Park Care

What West Park Care does

West Park Care is a UK domiciliary (home) care provider founded in 2018 and headquartered in Harrogate, North Yorkshire. The company delivers person-centred care to elderly individuals and vulnerable adults who wish to remain in their own homes rather than move into residential care, operating across North and West Yorkshire from offices in Harrogate, Ilkley and a Wetherby contact line. Its service portfolio spans core offerings — Personal Home Care, Companionship, Overnight Care and Respite Care — alongside specialist services in Dementia Care, Hospital-to-Home transitional care, and nurse/social-work-led Complex Care for adults with specialist health conditions including Court of Protection work.

The operating model is built on directly employed, permanent full-time carers (no zero-hour contracts) paid up to £16 per hour with travel time and guaranteed hours, matched in small pools to each client to deliver continuity. Service delivery is supported by an internal care management software system that stores care plans, daily tasks and live visit notes that can be reviewed by family members; the company has no public or partner-facing API. Pricing to clients is usage-based on 30-, 45- or 60-minute time blocks, billed monthly with no minimum weekly commitment and no weekend or bank-holiday uplift, making the revenue model a granular subscription/recurring stream across many small individual engagements.

Commercial motion is direct-to-consumer, driven by word-of-mouth referrals, Homecare.co.uk reviews (a perfect 10 score across 100+ verified reviews), and a parallel referral channel from GPs, district nurses, hospitals and local authorities. The company is privately held by the founding Page family, with Tom Page as Managing Director and Kirsty Page as Operations Director and Nominated Individual; there are no disclosed funding rounds, parent company or external shareholders. Multiple consecutive Top 20 Home Care Provider awards in Yorkshire & Humber (2020–2024) and a 2021 Insights Care ranking among Europe's top 10 most trusted care providers indicate a strong local brand position rather than a national or technology-led scale story.

Name

West Park Care

Legal name

West Park Care

Website

https://westparkcare.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

West Park Care is a privately held UK domiciliary care provider, founded in 2018 in Harrogate, that delivers person-centred home care — personal care, companionship, overnight, respite, dementia, hospital-to-home and complex care — to elderly and vulnerable clients across North and West Yorkshire using directly employed, permanent carers.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)

akta.pro secondary industries

Overnight Respite Care (HSABAGAB), Dementia & Alzheimer’s Respite Care (HSABAGAF), Memory Care Respite (Short-Term) (HSABAEAD), Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

Keywords

• Home care services
• Domiciliary care
• Personal care
• Dementia care
• Respite care

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home Care Services: Recurring home care services billed based on time blocks (30 min, 45 min, or 1 hour visits). Care packages tailored to each client with flexible scheduling and no minimum weekly commitments. Fixed agreed times with regular reviews.
2. Hourly Care Packages: Market leading pay rates up to £16 per hour for carers. Salaried employment model with payment for agreed hours even if clients cancel. Travel time paid at full rate as part of hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

West Park Care is a domiciliary home care provider delivering person-centred care services to elderly and vulnerable individuals across North and West Yorkshire. Services include personal home care, companionship, overnight care, respite care, and specialist services such as dementia care, hospital-to-home recovery, and nurse-led complex care, all delivered by employed Care Experts in clients' own homes.

Product overview

West Park Care is a domiciliary (home) care provider offering a portfolio of care services designed to help individuals remain safely in their own homes. The core service offering consists of Personal Home Care, Companionship Services, Overnight Care, and Respite Care. These are complemented by specialist services including Dementia Care, Hospital To Home Care, and Complex Care (nurse and social work-led packages). All services are delivered by employed Care Experts matched to individual client needs, with care managed through internal software systems.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Perfect 10 review score on Homecare.co.uk - highest rating among Harrogate homecare providers
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Dementia ForwardminorStrategic or Co-development Partner · 1 February 2019Local dementia charity providing help for people living with Dementia in North Yorkshire. They offer a dedicated helpline (01765 601224) providing invaluable advice to people in the community free of charge. Amy Brown from West Park Care is learning from the charity to enhance dementia care expertise.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Audley Care: In-home care arm of Audley Group, the UK retirement village operator, offering premium home care to both village residents and the wider community. Overlaps with West Park Care on elderly home care but sits within a broader retirement-living portfolio.
• Bupa Home Healthcare: UK arm of global health insurer Bupa offering home healthcare, complex care, and clinical services at national scale. Wider portfolio than West Park Care but directly overlapping on home-based elderly and complex care delivery.

Direct peers

• Prestige Nursing + Care: Established UK home care provider offering personal care, dementia support, complex care, and live-in services with regional branches. Comparable as a CQC-regulated competitor operating in overlapping geographies with nurse-led specialist offerings.
• Right at Home UK: UK franchise network delivering companion care, personal care, dementia care, and specialist services to older adults at home. Directly comparable quality-led, minimum-visit-duration positioning and CQC-regulated domiciliary model.
• Helping Hands: One of the UK's largest domiciliary home care providers, offering personal care, dementia care, respite, and complex care with both visiting and live-in services. Directly comparable to West Park Care in service mix and target customers (elderly wanting to remain at home), though operating at national scale.
• Home Instead UK: National UK home care franchise network delivering personal care, dementia care, and companionship services to older adults in their own homes. Strongly comparable mission, minimum-1-hour visit ethos, and relationship-based care model matching West Park Care's positioning.
• Bluebird Care: UK-wide home care franchise providing personal care, dementia support, respite, and live-in care to elderly clients in their homes. Operates a similar local-franchise model with regional offices delivering person-centred care directly comparable to West Park Care's structure.
• Cera Care: Tech-enabled UK home care provider using digital matching, real-time carer notes, and family apps—closely paralleling West Park Care's care-management software differentiator. Operates a national, scale-first model with overlapping elderly in-home care services.
• Caremark: UK home care franchise network offering domiciliary care, dementia care, respite, and supported living services via local offices. Provides an apples-to-apples comparison as a multi-territory franchise operator serving elderly clients in their own homes.

Regional players

• SweetTree Home Care Services: London-focused home care specialist offering personal care, dementia care, complex care, and supported living to elderly and learning-disability clients. Strongly comparable service mix and quality-positioning, but geographically distinct from West Park Care's Yorkshire footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WestParkCare
• LinkedInlinkedin.com/company/west-park-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Park Care