Stella Event Design
Stella Event Design is a privately held Michigan wedding floral design studio, founded in 2007 and based in Benton Harbor. It provides custom floral arrangements and venue-specific wedding decoration services to couples planning weddings across Southwest Michigan venues.
- Company typePrivate
- Founded2007
- HeadquartersBenton Harbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stella Event Design does
Stella Event Design is a privately held wedding floral design studio founded in 2007 and based in Benton Harbor, Michigan. The company provides custom floral arrangements and decorative design services for wedding ceremonies and receptions, operating across a portfolio of Southwest Michigan venues including vineyards, barns, distilleries, lakefront pavilions, and country mansions. Its service menu is organized around a core Wedding Floral Design offering with venue-specific sub-services for Journeyman Distillery, Sundance & The Secret Garden, Solarium by Watermark, and vineyard locations. Customers are individual engaged couples planning weddings, including destination couples coming from outside Michigan.
The business operates on a quote-based, direct-to-consumer engagement model: prospective brides contact the studio by phone or website form and receive a complimentary, customized quote. Pricing is not publicly disclosed and is determined per engagement. The company has no disclosed subscription, retainer, or recurring revenue component, and all revenue is event-driven. There is no proprietary technology platform, no software product, and no AI/ML component — the offering is fundamentally a craft, labor-intensive service.
Stella Event Design has no outside investors, no parent company, no subsidiaries, and no disclosed leadership team in the available source material. It has been featured in WeddingDay Magazine and Style Me Pretty, maintains active Facebook and Instagram profiles, and lists on WeddingWire. The studio employs between 11 and 50 people and is privately held.
Stella Event Design firmographics
Firmographics- Name
- Stella Event Design
- Legal name
- Stella Event Design
- Website
- https://stellaeventdesign.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stella Event Design is a privately held Michigan wedding floral design studio, founded in 2007 and based in Benton Harbor. It provides custom floral arrangements and venue-specific wedding decoration services to couples planning weddings across Southwest Michigan venues.
- Ownership category
- akta.pro rank
Stella Event Design industry classification
Industry- Product category
- Wedding Floral Design Services
- NAICS
- Florists (4593)
- akta.pro primary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
- akta.pro secondary industry
- Wedding Design, Decor & Floral Planning (HSACABAH)
Keywords
Where Stella Event Design is headquartered
LocationHeadquarters
- HQ city
- Benton Harbor
- HQ country
- United States
- HQ region
- North America
Markets served
Stella Event Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels4 records
Stella Event Design product offering
Product offeringCore offering
Stella Event Design is a wedding floral design studio that creates custom floral arrangements for couples planning weddings in Southwest Michigan. Since 2007, the studio has provided bouquets, ceremony flowers, and venue decor for weddings at barns, vineyards, distilleries, lakefront pavilions, and country mansions. Offerings include core Wedding Floral Design, Wedding Ceremony Flowers, and venue-specific design packages such as Journeyman Distillery, Sundance & The Secret Garden, Solarium, and Vineyard venues.
Product overview
Stella Event Design is a wedding floral design company offering a unified service portfolio centered around wedding floral arrangements for the modern bride. The core offering is Wedding Floral Design, which encompasses ceremony flowers and venue-specific sub-services including Journeyman Floral Design, Wedding Florals at Sundance & The Secret Garden, Solarium Floral Designs, and Vineyard Wedding Florals. The company has been serving couples in Southwest Michigan since 2007, providing custom flower styles featuring modern aesthetics with lots of greens, whites, and pops of color to frame weddings at various venue types including barns, vineyards, distilleries, and lake front pavilions.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Floral Design Comprehensive custom wedding floral design service for modern brides and grooms in Southwest Michigan, covering bouquets, centerpieces, and full venue floral decor across barns, vineyards, distilleries, lakefront pavilions, and country mansions.
- Wedding Ceremony Flowers Specialized floral arrangements designed specifically for wedding ceremonies, framing the ceremony space and complementing the overall wedding floral design package.
- Journeyman Floral Design by Stella Custom floral designs tailored specifically for weddings held at Journeyman Distillery in Southwest Michigan.
- Wedding Florals at Sundance & The Secret Garden Custom floral arrangements designed for weddings at Sundance and The Secret Garden venues in Southwest Michigan.
- Solarium Floral Designs by Stella Custom floral designs created for weddings held at the Solarium by Watermark venue in Southwest Michigan.
- Vineyard Wedding Florals by Stella Floral arrangements designed specifically for vineyard wedding venues in Southwest Michigan.
Companies that use Stella Event Design
Customer profileSegments2 records
Ideal customer profiles1 record
Stella Event Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stella Event Design partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights3 records
Stella Event Design competitors and assessment
Company assessmentBroad incumbents
- BloomNation: Online floral marketplace connecting consumers to local florists for events including weddings — broad incumbent that influences how brides discover and book regional florists.
- FiftyFlowers: Online retail and wholesale flower company selling direct to consumers and DIY brides — broader incumbent that competes for the DIY portion of the wedding floral spend.
- Florabundance: Large-scale wholesale floral supplier serving wedding and event florists — adjacent incumbent that supplies inputs to firms like Stella and shapes industry pricing and availability.
Direct peers
- Saipua: Artisan wedding and event floral design studio known for garden-inspired, high-aesthetic arrangements — directly comparable business model of bespoke wedding florals with strong editorial brand presence.
- Stems Brooklyn: Brooklyn-based floral studio producing weddings and events with a strong design-led portfolio — comparable bespoke wedding floral model with venue-driven case studies.
- Tinge Floral: Specialty floral design firm focused on weddings and events with a strong brand identity — directly comparable creative-led wedding floral service model.
- Mindy Rice Design: Design studio offering full floral and event design for weddings and social occasions — comparable in delivering custom floral installations as the core revenue service.
- Putnam & Putnam: High-end New York-based floral design firm specializing in weddings and luxury events — comparable in delivering signature, photographed wedding florals for a discerning client base.
- Brown Betty Design: Boutique floral design studio focused on weddings and events with strong editorial coverage — comparable in size, service scope, and reliance on social/PR-driven demand.
Emerging players
- DIY Bride / FiftyFlowers Wedding Collection: Wholesale bulk flower programs aimed at DIY wedding flowers — represents the substitute threat of brides self-sourcing flowers rather than hiring a full-service designer like Stella.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Stella Event Design social profiles
Digital presenceStella Event Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stella Event Design leadership team
Management profileNumber of profiles
Stella Event Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stella Event Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stella Event Design
What does Stella Event Design do?
Stella Event Design is a wedding floral design studio that creates custom floral arrangements for couples planning weddings in Southwest Michigan. Since 2007, the studio has provided bouquets, ceremony flowers, and venue decor for weddings at barns, vineyards, distilleries, lakefront pavilions, and country mansions. Offerings include core Wedding Floral Design, Wedding Ceremony Flowers, and venue-specific design packages such as Journeyman Distillery, Sundance & The Secret Garden, Solarium, and Vineyard venues.
Is Stella Event Design a public or private company?
Stella Event Design is a private company. It is classified as unknown and is currently operating.
When was Stella Event Design founded?
Stella Event Design was founded in 2007. It employs 11 to 50 people.
Where is Stella Event Design based?
Stella Event Design is headquartered in Benton Harbor, United States, in the North America region.
Who are Stella Event Design's main competitors?
Broad incumbents on record are BloomNation, FiftyFlowers and Florabundance. Direct peers are Saipua, Stems Brooklyn, Tinge Floral, Mindy Rice Design, Putnam & Putnam and Brown Betty Design. DIY Bride / FiftyFlowers Wedding Collection is listed as an emerging player.
Does Stella Event Design have an API?
No public API is recorded for Stella Event Design.
What industry is Stella Event Design in?
Stella Event Design's product category is Wedding Floral Design Services. Its primary akta.pro industry code is HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages), with a secondary code of HSACABAH, Wedding Design, Decor & Floral Planning. Its NAICS code is 4593.