What Aplaza does

Aplaza B.V. is a privately held Dutch B2B integration platform, founded in 2009 and headquartered in Amersfoort, Netherlands. The company operates a centralized hub that connects the administration software systems used by Dutch insurance advisors with the extranets of insurance companies and service providers, eliminating double data entry and manual administrative work. Its core product consists of three modules — Documenten (Documents), Berichten (Messages), and Transacties (Transactions) — which automatically retrieve digital documents, process prolongation and mutation messages, and transfer quotes/applications/mutations between advisor software and insurer portals.

Aplaza is jointly owned (50/50) by two leading Dutch insurance software providers, ANVA B.V. and DIAS Software B.V., and operates an embedded go-to-market model in which Aplaza's functionality is integrated into 18+ advisor software systems (including ANVA, DIAS, Assistent, Assu, Binco, CCS, and Blinqx). End-user advisors do not pay Aplaza directly; instead, its costs are bundled into the monthly license fees charged by software vendors. Insurance companies and service providers (90+ connected) also pay subscription fees to participate in the network. The platform is ISO/IEC 27001:2022 certified (achieved 2023, re-certified January 2026) and is used by 1,000+ insurance advisors in the Netherlands and the Caribbean.

The company is positioned as the de facto standard for automated information exchange in the Dutch insurance intermediary market. According to Aplaza, an average intermediary saves 2,064 hours per year on the platform, and intermediaries collectively saved 3 million hours annually as of 2023. Governance is provided by a Supervisory Board chaired by Sjoerd Laarberg (CEO of Alpina Group), with Max Mouwen (ANVA) and Fred Lingg (DIAS) as board members; Marco Hendrickx serves as Director. The firm maintains a small operational team (11-50 employees) focused on platform operations, integration management, customer support, and business analysis.

Name

Aplaza

Legal name

Aplaza B.V.

Website

https://aplaza.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Aplaza is a Dutch B2B integration platform that connects insurance advisors' software systems with insurers' and service providers' extranets, automating document, message, and transaction exchange. It is jointly owned by ANVA and DIAS Software, serving 1,000+ advisors through 18+ embedded software integrations.

Ownership category

akta.pro rank

Product category

Insurance Integration Software

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

akta.pro secondary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• Insurance data integration
• Insurer connectivity platform
• Document automation software
• Insurance middleware platform
• Policy administration integration

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Embedded Platform Subscription: Aplaza is embedded by software vendors into their software systems. The cost of Aplaza is included in the monthly license fee charged by the software vendor to the insurance advisor. End users do not pay Aplaza directly.
2. Service Provider Integration: Insurance companies and service providers connect to Aplaza to exchange data with connected advisors, expanding Aplaza's network value.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aplaza operates a B2B integration platform that connects insurance advisors' administration software systems with the extranets of insurers, underwriting agencies, and service providers. The platform automates the exchange of digital documents, prolongation and mutation messages, and transaction data, eliminating manual double data entry for Dutch insurance intermediaries.

Product overview

Aplaza operates as a B2B integration platform for the Dutch insurance industry, connecting insurance advisors' software systems with the extranets of insurers and service providers. The platform consists of three core product modules: Documenten (Documents) for automatic retrieval and processing of digital documents such as policy documents and annual reports; Berichten (Messages) for automatic processing of prolongation and mutation messages to keep customer data up-to-date; and Transacties (Transactions) for automatic transfer of quotes, applications, and policy mutations. The Aplaza Platform serves as the central integration layer that eliminates duplicate data entry, reduces errors, and saves an average of 2,064 hours per intermediary per year. The platform is ISO 27001 certified and integrates with major Dutch insurance software systems including DIAS, ANVA, Assistent, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Documenten (Documents) Digital document delivery service that enables insurance advisors to automatically retrieve and process digital documents from insurers and service providers directly into their software systems, eliminating scanning, downloading, and manual email processing. Documents are placed in the correct customer file.
• Berichten (Messages) Automatic processing of prolongation and mutation messages from insurers and service providers to keep administration and customer data up-to-date in advisors' software systems with one button press.
• Transacties (Transactions) Automated transfer of quotes, applications, and mutations entered on insurer or service provider extranets directly into the insurance advisor's software system, eliminating double data entry for transactions.
• Aplaza Platform (Nieuw platform 2021) Core B2B integration platform connecting insurance advisors' software systems with insurers' and service providers' extranets, enabling automated exchange of documents, messages, and transactions through Documenten, Berichten, and Transacties modules. ISO/IEC 27001:2022 certified.

Quantifiable outcome

• Average intermediary saves 2,064 hours per year
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered key account, core and minor.

• Voogd & Voogdkey accountTechnology or Integration · 1 January 2010First customer of Aplaza since 2010. Uses Aplaza for digital document and message exchange with insurers through Voogd & Voogd's systems.
• ANVA B.V.coreStrategic or Co-development Partner · 1 January 2009ANVA B.V. is a 50% shareholder of Aplaza and provides insurance software systems. ANVA's software is connected to Aplaza, allowing advisors using ANVA to exchange documents and messages with connected insurers.
• DIAS Software B.V.coreStrategic or Co-development Partner · 1 January 2009DIAS Software B.V. is a 50% shareholder of Aplaza and provides insurance software systems. DIAS software is integrated with Aplaza for automated document and message exchange.
• Solera (TIME/EMS)coreTechnology or IntegrationSolera provides TIME and EMS mailbox systems used by some insurance providers. Aplaza integrates with Solera systems to retrieve data for advisors. Advisors may need separate TIME subscription from Solera.
• AI AutomatiseringcoreChannel Partner/ Reseller/ DistributorSoftware vendor providing Assu software system integrated with Aplaza.
• CUMUScoreChannel Partner/ Reseller/ DistributorSoftware vendor providing AssuPortal software system integrated with Aplaza, including for Caribbean operations.
• Rijn en PartnersminorImplementation/ SI/ Consulting PartnerProfessional services partner providing implementation and consulting support.
• ISC (Insurance Software & Consulting)coreImplementation/ SI/ Consulting PartnerPartner of ANVA, AssuPortal (CUMUS), and Aplaza. Helps brokers with questions about Aplaza functionality in ANVA or AssuPortal. Also assists insurers wanting to connect to Aplaza.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ANVA: Leading Dutch insurance administration software vendor and 50% shareholder of Aplaza. Comparable as the dominant advisor-side platform whose ecosystem Aplaza serves, and whose roadmap shapes Aplaza's product priorities.
• Solera: Provider of insurance-industry data exchange systems (TIME/EMS mailboxes) that Aplaza integrates with and partly competes against in the message-exchange layer. Highly comparable as another technology infrastructure player serving Dutch/European insurance intermediaries and carriers.

Broad incumbents

• Insurity: Insurance software and analytics vendor serving carriers, MGAs, and brokers. Comparable as a competing platform targeting insurance distribution automation that could overlap with Aplaza's workflow and data exchange functionality.
• Duck Creek Technologies: Cloud-native insurance core and distribution platform serving carriers, MGAs, and brokers globally. Comparable as a modern SaaS alternative whose adoption in Europe could shift advisors away from legacy systems connected via Aplaza.
• Applied Systems: Global insurance software platform (Applied Epic, TAM, etc.) serving agencies and brokerages. Comparable as a competing insurance administration ecosystem whose adoption could displace Aplaza's legacy software vendor base in Europe.
• Salesforce Industries (Insurance): Cloud CRM and industry-specific insurance platform from Salesforce (including former Vlocity). Comparable as a global, cloud-native platform competing for the same advisor-to-carrier digital workflows that Aplaza currently enables via Dutch legacy software.
• Vertafore: Large North American insurance technology vendor offering agency management and carrier connectivity platforms. Comparable as an established competitor in automating advisor-to-carrier data exchange at scale.

Regional players

• Topicus (SSP): Dutch/European vertical software provider focused on insurance and social domains, including the SSP insurance suite. Comparable as another major Dutch insurance software ecosystem that could either integrate with or compete against Aplaza.
• CCS (Carrier & Corporate Solutions): Dutch insurance administration software vendor already integrated into Aplaza. Comparable as a regional insurance software peer whose roadmap and partnership economics directly affect Aplaza's distribution and reach in the Netherlands.

Emerging players

• MessageBird (Bird): Amsterdam-headquartered communications API platform offering messaging, workflows, and integration tooling. Comparable as a broader API/integration infrastructure player with overlap in automated message and document exchange use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Aplazanl
• LinkedInlinkedin.com/company/aplaza
• Xx.com/Aplaza_nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aplaza