What Platfform does

Platfform Wellbeing is a UK-registered social enterprise operating as the trading division of the charity Platfform for Change (Charity No. 1000889), delivering professional counselling, workplace wellbeing and training services across South Wales and the UK. It was founded as a charity in 1989 and runs from counselling centres in Cardiff (Roath) and Swansea (Morriston), with secure online and telephone delivery extending reach nationally. Service lines include one-to-one, couples and young people's (ages 7-16) counselling using person-centred, CBT, integrative, EMDR, trauma-informed and sand-tray approaches; workplace training programmes such as a six-day compassionate leadership curriculum and condensed one- or two-day courses in mental health awareness, anxiety and resilience, stress management and burnout prevention; and organisational consultancy including supervision, reflective practice and workplace coaching.

The core delivery technology stack is conventional rather than proprietary: secure video for remote sessions, Medesk for case management and clinical notes, and Jotform for intake and referral forms, all held under UK GDPR and Cyber Essentials compliance frameworks. The business operates a dual GTM: direct-to-consumer individual counselling (pay-as-you-go at £60 per 50-minute session, £30 assessment, £70-£80 relationship counselling) and B2B field sales to Welsh organisations spanning local councils, NHS health boards, universities, FE colleges, schools, charities and corporates (e.g., Pembrokeshire and Ceredigion councils, Cardiff Met and Swansea universities, Cardiff and Vale College, NHS University Health Board, Mirus). All profits are reinvested into the parent charity's 120 wider projects supporting over 9,000 people annually across crisis prevention, employment and skills, children and families, and wellbeing.

Commercial moat rests on BACP accreditation framed as the UK gold standard for therapy, 35+ years of operating history, a multidisciplinary team of 85+ psychologists and BACP-aligned counsellors, and trusted-partner status with named Welsh public-sector and education buyers. Marketing is content- and event-driven (blog, LinkedIn, Facebook, Instagram, YouTube, monthly newsletter, industry shows, HR roundtables). There is no disclosed fundraising, no M&A activity, and no AI/ML capability evident across the product set.

Name

Platfform

Legal name

Platfform for Change

Website

https://platfformwellbeing.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Platfform Wellbeing is the social-enterprise trading arm of the Platfform for Change charity, delivering BACP-accredited counselling, workplace wellbeing training and organisational consultancy to individuals and public-sector and education buyers in Wales and across the UK.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing and Counselling Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (62419), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Management Consulting Services (8742), Services-Health Services (8000)

akta.pro primary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Workplace wellbeing services
• Counselling and therapy
• Mental health training
• Employee assistance programmes
• Relational therapy

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Counselling Services: One-to-one counselling sessions for individuals, couples, and young people aged 7+. Sessions priced at £60 per hour for individuals, £80 for face-to-face relationship counselling. Initial assessment at £30.
2. Workplace Training Programs: Psychologist-led training courses including compassionate leadership (6-day program), mental health awareness training (1-2 days), stress management, anxiety and resilience, and burnout prevention. Delivered online or in-person to organizations.
3. Organisational Consultancy: Workplace wellbeing consultancy services tailored to organizational needs including reflective practice, supervision, and leadership coaching.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Platfform Wellbeing is the trading division of the charity Platfform for Change, providing individual, couples and young people's counselling (ages 7+) alongside workplace wellbeing services for organisations. Offerings include psychologist-led training programmes (compassionate leadership, mental health awareness, anxiety and resilience, stress management, burnout prevention), workplace supervision, coaching, reflective practice and organisational consultancy. Services are delivered face-to-face in Cardiff and Swansea, online via secure video, and by phone across the UK.

Product overview

Platfform Wellbeing is a BACP Accredited counselling and workplace wellbeing service operating as a social enterprise under the charity Platfform for Change. The offering comprises individual, couples, and young people's counselling services (aged 7+) delivered by a team of over 85 therapists using person-centred, CBT, humanistic, integrative, EMDR, and trauma-informed approaches; alongside a suite of workplace wellbeing programmes including consultancy, counselling for employees, supervision, coaching, and reflective practice. Training programmes cover compassionate leadership (6-session programme), mental health awareness, anxiety and resilience, stress management, and burnout prevention. Services are available face-to-face in Cardiff and Swansea, online, and by phone. All profits are reinvested into Platfform's wider charity work supporting over 9,000 people annually across 120 projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling and Therapy One-to-one private counselling using person-centred, CBT, humanistic, integrative and trauma-informed approaches; for individuals across the UK delivered face-to-face in Cardiff and Swansea, online or by phone.
• Relationship Counselling Counselling for couples, friends or business partners aiming to improve communication and navigate relationship challenges, delivered online or face-to-face in Cardiff.
• Counselling for Young People Award-winning counselling for children aged 7-16 using creative methods such as sand tray therapy, with safeguarding measures tailored to the child's age and development.
• EMDR Therapy Eye Movement Desensitisation and Reprocessing therapy for processing traumatic memories through guided brain stimulation, for clients who have experienced trauma.
• Sand Tray Therapy Creative non-spoken therapy using three-dimensional pictures in sand trays, helpful for children, people with developmental difficulties and trauma survivors.
• Workplace Wellbeing Support Organisational wellbeing services including consultancy, counselling for employees, reflective practice, supervision and workplace coaching for UK employers.
• Compassionate Leadership Training Psychologist-led programme (typically six teaching days over six months) developing relational leadership skills and healthy team cultures using psychologically informed approaches.
• Mental Health Awareness Training Two-day core (or condensed one-day) psychologist-developed training building skills and confidence to support employee mental health through a relational, trauma-informed approach.
• Anxiety and Resilience Training Two-hour workshop on understanding anxiety and building personal and organisational resilience at work, available online or in person.
• Stress Management Training Two-hour evidence-based workshop helping employers, managers and employees understand workplace stress, its effects and practical stress management techniques.
• Burnout Training for Employees Two-hour psychologist-developed course raising awareness of burnout, helping teams recognise early signs and equipping them with practical prevention skills.
• Workplace Supervision Structured confidential space for reflection, emotional support and professional growth for frontline workers and staff in emotionally demanding roles.
• Workplace Coaching Coaching services for workplace and leadership development supporting individuals and teams in achieving professional goals.
• Education Wellbeing Wellbeing services for schools, colleges and universities including training for staff and young people, counselling and supervision.

Quantifiable outcome

• 4,000+ people supported with counselling services
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• Autistic MindscoreStrategic or Co-development PartnerSpecialised training partnership providing autism-specific training to Platfform Wellbeing's counselling team, enabling autism-friendly service delivery with adaptations such as amended lighting and separate waiting rooms.
• MedesksupportingTechnology or IntegrationSecure case management and clinical note-taking platform used for storing client records and managing counselling sessions in compliance with UK GDPR.
• JotformsupportingTechnology or IntegrationOnline form platform used for client intake forms, referral processes, and data collection with associated privacy safeguards.
• Sitka RecruitmentminorGTM or Marketing PartnerJoint roundtable facilitation partnership for HR professional events in Cardiff exploring compassionate leadership topics.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unmind: UK workplace mental health platform combining content, coaching, and therapy for enterprise customers. Direct competitor to Platfform's B2B offering but with a more productised, B2B SaaS-led approach and broader enterprise footprint.
• Self Space: UK therapy provider offering in-person and online counselling, including workplace partnerships. Closely comparable to Platfform's hybrid in-person + digital therapy model, though operating across multiple UK cities rather than regionally concentrated in Wales.
• Relate: UK charity providing relationship counselling, including face-to-face, online, and workplace services. Direct overlap with Platfform's relationship counselling and couples therapy offering, with a national UK footprint and similar non-profit ethos.
• Spill: UK-based workplace therapy platform providing chat-based and video counselling to organisations. Competes with Platfform in the workplace wellbeing space but with a digital-only, software-led model, in contrast to Platfform's in-person and relational delivery.

Broad incumbents

• Mind: Large UK mental health charity offering information, support, training, and workplace wellbeing programmes. A broader incumbent than Platfform in mental health provision, with national reach and brand recognition that creates indirect competition for grants, contracts, and employer mind-share.
• Health Assured: UK Employee Assistance Programme (EAP) provider offering counselling, advice, and wellbeing services to employers. Overlaps with Platfform's workplace counselling and training offering but as part of a much wider outsourced benefits portfolio.
• Headspace (Headspace for Work): Global mental health and mindfulness platform with a dedicated B2B workplace offering. Competes for the same employer wellbeing budget as Platfform, but via a consumer-grade digital content and meditation product rather than in-person relational therapy.

Emerging players

• Modern Health: Global workplace mental health platform providing therapy, coaching, and self-guided content to enterprise customers. Comparable in end-customer use case (employer-funded mental health support) but operates a digital-first model and is focused outside the UK market.
• Lyra Health: US-based mental health benefit platform for employers, blending in-person and virtual therapy with coaching. Comparable in serving the employer-funded therapy market, but focused primarily on the US and operating at larger scale than Platfform.

Regional players

• Charlie Waller Trust: UK mental health charity focused on depression and workplace mental health, providing training, resources, and employer programmes. Comparable charity-led model and training focus, but with national (England-centric) reach rather than Welsh regional concentration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PlatfformWellbeing
• Facebookfacebook.com/platfformwb
• LinkedInlinkedin.com/company/platfformwb
• Instagraminstagram.com/platfformwellbeing
• Xx.com/PlatfformWB

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platfform