Covertech
Covertech LLC distributes and installs Grando rigid slatted automatic pool covers for residential and commercial clients across the Americas, and also sells premium saunas, showers, pool fountains, loungers, and decor.
- Company typePrivate
- Founded1990
- HeadquartersSouthampton, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Covertech does
Covertech LLC, founded in 1990 and headquartered in Southampton, New York, is a privately held specialty distributor and installer of premium pool and outdoor living products. Its flagship offering is the Grando rigid slatted automatic pool cover system, which deploys at the touch of a button, fits custom pool shapes (including asymmetrical and rock-edged designs via laser-cut sealing), and is credited with reducing pool heating and chemical costs by up to 70%. The company has won 80+ international design awards, including a gold for the world's largest free-form automatic rigid slatted pool cover.
The company sells through quote-based direct engagement (contact forms specifying pool dimensions and shape) and collaborates with pool builders, architects, and contractors on custom installations, serving both residential homeowners and commercial hospitality clients (hotels, spas, including Jdeal Hotels). Beyond the core cover business, Covertech distributes CLUB infrared saunas (with an online configurator), luxury outdoor showers, Gush pool fountains with LED illumination, HD polyethylene pool ledge chaise loungers, and DPI-brand artificial plants and home decor. Geographic distribution covers the United States, Canada, Central America, South America, and the Caribbean.
Covertech is structured as a privately held LLC with no disclosed external investors, no parent company, and no recorded M&A, funding, or restructuring activity. The business is run through a website-driven sales motion, organic social channels (LinkedIn, Twitter, Facebook, Instagram, YouTube), and a trade referral network, with pricing kept private and quotes issued per project. Headcount is reported in the 51-100 range, consistent with a specialized niche operator rather than a mass-market distributor.
Covertech firmographics
Firmographics- Name
- Covertech
- Legal name
- CoverTech LLC
- Website
- https://poolcovertech.co
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Covertech LLC distributes and installs Grando rigid slatted automatic pool covers for residential and commercial clients across the Americas, and also sells premium saunas, showers, pool fountains, loungers, and decor.
- Ownership category
- akta.pro rank
Covertech industry classification
Industry- Product category
- Pool Covers and Outdoor Living Equipment
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220), Pump and Compressor Manufacturing (33391)
- SIC
- Pumps & Pumping Equipment (3561), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)
Keywords
Where Covertech is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Covertech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Automatic Pool Covers: Custom-designed rigid slatted automatic pool covers sold to residential and commercial customers. Pricing appears to be quote-based given the custom nature of each installation.
- Pool Accessories: Pool fountains, showers, seating loungers, and related pool products sold through the website.
- Artificial Decorations and Plants: High-quality artificial flowers, plants, trees, and home decor products distributed through the website. Products sourced from DPI manufacturer.
- Saunas: Infrared steam saunas including the CLUB individual sauna concept with various configurations, wood options, and heaters.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Covertech product offering
Product offeringCore offering
Covertech supplies and installs Grando rigid slatted automatic pool cover systems for residential and commercial swimming pools, with custom laser-cut fitting for any pool shape or size. The company also distributes complementary outdoor living products including CLUB infrared steam saunas, luxury outdoor showers, Gush pool fountains, pool ledge chaise loungers, and DPI-brand artificial plants and home decorations.
Product overview
Covertech/Grando offers a portfolio of premium pool and outdoor living products centered on its award-winning Grando rigid slatted automatic pool covers (winner of over 80 design awards), complemented by CLUB saunas, luxury outdoor showers, Gush pool fountains, and pool ledge chaise loungers. The company also distributes DPI-brand artificial plants, flowers, and home decorations. The core product is the automatic pool cover system, with the Grando cover serving as the flagship technology that reduces heating and chemical costs by up to 70%.
Differentiator
Problem solved
Functional benefit
Brands
- Grando: German brand of rigid slatted automatic pool covers known for custom fitting any size and shape pool
- DPI
- CUBIC
- CLUB
Products and services
- Grando Automatic Pool Covers Rigid slatted automatic pool covers that deploy at the touch of a button from floor or side vault, reducing up to 70% heating and chemical costs while providing child safety. Custom laser-cut fitting for any pool shape including asymmetrical and rock-edged pools. Multiple models including IBS-1 through IBS-9, Compact, and Compact Mobil systems for residential and commercial pools.
- CLUB Saunas Infrared steam saunas featuring customizable floor plans, wood choices (Nordic spruce, aspen, thermo aspen), Helo sauna heaters, and digital smart controls via smartphone. Available in individual and CLUB configurations for residential and commercial installations.
- Outdoor Luxury Showers Luxury outdoor showers including granite, stainless steel, and glass solar options. Features include cold and warm water systems with solar tank heating technology for hotels, spas, and residential use.
- Gush Pool Fountains Luxury pool fountains and water features including stainless steel and acrylic glass models with LED/RGB illumination and remote control capabilities for pool installations.
- Pool Ledge Chaise Loungers Innovative pool ledge seating made from HD polyethylene using rotational molding. Available in indoor, outdoor, hanging, and heated versions with adjustable angle inclination.
- DPI Artificial Plants and Decorations Artificial flowers, plants, trees, and home decor accessories sourced from DPI, a European manufacturer. Includes seasonal Christmas decorations, vases, candles, and complete decoration sets for hotels, spas, retail stores, and residential interiors.
Quantifiable outcome
- Reduces up to 70% heating costs
- +2 more outcomes
Companies that use Covertech
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Covertech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Covertech partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Covertech competitors and assessment
Company assessmentBroad incumbents
- Harvia: Harvia is a Finnish global leader in sauna heaters and cabins serving both residential and commercial wellness markets, comparable in product category to Covertech's CLUB sauna distribution line.
- KLAFS: KLAFS is the leading German premium sauna manufacturer and a brand comparable to the CLUB Sauna offering Covertech distributes — both target high-end residential and hotel/spa customers with custom sauna solutions.
- Latham Pool Products: Latham is the largest US producer of vinyl pool liners and a broad pool products manufacturer, with Coverstar automated covers as a direct competitor and a wide distribution footprint that dwarfs Covertech's regional network.
- Coverstar (Latham Pool Products): Coverstar is Latham's automatic pool cover brand in North America, offering a directly competing automated cover line. As part of Latham's broader pool products portfolio, it competes broadly with Covertech while having stronger national distribution.
- Hayward Pool Products: Hayward is a leading US manufacturer of residential and commercial pool equipment, including pool automation and control systems that compete with the smart-control portion of Covertech's Grando cover value proposition.
- Pentair: Pentair is a global pool equipment manufacturer whose portfolio includes automation, pumps, and related pool systems that overlap with Covertech's automatic cover market and adjacent residential pool infrastructure spend.
Direct peers
- Cover Pools: Cover Pools is a US-based automatic pool cover specialist installing custom-fit automated covers for residential and commercial pools — directly comparable to Covertech's core Grando automatic cover offering in product and customer profile.
- Automatic Pool Covers Inc. (APC): APC designs, manufactures, and installs automatic pool cover systems for residential and commercial pools in the US, competing head-to-head with Covertech/Grando in the same automatic cover niche with a similar install-led GTM.
- Almost Heaven Saunas: Almost Heaven Saunas is a US manufacturer and direct seller of residential and commercial saunas, comparable to Covertech's sauna distribution business in product category and customer segments.
Emerging players
- AquaCal Heat Pumps: AquaCal is a US manufacturer of swimming pool heat pumps targeting energy-efficient pool heating — directly adjacent to Covertech's 70% heating-cost-saving value proposition and its residential pool operator customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Covertech social profiles
Digital presenceCovertech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Covertech leadership team
Management profileNumber of profiles
Profiles1 record
Covertech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Covertech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Covertech
What does Covertech do?
Covertech supplies and installs Grando rigid slatted automatic pool cover systems for residential and commercial swimming pools, with custom laser-cut fitting for any pool shape or size. The company also distributes complementary outdoor living products including CLUB infrared steam saunas, luxury outdoor showers, Gush pool fountains, pool ledge chaise loungers, and DPI-brand artificial plants and home decorations.
Is Covertech a public or private company?
Covertech is a private company. It is classified as unknown and is currently operating.
When was Covertech founded?
Covertech was founded in 1990. It employs 51 to 100 people.
Where is Covertech based?
Covertech is headquartered in Southampton, United States, in the North America region.
How does Covertech make money?
Four revenue lines are on record. Automatic Pool Covers are the primary driver. The others are pool Accessories, artificial Decorations and Plants and saunas.
Who are Covertech's main competitors?
Broad incumbents on record are Harvia, KLAFS, Latham Pool Products, Coverstar (Latham Pool Products), Hayward Pool Products and Pentair. Direct peers are Cover Pools, Automatic Pool Covers Inc. (APC) and Almost Heaven Saunas. AquaCal Heat Pumps is listed as an emerging player.
Does Covertech have an API?
No public API is recorded for Covertech.
What industry is Covertech in?
Covertech's product category is Pool Covers and Outdoor Living Equipment. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAPALAJ, Water Features (Ponds, Fountains & Waterfalls). Its NAICS code is 238220 and its SIC code is 3561.