Accessible Yoga
Accessible Yoga School is a non-profit online academy that delivers accessibility- and equity-focused yoga teacher training, mentorship, and certification courses to yoga teachers and students worldwide via Kajabi, Zoom, and periodic in-person intensives.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Accessible Yoga does
Accessible Yoga, operating under the legal name Accessible Yoga School, is a non-profit yoga education organization founded in 2007 that delivers teacher training and continuing education focused on accessibility, equity, and inclusion in yoga. The organization's stated purpose is to equip yoga teachers with the practical tools to share the practice with every body, addressing populations historically excluded from traditional yoga instruction due to physical limitations, aging, chronic conditions, neurological conditions, or financial and geographic barriers. The customer base consists primarily of yoga teachers seeking specialized training, supplemented by yoga students and older adults, served globally with no geographic restrictions on online delivery.
The core product surface comprises online certification courses (the flagship 55-hour 'Accessible Yoga Training Online,' a 26-hour 'Accessible Yoga for Older Adults' course, and a newly launched 20-hour 'Neurological Conditions & Yoga' workshop series), a subscription-based Ambassador Mentorship Program priced at $14 USD per month with bi-weekly group calls, and periodic in-person intensives in Dublin, London, and Asheville, NC. Supplementary revenue and brand-building assets include two podcast series, multiple published books by founder Jivana Heyman, a blog, a merchandise store, and free monthly workshops that function as top-of-funnel conversion mechanisms. The technology stack is a commodity configuration: courses are hosted on the Kajabi platform, live sessions are delivered via Zoom, and the mentorship community runs on Circle.so.
The business model is a hybrid of one-time course licensing and recurring subscription revenue, sold primarily via self-serve product-led growth mechanics — free previews, free workshop series, and email newsletter capture drive conversion to paid cohorts. All live courses include one year of access to captioned recordings, reinforcing accessibility and increasing perceived value. The organization operates with approximately 14 employees, is led by founder Jivana Heyman with Rodrigo Souza as faculty, and has no disclosed external funding, parent company, or institutional ownership.
Accessible Yoga firmographics
Firmographics- Name
- Accessible Yoga
- Legal name
- Accessible Yoga School
- Website
- https://accessibleyoga.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Accessible Yoga School is a non-profit online academy that delivers accessibility- and equity-focused yoga teacher training, mentorship, and certification courses to yoga teachers and students worldwide via Kajabi, Zoom, and periodic in-person intensives.
- Ownership category
- akta.pro rank
Accessible Yoga industry classification
Industry- Product category
- Yoga Teacher Training and Continuing Education
- NAICS
- Educational Services (611), Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)
- akta.pro secondary industries
- Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)
Keywords
Accessible Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Online Courses: Self-paced and live online yoga training courses with one-year access to recordings and resources. Pricing varies by course duration and content.
- Mentorship Program Subscription: Monthly subscription model at $14 USD/month with live online group mentoring calls on 2nd and 4th Wednesdays. No minimum term commitment.
- In-Person Training: Weekend intensives in international locations combined with self-paced online modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mentorship Program - Monthly subscription |
| One time/ perpetual license | Pay-as-you-go | Accessible Yoga for Older Adults - 26-hour live online course |
| One time/ perpetual license | Pay-as-you-go | Accessible Yoga Training Online - 55-hour course |
| Subscription | Pay-as-you-go | Neurological Conditions & Yoga - 20-hour self-paced workshop series |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Accessible Yoga product offering
Product offeringCore offering
Accessible Yoga School operates an online academy offering yoga teacher training and continuing education focused on accessibility and equity. Its core offerings are live and self-paced online courses (including the 55-hour Accessible Yoga Training Online, the 26-hour Accessible Yoga for Older Adults, and the 20-hour Neurological Conditions & Yoga series), in-person weekend intensives in Dublin, London, and Asheville, and a $14/month group mentorship subscription delivered via Circle.so. All live content is recorded and captioned, and students receive one year of access to recordings and resources.
Product overview
Accessible Yoga operates as an online education academy offering yoga teacher training and continuing education focused on accessibility and equity. The platform provides a multi-format learning ecosystem consisting of Online Courses (live via Zoom and on-demand self-paced), In-Person Training at global locations, and an Ambassador Mentorship Program. Course offerings include the flagship Accessible Yoga Training Online (55 hrs), Accessible Yoga for Older Adults (26 hrs), and the new Neurological Conditions & Yoga series (20 hrs). Supplementary content includes books (The Teacher's Guide To Accessible Yoga, Yoga Revolution, Accessible Yoga), podcasts (Accessible Yoga Podcast, The Teacher's Guide Podcast), and a merchandise store. All courses feature recorded and captioned content for accessibility.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free course previews allow potential students to evaluate content before purchasing
Companies that use Accessible Yoga
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Accessible Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Accessible Yoga partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Accessible Yoga competitors and assessment
Company assessmentRegional players
- Wanderlust: Yoga and wellness events/festival brand producing large-scale gatherings, retreats, and online content. Comparable as an experiential yoga education brand but focused on events rather than certifications.
Direct peers
- YogaRenew: Online yoga teacher training provider offering RYT-200 and continuing education programs via self-paced and live online formats. Closely matches Accessible Yoga's online course + teacher training model.
- YogaFit: Yoga teacher training and fitness professional education company with multiple certifications and continuing education courses. Comparable as a competitor in instructor-focused yoga education.
- Yoga International: Online yoga education platform offering on-demand classes, courses, and teacher training content to a global subscriber base. Direct competitor to Accessible Yoga in digital yoga learning and instructor development.
- My Vinyasa Practice: Online yoga school offering accredited yoga teacher training and continuing education with hybrid live and self-paced delivery. Direct overlap with Accessible Yoga's hybrid online training approach.
Others
- Yoga Alliance: Leading credentialing body for yoga teachers and schools. Not a direct competitor, but adjacent ecosystem player whose Registered Yoga Teacher (RYT) standards shape demand for training programs like Accessible Yoga's.
Broad incumbents
- CorePower Yoga: Large national yoga studio chain with its own teacher training programs. Incumbent in the broader yoga training market with significantly larger scale than Accessible Yoga.
- Gaia: Large streaming platform for yoga, meditation, and wellness content with a subscription model. Broader incumbent with overlapping audience and accessible yoga/wellness programming.
- Kripalu Center for Yoga & Health: Yoga and wellness retreat and education center offering teacher trainings, workshops, and certifications. Comparable as a hybrid in-person/online yoga educator with a broader wellness portfolio.
Emerging players
- Off the Mat, Into the World: Non-profit combining yoga teacher training with social justice and equity programming. Conceptually adjacent — both blend yoga education with equity/activism — though more focused on service initiatives than accessibility-specific training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Accessible Yoga social profiles
Digital presenceAccessible Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accessible Yoga leadership team
Management profileNumber of profiles
Profiles2 records
Accessible Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accessible Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accessible Yoga
What does Accessible Yoga do?
Accessible Yoga School operates an online academy offering yoga teacher training and continuing education focused on accessibility and equity. Its core offerings are live and self-paced online courses (including the 55-hour Accessible Yoga Training Online, the 26-hour Accessible Yoga for Older Adults, and the 20-hour Neurological Conditions & Yoga series), in-person weekend intensives in Dublin, London, and Asheville, and a $14/month group mentorship subscription delivered via Circle.so. All live content is recorded and captioned, and students receive one year of access to recordings and resources.
Is Accessible Yoga a public or private company?
Accessible Yoga is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Accessible Yoga founded?
Accessible Yoga was founded in -1. It employs 11 to 50 people.
How does Accessible Yoga make money?
Three revenue lines are on record. Online Courses are the primary driver. The others are mentorship Program Subscription and in-Person Training.
Who are Accessible Yoga's main competitors?
Wanderlust is listed as a regional player. Direct peers are YogaRenew, YogaFit, Yoga International and My Vinyasa Practice. Yoga Alliance is listed as an others. Broad incumbents are CorePower Yoga, Gaia and Kripalu Center for Yoga & Health. Off the Mat, Into the World is listed as an emerging player.
Does Accessible Yoga have an API?
No public API is recorded for Accessible Yoga.
What industry is Accessible Yoga in?
Accessible Yoga's product category is Yoga Teacher Training and Continuing Education. Its primary akta.pro industry code is HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training, with a secondary code of HSADACAE, Therapeutic/Adaptive Yoga & Clinical Pilates. Its NAICS code is 611 and its SIC code is 8200.