TMG Yachts

What TMG Yachts does

TMG Yachts is an Australian private company (founded 2016, headquartered in Bay View with offices in Sydney and Gold Coast) that operates as the exclusive Australian importer for Lagoon Catamarans — the world's largest catamaran manufacturer — and PRESTIGE Yachts. The company sells a full range of French-built sailing catamarans (38 to 83 feet, including models such as the Lagoon 38, 42, 43, 46, 47, 51, 55, 60, SIXTY 5, and EIGHTY 2) and Lagoon motor yachts (SIXTY 7 MY, EIGHTY 3), alongside PRESTIGE monohull motor yachts. Underlying technology is supplied entirely by the OEM: Lagoon hulls feature VPLP naval architecture (Van Peteghem Lauriot-Prévost), Nauta Design interiors, factory-installed solar arrays (up to 1,400W on the Lagoon 38), and self-tacking jib systems. TMG itself does not engineer boats; it distributes, configures, and supports them.

The company generates revenue primarily through one-time new yacht sales (new and brokerage), with supplementary service revenue via exclusive partner Vesseltec (commissioning, warranty, after-sales maintenance) and yacht syndication programs. Two differentiated distribution channels operate in parallel: Australian delivery to all major domestic ports, and European factory pickup in France that allows buyers to save up to $200,000 on models like the Lagoon 42 and immediately begin Mediterranean cruising with skipper support for initial legs. A global service network of 80+ Lagoon dealers supports owners on international voyages.

The customer base is fragmented across affluent individuals and families, retirees pursuing extended cruising, young families seeking coastal boating, and a smaller segment of charter/tourism operators (notably in the Whitsundays and Great Barrier Reef). Sales are conducted through a small specialist team (11–50 employees total) using a high-touch field sales motion supplemented by international boat show presence (Cannes, La Grande Motte, Sydney), annual owner events (Whitsundays Lagoon Escapade), sailing education programs (Lagoon Campus), and a multi-channel digital presence. The company was rebranded from The Multihull Group to TMG Yachts to reflect its broadened power-and-sail positioning.

Name

TMG Yachts

Legal name

TMG Yachts

Website

https://tmgyachts.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TMG Yachts is the exclusive Australian importer of Lagoon Catamarans and PRESTIGE Yachts, distributing sailing catamarans (38–83 ft) and luxury motor yachts through high-touch field sales, with Australian delivery and European factory pickup options, supported by service partner Vesseltec and an active owner community.

Ownership category

akta.pro rank

Product category

Luxury Yacht Dealership

NAICS

Boat Dealers (441222)

akta.pro primary industry

Luxury Sailing Yacht Manufacturing (IMAJAMAC)

Keywords

• Luxury catamaran sales
• Yacht import distribution
• Motor yacht dealership
• Sailing catamaran dealer
• Yacht brokerage services

Headquarters

HQ city

Bay View

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. New Yacht Sales: TMG Yachts generates primary revenue through the sale of new Lagoon Catamarans and PRESTIGE Yachts as the exclusive Australian importer. Sales include both standard factory configurations and customized builds. The company facilitates European factory pickup at significant cost savings (up to $200,000) compared to Australian-delivered vessels.
2. Pre-Loved/Brokerage Sales: Resale of previously owned Lagoon catamarans through their brokerage service, offering both sellers a trusted channel and buyers verified pre-owned vessels.
3. Service and Maintenance: Ongoing service revenue through exclusive service partner Vesseltec, providing commissioning, after-sales care, and owner services including maintenance and repairs.
4. Syndication: Yacht syndication programs allowing multiple owners to share ownership of vessels, providing an alternative ownership model with shared costs and access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

TMG Yachts is the exclusive Australian importer and dealer for Lagoon Catamarans and PRESTIGE Yachts, selling new sailing catamarans (38-83 feet), motor yachts, and luxury motor yachts directly to consumers and charter operators. The company provides end-to-end purchase support including consultation, customization, Australian or European factory handover, and after-sales service through partner Vesseltec.

Product overview

TMG Yachts (formerly The Multihull Group) is Australia's exclusive importer of Lagoon Catamarans, offering sailing and motor catamarans alongside PRESTIGE motor yachts. The product portfolio centers on Lagoon sailing catamarans ranging from 38ft to 83ft (including the Lagoon 38, 42, 43, 46, 47, 51, 55, 60, SIXTY 5, and EIGHTY 2) and Lagoon motor yachts (SIXTY 7 MY, EIGHTY 3). The company complements its sales with yacht delivery services (Australian and European pickup options), commissioning support through partner Vesseltec, owner community events like the Lagoon Escapade, and charter investment programs. TMG Yachts provides comprehensive support from purchase through after-sales service, with flexible handover options allowing customers to take delivery in Australia or Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Lagoon Sailing Catamarans French-built sailing catamarans ranging from 38 to 83 feet, featuring VPLP naval architecture, Nauta Design interiors, and Patrick Le Quément exterior styling. Models include Lagoon 38, 42, 43, 46, 47, 51, 55, 60, SIXTY 5, and EIGHTY 2, offering innovative design, robust construction, and superb after-sales support for bluewater cruising, coastal sailing, and Mediterranean voyages.
• Lagoon Motor Yachts

Quantifiable outcome

• European pickup option saves buyers up to $200,000 compared to Australian delivery with taxes paid on models like the Lagoon 42
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, key, minor and flagship.

• VesselteccoreImplementation/ SI/ Consulting PartnerVesseltec is TMG Yachts' exclusive service partner providing comprehensive commissioning, after-sales care, and owner services. They handle ongoing maintenance, repairs, and warranty coordination for all Lagoon owners in Australia. Contact: [email protected] or 1300 034 815.
• Sailing Atlantic ServiceskeyImplementation/ SI/ Consulting PartnerCommissioning agent in Les Sables-d'Olonne, France, that works with TMG Yachts to prepare European handover vessels. They provide exceptional support including tender delivery, inflation, and engine installation as part of the European pickup process.
• Tahiti CrewkeyImplementation/ SI/ Consulting PartnerMarine concierge service based in French Polynesia that organizes immigration, customs, boat parts, technical assistance, wash down, and boat keeping services for TMG Yachts Lagoon owners visiting French Polynesia.
• Halcyon YachtsminorImplementation/ SI/ Consulting PartnerSkipper services provider assisting TMG Yachts clients with initial sailing legs during European handover, particularly for challenging passages like the Bay of Biscay and Schengen area transitions.
• Lagoon CatamaransflagshipStrategic or Co-development PartnerExclusive importer partnership for Australia. Lagoon Catamarans is the world's largest catamaran manufacturer, with TMG Yachts holding exclusive rights to import the full range including sailing catamarans (38-82 feet) and motor yachts throughout Australia.
• PRESTIGE YachtsflagshipStrategic or Co-development PartnerTMG Yachts represents PRESTIGE Yachts as the exclusive importer for Australia, offering a range of luxury motor yachts including the PRESTIGE M48 and other PRESTIGE models.
• YOTIminorGTM or Marketing PartnerEvent sponsor for the Whitsundays Lagoon Escapade, providing first night sundowners sponsorship for the annual owner gathering event.
• Whitsundays Discount MarineminorGTM or Marketing PartnerEvent partner and prize sponsor for the Whitsundays Lagoon Escapade, providing lunch sponsorship and store vouchers for the annual owner event.
• Rollytasker Sails AustraliaminorGTM or Marketing PartnerEvent sponsor providing goodie bags and sailing accessories for Lagoon Escapade event participants.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fountaine Pajot: French catamaran and motor yacht manufacturer and one of Lagoon's largest global competitors. Relevant as an alternative brand TMG could theoretically represent in a brand-diversification scenario; currently competes against Lagoon for end-customer share in Australia.
• Leopard Catamarans: South African-built catamaran brand (part of Robertson & Caine) with global dealer network. Competes directly with Lagoon in the multihull cruising segment, including in Australia via other dealers — relevant comparable for brand positioning and product benchmarking.
• Bali Catamarans: French catamaran manufacturer (part of Catana Group) with innovative designs including the Bali space-system layout. Competes against Lagoon in the global multihull market and represents an alternative brand that could be distributed through a similar exclusive-importer model.

Direct peers

• Sundance Marine: Long-established Australian luxury yacht dealer representing premium motor yacht and sailing brands. Comparable customer profile and high-touch consultative sales motion, though broader brand portfolio reduces single-supplier concentration relative to TMG.
• The Yacht Sales Co: Australian multihull and power catamaran dealer serving coastal and bluewater buyers. Directly comparable business model to TMG Yachts — new and brokerage sales, owner community engagement, and Australia-wide delivery across competing multihull brands.
• Multihull Solutions: Australia-based multihull specialist dealer selling sailing catamarans and power catamarans. Closest direct competitor to TMG Yachts with similar target customer base of HNW individuals and families seeking cruising catamarans, though operating with different brand partnerships.
• Horizon Yacht Australia: Australian dealer/distributor for Horizon Yachts (Taiwan-built luxury motor yachts). Comparable high-value yacht dealer model with exclusive brand rights, similar customer consultation motion, though focused on motor yachts rather than catamarans.
• Ensign Ship Brokers: Australian yacht sales and brokerage operation with a long history in luxury yacht distribution. Similar dealer business model, though typically broader brand portfolio and heavier weighting to brokerage versus new exclusive-brand sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TMGYachts
• Facebookfacebook.com/tmgyachts
• Instagraminstagram.com/tmgyachts
• LinkedInlinkedin.com/company/tmgyachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TMG Yachts