The ZiZo Group

What The ZiZo Group does

The ZiZo Group, Inc. is a privately held, founder-led creative agency founded in 2006 by Roger Fishman and headquartered in Los Angeles. The firm specializes in end-to-end branded video content creation and social media marketing for major consumer goods companies, with services spanning strategic ideation, full-scale video production (including short films and multi-part documentary series), and multi-channel distribution across YouTube, Facebook, Twitter, influencer networks, VOD platforms, and partner media sites. Its core technology is essentially a methodology built on proprietary insights and learnings accumulated through hundreds of online brand-story campaigns since 2006, combined with a coordinated global production network demonstrated by a 13-country, 20+ city execution for the P&G/Yahoo "Thank You Mom" Olympic campaign.

The ZiZo Group operates a B2B, sales-led, project-based professional services model, securing direct engagements with Fortune 500 consumer goods brands (notably P&G brands including Pampers, Gillette, Always, Secret, Tampax, Luvs, Activia, and Pantene Pro-V, plus Nestlé, Walmart, Yahoo, Home Depot, and NBC). Revenue is generated through creative development, production, and marketing execution fees on a per-campaign basis, with no publicly disclosed pricing. Distribution strategy combines owned brand sites and YouTube channels with syndication across partner media (DirecTV VOD, Discovery, TLC), influencer and blogger activations, and paid media buys coordinated with brand and agency partners. The firm has won P&G's "Best in Digital" award and two Telly Awards for the "A Parent is Born" campaign and documents measurable outcomes (e.g., 30% sales lift for Gillette Road to Reunion, 70% Facebook like increase for Nestlé Real Families, 6x page views and 10x time-on-site for The Period Diaries).

The company is small (1–10 employees) and tightly concentrated around founder Roger Fishman as President, with no disclosed institutional investors, parent company, or subsidiaries. Product surface is concentrated in three service modules — Video Content Creation, Ideation, and Marketing & Distribution — plus a Consulting offering on market strategy and the future of media/advertising. The customer base skews heavily toward P&G and a handful of other Fortune 500 sponsors, producing high customer concentration and elevated revenue-predictability risk if any anchor client relationship is lost.

Name

The ZiZo Group

Legal name

The ZiZo Group, Inc.

Website

https://thezizogroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The ZiZo Group is a founder-led Los Angeles creative agency founded in 2006 that produces and distributes branded video content and social media campaigns for Fortune 500 consumer goods clients, anchored by P&G.

Ownership category

akta.pro rank

Product category

Branded Video Content Production and Social Media Marketing Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

akta.pro secondary industries

Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB), Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)

Keywords

• Branded video production
• Social media marketing
• Content marketing services
• Influencer marketing activation
• Video advertising campaigns

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Content Production and Marketing Services: Project-based professional services engagement where The ZiZo Group creates branded video content, manages multi-platform distribution, and activates campaigns through influencers and social media. Revenue derived from creative development, production, and marketing execution fees for major brand campaigns.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Since 2006, The ZiZo Group has specialized in creating branded video content and managing multi-platform social media marketing campaigns for major consumer goods brands. The firm delivers end-to-end services including strategic ideation, full-scale video production, and multi-channel distribution across YouTube, Facebook, Twitter, and partner networks, often activating campaigns through influencers, bloggers, and paid media.

Product overview

The ZiZo Group is a video content creation and marketing agency founded in 2006, specializing in branded video content for major consumer goods companies. The company's core offering is its end-to-end video content services, encompassing strategic ideation, full-scale production using proprietary insights and knowledge, and multi-channel marketing/distribution including social media, YouTube, and influencer activations. The portfolio includes documented case studies such as 'Raising An Olympian' (for P&G/Yahoo), 'Road to Reunion' (for Gillette), 'A Parent is Born' (for Pampers), 'Real Families, Real Stories' (for Nestlé), 'Real Women, Real Stories' (for Activia), 'The Period Diaries' (for Always/Secret/Tampax), and 'Welcome to Parenthood' (for Pampers). The company also offers consulting services on market strategy and future of media/advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Content Creation Services Full-service branded video content creation including ideation, production, and delivery of short films, multi-part documentary series, and social-media-optimized branded content for major consumer goods brands and their media agencies.
• Marketing & Distribution Services Multi-channel distribution planning and activation including brand site placements, YouTube channel management, partner site syndication, social media promotions across Facebook and Twitter, influencer activation, and coordinated media buys for branded video campaigns.
• Consulting Services Market strategy and future-of-media-and-advertising consulting services for companies, drawing on the firm's proprietary insights and 18+ years of branded video campaign experience.

Quantifiable outcome

• 30% lift in sales above forecasts for Gillette Road to Reunion campaign
• +7 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• USOcoreStrategic or Co-development PartnerUSO partnered with P&G and Walmart for the Road to Reunion campaign featuring military families. The program donated calling cards to overseas troops and followed families separated by deployment through to reunions.
• Yahoo!coreStrategic or Co-development PartnerYahoo partnered with P&G for the global 'Thank You Mom' Olympic initiative. The ZiZo Group developed 21 short films celebrating Olympic athletes' mothers for this campaign.
• March of DimesminorStrategic or Co-development PartnerMarch of Dimes partnered with Pampers and The ZiZo Group for the Love Comes Early campaign. Donations were linked to viewership of the premature baby documentary series.
• DirecTVcoreChannel Partner/ Reseller/ DistributorDirecTV distributed video content for multiple campaigns including A Parent is Born and Welcome to Parenthood through video-on-demand channels.
• DiscoveryminorChannel Partner/ Reseller/ DistributorDiscovery network aired trailers for the A Parent is Born campaign as part of the distribution strategy.
• TLCminorChannel Partner/ Reseller/ DistributorTLC network aired trailers for the A Parent is Born campaign as part of the distribution strategy.
• Mommy Bloggers NetworkcoreGTM or Marketing PartnerCore group of mommy bloggers reviewed content and provided integration for Welcome to Parenthood and A Parent is Born campaigns, driving engagement through authentic peer recommendations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GALE: Business agency combining brand storytelling, social content, and media for major consumer brands. Directly comparable to ZiZo in client profile and branded content focus.
• Mekanism: Creative agency focused on branded content, social-first storytelling, and video production for major CPG and consumer brands. Directly comparable to ZiZo in service offering, client profile, and content-led approach.
• Observatory: Brand storytelling and content agency producing documentary-style branded video for major consumer brands. Comparable to ZiZo in craft, narrative-led approach, and CPG focus.
• VaynerMedia: Digital-first social media and content agency producing branded video for Fortune 500 consumer brands. Comparable in focus on social video, influencer activation, and CPG client base.
• Portal A: Award-winning creative agency producing branded video content and digital campaigns for major brands. Closely aligned with ZiZo in service mix and brand-video specialization.

Broad incumbents

• Huge: Digital agency with branded content, video production, and platform strategy capabilities for major brands. Comparable in digital content production but operates as part of a broader digital transformation portfolio.
• Wieden+Kennedy: Iconic global creative agency producing branded video, social content, and integrated campaigns for major brands. Comparable in branded video craft, but operates at significantly larger scale and scope.
• Anomaly: Creative agency with strong branded video and content capabilities for major consumer brands. Comparable service mix with broader portfolio and global footprint than ZiZo.
• Droga5 (Accenture Song): Major creative agency producing award-winning branded video and integrated campaigns for consumer brands. Comparable in branded content craft, with much larger scale and resources.
• 72andSunny: Global creative agency known for branded content, social campaigns, and platform-led storytelling for major brands. Operates at a larger scale than ZiZo but in an overlapping service category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-zizo-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ZiZo Group