What Voter.Vote does

Voter.Vote, Inc. is a California-incorporated SaaS company founded in 2023 and headquartered in Menlo Park that sells an integrated campaign-outreach platform to political campaigns, PACs/IE committees, ballot measure committees, and political consultants operating primarily in California (with the architectural option to expand to other states). The platform's core layer is the California voter file, sourced from the Secretary of State and County Registrars of Voters, on top of which the company layers proprietary AI capabilities — most notably its "Truly Likely Voter™" propensity-to-vote score (0–100, exponential decay weighting, contest-aware) and micro-targeting/segmentation tooling — together with multi-channel outreach modules covering email, SMS/MMS (with 10DLC and TCPA compliance), USPS-compliant direct mail with householding, door-to-door canvassing, and Facebook/Instagram/Meta advertising, plus supporting tools including a voter lookup/CRM, budget calculator, timeline scheduler, list builder, and a cross-channel reports & analytics dashboard.

The business model is an à la carte, usage-and-subscription hybrid: campaigns purchase voter data files per contest (election-specific license terminating 10 days post-election, non-refundable) plus per-channel outreach services (text, email, mail, canvassing, social ads) on top of a SaaS platform subscription, supplemented by referral economics through a Marketplace of vetted political service providers (pollsters, fundraisers, treasurers, media buyers, digital consultants). Go-to-market combines a self-serve product-led motion (free account, free campaign assessment, app.voter.vote signup) with an outbound sales motion by a small (1–10 employee) team focused on candidates, consultants, labor and business organizations, with a published price advantage of at least 50% versus incumbent PDI. The company has no disclosed funding, is founder-owned (Gary Kremen, Chairperson and Founder), and is currently building out its outbound sales function while expanding its product surface (Display Ads announced across YouTube, Roku, Google, Amazon Video, Apple TV; 2026 Reed Award winner for Best Use of Mobile Texting).

Name

Voter.Vote

Legal name

Voter.Vote, Inc.

Website

https://voter.vote

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Voter.Vote is a California-focused SaaS platform that combines official voter file data with AI propensity scoring and an à la carte suite of multi-channel campaign outreach tools — email, SMS, direct mail, canvassing, and Meta ads — serving local political candidates, PACs, ballot measure committees, and political consultants.

Ownership category

akta.pro rank

Product category

Political Campaign Management Software

NAICS

Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910), Political Organizations (813940), Social Advocacy Organizations (8133), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Political & Advocacy Advertising (MPADAEAK)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK), Electoral Support & Election Observation (BPADAGAA)

Keywords

• Voter data analytics
• Campaign outreach platform
• Political texting software
• Direct mail campaigns
• Voter targeting tools

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Voter Data Sales: Per-contest voter data file licenses sold to campaigns; prices vary by district size and data complexity. Election-specific license terminates 10 days after election. Data is downloaded immediately and non-refundable.
2. Voter Outreach Services (Email, Texting, Direct Mail, Canvassing, Social Media): Per-campaign or per-use charges for outreach tools — email campaigns, SMS/MMS texting, direct mail production and postage, canvassing/door-to-door lists, Facebook/Instagram/Meta ad targeting, phone banking. Sold à la carte. Refunds reviewed case-by-case; setup and third-party costs non-refundable.
3. Subscription / Platform Access: SaaS platform subscription for campaign management; includes voter file access, targeting tools, budget calculator, timeline tool, reports and analytics, and team collaboration features. Combined with data purchase and outreach credits.
4. Marketplace Referrals: Referral introductions to vetted political service providers (pollsters, fundraisers, treasurers, media buyers, digital consultants) in exchange for negotiated pricing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Voter.Vote sells access to a SaaS campaign outreach platform that combines California voter file data with AI-powered voter propensity scoring and an integrated suite of multi-channel outreach tools (email, SMS/MMS texting, direct mail, Facebook/Instagram advertising, and door-to-door canvassing). Campaigns buy per-contest voter data licenses and outreach services à la carte, with pricing guaranteed at least 50% below competitor PDI, targeting candidates, PACs, ballot measure committees, and political consultants operating in California.

Product overview

Voter.Vote is a campaign technology SaaS platform offering an integrated suite of voter data, outreach, and analytics tools for political campaigns in California. The core offering is the Voter Data Platform, which provides access to California voter file data as the foundation for all campaign activities. Built around this data layer, the platform offers interconnected modules for email campaigns, political texting (SMS/MMS), direct mail, Facebook/Instagram advertising, and door-to-door canvassing. Supporting tools include the Voter Lookup Tool with CRM capabilities, Reports and Analytics dashboard, Budget Calculator, Timeline Tool, Voter List Builder with advanced filtering, and a Marketplace connecting campaigns with vetted service providers. AI-powered features include the Truly Likely Voter scoring system and voter micro-targeting/segmentation for predicting turnout and optimizing outreach timing. The platform operates on an a la carte pricing model with claims of 50%+ cost savings versus competitors like PDI.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Data Platform SaaS platform providing access to California voter file data, including voter registration information, contact details, party affiliation, voting history, and demographic data, with per-contest licensing priced by district complexity.
• Email Campaign Tools Email outreach platform enabling political campaigns to send targeted emails to voter lists with personalization tokens, templates, compliance unsubscribe links, and analytics tracking for opens, clicks, bounces, and unsubscribes.
• Political Texting / SMS Campaigns SMS/MMS texting platform for political campaigns with 10DLC registration support, compliance opt-out mechanisms (STOP/HELP), scheduling, throttling controls, and delivery analytics. Built on carrier-compliant political texting infrastructure.
• Direct Mail Campaign Tools End-to-end direct mail platform including USPS-compliant design tools, householding technology (single mailpiece per household), tracking, audience segmentation by voting likelihood, and print/mail delivery coordination.
• Facebook / Instagram / Meta Advertising Social media advertising integration enabling campaigns to reach voters (not just followers) on Facebook and Instagram through Meta ad platforms with voter-file-based targeting.
• Political Canvassing / Walk Program

Quantifiable outcome

• Prices 50% lower than competitor PDI across comparable voter universes
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• MailguncoreTechnology or IntegrationThird-party email service provider used by Voter.Vote for delivering campaign emails. Campaigns using Voter.Vote's email platform agree to Mailgun's Acceptable Use Policy. Integral to email deliverability infrastructure.
• SinchcoreTechnology or IntegrationThird-party SMS/MMS service provider used by Voter.Vote for political texting campaigns. Integral to 10DLC text message delivery infrastructure for campaign communications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NGP VAN: Dominant incumbent in Democratic political technology offering voter data, fundraising, compliance, and field tools (VAN, ActionKit, Mobilize). Directly comparable category (voter data + outreach SaaS) but with much broader portfolio and deeper integrations with Democratic Party committees.
• Aristotle: Established political data, voter file, and campaign services provider serving Republican, Democratic, and nonpartisan clients. Comparable on voter data licensing and political campaign services, though with a broader, more traditional client mix.
• Catalist: Progressive data and analytics cooperative providing voter file access, modeling, and targeting for Democratic and progressive campaigns. Overlaps with Voter.Vote on voter data licensing, AI scoring, and target customer profile (left-leaning campaigns).
• TargetSmart: National voter data and targeting platform serving campaigns, advocacy organizations, and commercial clients. Comparable on voter data, AI targeting, and multichannel outreach, but at national scale and broader verticals beyond California politics.

Direct peers

• Scale to Win: P2P texting and outreach platform purpose-built for progressive campaigns. Comparable in political SMS/MMS texting and voter contact workflows, with overlapping use cases (GOTV, advocacy) and a similar California/Democratic-leaning customer base.
• L2 Political: Nonpartisan voter file and campaign data provider serving candidates, PACs, and ballot measure campaigns. Direct overlap on California/local political voter data and outreach services for similar SMB candidate and committee customers.
• Hustle: Peer-to-peer texting platform originally built for political campaigns before expanding to nonprofits and enterprises. Competes with Voter.Vote's texting module on TCPA/10DLC-compliant SMS outreach for political and advocacy clients.
• Ecanvasser: Door-to-door canvassing and field organizing software with voter walk-list management, mobile canvassing app, and CRM. Comparable to Voter.Vote's canvassing module and CRM features for local candidate and advocacy campaigns.
• Political Data Inc. (PDI): Long-standing California voter file provider and direct competitor for voter data and outreach services. Voter.Vote explicitly benchmarks pricing against PDI (50%+ lower), making it the closest head-to-head comparable in product category and customer base.

Emerging players

• ActBlue: Dominant Democratic online fundraising platform. Adjacent rather than head-to-head—competes for the same political campaign wallet but on fundraising rather than voter data/outreach; increasingly a complementary ecosystem partner via Voter.Vote's marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Votervote1
• Facebookfacebook.com/voterca
• LinkedInlinkedin.com/company/voter-vote

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voter.Vote