Strait Link
Strait Link is an integrated Australian shipping and road logistics provider operating daily roll-on/roll-off cargo services between Port of Burnie, Tasmania and Port of Melbourne, Victoria. It serves Tasmanian industries including cold chain, fresh produce, bulk commodities, and vehicles across eleven depots.
- Company typePrivate
- Founded2021
- HeadquartersPort Melbourne, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Strait Link does
Strait Link is an Australian integrated shipping and road logistics provider that operates the principal roll-on/roll-off (RoRo) cargo service connecting Tasmania to mainland Australia. Its core operation is daily sea freight (six days per week) between Port of Burnie in Tasmania and Port of Melbourne (Webb Dock) in Victoria, supported by two purpose-built vessels — the Tasmanian Achiever II (introduced 2019, the largest cargo ship registered in Australia at the time) and the Victorian Reliance II. The company complements its shipping arm with an integrated road logistics network operating scheduled daily runs and door-to-door delivery across Tasmania, with depots in Hobart, Launceston, Devonport, Burnie, and Port Melbourne, plus a 4,500+ container fleet and long-term leases at both Bass Strait terminal ports. Service scope covers full container loads, refrigerated containers, trailers, dangerous goods, over-dimensional RoRo cargo, passenger vehicles, and priority freight, serving verticals that include cold chain, fresh produce and seafood, paper/newsprint, bulk commodities (fertiliser, grain, mining equipment), and international shippers connecting to global sea routes.
The company monetises through transaction fees on shipping and road transport services, with quote-based pricing rather than publicly disclosed rates — customers obtain custom quotes via phone ((03) 8645 2706 / 1800 950 344) or website booking forms. Its go-to-market is direct B2B enterprise sales targeting freight and logistics managers, with dedicated account management for recurring business needs. Marketing channels centre on the corporate website (straitlink.com.au) and a LinkedIn presence, with media relations handled through Six O'Clock Advisory. The business is operated by Strait Link Shipping Pty Ltd (ACN 138 616 645), headquartered at 108 Webb Dock Drive, Port Melbourne, with ~1,100 employees and was acquired 100% by Igneo Infrastructure Partners in April 2026, following prior ownership by Allegro Funds (2021–2026) and earlier lineage through Toll Holdings and Japan Post.
Strait Link firmographics
Firmographics- Name
- Strait Link
- Legal name
- Strait Link Shipping Pty Ltd
- Website
- https://straitlink.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Strait Link is an integrated Australian shipping and road logistics provider operating daily roll-on/roll-off cargo services between Port of Burnie, Tasmania and Port of Melbourne, Victoria. It serves Tasmanian industries including cold chain, fresh produce, bulk commodities, and vehicles across eleven depots.
- Ownership category
- akta.pro rank
Strait Link industry classification
Industry- Product category
- Sea Freight & Road Logistics Services
- NAICS
- Deep Sea, Coastal, and Great Lakes Water Transportation (48311), Marine Cargo Handling (48832), Coastal and Great Lakes Freight Transportation (483113)
- SIC
- Water Transportation (4400), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE)
- akta.pro secondary industries
- Ferry Terminal, Port & Passenger Handling Services (THAEAGAJ), Offshore/Remote Port Call & Anchorage Services (Launch Boats, Crew Boats, Supply Runs) (TLAHAJAM)
Keywords
Where Strait Link is headquartered
LocationHeadquarters
- HQ city
- Port Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Strait Link business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Sea Freight Shipping Services: Daily roll-on/roll-off cargo shipping between Port Burnie (Tasmania) and Port of Melbourne (Victoria) operating six days per week. Revenue generated from freight transportation charges based on cargo type, volume, and shipping frequency.
- Road Logistics and Transport Services: Road freight transport services including scheduled daily runs, door-to-door delivery across Tasmania, with depots in Hobart, Launceston, Devonport, Burnie, and Port Melbourne. Revenue generated from transportation fees based on cargo type, distance, and service requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for shipping and logistics services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Strait Link product offering
Product offeringCore offering
Strait Link provides daily roll-on/roll-off sea freight services between Port Burnie (Tasmania) and Port of Melbourne (Victoria), operating six days per week using two purpose-built vessels. The offering is extended through an integrated road logistics network with door-to-door delivery, depots across Tasmania and Victoria, container transport (including refrigerated), terminal operations under long-term port leases, and a 4,500+ container fleet supporting FCL, vehicle, and over-sized cargo movements.
Product overview
Strait Link is a logistics company providing an integrated end-to-end supply chain solution combining shipping and road transport services. The core offering consists of Bass Strait Shipping Services (roll-on/roll-off vessel operations between Melbourne and Burnie with Tasmanian Achiever II and Victorian Reliance II), Road Logistics Services (road freight transport across Tasmania with depots in Hobart, Launceston, Devonport, Burnie, and Port Melbourne), Container Services (FCL and refrigerated containers), and Terminal Operations at Port of Melbourne and Port of Burnie. The company operates six days a week, serving industrial sectors including cold chain, fresh produce, seafood, wholesale, livestock, bulk commodities, and passenger vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Bass Strait Shipping Services Roll-on/roll-off vessel operations providing daily sea freight services between Port Burnie in Tasmania and the Port of Melbourne in Victoria, operating six days a week with two purpose-built vessels: Tasmanian Achiever II and Victorian Reliance II. Targeted at enterprise freight customers requiring cross-Bass-Strait shipping.
- Road Logistics Services Road freight transport services offering scheduled daily runs for regular freight volumes with door-to-door delivery services across Tasmania. Depots located in Hobart, Launceston, Devonport, Burnie, and Port Melbourne. Targeted at enterprise customers moving regular freight volumes across Tasmania.
- Container Services Full container load (FCL) and refrigerated container transport services supporting cold chain, fresh produce, seafood, and perishable goods across Bass Strait. Targeted at producers and shippers of temperature-sensitive and containerised cargo.
- Trailer and Vehicle Transport Roll-on/roll-off trailer transport including over-sized trailers, passenger vehicles, and RoRo services for vehicles and parts. Targeted at vehicle shippers and oversized cargo customers.
- Freight Commodities Transport Transport services for diverse freight including healthcare products, wine, household goods, steel and industrial products, FMCG, dangerous goods, mining equipment, pharmaceuticals, and print media. Targeted at Tasmanian manufacturers, retailers, and producers requiring cross-Bass-Strait freight movement.
- Terminal Operations Terminal operations at Port of Melbourne (Webb Dock) and Port of Burnie, with long-term lease agreements securing operations at both strategic ports. Supports loading, unloading, and stowage for Bass Strait RoRo services.
- Shipping Schedules Service Sailing schedule service including arrival and departure times between Melbourne and Burnie ports for weekdays and Saturday sailings, along with cargo cut-off times for various freight types (dangerous goods, general, priority stow, refrigerated, trailer). Targeted at freight customers planning cross-Bass-Strait shipments.
Companies that use Strait Link
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Strait Link technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Strait Link partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TasPortscoreStrategic long-term lease extension at Port of Burnie. Strait Link and TasPorts signed a Heads of Agreement securing Burnie's future as a freight hub with continued terminal operations.
- Port of MelbournecoreLong-term lease secured at Port of Melbourne (Webb Dock) supporting Bass Strait shipping operations with secure infrastructure access.
- Team Global ExpresscoreAcquired Team Global Express logistics business in Tasmania in early 2025, bringing operations together under the Strait Link brand to deliver integrated end-to-end road transport and shipping logistics services.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Strait Link competitors and assessment
Company assessmentBroad incumbents
- Qube Holdings: Australian logistics infrastructure operator with port logistics, bulk handling, and intermodal services; comparable in operating asset-heavy transport infrastructure across Australian supply chains, including Bass Strait-adjacent port operations.
- Aurizon: Australia's largest rail freight operator with bulk, container, and intermodal services; comparable as a major Australian freight transport incumbent that competes for the same Tasmania–mainland freight volumes via road/rail alternatives.
- Brambles: Former owner of the Toll shipping business (1983–2002) and a global logistics solutions provider; comparable as a large-scale pooling and supply-chain logistics platform with historical involvement in Bass Strait shipping.
- Toll Group: Former parent of Strait Link (via the Global Express division sold in 2021); remains one of Australia's largest integrated logistics providers with national road, rail, sea, and air freight capability that overlaps with Strait Link's road logistics operations.
- Wallenius Wilhelmsen: Global leader in RoRo vehicle and high/heavy cargo shipping; comparable as a deep-sea and ocean RoRo operator with purpose-built vessels serving end-to-end vehicle and breakbulk freight — a global analogue of Strait Link's RoRo model.
Direct peers
- TT-Line Company: Operates the Spirit of Tasmania passenger and freight ferry services across Bass Strait; while passenger-focused, it carries freight, vehicles, and trailers on the same Devonport–Geelong corridor, making it the closest operational analogue.
- SeaRoad: Operates dedicated RoRo freight services across Bass Strait between Tasmania and mainland Australia, directly competing with Strait Link on the same Melbourne–Burnie trade lane with similar vessel and terminal operations.
- Team Global Express: Australian road and rail logistics provider whose Tasmanian operations were acquired by Strait Link in early 2025; comparable in offering integrated road freight across Tasmania with depot networks similar to Strait Link's.
Others
- TasPorts: State-owned Tasmanian port operator and Strait Link's landlord at Port of Burnie (long-term lease signed May 2025); comparable as a port infrastructure operator and key commercial partner rather than direct competitor.
Regional players
- BlueScope Shipping / Tasbulk: Regional bulk and coastal shipping operators in Tasmania; comparable in providing specialised coastal and Bass Strait shipping services for Tasmanian industry, though typically focused on bulk rather than RoRo freight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Strait Link social profiles
Digital presenceStrait Link compliance and trust
Trust signalCompliance1 record
Strait Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strait Link leadership team
Management profileNumber of profiles
Profiles1 record
Strait Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strait Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strait Link
What does Strait Link do?
Strait Link provides daily roll-on/roll-off sea freight services between Port Burnie (Tasmania) and Port of Melbourne (Victoria), operating six days per week using two purpose-built vessels. The offering is extended through an integrated road logistics network with door-to-door delivery, depots across Tasmania and Victoria, container transport (including refrigerated), terminal operations under long-term port leases, and a 4,500+ container fleet supporting FCL, vehicle, and over-sized cargo movements.
Is Strait Link a public or private company?
Strait Link is a private company. It is classified as private equity controlled and is currently operating.
When was Strait Link founded?
Strait Link was founded in 2021. It employs 1,001 to 5,000 people.
Where is Strait Link based?
Strait Link is headquartered in Port Melbourne, Australia, in the Oceania region.
How does Strait Link make money?
Two revenue lines are on record. Sea Freight Shipping Services are the primary driver. The others are road Logistics and Transport Services.
Who are Strait Link's main competitors?
Broad incumbents on record are Qube Holdings, Aurizon, Brambles, Toll Group and Wallenius Wilhelmsen. Direct peers are TT-Line Company, SeaRoad and Team Global Express. TasPorts is listed as an others. BlueScope Shipping / Tasbulk is listed as a regional player.
Does Strait Link have an API?
No public API is recorded for Strait Link.
What industry is Strait Link in?
Strait Link's product category is Sea Freight & Road Logistics Services. Its primary akta.pro industry code is TLACABAE, Ocean Import Forwarding (Destination Handling/DO/ISF), with a secondary code of THAEAGAJ, Ferry Terminal, Port & Passenger Handling Services. Its NAICS code is 48311 and its SIC code is 4400.