Dias Software

What Dias Software does

Dias Software operates as a Dutch SaaS provider serving the mortgage and insurance intermediary market in the Netherlands, now operating as the operational unit of Blinqx Verzekering & Hypotheek (parent company, headquartered in Gouda, Netherlands). The company sells the eBlinqx platform, an all-in-one cloud-based software suite integrating insurance (Assurantie), financial advisory (Advies), and underwriting/volmacht workflows with CRM, financial planning, risk management, premium comparison, smart forms, and signaling modules. The platform is offered in multiple configurations (V&H Compleet, Hypotheek, Verzekering, Volmacht, CRM) with modular add-ons, and the company also retains acquired brands Advicebox and FinData from the 2022 Intersoftware Holding acquisition. The technology stack is cloud-based and built for continuous innovation, with explicit integration/interoperability as a differentiator.

The company traces its roots to 1980s insurance software from Nationale-Nederlanden (Assis) and Aegon (Diamant), which merged in 2006 as Amedia, became Unit4 Financiële Intermediairs, and spun out as independent DIAS Software in 2019 under CEO Fred Lingg with backing from owners Ruud van der Kruk, Ynze Sipkema, Jelke Jansen, and Unit4 founder Chris Ouwinga. In 2022 the company acquired Intersoftware Holding from ING and rebranded as Blinqx, consolidating its position as a market leader in SaaS solutions for Dutch insurance and mortgage professionals.

Dias Software generates revenue primarily through SaaS subscription licensing of the eBlinqx platform and its modules, with go-to-market combining direct SaaS self-serve distribution for mid-market advisors and a direct sales/demo-led motion for enterprise and volmacht organizations. Customer segments include mortgage advisors, insurance advisors, allround financial advisory firms (advieskantoren), volmacht/underwriting organizations, service providers, lenders (geldverstrekkers), and advisory chains (adviesketen). Geographic scope is single-country (Netherlands), with no disclosed international expansion. Headcount is in the 11-50 range and the company is privately held with no public listing.

Name

Dias Software

Legal name

Blinqx Verzekering & Hypotheek

Website

https://dias.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Dias Software is a Dutch SaaS provider, now operating as part of Blinqx Verzekering & Hypotheek, that sells the eBlinqx all-in-one cloud platform to mortgage advisors, insurance advisors, and financial intermediary firms in the Netherlands.

Ownership category

akta.pro rank

Product category

Insurance and Mortgage Intermediary Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

Keywords

• Mortgage advisory software
• Insurance intermediary SaaS
• Volmacht underwriting software
• Financial planning platform
• Cloud insurance software

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: DIAS Software operates as a cloud-based SaaS platform (eBlinqx) providing software solutions to financial intermediaries. Revenue is generated through subscription-based software licensing for the eBlinqx platform and its various modules including Insurance, Mortgage, Volmacht (Underwriting), and CRM functionality.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dias Software provides the eBlinqx cloud-based SaaS platform for Dutch financial intermediaries, integrating insurance (DIAS Assurantie), advisory (DIAS Advies), and volmacht/underwriting (DIAS Volmacht) workflows into a single solution. The platform serves mortgage advisors, insurance advisors, all-round financial advisory firms, and volmacht (delegated authority) organizations with modules covering CRM, financial planning, risk management, premium comparison, smart forms, and client engagement. It also includes the Advicebox and FinData services acquired from Intersoftware Holding (formerly owned by ING).

Product overview

Dias Software (now part of Blinqx Verzekering & Hypotheek) offers the eBlinqx platform, an all-in-one SaaS solution for financial service providers in the insurance and mortgage intermediary market. The platform integrates DIAS Assurantie, DIAS Advies, and DIAS Volmacht, along with acquired services Advicebox and FinData from Intersoftware Holding. The core eBlinqx platform is available in multiple configurations (V&H Compleet, Hypotheek, Verzekering, Volmacht, CRM) with various add-on modules including Financiële Planner, Risicomanagement, Engage, Premievergelijk, Slimme Formulieren, Naverrekenen, Signalen, and eBlinqx Fiscaal. The company operates as a market leader in SaaS solutions for insurance and mortgage professionals in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• eBlinqx: All-in-one SaaS platform for financial service providers covering insurance, mortgages, authority/underwriting, and CRM solutions.
• eBlinqx Volmacht
• eBlinqx Verzekering
• eBlinqx Hypotheek
• eBlinqx CRM
• eBlinqx V&H Compleet
• Advicebox
• FinData

Products and services

• eBlinqx Platform An all-in-one cloud-based SaaS platform for Dutch financial service providers in the insurance and mortgage intermediary market, serving as the core platform for Blinqx Verzekering & Hypotheek.
• eBlinqx Volmacht
• eBlinqx Verzekering
• eBlinqx Hypotheek
• eBlinqx V&H Compleet
• Advicebox Financial advice software service acquired from Intersoftware Holding (formerly an ING majority-owned entity), now developed under DIAS Group's cloud software expertise.
• FinData Financial data software service acquired from Intersoftware Holding (formerly an ING majority-owned entity), now developed under DIAS Group's cloud software expertise.

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Unit4historicalStrategic or Co-development Partner · 1 January 2019Unit4 was the parent company of what became DIAS Software. The financial intermediaries software division (previously Amedia) was part of Unit4 before being spun out as an independent company in 2019 under the DIAS Software name with Fred Lingg as CEO. Unit4 founder Chris Ouwinga was among the new owners.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ANVA: ANVA is a Dutch insurance software provider serving intermediaries with policy administration and CRM solutions. Direct overlap with DIAS Assurantie and DIAS Advies in the Dutch advieskantoor market.
• BlackBrick Software: BlackBrick provides mortgage origination and processing software to Dutch advisors and lenders. Directly comparable to DIAS's Hypotheek module within eBlinqx for the mortgage advisory workflow.
• CCS Software (Customer Contact Solutions): Dutch software provider focused on financial services and insurance distribution workflows. Directly comparable to DIAS on intermediary CRM and engagement tooling in the Netherlands.

Broad incumbents

• Wolters Kluwer Tax & Accounting (Benelux): Global professional information and software provider with significant Dutch presence serving financial advisors with compliance, tax, and practice management tools. Overlaps with DIAS on CRM, financial planning, and advisory workflow.
• AFAS Software: Dutch ERP, HR, and financial administration software incumbent expanding into adjacent verticals. Comparable as a Dutch-headquartered mid-market business software platform targeting similar SMB and mid-market buyer profiles.
• Visma (Netherlands): Nordic-headquartered European SaaS conglomerate with a Dutch portfolio including accounting, ERP, and vertical SaaS. Comparable as a broad incumbent in the Dutch SMB financial software market with cross-vertical land-and-expand motion.
• Exact (now Visma): Dutch-origin accounting and ERP software now under Visma; widely used by Dutch financial advisors and SMEs. Comparable for the financial planning and back-office workflows that eBlinqx modules replicate for advieskantoren.
• Salesforce (Financial Services Cloud): Global CRM incumbent with a dedicated Financial Services Cloud vertical offering CRM and engagement tools to advisors and insurers. Comparable to eBlinqx CRM as a baseline CRM/engagement layer that DIAS must compete against in Dutch advisory firms.

Emerging players

• Apply Financial: Provider of software and services to financial intermediaries with a European footprint. Comparable on the intermediary workflow automation side, though smaller in scale and narrower in product breadth than DIAS/Blinqx.
• Onior: Dutch software and consultancy provider serving the intermediary and financial advisory market with modern tooling. Comparable as a niche challenger to DIAS for next-generation advisor workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/showcase/blinqx-verzekering-hypotheek
• Xx.com/software_dias

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dias Software