Craftworkz
Craftworkz is a family-run Australian wholesale and retail distributor of art and craft supplies — including glitter, MDF shapes, EVA foam, beads, and candle-making materials — serving schools, childcare, charities, craft businesses, and individual hobbyists via a Shopify storefront from its Seven Hills, NSW warehouse.
- Company typePrivate
- Founded1993
- HeadquartersSeven Hills, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Craftworkz does
Craftworkz is a privately held, family-run Australian wholesale and retail distributor of art and craft supplies, founded in 1993 and headquartered at a single warehouse in Seven Hills, NSW. The company sells raw craft materials and blanks — including an extensive self-imported glitter range (ultra-fine, medium, hexagonal chunky, holographic, opalescent), MDF wood shapes, EVA foam sheets, paper mache products, beads, brass hardware, candle-making supplies, and polystyrene forms — to four customer segments: educational institutions (schools, childcare), registered charities, craft retailers and online businesses, and individual hobbyists.
The business operates on a Shopify-powered e-commerce storefront with multi-currency display (AUD, GBP, CAD, USD, EUR), a tiered wholesale channel gated by registration approval and an AU$100 minimum order, and a direct retail channel with shipping across Australia plus free local pickup from the Seven Hills warehouse. Payment infrastructure spans Afterpay, PayPal, Apple Pay, Google Pay, Shop Pay, and major card networks. Marketing is limited to SEO-optimised product pages, an email newsletter (10% off first order on AU$20+ spend), and rotating "Monthly Specials" and "Clearance Lines."
The company is 100% Australian-owned with no institutional investors, no parent company, and no public listing; ownership is attributed to "Leisl, Dale & the Craftworkz Crew." It has no AI/ML capabilities, no patents or trademarks on record, no disclosed partnerships or alliances, and no disclosed revenue. Geographic operations are confined to the Australian domestic market.
Craftworkz firmographics
Firmographics- Name
- Craftworkz
- Legal name
- Craftworkz
- Website
- https://craftworkz.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Craftworkz is a family-run Australian wholesale and retail distributor of art and craft supplies — including glitter, MDF shapes, EVA foam, beads, and candle-making materials — serving schools, childcare, charities, craft businesses, and individual hobbyists via a Shopify storefront from its Seven Hills, NSW warehouse.
- Ownership category
- akta.pro rank
Craftworkz industry classification
Industry- Product category
- Art and Craft Supplies
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)
- akta.pro secondary industries
- Beading & Jewelry-Making Supplies Retail (CRALADAK), Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)
Keywords
Where Craftworkz is headquartered
LocationHeadquarters
- HQ city
- Seven Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Craftworkz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale product sales: B2B wholesale sales to approved registered businesses, schools, childcare facilities, and charities in the craft/creative industry. Minimum order of AU$100 with competitive wholesale pricing.
- Retail e-commerce sales: Direct-to-consumer online sales through Shopify platform with shipping to Australian customers. Flat rate and calculated shipping options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale tier with AU$100 minimum order |
| Unit Pricing | Pay-as-you-go | Retail pricing for individual consumers |
| Other | One time | Newsletter signup discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Craftworkz product offering
Product offeringCore offering
Craftworkz is an Australian wholesale and retail supplier of art and craft supplies, offering an extensive range of materials including MDF wood shapes, an imported glitter range in various sizes and finishes, EVA foam, paper mache, beads, brass hardware, felt, polystyrene, candle making supplies, clay, jewellery components, and clock movements. The company operates both an approved wholesale program (AU$100 minimum order for businesses, schools, childcare, and charities) and direct-to-consumer retail e-commerce through Shopify, with all stock held in its Sydney warehouse for fast Australia-wide dispatch.
Product overview
Craftworkz is a wholesale art and craft supplies retailer offering an extensive range of craft materials through an e-commerce platform. The product portfolio centers on raw craft materials and blanks rather than finished products, including MDF wood shapes (letters, plaques, placemats, themed Christmas/Easter shapes, surfboard/skateboard blanks), EVA foam sheets and glitter shapes, paper mache products (boxes, door hangers, crowns), and an extensive imported glitter range in various sizes (ultra fine, medium, hexagonal chunky) and finishes (standard, holographic, opalescent). Additional offerings include beads (glass, wooden, plastic, seed, bugle, metallic), brass hardware (hinges, hooks, corners, catches), felt sheets with glitter variants, polystyrene shapes, candle making supplies, clock movements, jewellery components, and various craft essentials like chenille stems, pom poms, florist wire, and plaster. The company operates primarily as a wholesale supplier for schools, businesses, and craft enthusiasts, with a minimum wholesale order of AU$100, while also serving retail customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Glitter Range
Companies that use Craftworkz
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Craftworkz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature1 record
Craftworkz partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
Craftworkz competitors and assessment
Company assessmentBroad incumbents
- Spotlight (Spotlight Retail Group): Australia's dominant fabric and craft big-box retailer; competes with Craftworkz on craft supplies as part of a much wider home sewing, decor, and hobby assortment.
- JOANN: US fabric and craft retailer carrying sewing, beads, paper craft, and DIY supplies overlapping with Craftworkz's assortment, particularly for hobbyists and small craft businesses.
- Big W (Woolworths Group): Mass-market Australian discount retailer with a craft and school-supply assortment; competes on price-sensitive end of Craftworkz's craft and education customer base.
- Officeworks: National Australian office and education supplies retailer with a meaningful craft and school-procurement assortment; competes for the same schools, childcare, and small-business buyers.
- Michaels Companies: North America's largest arts and crafts specialty retailer; serves as a global category benchmark for SKU breadth, school/hobbyist segmentation, and omnichannel craft retail that Craftworkz competes against in concept.
- Hobby Lobby: Large US craft and hobby chain with broad assortment across beads, florals, wood craft, and seasonal items comparable to Craftworkz's category mix.
Direct peers
- Eckersley's Art & Craft: Australian specialty art and craft retailer with stores and online presence, overlapping heavily with Craftworkz in craft materials, school supplies, and hobbyist segments.
- Riot Art & Craft: Australia's largest dedicated art and craft retail chain, directly competing with Craftworkz across schools, hobbyists, and retail customers with broader SKU breadth and physical store footprint.
- Templar Publishing / Honey Bee Crafts (AU craft wholesalers): Australian wholesale craft supplier serving retailers and schools, overlapping with Craftworkz's B2B wholesale model and core craft SKU categories.
Regional players
- Pound Wholesale / Klee Outlet: European-based discount arts, crafts, and stationery wholesaler; comparable as a cross-border wholesale craft supplier model rather than a direct Australian competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Craftworkz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craftworkz leadership team
Management profileNumber of profiles
Profiles2 records
Craftworkz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craftworkz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craftworkz
What does Craftworkz do?
Craftworkz is an Australian wholesale and retail supplier of art and craft supplies, offering an extensive range of materials including MDF wood shapes, an imported glitter range in various sizes and finishes, EVA foam, paper mache, beads, brass hardware, felt, polystyrene, candle making supplies, clay, jewellery components, and clock movements. The company operates both an approved wholesale program (AU$100 minimum order for businesses, schools, childcare, and charities) and direct-to-consumer retail e-commerce through Shopify, with all stock held in its Sydney warehouse for fast Australia-wide dispatch.
Is Craftworkz a public or private company?
Craftworkz is a private company. It is classified as family owned and is currently operating.
When was Craftworkz founded?
Craftworkz was founded in 1993. It employs 11 to 50 people.
Where is Craftworkz based?
Craftworkz is headquartered in Seven Hills, Australia, in the Oceania region.
How does Craftworkz make money?
Two revenue lines are on record. Wholesale product sales are the primary driver. The others are retail e-commerce sales.
Who are Craftworkz's main competitors?
Broad incumbents on record are Spotlight (Spotlight Retail Group), JOANN, Big W (Woolworths Group), Officeworks, Michaels Companies and Hobby Lobby. Direct peers are Eckersley's Art & Craft, Riot Art & Craft and Templar Publishing / Honey Bee Crafts (AU craft wholesalers). Pound Wholesale / Klee Outlet is listed as a regional player.
Does Craftworkz have an API?
No public API is recorded for Craftworkz.
What industry is Craftworkz in?
Craftworkz's product category is Art and Craft Supplies. Its primary akta.pro industry code is CRALACAC, Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools), with a secondary code of CRALADAK, Beading & Jewelry-Making Supplies Retail. Its NAICS code is 459130 and its SIC code is 5130.