What Maxivers does

Maxivers is a specialized Dutch B2B wholesale food supplier serving the healthcare sector. Founded in 2011 and headquartered in Oostzaan, North Holland, the company delivers fresh produce, groceries, frozen and convenience products, customized meal components for specialized diets, and a complementary non-food assortment to nursing homes, hospitals, and small-scale residential care communities. Operations are supported by a WordPress-based online ordering platform (bestel.maxivers.nl), a closed cold-chain logistics network, and a sales-led go-to-market with dedicated account managers and fixed delivery drivers running daily regional routes.

The product portfolio is organized under two brands. The main Maxivers line provides quote-based wholesale supply to institutional customers, including tailored solutions for dietary needs such as salt-free, halal, kosher, vegan, gluten-free, and texture-modified meals, plus advisory services on menu planning, cost control, and sustainability. The Minivers sub-brand, developed in cooperation with Plus retail, targets small-scale living facilities with a complete supermarket assortment and a €25 minimum-order, next-day-delivery model. The company is ISO 22000 certified (December 2022) and HACCP certified, and has signed multi-year supply agreements with anchor customers including Zorggroep Zaanstreek, Woonzorggroep Samen, and Gezond Bereid.

Maxivers generates revenue through transaction-based wholesale food distribution. Pricing for the core Maxivers line is quote-based and not publicly disclosed, while Minivers operates on unit pricing with a €25 minimum order. Distribution is direct and regional, anchored at the Oostzaan facility shared with strategic partner VHC Jongens B.V. since 2020. The Maxivers Experience Center, operated with VHC Jongens, Horeca Vakcollege, and Lavazza, extends the offering into culinary training and customer engagement. The company employs 101–250 people, operates as a private for-profit entity with no disclosed institutional ownership, and is actively operating as of 2025.

Name

Maxivers

Legal name

Maxivers

Website

https://maxivers.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Maxivers is a Dutch B2B wholesale food distributor serving nursing homes, hospitals, and small-scale care communities in North Holland with fresh produce, meal components, and a WordPress-based online ordering platform, complemented by a Minivers sub-brand for small-scale residential facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Oostzaan

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Food Distribution: Sale of food ingredients, raw materials, and meal components to healthcare institutions including nursing homes, hospitals, and small-scale living facilities. Revenue generated through product sales with delivery included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Maxivers is a specialized wholesale supplier of food and beverage ingredients, raw materials, and meal components for the Dutch healthcare sector. The company delivers a comprehensive assortment — including fresh produce, bread, dry groceries, meat, fresh fish, ready-to-use and cooked meal components, frozen products, and non-food items — to nursing homes, hospitals, and small-scale residential care facilities, supported by an online ordering system and fixed dedicated drivers.

Product overview

Maxivers is a specialized wholesale supplier of food and beverage products for the Dutch healthcare sector, operating as a single unified platform combining product supply, online ordering, and advisory services. The core offering consists of the Maxivers Online Bestelsysteem (ordering platform) through which healthcare institutions access the complete Food & Beverage Assortiment—including fresh produce, dry goods, frozen items, and non-food products—alongside Customized Meal Solutions for specialized dietary needs. The portfolio includes Minivers, a sub-brand serving small-scale healthcare living with supermarket-style groceries, and the Maxivers Experience Center providing culinary training and workshops. Advisory Services complement the product offering with menu planning, cost optimization, and sustainability consulting. All components are delivered through a coordinated logistics network with fixed drivers and personal contact persons.

Differentiator

Problem solved

Functional benefit

Brands

• Minivers: A service developed by Maxivers for small-scale residential care communities, offering the complete supermarket assortment including house brands, supplemented with bulk packaging options from Maxivers. It provides daily grocery shopping with online ordering and next-day delivery through Maxivers' distribution center in Oostzaan.

Products and services

• Maxivers Online Bestelsysteem Online ordering platform enabling healthcare institutions (nursing homes, hospitals, small-scale care facilities) to browse the fresh product assortment, place orders, manage accounts, and track deliveries.
• Maxivers Food & Beverage Assortiment Complete range of food and non-food products including fresh produce (AGF), bread, dry groceries, meat, fresh fish, ready-to-use and cooked meal components, frozen products, biological and sustainable products. Serves breakfast, lunch, dinner, and snacks for all dietary requirements in healthcare settings.
• Customized Meal Solutions Tailored food solutions for healthcare institutions including specialized diets (salt-free, sugar-free, high-protein, halal, kosher, vegan, gluten-free, lactose-intolerant, nut-free), portion control, and convenience products for time-saving meal preparation.
• Minivers Sub-brand providing complete supermarket assortment including house brands for small-scale living in healthcare. Offers online ordering of daily groceries with fast (next-day) delivery, combining retail convenience with wholesale benefits, with a minimum order of €25.
• Maxivers Experience Center Training and workshop facility in collaboration with VHC Jongens offering culinary education including Vakcollege (SVH-certified chef training), cooking studio, wine experience, and Lavazza training programs for healthcare catering staff.
• Non-Food Assortment Complete non-food product range including tableware, cutlery, glassware, linen, chef knives, cutting boards, scales, stainless steel bowls, kitchen equipment, and custom-branded items with organizational logos.

Quantifiable outcome

• Same-day ordering, next-day delivery
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Zorggroep ZaanstreekcoreStrategic or Co-development Partner · 1 April 2025Multi-year agreement renewal extended in 2025. Focus on sustainability with emphasis on local and regional initiatives. The partnership includes daily delivery by fixed drivers.
• Woonzorggroep SamencoreStrategic or Co-development Partner · 1 May 20225-year collaboration agreement focusing on food and drink supply. The partnership emphasizes MVO (Corporate Social Responsibility), logistics optimization, and healthy nutrition.
• VHC Jongens B.V.coreStrategic or Co-development Partner · 1 March 2021Intensive strategic collaboration started in spring 2021. VHC Jongens is a major food supplier and together they aim to better serve the professional food market. Maxivers relocated to a shared facility with VHC Jongens at Ambacht 3 in Oostzaan, combining production and logistics under one roof.
• Plus (Retail)coreChannel Partner/ Reseller/ DistributorPartnership with Plus retail chain for Minivers brand, which provides complete supermarket assortment for small-scale healthcare living facilities. Minivers is developed in cooperation with Plus.
• Meat StreetminorOthersMeat supplier partner for healthcare food supply
• W&GminorOthersFood ingredient supplier partner
• Bakkers BrigademinorOthersBakery products supplier for bread and pastries
• Top BakkersminorOthersBakery products supplier partner
• Eet GemakminorOthersConvenience food supplier for ready-to-use meal components
• AM FishminorOthersFresh fish supplier for healthcare food supply
• HazetminorOthersFood ingredient supplier partner
• KingminorOthersFood ingredient supplier partner
• LavazzaminorOthersCoffee supplier with training and tasting center at Experience Center
• Horeca VakcollegeminorStrategic or Co-development PartnerCulinary training college providing education and workshops for kitchen staff in healthcare, catering and hospitality sectors
• Gezond BereidcoreStrategic or Co-development PartnerLong-term collaboration in food and drink supply for healthcare, emphasizing quality, sustainability, and living pleasure

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sysco Corporation: Global market leader in B2B foodservice distribution with extensive healthcare vertical; comparable in scale of healthcare foodservice, but operating in North America and at vastly greater size.
• Sligro Food Group: Largest Dutch foodservice wholesaler with cash-and-carry and delivery operations; overlaps with Maxivers in foodservice supply but operates nationally and across multiple verticals.
• Hanos: Dutch foodservice wholesale and cash-and-carry chain serving hospitality, care, and institutional buyers; comparable assortment and B2B delivery model, but at national scale and broader sector focus.
• Brakes Group: Large UK-headquartered foodservice distributor with European operations; comparable B2B foodservice model, with healthcare as one of its core verticals.
• Metro AG / METRO Nederland: International foodservice distributor with Dutch operations serving HoReCa and care; comparable in B2B food wholesale but with much broader geographic and customer scope.

Direct peers

• Albron: Dutch food services provider specialized in healthcare, hospitality, and leisure — directly comparable in the healthcare-meal vertical, though it operates more on contracted catering than wholesale distribution.
• Bidfood Netherlands: Major Dutch foodservice distributor serving healthcare, hospitality, and care segments with broad assortment and national delivery — directly comparable B2B food wholesale model targeting the same healthcare vertical.
• apetito Nederland: Provider of meals and food solutions for healthcare, elderly care, and institutional catering in the Netherlands; comparable in serving the same healthcare end-customers with specialized dietary offerings.

Regional players

• Hutten: Dutch food services and hospitality company active in healthcare and care segments; comparable in serving Dutch care institutions with food and meal solutions, but with a different (catering-led) model.

Others

• Plus Retail (foodservice / care channel): Dutch supermarket chain partnered with Maxivers on the Minivers sub-brand; adjacent ecosystem participant rather than a competitor, included because the partnership is integral to Maxivers' small-scale care go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maxiversnl
• LinkedInlinkedin.com/company/maxivers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxivers