Yoga 4 Philly

Name

Yoga 4 Philly

Legal name

Yoga 4 Philly, 501c3

Website

https://yoga4philly.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Yoga and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Senior/Low-Impact Group Fitness (HSADABAI), Kids & Family Yoga (HSADACAK)

Keywords

• Yoga instruction
• Meditation classes
• Community wellness
• Corporate yoga
• Youth yoga

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: Tax-deductible donations from individuals and corporations. EIN 83-3798526. Corporate matching gift programs supported.
2. Private Lessons and Sessions: Fee-for-service private yoga, meditation, and life coaching/counseling sessions. Base pay for yoga teachers is $35 per class.
3. Y4P Apparel Store: Merchandise sales including Y4P branded apparel through an external storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Yoga 4 Philly is a 501(c)(3) nonprofit that delivers accessible yoga and meditation classes to individuals, youth, and organizations in the Philadelphia region. Its offerings include adult yoga, youth yoga, corporate wellness sessions, school-based programs, and meditation classes, both in-person and online.

Product overview

Yoga 4 Philly is a nonprofit organization offering yoga and meditation services through multiple specialized programs including Yoga 4 Kids (school-based children's programming), Yoga 4 Seniors (senior residential center partnerships), Yoga 4 Parkinson's Disease (specialized movement disorder support), Yoga 4 Expecting Moms (prenatal yoga for women of color), and Healing Kensington (recovery-based yoga for underserved communities). The organization also provides donation-based outdoor classes and private/small group/large group sessions. Additional offerings include speaking engagements by founder Steven Brice and branded merchandise through the Y4P Store. Services are delivered through a growing diverse staff of Yoga Sharers (instructors) offering various styles including Hatha, Vinyasa, Kemetic, Trauma-Informed, Prenatal, Recovery-based, and Restorative yoga.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga 4 Kids: Program partnering with schools to provide yoga and meditation classes for students and school administrators
• Yoga 4 Seniors
• Healing Kensington
• Yoga 4 Parkinson's Disease
• Prenatal Yoga 4 Women of Color

Products and services

• Adult Yoga Classes

Quantifiable outcome

• Anxiety reduction: Clients report anxiety levels decreased from 7/10 to 3/10 with consistent yoga practice
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Yoga 4 The WorldcoreStrategic or Co-development PartnerYoga 4 The World is the parent 501c3 organization of which Yoga 4 Philly is the Philadelphia chapter. Y4P officially launched as a chapter on April 23, 2019, under the umbrella of this international organization dedicated to making yoga accessible worldwide.
• Wharton (University of Pennsylvania)minorOthersWharton is listed among sponsors and partners, indicating support or collaboration with the organization's mission.
• The Parkinson CouncilcoreStrategic or Co-development PartnerPartner organization for the Yoga 4 Parkinson's Disease Initiative, helping to raise awareness and provide yoga classes to individuals with Parkinson's disease in underserved communities.
• Mt Airy CDC (LovettPark)coreStrategic or Co-development PartnerCommunity development organization that has partnered with Y4P for donation-based yoga classes at Lovett Park in Northwest Philadelphia since 2019.
• Philadelphia Community Bail FundminorStrategic or Co-development PartnerSteven Brice serves as Operations Coordinator for this organization, which works to end the cash bail system. Y4P is connected through leadership overlap.
• Episcopal Church of the Annunciation (Germantown)minorChannel Partner/ Reseller/ DistributorHost venue for weekly Chair Yoga 4 Seniors classes at 324 Carpenter Ln, Philadelphia, PA 19119.
• Abilene Christian UniversityminorOthersSteven Brice is an adjunct instructor at ACU teaching Bible and Ministry courses. The university conducted an Alumni Spotlight interview with Steven.
• Dhyana YogaminorOthersAshtanga Vinyasa Studio under John and Diana Vitarelli where Steven Brice received his RYT 200 certification.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Yoga with Adriene: Free online yoga and meditation platform that explicitly inspired Y4P's founder. Represents the free digital alternative that competes for attention with Y4P's donation-based in-person classes.
• Mental Health America: Community-based nonprofit addressing mental health needs through advocacy, education, and direct services. Comparable as a peer funder and partner ecosystem, given Y4P's mental-health outcomes and partnership-driven model.
• Yoga Alliance: Largest international nonprofit professional association for yoga teachers and schools. Relevant ecosystem peer given Y4P's reliance on RYT-credentialed instructors and the importance of certification standards in its specialty programming.

Broad incumbents

• CorePower Yoga: Large national yoga studio chain offering in-person and online yoga and meditation. Provides benchmark on studio-based yoga operations and pricing models, though oriented toward paid memberships rather than donation-based community access.
• Kripalu Center for Yoga & Health: Major nonprofit yoga and wellness education center offering retreats, teacher training, and specialized programming (including trauma-informed and adaptive yoga). Comparable in nonprofit status, instructor training infrastructure, and diverse programming.

Direct peers

• Accessible Yoga: International nonprofit advocating for increased accessibility to yoga for people with disabilities, chronic illness, and other underserved groups. Comparable focus on equity, accessibility, and adapting yoga for populations Y4P serves (seniors, Parkinson's).
• Off the Mat, Into the World: Nonprofit mobilizing yoga community for social justice, equity, and humanitarian impact. Shares Y4P's mission-driven approach to using yoga as a vehicle for underserved populations and community healing.
• Yoga 4 The World: Parent 501c3 organization of which Yoga 4 Philly is the Philadelphia chapter. Operates with the same mission of making yoga and meditation accessible globally through community-based chapters; directly comparable in mission, programming, and operating model.

Emerging players

• Black Yoga Alliance: Nonprofit elevating and supporting Black yoga teachers, practitioners, and healing traditions. Closely aligned with Y4P's culturally-responsive programming for BIPOC communities and Kemetic Yoga offerings.
• Liberation Yoga: Community-based yoga nonprofit focused on accessibility and trauma-informed practice, often serving marginalized populations. Comparable in nonprofit structure and equity-centered mission to Y4P.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiMlDoKP0pkV5Gain-Rws7A/featured
• Facebookfacebook.com/Yoga4Philly
• Instagraminstagram.com/yoga4philly
• LinkedInlinkedin.com/company/yoga-4-philly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga 4 Philly