What Van Santvoort Makelaars does

Van Santvoort Makelaars is a privately held, family-owned Dutch real estate brokerage founded in 1976 in Nuenen, Netherlands, and headquartered in Eindhoven. The firm operates five directly-owned offices across Southeast Brabant (Eindhoven, Helmond, Eersel, Nuenen, and Deurne) and is ranked the third largest real estate agency in the Netherlands in the Vastgoed Magazine Real Estate Top 100, with a Funda rating of 9. Second-generation owners Pieter and Dirk van Santvoort have co-led the firm since 2006.

The company's core offering is structured around four service pillars: existing residential brokerage (buying, selling, renting, letting), new-build consultancy, commercial real estate (offices, retail, industrial, hospitality), and rural/equestrian properties served through the Van Santvoort Landelijk Wonen sub-brand. Supporting lines include NWWI/REV/NRVT-certified property valuations, investment advisory, mortgage and insurance referrals, and a property-search registration service. Two wholly-owned subsidiaries extend the platform: Van Santvoort Advies, which provides spatial planning, environmental permits, and nitrogen-deposition advisory for agricultural and equestrian clients, and Van Santvoort Landelijk Wonen, which operates a Belgian cross-border rural property channel.

The business model is transaction-based commission brokerage on a no-cure-no-pay basis, supplemented by valuation fees and advisory retainers. Go-to-market is sales-led through NVM-certified brokers delivering in-person consultation at the five regional offices, with distribution amplified through Funda (the dominant Dutch listing marketplace), the company's website, email newsletters, blog content, social media, and organized open houses. The firm holds memberships in NVM Wonen, NVM Business, NWWI, REV/TEGoVA, TMI, NRVT, VastgoedCert, RICS, Baerz & Co, and Holland Expat Center South. Technology is limited to a real estate database and property listing system; no proprietary AI/ML capabilities are disclosed.

Name

Van Santvoort Makelaars

Legal name

Van Santvoort Makelaars

Website

https://vansantvoort.nl

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Santvoort Makelaars is a family-owned Dutch real estate brokerage founded in 1976, operating five offices across Southeast Brabant. It delivers residential, new-build, commercial, and rural/equestrian brokerage plus valuations and environmental advisory to individuals, developers, and investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Brokerage Commission: Traditional commission-based brokerage for buying, selling, renting of residential and commercial properties. Also generates revenue from property valuations/appraisals and new build consultancy services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Van Santvoort Makelaars is a full-service Dutch real estate brokerage offering residential buying, selling, renting, and letting services across Southeast Brabant. The firm also provides new-build consultancy for project developers, commercial real estate brokerage for offices, retail and industrial properties, specialized rural and equestrian property services, NWWI-validated property valuations, and advisory services covering spatial planning and environmental permits.

Product overview

Van Santvoort Makelaars operates as a full-service real estate brokerage with a multi-office presence in the Eindhoven region. The company offers four main service pillars: existing residential properties (woningmakelaardij), new construction consultancy (nieuwbouw), commercial real estate (bedrijfspand), and rural living (landelijk wonen). Supporting services include property valuations, investment advisory, mortgage referrals, and property search registration. The portfolio also includes Van Santvoort Advies for spatial planning and environmental advisory, and Van Santvoort Landelijk Wonen for equestrian and agricultural properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage (Woningmakelaardij) Full-service residential real estate brokerage covering buying, selling, renting, and letting of homes in the Eindhoven region with offices in Eindhoven, Helmond, Eersel, Nuenen, and Deurne.
• New Build Consultancy (Nieuwbouw Advies) New construction consulting and brokerage services for new-build homes in the Southeast Brabant region, including guidance from initial purchase through completion, in close coordination with project developers and contractors.
• Commercial Real Estate Brokerage (Bedrijfspand) Commercial real estate services for offices, retail, industrial buildings, and hospitality properties, including purchase, sale, rental, and letting.
• Van Santvoort Landelijk Wonen (Rural Living) Specialized division for rural properties, equestrian estates, and agricultural real estate, including horse properties with facilities such as stables, arenas, and paddocks.
• Van Santvoort Advies (Advisory Services) Advisory services covering spatial planning, environmental permits, nitrogen deposition studies, and zoning plan amendments for agricultural, equestrian, and private clients.
• Property Valuations (Taxaties) Professional property valuation services by certified appraisers for residential and commercial properties, validated through NWWI and aligned with European Valuation Standards.
• Property Investment Advisory (Woningbeleggingen) Investment-focused real estate services for investors seeking residential property portfolios in the Eindhoven region.

Quantifiable outcome

• 80% of homes sold within 6 months
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• FundacoreGTM or Marketing PartnerFunda is the leading online real estate platform in the Netherlands. Van Santvoort lists all properties on Funda, which serves as the primary online window for their listings, reaching nationwide audience of potential buyers.
• NVM (Nederlandse Vereniging van Makelaars)coreTechnology or IntegrationAll Van Santvoort brokers are members of NVM Wonen, the largest Dutch association for estate agents. NVM provides education, research, and advocacy, and Van Santvoort adheres to NVM Code of Honour standards.
• NVM BusinesscoreTechnology or IntegrationTwo Van Santvoort brokers are members of NVM Business, specializing in commercial real estate. The association consists of 700 brokers and promotes integrity and expertise in commercial property.
• NWWI (Nederlands Woning Waarde Instituut)coreTechnology or IntegrationAll Van Santvoort appraisers are affiliated with NWWI, which validates appraisal reports and ensures compliance with professional guidelines, promoting transparency and preventing appraisal fraud.
• NRVT (Netherlands Property Valuators Registry)coreTechnology or IntegrationNRVT registers qualified property valuers and enforces professional rules and conduct. Van Santvoort valuers work according to NRVT's recognized rules and EVS/IVS international guidelines.
• VastgoedCertcoreTechnology or IntegrationAll Van Santvoort real estate agents are certified through VastgoedCert, a quality register ensuring professional competence. Over 6,500 certified agents registered with the organization.
• Baerz & CominorChannel Partner/ Reseller/ DistributorBaerz & Co is a network of certified real estate agencies specializing in exclusive homes. Van Santvoort is a member, benefiting from their national network and advanced marketing strategies.
• Holland Expat Center SouthminorGTM or Marketing PartnerPartnership with Holland Expat Center South to assist expats settling in the Brainport region. Helps expats find housing and provides information about the region.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RE/MAX Netherlands: Global real estate franchise with substantial Dutch brokerage presence. Competes head-to-head with Van Santvoort for residential and new-build listings in the Eindhoven region through local franchisees.
• Makelaarsland: Large Dutch no-cure-no-pay brokerage operating on a discount/flat-fee model with national coverage. A direct competitor for residential listings and a structural threat to traditional commission-based brokerages like Van Santvoort.
• Rotsvast Groep: Dutch real estate franchise focused on residential brokerage and property management with a strong national network. Overlaps with Van Santvoort's residential sales/lettings offering and targets similar NVM-certified brokers.
• Coldwell Banker Netherlands: International real estate franchise with Dutch operations serving residential and luxury segments. Directly comparable as a branded brokerage alternative in the Dutch market, competing for both buyers and listings.
• CENTURY 21 Netherlands: Global real estate franchise with a Dutch broker network covering residential sales, rentals and new-build. Competes with Van Santvoort for traditional residential and new-build mandates in regional Dutch markets.

Emerging players

• Baerz & Co: Network of certified agencies specializing in exclusive and luxury homes in the Netherlands and abroad. Van Santvoort is a Baerz & Co partner, so they co-exist in the same premium brokerage network — partial overlap on luxury and expat segments.

Broad incumbents

• MVGM: One of the largest real estate service providers in the Netherlands, formed via the merger of Meeùs and several other firms. Directly comparable as a full-service Dutch brokerage; co-owner Pieter van Santvoort previously worked at Meeùs (now MVGM).
• Engel & Völkers: International premium real estate franchise with significant Dutch operations. Overlaps with Van Santvoort's higher-end residential and rural/equestrian segments via similar NVM-affiliated brokers and quality positioning.

Regional players

• Klap Vastgoed: Established Dutch brokerage with regional offices and new-build specialization. Comparable in service mix (residential, new-build, valuations) and competes with Van Santvoort in adjacent regional markets.
• Ottenvanger Vastgoed: Regional real estate agency headquartered in Eindhoven competing in the same Southeast Brabant market. A direct regional competitor to Van Santvoort for residential and commercial transactions in the Eindhoven area.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vsmmakelaars
• Facebookfacebook.com/van.santvoort.makelaars
• LinkedInlinkedin.com/company/van-santvoort-makelaars

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Santvoort Makelaars