Ignis Asset Management
Ignis Asset Management is a Glasgow-headquartered UK institutional investment manager with approximately £67.6 billion in assets under management, serving pension, insurance, and wealth clients with active fixed-income and multi-asset strategies.
- Company typePrivate
- Founded1899
- HeadquartersGlasgow, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Ignis Asset Management does
Ignis Asset Management is a UK-based investment management firm headquartered in Glasgow, operating as a private, for-profit business with approximately £67.6bn in assets under management and a workforce in the 501-1,000 range. The firm traces its origins to 1899, giving it a multi-century operating heritage, and positions itself in source material as a 'well-capitalised investment business' distributing investment products and services. Governance is led by Chairman Clive Bannister and CIO Chris Fellingham, consistent with a traditional institutional asset management operating model.
Based on firmographic indicators, Ignis generates revenue principally through management and performance fees on pooled and segregated mandates across active fixed-income, multi-asset, and related strategies typical of UK institutional managers. The firm's value proposition centers on stability, capital backing, and continuity of institutional client relationships. No product launches, funding events, M&A transactions, or technology investments specific to Ignis were disclosed in the provided source material.
An important data quality note: a large portion of the supplied source material (technology stack, partnerships, customer segments, marketing channels, revenue model) describes an unrelated Indonesian consumer online gambling platform (PT QC-SUSU-AJAIB / SLOTSAKURA), not Ignis Asset Management. This appears to be a data integration error and has been disregarded for the purposes of this analysis, except where explicitly noted.
Ignis Asset Management firmographics
Firmographics- Name
- Ignis Asset Management
- Legal name
- PT QC-SUSU-AJAIB
- Website
- https://ignisasset.com
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ignis Asset Management is a Glasgow-headquartered UK institutional investment manager with approximately £67.6 billion in assets under management, serving pension, insurance, and wealth clients with active fixed-income and multi-asset strategies.
- Ownership category
- akta.pro rank
Ignis Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Financial Investment Activities (5239)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Insurance General Accounts (Institutional Asset Owners) (FSAAAGAG)
- akta.pro secondary industries
- Investment Management Advisory (RIA) (FSAEAAAB), Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
Keywords
Where Ignis Asset Management is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ignis Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Gaming Transaction Fees: Platform generates revenue through transaction fees on slot game wagers and casino game participation fees
- Service Fees: Minimal deposit requirement of Rp 10,000 with platform retaining a portion of each transaction
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Access - Free registration with minimum deposit |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ignis Asset Management product offering
Product offeringCore offering
Ignis Asset Management is a UK-based investment management firm headquartered in Glasgow, managing approximately £67.6 billion in assets under management. The firm operates as a well-capitalised investment business, distributing investment products and services to clients, and employs between 501 and 1,000 staff across its operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Management Services Professional discretionary investment management of client portfolios, offered as a well-capitalised investment business headquartered in Glasgow, UK, managing approximately £67.6bn in assets under management for institutional and wholesale clients.
Companies that use Ignis Asset Management
Customer profileSegments1 record
Ideal customer profiles1 record
Ignis Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ignis Asset Management partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Pragmatic PlaycoreGame provider partnership delivering slot gaming content. Pragmatic Play is a leading Malta-based game developer supplying video slots and live casino games to online gaming platforms globally.
- PG SoftcoreGame provider partnership providing mobile-focused slot gaming content. PG Soft (Pocket Games Soft) specializes in mobile gaming with innovative slot game designs.
- HabanerocoreGame provider partnership supplying slot and table game content. Habanero is a game developer known for high-quality HTML5 casino games.
- Joker GamingcoreGame provider partnership delivering online slot content and casino games.
- SpadegamingcoreGame provider partnership providing Asian-themed slot games and casino content.
- MicrogamingcoreGame provider partnership supplying extensive slot game library and progressive jackpot network.
- Mandiri (Bank Mandiri)coreIndonesian state-owned bank providing payment processing services for deposit and withdrawal transactions.
- BRI (Bank Rakyat Indonesia)coreIndonesian state-owned bank providing installment payment plans (3x, 6x, 12x installment options) and standard payment processing.
- BCA (Bank Central Asia)coreIndonesian private bank providing payment processing services for gaming transactions.
- BNI (Bank Negara Indonesia)coreIndonesian state-owned bank providing payment processing services.
- BSI (Bank Syariah Indonesia)minorIndonesian Islamic bank providing Sharia-compliant payment processing options.
- QRIScoreIndonesian QR code payment standard developed by Bank Indonesia enabling interoperable QR payments across multiple banks and e-wallets.
- ShopeePaycoreIndonesian e-wallet service by Shopee providing digital payment options for gaming transactions.
- KredivocoreIndonesian digital credit/Buy Now Pay Later service enabling installment payments for gaming deposits without credit card.
- Indodana PayLatercoreIndonesian installment payment platform offering 0% installment promotions and flexible payment plans for online purchases including gaming services.
- AkulakucoreIndonesian digital finance platform providing pay-later and installment services for online transactions.
Scale indicators2 records
Recent moves1 record
Expansion highlights2 records
Ignis Asset Management competitors and assessment
Company assessmentBroad incumbents
- BlackRock: World's largest asset manager with significant UK institutional relationships and broad product range (index, active, alternatives); competes for the same UK pension/insurer mandates as Ignis but at vastly greater scale.
- Janus Henderson Investors: London-headquartered global asset manager with comparable active-equity and multi-asset institutional offerings and a similar UK heritage; broader product breadth but overlapping institutional UK distribution.
- Legal & General Investment Management (LGIM): One of the largest UK asset managers (part of Legal & General Group), serving institutional pension clients with index, active, and multi-asset strategies; broader product set than Ignis but overlapping institutional UK distribution.
- Invesco: Global asset manager with significant UK/EU operations and institutional active-equity and multi-asset franchises; broader geographically and product-wise but directly comparable in UK institutional active mandates.
- J.P. Morgan Asset Management: Global asset manager with a strong UK institutional franchise spanning equity, fixed income, and multi-asset; competes for the same institutional mandate universe while offering broader balance-sheet strength.
Direct peers
- abrdn (Aberdeen Asset Management): UK-based global asset manager that acquired Ignis in 2014. Operates in the same UK active asset management segment with broadly overlapping pooled fund and segregated mandate capabilities; directly comparable on heritage, geography, and product mix.
- Schroders: Major UK-listed asset manager with deep institutional pension/insurer relationships and a strong UK heritage; comparable size, multi-asset capability, and UK institutional distribution model to Ignis.
- Baillie Gifford: Edinburgh-based UK active equity manager serving institutional and intermediated clients globally; comparable UK active-equity heritage, institutional mandate focus, and Edinburgh/Scottish financial-centre presence.
- Columbia Threadneedle Investments: UK-headquartered asset manager focused on active equity, fixed income, and multi-asset for institutional and intermediated clients; closely comparable on UK heritage, active investment style, and mid-to-large AUM scale.
- M&G Investments: Large UK-based asset manager serving institutional and retail clients with pooled funds and segregated mandates, headquartered in the UK with comparable AUM scale (multi-hundred-billion range) and similar institutional client base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ignis Asset Management social profiles
Digital presenceIgnis Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ignis Asset Management leadership team
Management profileNumber of profiles
Profiles2 records
Ignis Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ignis Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ignis Asset Management
What does Ignis Asset Management do?
Ignis Asset Management is a UK-based investment management firm headquartered in Glasgow, managing approximately £67.6 billion in assets under management. The firm operates as a well-capitalised investment business, distributing investment products and services to clients, and employs between 501 and 1,000 staff across its operations.
Is Ignis Asset Management a public or private company?
Ignis Asset Management is a private company. It is classified as unknown and is currently operating.
When was Ignis Asset Management founded?
Ignis Asset Management was founded in 1899. It employs 501 to 1,000 people.
Where is Ignis Asset Management based?
Ignis Asset Management is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Ignis Asset Management make money?
Two revenue lines are on record. Gaming Transaction Fees are the primary driver. The others are service Fees.
Who are Ignis Asset Management's main competitors?
Broad incumbents on record are BlackRock, Janus Henderson Investors, Legal & General Investment Management (LGIM), Invesco and J.P. Morgan Asset Management. Direct peers are abrdn (Aberdeen Asset Management), Schroders, Baillie Gifford, Columbia Threadneedle Investments and M&G Investments.
Does Ignis Asset Management have an API?
No public API is recorded for Ignis Asset Management.
What industry is Ignis Asset Management in?
Ignis Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAAGAG, Insurance General Accounts (Institutional Asset Owners), with a secondary code of FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 523940 and its SIC code is 6282.