What UPlatforma does

UPlatforma is a Russian enterprise SaaS platform for online personnel psychometric assessment, founded in 2011 and headquartered in Moscow (legal entity OOO "Yu-Platforma," OGRN 1117746421836). The platform delivers a unified suite of five core assessment products — UP.Analytics for cognitive ability testing, UP.Competency Profile covering 36 competencies across four clusters, UP.360 for multi-rater feedback, UP.Team Assessment & Development, and UP.Engagement with predictive analytics — supplemented by customization, corporate library, and training modules. The platform has processed a cumulative 223,757 assessed individuals across Russian enterprises in banking, IT, pharmaceutical, industrial, construction, and real estate development verticals, and is included in the Unified Register of Russian Software (entry No. 31475, dated 26.12.2025).

The platform's underlying methodology rests on documented psychometric instruments with reported criterion validity of 0.54 and reliability of 0.72-0.79, alongside a 36-competency framework. Revenue is generated via quote-based subscription and modular usage-based pricing with annual billing, reportedly positioned approximately 25% below competitors. Distribution combines direct enterprise sales with two named channel partners — BTG Consult for training delivery and Alphina Digital for corporate LMS and library integration — plus the use of Yandex.Metrica for site analytics. The company is privately held with no disclosed external funding, operating actively within the Russian enterprise HR-tech market.

Name

UPlatforma

Legal name

OOO "Yu-Platforma" (Общество с ограниченной ответственностью "Ю-Платформа")

Website

https://uplatforma.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

UPlatforma is a Russian enterprise SaaS platform founded in 2011 that delivers online psychometric assessment products — cognitive testing, competency profiling, 360-degree feedback, team assessment, and engagement analytics — to large Russian employers across banking, IT, pharma, and industrial sectors.

Ownership category

akta.pro rank

Product category

HR Assessment Software

NAICS

Employment Placement Agencies (561311), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Assessment Centers & Structured Selection (In-basket, Group Exercises) (BPACAMAF)

Keywords

• Psychometric assessment platform
• HR assessment software
• Competency evaluation tools
• Talent assessment solutions
• Personnel assessment SaaS

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription / SaaS Assessment Platform: Clients subscribe to or license the UPlatforma online assessment platform to evaluate candidates and employees. Pricing is quote-based and customized, suggesting enterprise subscription contracts with per-assessment or per-seat billing. The platform offers the ability to purchase only necessary reports (e.g., 5 reports out of 10 assignments), indicating a modular consumption model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

UPlatforma is an online psychometric assessment platform that delivers cognitive ability tests, competency questionnaires, 360-degree feedback, team diagnostics, and employee engagement surveys to enterprise HR departments. It enables automated, standardized evaluation of candidates and employees across the full talent lifecycle — from hiring and onboarding to development, succession planning, and retention — through a SaaS interface with automated reporting and analytics dashboards.

Product overview

UPlatforma is a comprehensive online personnel assessment platform built as a unified platform-plus-modules architecture. The core platform is anchored by five main assessment products: UP. Аналитика (cognitive ability testing for verbal, numerical, and logical skills in 18 minutes), UP. Профиль компетенций (36-competency self-assessment questionnaire in 20 minutes), UP. Оценка 360 (multi-source expert feedback), UP. Оценка и развитие команд (team diagnostic and development), and UP. Вовлеченность (employee engagement measurement with predictive analytics). These core products are complemented by client customization add-ons (corporate competency model integration, AI recommendations, LMS synchronization via the Настройка для клиентов module), a corporate library integration with Alphina Digital, and corporate training programs delivered in partnership with BTG Consult. The platform operates across the full employee lifecycle including recruitment, onboarding, training, talent management, team development, and engagement monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• UP. Analitika (UP. Аналитика): Cognitive ability testing tool measuring verbal, numerical, and logical skills. Test takes approximately 18-20 minutes.
• UP. Profil kompetentsiy (UP. Профиль компетенций)
• UP. Otsenka 360 (UP. Оценка 360)
• UP. Otsenka i razvitiye komand (UP. Оценка и развитие команд)
• UP. Vovlechennost (UP. Вовлеченность)

Products and services

• UP. Analitika (UP. Analytics)

Quantifiable outcome

• 24% increase in recruitment efficiency when using UPlatforma assessment tools
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Alphina DigitalcoreStrategic or Co-development PartnerAlphina Digital partners with UPlatforma to provide a comprehensive HR solution combining competency assessment with a corporate library of business literature and online learning courses. The integration allows automated development recommendations from assessment results to be linked to relevant Alphina courses, creating a unified employee assessment-to-development cycle.
• BTG ConsultcoreImplementation/ SI/ Consulting PartnerBTG Consult partners with UPlatforma to deliver comprehensive corporate training and development programs based on UPlatforma assessment results. BTG Consult offers management training, business games, and development programs that are preceded by competency assessment using UPlatforma tools to ensure training is targeted and effective.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TestGorilla: Modern pre-hire assessment SaaS platform offering cognitive ability, personality, and skills tests to employers. Competes with UPlatforma's core assessment products in a SaaS-only, self-serve-friendly delivery model, though with broader international reach.
• Saville Assessment: UK-based psychometric assessment vendor offering competency frameworks, ability tests, and 360 tools. Closely comparable technology stack to UPlatforma, particularly for enterprise competency profiling and multi-rater feedback.
• Hogan Assessments: Provider of personality and competency-based assessments widely used for leadership evaluation, 360-style feedback, and development. Closely comparable to UPlatforma's competency profile and 360 offerings, including team diagnostic reports.
• SHL: Global leader in psychometric and cognitive ability assessments for hiring and development. Directly competes with UPlatforma's UP. Analytics and UP. Competency Profile in the enterprise assessment category, with overlapping product positioning around cognitive tests and competency frameworks.
• ЭКОПСИ Консалтинг (ECOPSI Consulting): Major Russian HR consulting and assessment provider offering competency-based assessment, talent management, and leadership development tools. Most direct Russian-market competitor, serving the same large-enterprise HR and L&D buyers.

Broad incumbents

• Korn Ferry (Talent Assessment): Global organizational consulting firm with a substantial assessment solutions division (Korn Ferry Assessment Solutions) covering cognitive ability, personality, and competency tools. Overlaps with UPlatforma at the competency-assessment layer, but sells as part of a much broader talent consulting portfolio.
• Aon Assessment Solutions: Division of Aon providing psychometric assessment, talent analytics, and selection solutions to global enterprises. Comparable to UPlatforma's assessment suite but embedded within Aon's broader HR consulting and risk services offering.

Emerging players

• HireVue: Video interview and AI-driven assessment platform used in enterprise hiring. Comparable in that it offers structured, automated candidate assessment at scale, but distinct in its video-first delivery model rather than psychometric questionnaire focus.
• Assessment Systems (Russia): Russian psychometric assessment provider focused on online testing and competency evaluation. Direct niche competitor to UPlatforma in the Russian market, with overlapping cognitive and competency assessment offerings.

Regional players

• Cebridge / TalentLMS Assessment Partners: Russian HR-tech and assessment vendors serving CIS-region enterprises with competency and talent management tools. Regionally comparable to UPlatforma, targeting similar large-enterprise HR buyers across Russian-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uplatforma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPlatforma