The Boat Shop Asia

What The Boat Shop Asia does

The Boat Shop Asia (TBSA) is a Singapore-headquartered boating training academy founded in 2013 that provides licensed boating education and certification across Singapore and Malaysia. The company offers a structured course portfolio including the Powered Pleasure Craft Driving License (PPCDL) approved by Singapore's Maritime and Port Authority, the Basic Competency Course (BCC), International Yacht Training (IYT) certifications for International Certificate of Competency, and the Power Craft Driving Course (PCDC) developed with partner PenMarine Sdn Bhd for Malaysia. Courses are delivered through physical training at five marinas (Republic of Singapore Yacht Club, ONE°15 Marina Sentosa Cove, Marina at Keppel Bay, Marina Country Club, Royal Selangor Yacht Club, Straits Quay Marina) supplemented by the TalentLMS e-learning platform for theoretical content and Navionics for route planning instruction. TBSA has trained over 5,000 learners since inception with documented first-attempt pass rates.

The company's business model is multi-stream: course fees for individual learners (priced SGD 306-1,140 for Singapore courses and RM 3,500-4,500 for Malaysia courses depending on membership and duration), charter revenue through its wholly-owned subsidiary Trident Marine Asia offering bareboat charters from SGD 250 and skippered charters from SGD 598 with a fleet of 14 self-drive boats and 26+ yachts, and boat dealership through Trident Boats & Yachts serving as the official Quicksilver distributor in Singapore with multi-brand brokerage services for pre-owned vessels (Sea Ray, Boston Whaler, Beneteau, Carver, and others). The company also provides after-sales ownership services including maintenance, insurance, and berthing support. Go-to-market is predominantly direct-to-consumer through the company website with SimplyBook booking integration, supplemented by social media presence on Facebook, Instagram, and YouTube, content marketing via blog, and B2B corporate partnerships for team events and charters.

TBSA is privately held with no disclosed external funding, operated by a management team led by Company Director Clement Chua, HR Manager Amanda Wong, and Course Director Henry Tay. The company maintains PDPA data protection compliance under Singapore law and processes transactions through Worldpay and PayPal payment providers. Its strategic positioning as a vertically integrated boating ecosystem, connecting licensing to consumption (charter) to ownership (dealership), in a regulated niche market with high barriers to entry (MPA approval, IYT accreditation, marina partnerships) constitutes the core of its competitive position.

Name

The Boat Shop Asia

Legal name

The Boat Shop Pte Ltd

Website

https://theboatshopasia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Boat Shop Asia is a Singapore-based boating training academy founded in 2013 that delivers MPA-approved PPCDL, IYT, BCC, and PCDC courses across Singapore and Malaysia, with over 5,000 learners trained, and vertically integrated charter (Trident Marine Asia) and Quicksilver boat dealership (Trident Boats & Yachts) subsidiaries serving recreational boaters.

Ownership category

akta.pro rank

Product category

Boating Training & Marine Services

NAICS

Boat Dealers (441222)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Merchant Marine & Deck Operations (EDAOANAA)

akta.pro secondary industry

Bareboat Yacht Charters (Self-Skippered) (THAEAEAB)

Keywords

• Boating training
• Boating certifications
• Yacht charters
• Boat dealership
• Marine education

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Boating Course Fees: Revenue from offering licensed boating courses including PPCDL, Basic Competency Course, IYT certifications, and refresher courses. Courses are priced tiered by venue membership status and course duration.
2. Charter Services: Bareboat (self-drive) and skippered yacht charter services through their subsidiary Trident Marine Asia, with boats ranging from Glastrons to Searays and QuickSilvers. Pricing starts from $250 for bareboat and $598 for skippered charters.
3. Boat Dealership: Official distributor of Quicksilver boats in Singapore, also representing Sea Ray and Chaparral. Revenue from new boat sales, brokerage of pre-owned boats, and related services including ownership, maintenance, insurance, and berthing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Boat Shop Asia operates a marine training academy delivering MPA-approved and IYT-accredited boating certification courses (PPCDL, BCC, IYT, PCDC), complemented by bareboat and skippered charter services through Trident Marine Asia, QuickSilver boat sales through Trident Boats & Yachts, and a pre-owned boat brokerage. The company provides an end-to-end boating journey from licensing through chartering to boat ownership.

Product overview

The Boat Shop Asia operates as a training academy offering a comprehensive suite of boating education and charter services across Singapore and Malaysia. The core product is its Training Academy, which provides certification courses including PPCDL (Powered Pleasure Craft Driving License), BCC (Basic Competency Course), IYT (International Yacht Training), and PCDC (Power Craft Driving Course). The company also operates Trident Marine Asia as a subsidiary providing bareboat (self-drive) and skippered charter services with a fleet of boats across 5 marinas. As the official QuickSilver boat distributor in Singapore, the company additionally offers boat sales, brokerage for pre-owned vessels, and ownership services including maintenance, insurance, and berthing. The training courses are certified by the Maritime and Port Authority of Singapore (MPA), International Yacht Training (IYT), and TBSA Academy, enabling boaters to obtain licenses valid for both local and international driving.

Differentiator

Problem solved

Functional benefit

Brands

• Trident Marine Asia: Subsidiary offering bareboat and skippered yacht charters across Asia
• Trident Boats & Yachts

Products and services

• PPCDL Course (Pleasure Craft Driving Licence) MPA-approved Pleasure Craft Driving Licence training course for individuals seeking to legally operate pleasure craft in Singapore waters. Combines theory and practical on-water instruction.
• Basic Competency Course (BCC) Foundational boating competency training designed as an entry step for aspiring recreational boaters before progressing to the PPCDL.
• IYT Singapore (International Yacht Training) IYT-accredited international yacht training certification programme delivered in Singapore for internationally portable credentials.
• IYT Malaysia (International Yacht Training) IYT-accredited international yacht training certification programme delivered in Malaysia for cross-border and international credentialing.
• PCDC Course Additional Pleasure Craft Driver Certification training for boat operators seeking expanded credentials beyond the PPCDL.
• Bareboat Charter Self-drive bareboat charter service for licensed boaters, delivered through the Trident Marine Asia subsidiary using a fleet of 14+ boats.
• Skippered Charter Crewed skippered charter service for customers who want a captain to operate the vessel, delivered through Trident Marine Asia.
• QuickSilver Boat Dealership Sales of new QuickSilver boats as the brand's official distributor in Singapore/Malaysia, operated through the Trident Boats & Yachts subsidiary.
• Pre-Owned Boat Brokerage Brokerage service for buying and selling pre-owned boats, providing listings, valuation, and transaction support for upgrade and exit customers.

Quantifiable outcome

• 5000+ learners trained and certified
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Trident Marine AsiacoreOthersSubsidiary company that operates the charter fleet for bareboat (self-drive) and skippered yacht charters. TBSA refers customers to Trident Marine Asia for all charter services, making it the core operational arm for revenue from boat rental activities.
• PenMarine Sdn BhdcoreStrategic or Co-development PartnerCollaboration with PenMarine Sdn Bhd to bring boating courses to Malaysia. Together they created the Power Craft Driving Course (PCDC) consisting of 4 modules. PenMarine provides training infrastructure and marina access in Malaysia for TBSA's expanded course offerings.
• Quicksilver BoatscoreOEM/ Whitelabel/ Licensing PartnerOfficial distributor of Quicksilver boats in Singapore, bringing a range of quality, performance, and affordable boats to the Singapore, Malaysia, and Indonesia markets. TBSA's Trident Boats & Yachts subsidiary manages this dealership.
• ONE°15 Marina Sentosa CovemajorChannel Partner/ Reseller/ DistributorTraining venue partner for PPCDL courses, refresher courses, and Basic Competency assessments. Also serves as a marina location for boat charters.
• Republic of Singapore Yacht Club (RSYC)majorChannel Partner/ Reseller/ DistributorPrimary training venue for PPCDL theory lessons and practical sessions. Sea Sport Academy Room used for classroom training. Practical assessments conducted at RSYC grounds which match refresher lesson locations.
• Maritime and Port Authority of Singapore (MPA)coreStrategic or Co-development PartnerRegulatory body that certifies and approves PPCDL courses. TBSA is an approved PPCDL training center under MPA. Practical assessments for PPCDL are conducted at MPA-affiliated venues.
• International Yacht Training (IYT)coreStrategic or Co-development PartnerIYT accreditation allows TBSA to issue International Certificate of Competency (ICC) recognized internationally. TBSA is an IYT accredited training school in Singapore, Port Klang, and Penang (Malaysia) for powered craft training courses.
• Singapore PolytechnicmajorStrategic or Co-development PartnerPPCDL theory tests are booked and conducted through Singapore Maritime Academy at Singapore Polytechnic. TBSA refers learners to SP for examination booking.
• Marina Country ClubminorChannel Partner/ Reseller/ DistributorMarina partner for bareboat (self-drive) charter services and boat storage location.
• Royal Selangor Yacht ClubminorChannel Partner/ Reseller/ DistributorMarina partner in Malaysia (Port Klang) for training and charter services.
• Straits Quay MarinaminorChannel Partner/ Reseller/ DistributorMarina partner in Penang, Malaysia for charter and training services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Hong Kong Offshore Sailing / Hong Kong Sailing Federation: Hong Kong-based sailing and powerboat education providers running recognized certification courses and racing programs. Comparable to TBSA's PPCDL/BCC/IYT training layer but serving a different geographic market with no charter or dealership bundle.
• Royal Hong Kong Yacht Club: Established Hong Kong yacht club offering sailing and powerboat training, racing, marina services, and reciprocal cruising. Comparable to the role of RSYC and ONE°15 in TBSA's ecosystem, though operates as a membership club rather than a training-only commercial academy.

Direct peers

• Asia Yachting: Hong Kong-based authorised dealer for Prestige, Jeanneau, Lagoon, and other yacht brands, with offices across Greater China and Southeast Asia. Directly comparable to TBSA's boat dealership and pre-owned brokerage activities, with overlap in target buyer profile and brands.
• Boat Lagoon Yachting: Phuket-based, multi-brand boat dealership, charter operator, and yacht services company in Southeast Asia. Closest analog to TBSA's combined training/charter/dealership model, operating a comparable vertical stack but with deeper Thailand marina presence and longer-established premium brand franchises.
• Simpson Marine: Hong Kong-headquartered dealer and broker of premium motor yacht and sail brands across Hong Kong, Singapore, Malaysia, Thailand, and other Asian markets. Comparable to TBSA's dealership and brokerage operations but operates at significantly larger scale and with luxury/bluewater brand franchises.

Broad incumbents

• Fraser Yachts: Global full-service yacht brokerage, charter, management, and crew firm with a sizeable Asia-Pacific presence. Comparable to the charter and brokerage layer of TBSA's business, but focused on large luxury yachts in higher price tiers and a much broader geographic footprint.
• Camper & Nicholsons: International yacht brokerage, charter, sales, and management company with offices across Europe, the Americas, and Asia. Comparable in the charter and brokerage layer of TBSA's business but operating in a substantially larger and more luxury-oriented addressable market.
• Sanlorenzo Asia Pacific: Asia-Pacific office of the Italian luxury yacht builder Sanlorenzo, providing sales, after-sales, and yacht management services in Hong Kong, Singapore, and other Asian markets. Comparable in the boat sales and ownership-services layer of TBSA's business but in a far higher price tier.
• Sunseeker Asia Pacific: Asia-Pacific distribution arm of the British luxury motor yacht builder Sunseeker, operating showrooms and service centres in Singapore and other regional hubs. Comparable to TBSA's Quicksilver distribution franchise at a higher price point and with global brand pull.

Emerging players

• Singapore Sailing Federation: National governing body for sailing in Singapore, running certification pathways, youth and adult training, and recognized regattas. Adjacent competitor to TBSA for entry-level boating education and certifications, with stronger national-body standing but more sailing-centric curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEf352Z0N5fnSkeHFyrrQ9A
• Facebookfacebook.com/theboatshop.asia
• Instagraminstagram.com/theboatshopasia
• Xx.com/theboatshopasia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boat Shop Asia