Cascaderun

What Cascaderun does

Stichting Hoogeveense Cascaderun is a Dutch non-profit foundation (Kamer van Koophandel number 04082909) that organizes the annual Hoogeveense Cascaderun running event in Hoogeveen, Drenthe, Netherlands, first held on 22 April 2007. The event's 19th edition is scheduled for 18 April 2027, with the organization operating from Bentinckslaan 20A in Hoogeveen. The core product is a multi-distance road running competition featuring a 5-mile (8.05 km) and 10-mile (16.1 km) on fully paved, traffic-free, Atletiekunie-certified courses through the city center, finishing on Hoofdstraat near the Cascade sculpture. Surrounding race categories include DuoRun (team relay), Giga-G Cascaderun (a ~975-meter inclusive event for athletes with disabilities), and the Unicef Kinderloop (a sponsored children's run that is the largest UNICEF children's run in the Netherlands).

The underlying technology stack combines certified course infrastructure with chip-based electronic timing (MyLaps), third-party results publishing (SportHive), and downloadable GPX route files for sports watches and navigation apps. Operational technology added in 2026 includes the Cascaderun Betaalpas cashless payment system for the afterparty. Supporting products such as Cascaderun Vitaal (a multi-level running clinic program run with HAC '63 coaches) and the Intersport Bols Testlopen free practice runs extend the core event into a year-round training and community engagement cycle. The organization runs with approximately 600 volunteers and works with a network of local sports clubs, schools, and technology partners.

The revenue model combines undisclosed individual registration fees, corporate team packages (Bedrijventeams at €295 for the first team and €275 per additional team, excl. VAT), multi-tier sponsorship packages (Donateur at €175, Stersponsor at €500, Topsponsor at €1,000), à-la-carte promotional items (banners at €75, LED screen ads at €250, course-side cars at €100, flyer inserts at €750 reaching ~7,500 race envelopes), and afterparty consumptions settled via the betaalpas. The go-to-market motion is event-driven and annually recurring, with online registration opening each November, supported by a multi-channel marketing mix (website, Facebook, Instagram, email newsletters, RTV Drenthe media coverage, and sponsor referrals). Customer segments span individual runners (8,600+ at peak), 60+ corporate teams, primary schools, and athletes with disabilities, with the event drawing approximately 35,000 spectators in the city center on event day.

Name

Cascaderun

Legal name

Stichting Hoogeveense Cascaderun

Website

https://cascaderun.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Hoogeveense Cascaderun is a Dutch non-profit foundation organizing an annual running event in Hoogeveen, Drenthe since 2007, featuring 5/10-mile races, corporate teams, a UNICEF children's run, and an inclusive event for athletes with disabilities.

Ownership category

akta.pro rank

Product category

Road Running Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

Keywords

• Road running events
• Annual athletics competition
• Corporate team running
• Charity running events
• Accessible sports events

Headquarters

HQ city

Hoogeveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Race Registration Fees: Individual runners pay registration fees to participate in the 5-mile, 10-mile, DuoRun, or other race categories. Fees are not publicly disclosed on the website.
2. Corporate Team Packages (Bedrijventeams): Companies can register teams of 3-5 runners with a full package including timing, betaalpas with credit for 15 consumptions, 30 warm snacks, running shirts, team photo, and VIP bag drop. First team costs €295, additional teams €275 (excl. 21% VAT).
3. Sponsorship Packages: Multiple sponsorship tiers: Topsponsor (€1,000), Stersponsor (€500), and Donateur (€175). Additional promotional options include banners on barriers (€75 each), LED screen ads (€250 flat), cars along the course (€100), flyers in race envelopes (€750), and logo on water bottles (pricing not specified).
4. Unicef Kinderloop: Children participate in a sponsored run raising money for UNICEF. Sponsorship money is collected for UNICEF, not retained by the organization.
5. Cascaderun Betaalpas and Consumptions: Participants and visitors can load credit onto the Cascaderun payment pass for use at the afterparty. Revenue from consumptions is generated through the betaalpas system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Hoogeveense Cascaderun is an annual road running event held in the center of Hoogeveen, Netherlands, offering 5-mile (8.05 km) and 10-mile (16.1 km) certified races, a DuoRun team relay, the Giga-G accessible run for athletes with disabilities, and the Unicef Kinderloop children's charity run. The foundation sells individual race registrations, corporate team packages (Bedrijventeams), sponsorship tiers, and runs pre-event training programs (Cascaderun Vitaal, Testlopen) and a post-race afterparty with live music.

Product overview

The Hoogeveense Cascaderun is an annual athletics event organized by Stichting Hoogeveense Cascaderun, featuring multiple race distances as its core products: the 5 Mile Run (8.05 km) and 10 Mile Run (16.1 km) as the main events, alongside the Unicef Kinderloop (children's charity run with 200m laps), Giga-G Cascaderun (accessible run for athletes with disabilities, ~975m), and DuoRun (team relay format). Supporting products include Cascaderun Vitaal (a running training program with coaching at three levels), Testlopen (free practice runs on the official course), and the Afterparty celebration. The organization also offers corporate team packages (Bedrijventeams) and operational services like the Cascaderun Betaalpas (event payment card), GPX route downloads, organized start corrals, and electronic timing/result registration. The event has been held annually since 2007, with the 19th edition scheduled for April 18, 2027.

Differentiator

Problem solved

Functional benefit

Brands

• Giga-G Cascaderun: Special running event for athletes with disabilities, introduced in 2016 with a distance of approximately 975 meters
• Unicef Kinderloop
• Cascaderun Vitaal
• Intersport Bols Testlopen
• Bedrijventeams

Products and services

• 5 Engelse Mijl (5 Mile Run) An 8.05 km road race on a flat, paved, traffic-free Atletiekunie-certified course through the center of Hoogeveen, designed for both beginners and experienced runners seeking a quick time.
• 10 Engelse Mijl (10 Mile Run) A 16.1 km road race on a flat, paved, traffic-free Atletiekunie-certified course, positioned as the challenging distance for personal-record attempts with full atmosphere from start to finish.
• DuoRun

Quantifiable outcome

• Largest running event in Drenthe with 8,600+ participants in peak years
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• UnigarantcoreStrategic or Co-development PartnerUnigarant (the ANWB insurance company) is a main sponsor (hoofdsponsor) of the Hoogeveense Cascaderun. As one of the top-level sponsors, Unigarant provides financial support enabling the annual event. Unigarant is described as a trusted choice for insurance in the Netherlands for over fifty years.
• Uiterwijk WinkelcoreStrategic or Co-development PartnerUiterwijk Winkel (insurance company, family business for over 90 years) is a main sponsor (hoofdsponsor) of the event, providing financial support and brand visibility.
• Van Triest B.V.coreStrategic or Co-development PartnerVan Triest B.V. (real estate company specializing in housing for work, shopping, and living) is a main sponsor (hoofdsponsor). The company develops and redevelops real estate in the region.
• VepacoreStrategic or Co-development PartnerVepa (the furniture factory) is a main sponsor (hoofdsponsor). Vepa is described as being on the path to a waste-free factory and demonstrates sustainable innovation, thinking, and action.
• RTV DrenthecoreGTM or Marketing PartnerRTV Drenthe is a topsponsor and local media partner providing television and radio coverage of the event. Media coverage includes TV broadcasts of past editions and ongoing event news coverage.
• Hotel HoogeveenminorGTM or Marketing PartnerHotel Hoogeveen is a topsponsor, providing financial support and potentially accommodation services for event participants and organizers.
• Intersport BolscoreStrategic or Co-development PartnerIntersport Bols is the sponsor of the test runs (Intersport Bols Testlopen) program. The test runs allow runners to train on the official course. The store serves as a meeting point for the first test run of the season.
• HAC '63 (Hoogeveense Atletiek Club)coreStrategic or Co-development PartnerHAC '63 (Hoogeveense Atletiek Club) provides training facilities and coaches for the Cascaderun Vitaal training program. The Giga-G test runs also take place at the HAC '63 athletics track. Members of HAC '63 serve as jury during the race.
• Nederlandse Obesitas KliniekminorStrategic or Co-development PartnerThe Nederlandse Obesitas Kliniek (Dutch Obesity Clinic) in Hoogeveen is listed as a partner of Cascaderun Vitaal, the training program for people starting with running.
• UNICEF NetherlandscoreStrategic or Co-development PartnerUNICEF Netherlands is the charity partner for the Unicef Kinderloop, the largest UNICEF children's run in the Netherlands. Children raise sponsorship money for UNICEF through the event. UNICEF provides organizational support and materials (sponsor envelopes) for the children's run.
• Local Sports Clubs (Water Station Partners)minorGTM or Marketing PartnerVarious local sports clubs staff water stations along the course, including Loopgroep Zuidwolde, Budo Vereniging Hoogeveen, Roeivereniging de Compagnie, Korfbalvereniging Trianta, Voetbalvereniging HZVV, and Zwemclub ZPC Hoogeveen. MTB-club Zuidwolde provides pre- and post-race cyclists.
• CELL EvenementenminorGTM or Marketing PartnerCELL Evenementen organizes one of the two festival squares (Feestplein 1) during the afterparty. The afterparty features live music and entertainment in the center of Hoogeveen.
• De BerenminorGTM or Marketing PartnerDe Beren organizes one of the two festival squares (Feestplein 2) during the afterparty. The restaurant is also listed as a participant in the cashless payment system accepting the Cascaderun betaalpas.
• StreverzminorGTM or Marketing PartnerStreverz (online marketing agency) is a topsponsor, providing marketing expertise and visibility.
• Bolkesteijn GroupminorGTM or Marketing PartnerBolkesteijn Group B.V. is a topsponsor, providing financial support for the event.
• Add Safety & Security BVminorGTM or Marketing PartnerADD Safety & Security BV is a topsponsor, providing safety and security services.
• Fysiotherapie de LeeuwerikminorGTM or Marketing PartnerFysiotherapie de Leeuwerik (physiotherapy practice) is a topsponsor, supporting the event.
• Alfa CollegeminorGTM or Marketing PartnerAlfa College Hoogeveen (vocational college) is a topsponsor and provides student volunteers for bag check-in during the event.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Dam tot Damloop: Iconic Dutch road running event covering the distance between Amsterdam and Zaandam. Comparable as a mass-participation road race organizer with strong sponsor presence and city-center finish, though operating at national scale.
• Marathon Eindhoven: Major Dutch mass-participation running event with half marathon, 10K, and 5K distances. Comparable to Cascaderun in organizing community-driven road running events, but operates at a larger regional scale and includes a corporate team category.
• Great North Run: World's largest half marathon mass-participation event. Comparable to Cascaderun as a flagship regional road running event with charity integration, spectator scale, and a multi-distance offering, but operating at substantially larger international scale.
• Zevenheuvelenloop Nijmegen: Established Dutch road running event (15K and other distances) with Atletiekunie certification and championship status. Comparable to Cascaderun in operating a certified, championship-status road race, but at substantially larger scale.
• NN Marathon Rotterdam: One of the largest mass-participation road running events in the Netherlands, attracting tens of thousands of runners. Comparable to Cascaderun as a road running race organizer, but operates at national scale with a full marathon rather than 5/10-mile distances.

Direct peers

• Singelloop Utrecht: Dutch city-center road running event with multiple distances and a corporate team category. Closely comparable to Cascaderun in format, regional scope, and inclusion of corporate and recreational runner segments.
• Marathon Amersfoort: Dutch city-center road running event with multiple distances including marathon and shorter races. Comparable to Cascaderun in organizing community road races anchored on a flat city-center course with corporate team participation.
• 4 Mijl van Groningen: Dutch regional 4-mile road running event in Groningen with corporate and recreational runner categories. Closely comparable to Cascaderun as a Northern-Netherlands road race organizer with a similar mid-distance focus and community-driven positioning.

Others

• Matsport (event timing & registration): Dutch event registration and timing platform serving running events. Comparable as adjacent infrastructure enabling mass-participation race operations like Cascaderun, although it serves as a vendor rather than a direct competitor.

Emerging players

• UNICEF Kinderloop (national program): UNICEF Netherlands' nationwide school-based sponsored run program. Cascaderun's Unicef Kinderloop is the largest single edition of this program; the national umbrella is therefore a relevant comparison for that sub-brand specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cascaderun
• Instagraminstagram.com/cascaderun
• Xx.com/cascaderun
• LinkedInlinkedin.com/company/st.-hoogeveense-cascaderun

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cascaderun