Southern California Yachting

What Southern California Yachting does

Southern California Yachting is a privately held, for-profit marine services company headquartered in Santa Monica, California. According to its firmographic profile, the company's stated business categories are Yacht Broker, Yachting, Boating, and Yacht Rental, indicating it operates in the leisure marine segment along the Southern California coast, serving individual buyers, sellers, and charter clients of recreational vessels.

The company's public footprint is minimal. The website (https://southerncaliforniayachting.com) currently resolves to a bare landing page consisting only of a third-party tracking pixel and a "Do Not Sell or Share My Personal Information" opt-out link, with no disclosed product catalog, listings inventory, pricing, or service descriptions. No mobile applications, APIs, integrations, proprietary technology, or certifications are recorded in the available source data, and there are no documented management team members, headcount figures, or office locations beyond the Santa Monica base.

No revenue model, pricing structure, go-to-market motion, distribution channels, customer segments, or funding history is disclosed. The company is recorded as operating with a private (non-publicly-traded) status, no parent company, no subsidiaries, and no disclosed investors, M&A activity, or strategic partnerships. As a result, the underlying economics — how transactions are sourced, how listings are priced, and how the firm earns brokerage commissions, charter fees, or rental income — cannot be substantiated from the current data set.

Name

Southern California Yachting

Website

https://southerncaliforniayachting.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern California Yachting is a privately held, Santa Monica-based marine services firm operating in the categories of yacht brokerage, yachting, boating, and yacht rental, serving recreational vessel buyers, sellers, and charter clients along the Southern California coast.

Ownership category

akta.pro rank

Product category

Yacht Brokerage

NAICS

Boat Dealers (441222)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Yacht brokerage services
• Boat sales
• Yacht rentals
• Marine brokerage
• Boat charter services

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Core offering

Southern California Yachting operates as a yacht broker offering yacht brokerage, sales, and rental services. Based in Santa Monica, the company serves the Southern California boating and yachting market, facilitating yacht transactions and charter experiences for individual clients in the marine leisure sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Brokerage Yacht brokerage service connecting buyers and sellers of yachts in the Southern California market, based in Santa Monica.
• Yacht Sales Sales of new and pre-owned yachts facilitated through brokerage operations in Southern California.
• Yacht Rentals Yacht rental services offered in the Southern California coastal region for leisure and charter purposes.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Northrop & Johnson: Global yacht brokerage with active SoCal operations. Directly comparable as a yacht sales broker that also facilitates charter bookings for luxury motor and sailing yachts.
• United Yacht Sales: Yacht brokerage franchise network active across the US including California. Comparable as a yacht broker offering sales and charter services, often at the smaller-vessel end of the spectrum similar to a regional operator.
• Worth Avenue Yachts: US yacht brokerage firm with West Coast presence. Comparable in providing yacht sales and charter services to luxury buyers, often competing for the same SoCal client base.
• Denison Yachting: Large yacht brokerage and charter firm with significant Southern California presence. Directly comparable as a multi-service yacht broker and charter operator targeting the same affluent coastal customer base.

Broad incumbents

• Burgess: International superyacht broker with charter and sales services. Comparable in combining brokerage with crewed yacht charter offerings, though serving a more superyacht-skewed clientele.
• Fraser Yachts: Global luxury yacht brokerage and charter house. Comparable in offering full-service yacht sales, charter, and management, though operating at significantly larger scale and broader geographic reach.
• Camper & Nicholsons: Historic luxury yacht brokerage and charter firm. Comparable in offering crewed yacht charter and yacht sales brokerage, though oriented toward the superyacht segment globally.

Emerging players

• Yachtico: Online yacht charter marketplace aggregating inventory across operators. Comparable as a charter booking channel that competes with brokers' direct charter business, representing a structural threat to traditional broker-charter models.

Regional players

• Rick Obey & Associates: Long-standing Southern California yacht broker and charter operator. Directly comparable as a regional broker offering sales and charter services in the SoCal market.
• Silver Seas Yachts: Yacht dealer and broker focused on specific premium brands with operations on the US West Coast. Comparable as a yacht sales broker serving the same SoCal affluent market, though more brand-aligned than multi-list.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/socalyachting
• Facebookfacebook.com/socalyachting
• LinkedInlinkedin.com/company/southern-california-yachting-1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern California Yachting