Yachtmaster
Yachtmaster Group is a Croatian B2B events and media company that runs the International Charter Expo, regional Charter Meetups across the Mediterranean, the Croatia Yacht Show, a matchmaking app, and Icebreaker Magazine to connect yacht charter fleet operators, brokers, and suppliers globally.
- Company typePrivate
- Founded2010
- HeadquartersZagreb, Croatia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Yachtmaster does
Yachtmaster Group is a privately held Croatian B2B events and media company founded in 2010, headquartered in Zagreb, that operates structured networking platforms for the global yacht charter industry. Its core proposition is arranging pre-scheduled B2B meetings among fleet operators, charter brokers, and suppliers. The flagship is the International Charter Expo (ICE), held annually in Amsterdam and described as the largest B2B yacht charter expo in the world; ICE 2025 (10th edition) drew more than 600 companies from 57+ countries and facilitated over 25,000 meetings across three days. The company's portfolio also includes four Charter Meetups in Greece, Türkiye, Croatia, and Italy; the Croatia Yacht Show focused on crewed superyachts; and two supporting assets — the Handshake matchmaking software and Icebreaker Magazine.
The business model is event-driven. Primary revenue is per-participant registration fees for ICE and Charter Meetups, with fleet operator packages priced at €790–€1,190 and broker packages at €550–€950 depending on tier and destination. Secondary revenue comes from advertising and official media partnerships generated through Icebreaker Magazine, which is distributed by post mail to 1,500 yacht charter companies and at major international boat shows including Cannes Yachting Festival, Dubai International Boat Show, EMMYS, TYBA, and the Booking Manager Summit. The Handshake software enables up to 17 pre-scheduled meetings per day per participant with 30-minute slots, integrated chat, and swipe-to-match functionality, and is differentiated primarily by interoperability across the company's own event portfolio rather than by AI capabilities.
Operations are run by a lean team of approximately seven staff in Zagreb under founder Tino Prosenik and CEO Antonija (Hajman) Čagalj. The company is privately funded with no disclosed external investors, PE/VC backing, or parent entity. Geographic footprint spans Croatia, Greece, Türkiye, Italy, and the Netherlands for events, with claimed global reach across five continents through ICE attendance and Icebreaker distribution. Distribution combines direct online registration via yachtmaster.hr with content marketing across LinkedIn, Facebook, YouTube, an email newsletter, and the printed magazine.
Yachtmaster firmographics
Firmographics- Name
- Yachtmaster
- Legal name
- Yachtmaster Group
- Website
- https://yachtmaster.hr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yachtmaster Group is a Croatian B2B events and media company that runs the International Charter Expo, regional Charter Meetups across the Mediterranean, the Croatia Yacht Show, a matchmaking app, and Icebreaker Magazine to connect yacht charter fleet operators, brokers, and suppliers globally.
- Ownership category
- akta.pro rank
Yachtmaster industry classification
Industry- Product category
- B2B Event Management and Trade Show Services
- akta.pro primary industry
- Cruise Charter Operators & Ship Buyouts (THAKAKAI)
Keywords
Where Yachtmaster is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Yachtmaster business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Others
Revenue model
- Event Registration Fees: Revenue generated from charging participation fees for B2B networking events including International Charter Expo, Charter Meetups, and Croatia Yacht Show. Fleet operators and brokers pay tiered registration fees based on the number of participants and package inclusions.
- Icebreaker Magazine Advertising: B2B magazine for the yacht charter industry distributed to 1500 companies via post mail and at major boat shows worldwide. Revenue generated from advertising and editorial placement opportunities.
- Media Partnerships: Icebreaker Magazine serves as official media partner at various boat shows including Cannes Yachting Festival, Dubai International Boat Show, EMMYS, and others, generating partnership and media licensing revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fleet Operator Package - Charter Meetup Croatia |
| Unit Pricing | Pay-as-you-go | Broker Package - Charter Meetup Croatia |
| Unit Pricing | Pay-as-you-go | Fleet Operator Package - Charter Meetup Italy |
| Unit Pricing | Pay-as-you-go | Broker Package - Charter Meetup Italy |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Yachtmaster product offering
Product offeringCore offering
Yachtmaster Group organizes B2B networking events and provides digital matchmaking tools for the global yacht charter industry. Its core deliverables are the International Charter Expo (ICE) held annually in Amsterdam and regional Charter Meetups across Greece, Türkiye, Croatia, and Italy, supplemented by the Handshake matchmaking application, the Croatia Yacht Show, and the Icebreaker B2B trade publication.
Product overview
Yachtmaster Group operates a platform of B2B networking events and services for the global yacht charter industry. The core offerings include the International Charter Expo (ICE) as the flagship annual global event, Charter Meetup regional events across Greece, Türkiye, Croatia, and Italy, and the Croatia Yacht Show for superyachts. Supporting these events are Handshake Software (a matchmaking app) and Icebreaker Magazine (a B2B industry publication). The portfolio is unified by its focus on connecting fleet operators, brokers, and suppliers through both physical events and digital tools.
Differentiator
Problem solved
Functional benefit
Brands
- International Charter Expo (ICE): The largest B2B event in the global yacht-charter industry, bringing together Fleet Operators, Brokers, and Suppliers from 5 continents. Participants arrange more than 25,000 meetings in 3 days.
- Charter Meetup
- Icebreaker Magazine
- Handshake Software
- Croatia Yacht Show
Products and services
- International Charter Expo (ICE) The largest B2B event in the global yacht-charter industry, bringing together Fleet Operators, Brokers, and Suppliers from 5 continents. Over 3 days, participants arrange more than 25,000 pre-scheduled meetings using the Handshake matchmaking software. Next edition scheduled 11–13 November 2026 in Amsterdam.
- Charter Meetup Local and focused B2B events where charter companies and brokers meet in person for pre-scheduled meetings, marina tours, and sailing area presentations. Held in destinations including Greece, Türkiye, Croatia, and Italy. Operates under the auspices of the Croatian National Tourist Board for the Croatia edition.
- Croatia Yacht Show The first Croatian Superyacht show, presenting more than 50 crewed charter yachts operating in the Adriatic to the international yacht charter industry.
- Icebreaker Magazine B2B magazine for the yacht charter industry distributed by post mail to 1,500 companies and at major boat shows worldwide. Covers yachting destinations, industry interviews, event coverage, and editorials. Generates advertising and media partnership revenue.
- Handshake Software Proprietary business event matchmaking app that enables participants at Yachtmaster events to search and contact industry professionals, arrange meetings in advance (up to 17 meetings per day with 30-minute maximum duration), chat, manage personal programmes with layouts and schedules, and use swipe-to-match functionality.
Quantifiable outcome
- 25,000+ meetings arranged at ICE events
- +3 more outcomes
Companies that use Yachtmaster
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Yachtmaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Yachtmaster partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and minor.
- Dubai International Boat ShowmajorIcebreaker Magazine is official media partner of the Dubai International Boat Show 2026, one of the world's leading marine events.
- EMMYS PorosminorIcebreaker Magazine participated as a Media Partner at EMMYS 2025 in Poros, featuring 106 crewed yachts, 265 brokers from 28 countries.
- TYBA (All Yacht Operators, Brokers and Agents Association of Türkiye)majorIcebreaker Magazine was official media partner at the 6th TYBA Yacht Charter Show in Göcek, Türkiye with over 500 attendees from 23 countries.
- Booking Manager SummitmajorIcebreaker Magazine was official media partner of the 7th Booking Manager Summit, the leading global conference for the yacht charter industry.
- Cannes Yachting FestivalmajorIcebreaker Magazine is official media partner of Cannes Yachting Festival, Europe's biggest on-water boat show with 56,000 visitors, 711 boats, and 677 exhibitors.
- Olympic Yacht ShowminorIcebreaker Magazine has media partnership with Olympic Yacht Show.
- Dalmatia Boat ShowminorIcebreaker Magazine has media partnership with Dalmatia Boat Show.
- Croatian National Tourist BoardmajorCharter Meetup Croatia operates under the auspices of the Croatian National Tourist Board, reaffirming Croatia's position as a leading sailing destination.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Yachtmaster competitors and assessment
Company assessmentBroad incumbents
- METSTRADE: World's largest marine equipment trade show held annually in Amsterdam (same host city as Yachtmaster's flagship ICE event). Comparable as a major marine B2B trade show organizer with overlapping industry audience and similar event format.
- Monaco Yacht Show: Premier annual luxury yacht show held in Monaco featuring superyachts, brokerage, and charter industry. Comparable as a major international yacht industry show organizer with B2B elements, though with broader scope than Yachtmaster's charter-only focus.
- Fort Lauderdale International Boat Show (FLIBS): Largest boat show in the United States, held annually in Fort Lauderdale with hundreds of exhibitors and thousands of boats. Comparable as a major international boat show with B2B brokerage and charter industry presence, though with broader consumer focus.
- Miami International Boat Show: Major annual US boat show held in Miami featuring yachts, marine equipment, and charter services. Comparable as a major US-based boat show with B2B charter industry elements and a similar mix of trade and consumer audiences.
- Cannes Yachting Festival: Europe's largest on-water boat show held annually in Cannes with 56,000+ visitors, 711 boats, and 677 exhibitors. Comparable as a major boat show organizer with B2B and consumer elements; Icebreaker Magazine is an official media partner, signaling close ecosystem adjacency.
- Dubai International Boat Show: Major Middle East boat show held annually in Dubai, one of the world's leading marine events. Comparable as a major international boat show with charter industry presence; Icebreaker Magazine is an official media partner.
Direct peers
- MYBA (Mediterranean Yacht Brokers Association): Industry association representing professional yacht brokers that hosts the MYBA Charter Show in Genoa, a major annual B2B yacht charter networking event. Directly comparable as a B2B yacht charter show organizer with overlapping customer base of brokers and crewed yacht operators.
- Booking Manager: B2B SaaS platform for yacht charter operators offering booking software and inventory management, and host of the annual Booking Manager Summit in Croatia. Directly comparable as the most analogous combination of B2B yacht charter technology and event networking, serving the same fleet operator and broker customer base.
- EMMYS (European Med Yacht Show): Annual yacht charter show held in Poros, Greece, featuring 100+ crewed yachts and 265+ brokers from 28+ countries. Directly comparable as a regional B2B yacht charter show with a similar focus on crewed yacht showcases and broker-fleet networking.
- TYBA (All Yacht Operators, Brokers and Agents Association of Türkiye): Turkish yacht charter industry association that hosts the annual TYBA Yacht Charter Show in Göcek, attracting 500+ attendees from 23+ countries. Directly comparable as a regional B2B yacht charter association and event organizer with a similar meetup format focused on broker-fleet operator connections.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Yachtmaster social profiles
Digital presenceYachtmaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yachtmaster leadership team
Management profileNumber of profiles
Profiles7 records
Yachtmaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yachtmaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yachtmaster
What does Yachtmaster do?
Yachtmaster Group organizes B2B networking events and provides digital matchmaking tools for the global yacht charter industry. Its core deliverables are the International Charter Expo (ICE) held annually in Amsterdam and regional Charter Meetups across Greece, Türkiye, Croatia, and Italy, supplemented by the Handshake matchmaking application, the Croatia Yacht Show, and the Icebreaker B2B trade publication.
Is Yachtmaster a public or private company?
Yachtmaster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yachtmaster founded?
Yachtmaster was founded in 2010. It employs 1 to 10 people.
Where is Yachtmaster based?
Yachtmaster is headquartered in Zagreb, Croatia, in the Europe region.
How does Yachtmaster make money?
Three revenue lines are on record. Event Registration Fees are the primary driver. The others are icebreaker Magazine Advertising and media Partnerships.
Who are Yachtmaster's main competitors?
Broad incumbents on record are METSTRADE, Monaco Yacht Show, Fort Lauderdale International Boat Show (FLIBS), Miami International Boat Show, Cannes Yachting Festival and Dubai International Boat Show. Direct peers are MYBA (Mediterranean Yacht Brokers Association), Booking Manager, EMMYS (European Med Yacht Show) and TYBA (All Yacht Operators, Brokers and Agents Association of Türkiye).
Does Yachtmaster have an API?
No public API is recorded for Yachtmaster.
What industry is Yachtmaster in?
Yachtmaster's product category is B2B Event Management and Trade Show Services. Its primary akta.pro industry code is THAKAKAI, Cruise Charter Operators & Ship Buyouts.