Business Story

Name

Business Story

Legal name

Business Story

Website

https://business-story.tv

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video and Animation Production Services: Custom video production and animation services for clients including explainer videos, animated content, and visual storytelling. Revenue is generated through project-based engagements with pricing based on scope, complexity, and animation style requirements.
2. Communication Strategy Consulting: Development of communication and product strategies based on video and visuals, typically bundled with production services or as standalone consulting engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Business Story is a creative agency and animation studio that produces animated explanatory videos for digital environments using 2D, 3D, stop-motion, and hand-drawn animation techniques. In addition to core explainer video production, the studio offers web series, interactive video installations, animated short films, and communication/product strategy services, delivered as project-based engagements for clients ranging from startups to multinational brands.

Product overview

Business Story is a creative agency and animation studio offering a unified suite of video production services. The core offerings include 2D and 3D animation, stop-motion, and hand-drawn animation techniques for explanatory videos. These are supplemented by web series production, interactive video installations, and animated short films. The studio's key competency is the development of communication and product strategies based on video and visuals. All services are delivered as a single integrated creative offering rather than as separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Explainer Video Production Custom explainer videos for digital environments, delivered in 2D animation, 3D animation, stop-motion, or hand-drawn (risovannaya) styles. Designed to simplify complex products, services, and ideas for audiences. Used by enterprise clients (e.g., KPMG, YouDrive, QIWI, Ozon, ABBYY Smartcat) and startups for marketing, product launches, and stakeholder communications.
• Web Series Production Serialized web video content developed for distribution across online platforms, including serial content co-developed with Riki Group for the Smeshariki franchise. Aimed at brands and partners seeking recurring digital video content.
• Interactive Video Installations Interactive video installations designed for exhibitions, events, conferences, and corporate spaces, supporting experiential marketing and brand activations.
• Animated Short Films Production of animated short films and short-form animated content for commercial and brand purposes, including serial content co-developed with Riki Group.
• Communication and Product Strategy Development Strategic consulting that develops communication and product strategies grounded in video and visual storytelling, helping clients articulate value propositions, identify audience insights, and structure communication logic. Typically bundled with production services or delivered as a standalone consulting engagement.

Quantifiable outcome

• 22.5% conversion rate from video views to registrations for SocialKey Ads campaign
• +3 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Riki Group (Группа Компаний Рики)coreStrategic or Co-development Partner · 1 January 2018In 2018, Business Story became a content series development partner for Riki Group, a major Russian animation studio known for Smeshariki (Shaun the Sheep). This partnership involves co-development of serial content and demonstrates the agency's credibility in the animation industry for high-quality production work.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Explainify: Explainify creates animated explainer videos and product demo videos for B2B and SaaS companies. Closely comparable service line and customer segment to Business Story's enterprise/startup animated explainer offering.
• Illustripe: Illustripe is an animated explainer video production studio serving startups and enterprises. Comparable in service breadth (2D/3D animation, explainer videos) and SME-to-enterprise client mix.
• Yum Yum Videos: Yum Yum Videos is a video production agency specializing in animated explainer videos for startups and enterprises. Directly comparable to Business Story in service offering (2D/3D animation, explainer videos) and customer base (tech, SaaS, fintech).
• Switch Video: Switch Video is an explainer video agency producing animated videos for brands, non-profits, and SaaS companies. Overlaps directly with Business Story on animated explainer production and strategic communication development.
• Demo Duck: Demo Duck produces animated explainer videos, brand stories, and product demos for companies across industries. Direct competitor in the business explainer video niche with a similar project-based model and enterprise/startup client mix.
• Motion Design Studio: Motion Design Studio is an animation company creating explainer videos and motion graphics for tech and consumer brands. Directly comparable in core explainer video production service and SMB/enterprise customer segment.
• Thinkmojo: Thinkmojo is a video strategy and production company specializing in animated explainer videos for tech companies. Comparable in animated explainer focus, enterprise client base, and communication strategy offering.
• Kasra Design: Kasra Design is an animation studio producing motion graphics and explainer videos for global brands. Similar mix of 2D/3D animation, ESG/branding explainers, and enterprise clients as Business Story.

Regional players

• Yans Media: Yans Media is an animation studio producing explainer videos and motion graphics for B2B brands. Regionally focused on MENA/Europe but serves the same enterprise/startup animated explainer use cases as Business Story.

Broad incumbents

• BUCK: BUCK is a global design and animation studio with broader brand, experience, and motion capabilities. Large-scale incumbent in animation serving enterprise and entertainment clients; represents the broader tier of creative/animation studios that Business Story's enterprise clients might also hire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• YouTubeyoutube.com/user/BusinessStory
• Facebookfacebook.com/business.story.tv
• Instagraminstagram.com/business.story.tv
• Xx.com/with_replies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Story