Vabooki
M88 Mansion is an online gambling platform operating sports betting, casino, slots, esports, lottery, and cockfighting verticals across five Asian markets, dual-licensed by PAGCOR and the Isle of Man GSC.
- Company typePrivate
- Founded2006
- HeadquartersWorcester, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vabooki does
M88 Mansion is an online gambling platform operated by Mountain Breeze Limited, a company incorporated in Vanuatu. The platform has been in continuous operation since 2006, more than twenty years, and serves consumer-facing betting and casino markets across five Asian jurisdictions: Malaysia, China, Vietnam, Indonesia, and Thailand. The operator holds dual licensing from the Philippine Amusement and Gaming Corporation (PAGCOR) and the Isle of Man Gambling Supervision Commission, enabling cross-border product distribution under established AML and responsible-gambling frameworks. The platform markets itself to "millions of players" across these markets and is accessible via web and native iOS and Android applications.
The platform operates a portfolio of six product verticals organized under distinct sub-brand identities: M88 Sports (pre-match and in-play sports betting), M88 Casino (live dealer games), M88 Slots (slot content), M88 Esports (esports wagering), M88 Togel (lottery), and M88 Sabung Ayam (cockfighting). Game content is sourced from more than twenty third-party studios including Pragmatic Play, Microgaming, Playtech, and NetEnt, rather than built in-house. Payment infrastructure supports Bitcoin, USDT, local bank transfer, and regional e-wallets, allowing onboarding in jurisdictions with restricted local banking access. The company has maintained a sustained sports-sponsorship strategy spanning Premier League clubs (Tottenham, Manchester City, Crystal Palace, Leicester, Bournemouth), LaLiga, AC Milan, the Badminton World Federation, and esports organization Talon.
The business model is a transaction-based gambling operator generating gross gaming revenue on the spread between wagers placed and payouts returned, plus margins on odds-setting for sports and esports. There is no disclosed subscription, SaaS, or B2B pricing component; revenue is entirely derived from direct player wagers. Customer acquisition relies on brand-driven marketing through premium sports sponsorships and digital channels rather than enterprise sales. No disclosed revenue, headcount, funding, or ownership figures are available for the operating entity Mountain Breeze Limited, which is consistent with private Vanuatu-incorporated gambling operators that do not file public financials.
Vabooki firmographics
Firmographics- Name
- Vabooki
- Legal name
- Mountain Breeze Limited
- Website
- https://vabooki.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- M88 Mansion is an online gambling platform operating sports betting, casino, slots, esports, lottery, and cockfighting verticals across five Asian markets, dual-licensed by PAGCOR and the Isle of Man GSC.
- Ownership category
- akta.pro rank
Vabooki industry classification
Industry- Product category
- Online Gambling
- NAICS
- Casinos (except Casino Hotels) (71321), Gambling Industries (7132)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Live Dealer Online Casinos (MPAEABAB)
Keywords
Where Vabooki is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vabooki business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Sports Betting Wagers: Platform takes a commission/take rate on sports betting wagers placed by customers across major global sporting leagues and events
- Casino Gaming: Revenue generated from live casino games including Baccarat, Sic Bo, Dragon Tiger, Roulette and slot games with house edge built into game mechanics
- Slot Games: Slot gaming revenue from multiple providers including Pragmatic Play, Microgaming, Playtech and others with house percentage
- Lottery/Togel: Lottery market participation fees from comprehensive Asian lottery markets and global lottery draws
- Esports Wagering: Betting on esports matches and tournaments including sponsorship relationships with Talon eSports
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | New Member Welcome Bonuses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vabooki product offering
Product offeringCore offering
Online gambling platform offering sports betting on major global leagues, live dealer casino games, online slots, Asian lottery markets, esports betting, and cockfighting wagering. Operated under PAGCOR and Isle of Man gambling licenses with 20+ years of continuous operating history. Accessible via web and mobile across Asian markets including Malaysia, China, Vietnam, Indonesia, and Thailand, with 24/7 local bank deposit and withdrawal support and cryptocurrency acceptance.
Product overview
M88 Mansion is a multi-product online betting and gaming platform offering five core products: M88 Sports (sports betting), M88 Casino (live dealer casino), M88 Slots (online slot games), M88 Togel (lottery), and M88 Esports (esports betting). The platform operates as a unified hub where users can access all gaming products with a single account. Additional offerings include M88 Sabung Ayam (cockfighting) and mobile applications for iOS and Android. The platform is accessible across multiple Asian markets including Malaysia, China, Vietnam, Indonesia, and Thailand.
Differentiator
Problem solved
Functional benefit
Brands
- M88 Sports: Sports betting platform offering odds for major global leagues including World Cup, Euro, FA Cup, EPL, La Liga, Serie A, Champions League, Ligue 1, Bundesliga, NFL, NBA, NCAA, tennis, F1
- M88 Casino
- M88 Slots
- M88 Esports
- M88 Togel
- M88 Sabung Ayam
Products and services
- M88 Sports Sports betting platform offering odds on major global leagues including World Cup, Euro, FA Cup, EPL, La Liga, Serie A, Champions League, Ligue 1, Bundesliga, NFL, NBA, NCAA, tennis, and F1, targeted at individual sports bettors in Asian markets.
- M88 Casino Live casino platform featuring professional dealers for classic casino games including Baccarat, Sic Bo, Dragon Tiger, and Roulette, available 24/7 for individual players in Asian markets.
- M88 Slots Online slot gaming platform offering casino slots and fishing adventure games sourced from multiple providers including Pragmatic Play, Microgaming, Playtech, Habanero, CQ9, and PG Soft, with guaranteed full bonus payouts.
- M88 Togel Lottery platform offering comprehensive Asian lottery markets alongside global lottery draws with daily fair results, targeting lottery players across the platform's served markets.
- M88 Esports Esports betting platform enabling users to place wagers on esports matches and tournaments involving top global teams, including sponsorship relationships with esports organizations such as Talon eSports.
- M88 Sabung Ayam Cockfighting betting platform offering wagering on cockfighting matches, described as one of the largest such platforms in Asia, with ensured fair match outcomes.
- M88 Mobile App Dedicated mobile application available for iOS and Android devices, plus a fully optimized mobile web version, enabling players to access all platform verticals (sports betting, live casino, slots, lottery, esports) on mobile.
Quantifiable outcome
- Withdrawal processing in 5-15 minutes for bank transfers
- +2 more outcomes
Companies that use Vabooki
Customer profileSegments5 records
Ideal customer profiles1 record
Vabooki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature4 records
Vabooki partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Mansion AGminorPartnership with Mansion AG during 2023-2024, related entity partnership in European market
- Talon eSportsminorEsports team sponsorship with Talon eSports during 2022-2023, supporting esports betting operations
- BWF (Badminton World Federation)minorPartnership with BWF from 2022-2024, supporting badminton betting and tournament association
- AC MilanminorSponsorship with AC Milan football club from 2022-2024, association with prestigious Italian football brand
- La LigacoreOfficial Regional Partner of La Liga from 2020-2024, M88's flagship partnership providing association with major global football league across Asian markets
- Leicester CityminorSponsorship with Leicester City football club during 2018-2019
- Crystal PalaceminorSponsorship with Crystal Palace football club from 2015-2017
- AFC BournemouthminorLong-term sponsorship with AFC Bournemouth from 2015-2020, one of M88's extended partnerships
- Manchester CityminorShort-term sponsorship with Manchester City football club during 2011-2012 period
- Tottenham HotspurminorFootball club sponsorship from 2006-2010, one of M88's early major sports partnerships that established the brand in football betting
- Pragmatic PlaycoreGame provider partnership with Pragmatic Play for slot gaming content
- MicrogamingcoreGame provider partnership with Microgaming for casino and slot gaming content
- PlaytechcoreGame provider partnership with Playtech for gaming content
- Opus GamingcoreGame provider partnership with Opus Gaming
- Saba SportscoreSports betting odds and platform provider partnership with Saba Sports
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vabooki competitors and assessment
Company assessmentDirect peers
- Dafabet: Dafabet is a leading Asian online gambling operator offering sports betting, casino, slots, and live dealer. Directly comparable to M88 in target markets (Southeast Asia), product portfolio, and sports sponsorship-driven brand building (e.g., Premier League, La Liga).
- SBOBET: SBOBET is one of the largest Asia-focused online sportsbook and casino operators. Highly comparable to M88 in product mix (sports betting + live casino), Asian geographic focus, and reliance on football sponsorship marketing.
- Betway: Betway is a global multi-vertical gambling operator offering sportsbook, casino, and live dealer under multiple tier-1 licenses. Comparable to M88 in product breadth and multi-market strategy, though more mature in regulated markets.
- 1xBet: 1xBet is a global multi-vertical gambling operator with strong presence in emerging markets and Asia. Comparable to M88 in product breadth (sportsbook, casino, esports, lottery), crypto payment support, and affiliate-driven acquisition.
- 22Bet: 22Bet is a multi-vertical online gambling operator with strong Asian and African market reach. Comparable to M88 in product breadth (sportsbook + casino + live dealer), aggressive bonus-led marketing, and crypto payment support.
- 188Bet: 188Bet is a multi-vertical online gambling operator with strong Asian market presence in sportsbook and live casino. Directly comparable to M88 in product mix and Asia-first geographic strategy.
- Bet365: Bet365 is the largest global online gambling operator offering sportsbook, casino, slots, and live dealer. Comparable to M88 in product breadth and multi-jurisdiction licensing, though materially larger and Europe-anchored.
- Fun88: Fun88 is an Asia-focused online gambling brand with similar sportsbook + casino + slots portfolio. Comparable to M88 in using Premier League club sponsorships and targeting Indian/Thai/Vietnamese player base.
- BK8: BK8 is an Asia-focused online gambling operator with sportsbook, casino, slots, and live dealer. Directly comparable to M88 in Southeast Asian target markets and sponsorship-led brand building.
Others
- Mansion Group: Mansion Group is a related-party gambling operator that shares the Mansion brand and ongoing partnership with M88 (2023-2024). Included for related-entity transparency rather than direct competition, as Mansion Group primarily serves European markets via MansionCasino.com.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vabooki social profiles
Digital presenceVabooki compliance and trust
Trust signalCompliance2 records
Vabooki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vabooki leadership team
Management profileNumber of profiles
Vabooki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vabooki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vabooki
What does Vabooki do?
Online gambling platform offering sports betting on major global leagues, live dealer casino games, online slots, Asian lottery markets, esports betting, and cockfighting wagering. Operated under PAGCOR and Isle of Man gambling licenses with 20+ years of continuous operating history. Accessible via web and mobile across Asian markets including Malaysia, China, Vietnam, Indonesia, and Thailand, with 24/7 local bank deposit and withdrawal support and cryptocurrency acceptance.
Is Vabooki a public or private company?
Vabooki is a private company. It is classified as unknown and is currently operating.
When was Vabooki founded?
Vabooki was founded in 2006. It employs 1 to 10 people.
Where is Vabooki based?
Vabooki is headquartered in Worcester, United States, in the North America region.
How does Vabooki make money?
Five revenue lines are on record. Sports Betting Wagers are the primary driver. The others are casino Gaming, slot Games, lottery/Togel and esports Wagering.
Who are Vabooki's main competitors?
Direct peers on record are Dafabet, SBOBET, Betway, 1xBet, 22Bet, 188Bet, Bet365, Fun88 and BK8. Mansion Group is listed as an others.
Does Vabooki have an API?
No public API is recorded for Vabooki.
What industry is Vabooki in?
Vabooki's product category is Online Gambling. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 71321.