SIA of Northern Ohio
SIA of Northern Ohio is a regional integrator of the SIAA insurance agency alliance, serving independent insurance agencies across 11 Northern Ohio counties with carrier appointments, wholesale brokerage (Access Plus), and a 5-tier compensation and bonus platform.
- Company typePrivate
- Founded2001
- HeadquartersMedina, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SIA of Northern Ohio does
SIA of Northern Ohio (SIANO) is a regional member integrator of the Strategic Insurance Agency Alliance (SIAA), serving independent insurance agencies across 11 counties in Northern Ohio from its headquarters in Medina, Ohio. The organization provides its member agencies with access to carrier appointments, market opportunities, business development resources, and a 5-tier compensation platform that includes commissions, local profit sharing, national profit sharing, growth incentives, and additional bonuses. Leadership is headed by President Jack Hertvik, supported by a small team covering regional vice president, agency development, wholesale (Access Plus), and compliance/accounting functions.
SIANO operates as a B2B services and distribution intermediary for the independent insurance agency channel. Its revenue mechanics flow from override commissions on member-agency production routed through a panel of carrier partners (Flagship partners SIAA and Grange; Core partners including Safeco/Liberty Mutual, Travelers, Nationwide, Selective, State Auto, The Hartford, Chubb, and Liberty Mutual), plus 50+ monthly bonus payments from carrier deals and fees related to its Access Plus wholesale department and Tarmika commercial comparative rater. Member agencies range from longstanding relationships dating back to 2010 to newer captive-to-independent conversions and startups, with the carrier panel having expanded recently to include Branch Insurance, Celina Insurance Group, Coterie, Allstate, Hanover, Donegal, and GUARD Insurance (Berkshire Hathaway).
SIA of Northern Ohio firmographics
Firmographics- Name
- SIA of Northern Ohio
- Legal name
- SIA of Northern Ohio
- Website
- https://siaoh.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SIA of Northern Ohio is a regional integrator of the SIAA insurance agency alliance, serving independent insurance agencies across 11 Northern Ohio counties with carrier appointments, wholesale brokerage (Access Plus), and a 5-tier compensation and bonus platform.
- Ownership category
- akta.pro rank
Where SIA of Northern Ohio is headquartered
LocationHeadquarters
- HQ city
- Medina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SIA of Northern Ohio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Commission Revenue from Carrier Policies: Member agencies earn commissions on insurance policies placed through carriers within the SIANO network. Most carriers provide standard commission splits for policy placements.
- Profit Sharing (Local and National): Member agencies receive profit sharing bonuses paid on both local and national levels based on collective performance. Qualifying thresholds are based on the group's collective size rather than individual agency size.
- Growth Incentives and Bonuses: SIANO negotiates additional incentives with carriers tied to achieving certain growth goals or new policies sold. These incentives, when earned collectively, are paid out to all contributing member agencies. SIA receives over 50 different bonus payments from various carrier deals each month.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
SIA of Northern Ohio product offering
Product offeringCore offering
SIA of Northern Ohio is an insurance agency alliance that recruits independent insurance agencies in Northern Ohio to join its network and provides them with access to multiple regional and national insurance carriers, a 5-tier compensation platform (commissions, profit sharing, and growth incentives), and operational support services including sales development, training, and wholesale market access. Member agencies retain their independence while gaining collective negotiating power and enhanced revenue streams from the broader SIAA national alliance.
Product overview
SIA of Northern Ohio is an insurance agency alliance/network operating as part of the national SIAA organization. The organization provides member independent insurance agencies with access to a multi-tiered carrier network spanning personal lines, commercial lines, and specialty/surplus markets, along with a five-layer compensation platform that generates multiple income streams per policy. Member support services include Access Plus wholesale submissions, Sales Development, Digital Training, Book Management, Life & Benefits programs, and the Agency Foundation fast-track onboarding system. SIAA national programs include the Training & Learning Center (TLC), Business Insurance Advantage (BIA), Premier Families Program, Strategic Programs, and MarketFinder. The organization also offers access to Tarmika, a commercial comparative rating platform for small business quoting.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Lines Carrier Network
- Commercial Lines Carrier Network
- Specialty & Surplus Carrier Access
- 5-Tier Compensation Platform
- Access Plus
- Sales Development
- Digital Training Workshops and webinars centered on technology and efficiency solutions to help agencies improve their digital infrastructure and knowledge.
- Book Management Assistance with proper book management practices including loss monitoring, risk analytics review, and identification of unhealthy book trends to help agencies achieve profitability.
- Life & Benefits Access to several life insurance programs and a benefits partner, offering solutions at the high end of the compensation scale with efficient submission processes.
- Agency Foundation Proven fast-track system designed to help new members become successful and profitable in the independent channel, provided as part of the first 60 days of membership.
- Training & Learning Center (TLC) SIAA on-demand video learning library with training tracks designed for specific roles within the agency, covering growth, income, and value enhancement, including free continuing education courses.
- Business Insurance Advantage (BIA) SIAA step-by-step program designed to efficiently build a targeted commercial lines book of business, teaching agencies how to write commercial insurance as a springboard for rounding accounts.
- Premier Families Program SIAA self-study program teaching agencies how to identify, market, and service personal lines high-value accounts with useful carrier and coverage information.
- Strategic Programs SIAA insurance programs available exclusively to member agencies with easy access, streamlined submission processes, and niche program opportunities not available to traditional agencies.
- MarketFinder Exclusive web-based resource for member agencies to access excess and surplus lines markets, specialty markets, and Strategic Partner program business.
- Tarmika Commercial Comparative Rater Commercial lines comparative rating platform enabling single-entry submissions to receive small business insurance quotes from multiple carriers including BOP, commercial package, general liability, and commercial auto. Generates ACORD applications for risks needing additional market submissions.
Quantifiable outcome
- Member agencies can qualify for profit sharing bonuses based on collective group performance rather than individual agency premium volume.
- +2 more outcomes
Companies that use SIA of Northern Ohio
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
SIA of Northern Ohio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature3 records
SIA of Northern Ohio partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered flagship, core, minor and supporting.
- Grange InsuranceflagshipGrange is the largest and fastest-growing Strategic Partner Company in the network. SIA of Northern Ohio represents Grange's largest agency relationship in the country, offering up to five layers of compensation for every policy sold.
- Safeco / Liberty MutualcoreSafeco/Liberty Mutual is one of the largest Strategic Partner relationships at SIANO. The Safeco/SIAA relationship represents over $1 Billion of active premium. Offers personal lines, commercial lines, farm and agriculture products.
- TravelerscoreTravelers is one of the most consistent Strategic Partner Companies. The Travelers/SIAA relationship represents over $1 Billion of active premium. SIA of Northern Ohio has received the Leadership Conference Award from Travelers.
- NationwidecoreNationwide is one of the most robust Strategic Partner Companies with a solid stable of products across personal lines, commercial lines, farm and agriculture.
- NationwidecoreNationwide is one of the most robust Strategic Partner Companies with products across personal lines, commercial lines, farm and agriculture.
- Selective InsurancecoreSelective is one of the fastest growing regional partner carriers. SIA of Northern Ohio recently achieved the President's Club tier with Selective.
- State AutocoreState Auto is a long-standing super-regional insurance company with an exceptional reputation that has been growing rapidly with recent digital initiatives.
- The HartfordcoreWith more than 200 years of experience, The Hartford is a well-established property & casualty insurer and a long-standing Strategic Partner Company.
- ChubbcoreChubb recently launched a small commercial digital platform that has been easy to use and is helping members find new Strategic Partner Company solutions. Integrated with Tarmika comparative rater.
- Liberty MutualcoreLiberty Mutual is one of the largest Commercial Lines partners. The Liberty/SIAA relationship represents over $1 Billion of active premium. Also a carrier partner under the Safeco relationship.
- TarmikacoreTarmika is a commercial lines comparative rating platform that allows member agencies single-entry submissions to get small business insurance quotes from multiple companies. SIAA and SIA of Northern Ohio entered into a partnership agreement with Tarmika. Platform integrates with carriers including Chubb, Grange, Liberty Mutual, Nationwide, State Auto, and Travelers.
- SIAA (Strategic Insurance Agency Alliance)flagshipSIA of Northern Ohio is a regional member of SIAA, the largest alliance of independent insurance agencies in the United States. SIAA provides national-level resources, Training & Learning Center (TLC), Business Insurance Advantage (BIA) program, Premier Families Program, Strategic Programs, MarketFinder, and collective negotiating power representing over $14.2 billion in written premium and 8,000+ partner agencies.
- Ohio Insurance Agents (OIA)minorSIA of Northern Ohio is a proud member of the Ohio Insurance Agents (OIA), the state-level insurance agent association.
- Donegal Insurance GroupsupportingDonegal Insurance Group is a national SIAA partner that recently started working with SIA of Northern Ohio to expand their presence in Northeast Ohio. Insurance products include commercial, personal and farm.
- WestfieldsupportingWestfield is one of the largest independent insurance companies in Ohio and has been one of SIA of Northern Ohio's fastest growing personal lines carriers.
- Encova (Motorists/Brickstreet)supportingEncova, the newly branded company of Motorists and Brickstreet Insurance, enjoys a long-standing relationship as a Regional Partner with SIA of Northern Ohio.
- Foremost SignaturesupportingA solid solution for specialty personal lines including auto, marine, motorcycle, off-road vehicles and RVs. Foremost also writes mobile home, vacant and seasonal coverage.
- GUARD Insurance (Berkshire Hathaway)supportingWith a newly launched home product in Ohio, Berkshire Hathaway's Guard Insurance has been an extremely fast growing relationship for SIA of Northern Ohio.
- MapfresupportingMapfre is part of a global insurance group doing business in over 100 countries with more than 30 million customers.
- Western ReservesupportingWith a strong tradition as a regional insurance company based in Ohio, Western Reserve has been a great addition to the portfolio of Regional Partner Companies.
- Branch InsurancesupportingBranch is one of SIA of Northern Ohio's newest partner companies offering auto, homeowners, renters, and umbrella insurance.
- Celina Insurance GroupsupportingCelina Insurance Group is one of SIA of Northern Ohio's newest partner companies providing auto, home, business and farm insurance.
- CoteriesupportingCoterie offers an innovative quote platform, making it easy to write small business insurance.
- The Hanover GroupsupportingHanover Insurance Group is a national SIAA partner that started working with SIA of Northern Ohio to expand their small commercial presence in northern Ohio.
- Illinois Casualty CompanysupportingIllinois Casualty Company has a long-standing reputation as one of the premier insurers for bars and restaurants.
- Utica FirstsupportingUtica First offers a unique portfolio of commercial markets including restaurants, taverns, habitational, auto services and artisan contractors.
- West BendsupportingWest Bend's diverse product portfolio includes daycare facilities, manufacturing, special events, social service and nonprofit organizations.
- American ModernsupportingAmerican Modern has been one of the leading specialty insurance providers in the industry, and the partnership with SIA of Northern Ohio continues to grow year-over-year.
- Burns & WilcoxsupportingAs a national SIAA partner and longtime SIA of Northern Ohio partner, Burns & Wilcox is one of the top wholesale solutions for commercial and personal lines.
- CRC GroupsupportingCRC Group provides insurance expertise spanning commercial, group & individual, and specialty programs.
- Grand River InsurancesupportingGrand River Insurance provides competitive commercial insurance solutions to an exclusive group of independent agency partners.
- AllstatesupportingAllstate is one of SIA of Northern Ohio's newest partner companies and is proving to be a perfect fit for some members.
- NatGensupportingNatGen offers coverage for both preferred and non-standard accounts. They also write recreational vehicles (RVs), renters and flood policies.
- RPS (RPS National)supportingRPS is a wholesale solution partner offering specialty insurance products and services.
- RT SpecialtysupportingRT Specialty is a leading wholesale distributor of specialty insurance products and services.
- TAPCO UnderwriterssupportingTAPCO Underwriters, Inc. is an excess and surplus lines MGA specializing in the placement of commercial and personal lines insurance coverage.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
SIA of Northern Ohio competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SIA of Northern Ohio social profiles
Digital presenceSIA of Northern Ohio financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIA of Northern Ohio leadership team
Management profileNumber of profiles
Profiles5 records
SIA of Northern Ohio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIA of Northern Ohio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIA of Northern Ohio
What does SIA of Northern Ohio do?
SIA of Northern Ohio is an insurance agency alliance that recruits independent insurance agencies in Northern Ohio to join its network and provides them with access to multiple regional and national insurance carriers, a 5-tier compensation platform (commissions, profit sharing, and growth incentives), and operational support services including sales development, training, and wholesale market access. Member agencies retain their independence while gaining collective negotiating power and enhanced revenue streams from the broader SIAA national alliance.
Is SIA of Northern Ohio a public or private company?
SIA of Northern Ohio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SIA of Northern Ohio founded?
SIA of Northern Ohio was founded in 2001. It employs 1 to 10 people.
Where is SIA of Northern Ohio based?
SIA of Northern Ohio is headquartered in Medina, United States, in the North America region.
How does SIA of Northern Ohio make money?
Three revenue lines are on record. Commission Revenue from Carrier Policies are the primary driver. The others are profit Sharing (Local and National) and growth Incentives and Bonuses.
Does SIA of Northern Ohio have an API?
No public API is recorded for SIA of Northern Ohio.