FUELLOC
- Company typePrivate
- Founded2010
- HeadquartersHyannis, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
FUELLOC firmographics
Firmographics- Name
- FUELLOC
- Legal name
- FUELLOC, LLC
- Website
- https://fuelloc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
FUELLOC industry classification
Industry- Product category
- Fleet Fuel Management Software
- NAICS
- Fuel Dealers (45721), Fuel Dealers (4572)
- SIC
- Transportation Services (4700), Oil & Gas Field Services, Nec (1389)
- akta.pro primary industry
- Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)
- akta.pro secondary industries
- Fuel Card & Fleet Payment Programs (TLABAMAA), Fleet Fuel Price Optimization & Purchasing Programs (TLABAMAB), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Fuel Management & Fleet Card Programs (THADAKAH)
Keywords
Where FUELLOC is headquartered
LocationHeadquarters
- HQ city
- Hyannis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FUELLOC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- On-Site Fuel Management Hardware & Software: Fully managed automated solution combining proprietary hardware (tank automation systems, handheld devices, barcode scanners) with cloud-based software platforms. Hardware is weather-resistant and IoT-enabled for durability and reliability.
- Fleet Fueling Platform Services: Modular and versatile end-to-end turnkey solution for fleet fueling businesses, automating from customer intake to cash assignment. Includes customer portal access and real-time invoicing capabilities.
- CFN Fleetwide Fuel Card Program: Corporate fleet card providing fuel purchasing access at over 57,000 locations with customizable card limits, restrictions, transaction monitoring, and detailed reporting. Revenue generated through transaction fees and card management services.
- Back Office Support Services: Modular and customizable back office solutions including customer account management, invoicing, index pricing validation, margin management, electronic processor integrations, and analytics with site-level P&L reporting.
- Truck Driving Simulator Training: Cost-effective immersive training technology for screening, training, and refreshing truck drivers. Includes performance assessment tools, customizable scenarios, and driver scoring capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Contact for pricing - Quote-based enterprise model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FUELLOC product offering
Product offeringCore offering
FUELLOC provides fully managed fuel management solutions for fleets, on-site tanks, and fuel islands, combining IoT-enabled proprietary hardware (tank automation units, handheld devices, barcode scanners) with cloud-based software portals for real-time fuel inventory, distribution analytics, driver authorization, automated tank refilling, IFTA tax reporting, and back-office invoicing. The offering is bundled with add-on modules including a corporate CFN fleet card accepted at 57,000+ locations, an immersive truck driving simulator for driver screening and training, and modular back-office support for AP, AR, and processor integrations.
Product overview
FUELLOC is a fully managed automated fuel management platform offering a unified end-to-end solution for fleet fueling and back office management. The core portfolio consists of On-Site Solutions for fixed-location fuel operations, Fleet Fueling for truck-to-truck fueling businesses, and the Fuel Intelligence Customer Portal for centralized reporting and analytics. Supporting modules include the CFN Fleetwide Fuel Card for corporate fleet expense management, the Driving Simulator for truck driver training, and Back Office Support for invoicing and processor integrations. The platform leverages IoT-enabled hardware with cloud-based software to deliver real-time data, tank automation, and secure fuel allocation tracking across nearly 500,000 managed customer assets.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Site Solutions Comprehensive on-site fuel management solution replacing legacy systems with integrated data capture and authentication for secure fuel operations at fixed locations including storage tanks, dispensers, and fuel islands.
- Fleet Fueling End-to-end turnkey solution for fleet fueling businesses, automating from customer intake to cash assignment with handheld fuel management, real-time invoice retrieval, and cloud-based customer portal access for mobile fueling operators.
- Fuel Intelligence Customer Portal Cloud-based customer portal providing fuel inventory management, distribution tracking, real-time fueling dashboards, and customizable reporting including IFTA reports, enabling end-customers to plan and analyze their fuel consumption.
- Operations Portal On-site management interface for FUELLOC operators providing technician tools for remote monitoring, customer management, dispatch and transportation management, real-time delivery status tracking, and KPI dashboards.
- CFN Fleetwide Fuel Card Corporate fleet card offering universal acceptance at over 57,000 locations worldwide with customizable card limits, restrictions, expense controls, and detailed transaction reporting, distributed through the CFN network partnership.
- Driving Simulator Immersive truck driving simulator with steering column, adjustable wheel, automatic transmission lever, 3-point seat belt, under-dash lighting, scenario builder for custom training scenarios, and performance scoring software for screening, training, and refreshing truck drivers.
- Back Office Support Modular and customizable back office solutions handling customer accounts, margins, index pricing, invoicing, taxes, electronic processor integrations, and site-level P&L analytics for fueling operators.
Quantifiable outcome
- 3+ billion gallons of fuel managed
- +4 more outcomes
Companies that use FUELLOC
Customer profileSegments3 records
Ideal customer profiles3 records
FUELLOC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
FUELLOC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CFN (Card Flight Network)coreFUELLOC offers the CFN Fleetwide Card Program providing corporate fleet cards with access to over 57,000 convenient locations worldwide. This partnership enables over-the-road drivers to access fuel purchasing through FUELLOC's corporate card solution with customizable limits, restrictions, and real-time transaction monitoring.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
FUELLOC competitors and assessment
Company assessmentBroad incumbents
- Geotab: Geotab is a major fleet telematics platform providing GPS tracking, fuel usage analytics, and engine data, overlapping with FUELLOC's fuel consumption monitoring and reporting use cases at enterprise fleet scale.
- Verizon Connect: Verizon Connect provides fleet management software including fuel tracking, route optimization, and asset management, comparable to FUELLOC's fleet fuel management functionality but as part of a much broader telematics portfolio.
- Motive (formerly KeepTruckin): Motive offers fleet management, ELD compliance, fuel card integrations, and asset tracking for commercial fleets, competing with FUELLOC across the fuel and fleet management intersection with a broader software suite.
- Samsara: Samsara is a large, well-funded IoT fleet management platform offering telematics, fuel tracking, and asset management as part of a broader suite. While broader than FUELLOC, it directly competes in fleet fuel consumption tracking and reporting.
- Omnitracs (now Solera/Aptos): Omnitracs is a long-established fleet management and transportation platform serving enterprise trucking fleets, overlapping with FUELLOC's fleet fueling and back-office management capabilities for large commercial operators.
Direct peers
- Fleetio: Fleetio provides fleet management software with strong fuel tracking, fuel card integration, and maintenance management capabilities, directly overlapping with FUELLOC's fleet fuel management and reporting value proposition for small and mid-market fleet operators.
- Fuelman: Fuelman provides small-business fleet fuel cards with spending controls and reporting, directly comparable to FUELLOC's fleet card offering for small to mid-market fleet operators managing fuel expenses.
- WEX Inc. WEX is one of the largest fleet fuel card and payment solutions providers in North America, directly competing with FUELLOC's CFN Fleetwide Card offering and broader fleet payment services for commercial fleets.
- Comdata: Comdata is a major commercial fleet fuel card and payment network serving trucking and over-the-road fleets, directly competing with FUELLOC's CFN partnership-based card program for similar fleet customer segments.
Emerging players
- Trinet Fleet Solutions: Trinet provides fleet maintenance, fuel management, and telematics solutions for small to mid-sized fleets, comparable to FUELLOC's smaller-customer fleet fueling use case with emphasis on maintenance integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FUELLOC social profiles
Digital presenceFUELLOC financial estimates
Financial estimateRevenue estimate
Valuation estimate
FUELLOC leadership team
Management profileNumber of profiles
FUELLOC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FUELLOC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FUELLOC
What does FUELLOC do?
FUELLOC provides fully managed fuel management solutions for fleets, on-site tanks, and fuel islands, combining IoT-enabled proprietary hardware (tank automation units, handheld devices, barcode scanners) with cloud-based software portals for real-time fuel inventory, distribution analytics, driver authorization, automated tank refilling, IFTA tax reporting, and back-office invoicing. The offering is bundled with add-on modules including a corporate CFN fleet card accepted at 57,000+ locations, an immersive truck driving simulator for driver screening and training, and modular back-office support for AP, AR, and processor integrations.
Is FUELLOC a public or private company?
FUELLOC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FUELLOC founded?
FUELLOC was founded in 2010. It employs 51 to 100 people.
Where is FUELLOC based?
FUELLOC is headquartered in Hyannis, United States, in the North America region.
How does FUELLOC make money?
Five revenue lines are on record. On-Site Fuel Management Hardware & Software is the primary driver. The others are fleet Fueling Platform Services, CFN Fleetwide Fuel Card Program, back Office Support Services and truck Driving Simulator Training.
Who are FUELLOC's main competitors?
Broad incumbents on record are Geotab, Verizon Connect, Motive (formerly KeepTruckin), Samsara and Omnitracs (now Solera/Aptos). Direct peers are Fleetio, Fuelman, WEX Inc. and Comdata. Trinet Fleet Solutions is listed as an emerging player.
Does FUELLOC have an API?
No public API is recorded for FUELLOC.
What industry is FUELLOC in?
FUELLOC's product category is Fleet Fuel Management Software. Its primary akta.pro industry code is TLABAIAI, Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops), with a secondary code of TLABAMAA, Fuel Card & Fleet Payment Programs. Its NAICS code is 45721 and its SIC code is 4700.