What Senab Eikeland does

Senab Eikeland Gruppen AS is a privately held Norwegian provider of interior design and furnishing solutions for commercial, offshore, and public-sector environments, operating from Sola/Stavanger with additional operational sites in Vestlandet, Haugesund, and Vestfold. The company positions itself as Norway's largest and leading supplier of office furniture and interior solutions, distributing a portfolio of more than 500,000 articles sourced from approximately 600 manufacturers, and serving a customer base that includes Aker BP, SpareBank 1 SR-Bank, Autostore, NAV Drammen, Volvo Fornebu, Oslo MET, Den Norske Opera, Höegh Eiendom, and Foodora.

The product and service offering combines physical furniture distribution with two proprietary platforms and a full set of lifecycle services. Varig is a digital portfolio management system that uses QR codes to register furniture across locations, rooms, and departments and exposes service history, environmental data, and maintenance manuals; RE is a circular economy program (RE-Salg, RE-Kjøp, RE-Design, RE-Tur) for resale, buyback, redesign, and responsible return of used furniture, supported by an e-commerce storefront; Klimarapport provides project-level climate accounting. Adjacent services include rådgivning (advisory), prosjektledelse (project management), annual servicetjenester (maintenance), and flexible purchasing via rental, 3-5 year leasing, or outright purchase. The company holds ISO 9001 and ISO 14001 certifications and reports a 10%-to-20% climate-friendly revenue target progression between 2024 and 2025.

The business model is B2B enterprise field sales through experienced consultants, with revenue generated from one-time furniture sales, recurring rental and leasing contracts, fixed-price 4-year service agreements, project management fees, and RE reuse transactions. Pricing is denominated in NOK exclusive of VAT, includes a 3% environmental fee, charges delivery and assembly at 10% of order value (with a NOK 4,000 minimum under NOK 15,000 orders), and bills consultant work at NOK 1,125/hour. The company is led by Managing Director Bjarte Bergsagel, operates exclusively in Norway, and has no disclosed parent company, institutional investor, or M&A activity.

Name

Senab Eikeland

Legal name

Senab Eikeland Gruppen AS

Website

https://senabeikeland.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Senab Eikeland Gruppen AS is Norway's largest office furniture and interior solutions provider, delivering consultation, project management, distribution of 500,000+ articles from 600 manufacturers, recurring leasing and service, and a circular-economy RE program to enterprise and public-sector clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Sola

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel

Revenue model

1. Furniture Sales: One-time purchase of new office furniture and interior solutions. Includes delivery and assembly services. Products sourced from approximately 600 manufacturers across 500,000+ articles.
2. Rental (Leie): Flexible rental model where customers pay for furniture only when needed. Company retains ownership of the furniture. Includes advisory, delivery, service, and return handling.
3. Leasing: Three or five year leasing agreements with fixed monthly payments. Provides access to modern furniture without capital expenditure. At end of period, customers can buy out, return, or sell back to Senab Eikeland.
4. Service and Maintenance: Annual service visits covering maintenance of office chairs, conference chairs, sofas, work tables, cabinets and cabling. Includes testing, adjustment, lubrication and cleaning. Offered as fixed-price 4-year agreements or hourly rates.
5. RE (Reuse) Products: Sale of refurbished, repaired, and redesigned used furniture. Part of circular economy model where quality furniture gets extended life through reuse.
6. Project Management Services: End-to-end project management for office interior projects. Includes planning, coordination, quality assurance, logistics and assembly. Sustainability-focused projects can include RE-based solutions and climate accounting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Senab Eikeland Gruppen AS is Norway's largest office furniture and interior solutions provider, supplying commercial and public environments with furniture, advisory, and full project execution. The company curates a portfolio of more than 500,000 articles from 600+ manufacturers and delivers them through purchase, rental, or leasing models, complemented by circular economy services (RE) for resale, redesign, and return, plus ongoing maintenance and digital portfolio tracking via the proprietary Varig system.

Product overview

Senab Eikeland is Norway's largest furniture and interior solutions provider, offering a comprehensive portfolio combining physical products with digital and service offerings. The core product ecosystem includes: Varig (digital furniture portfolio management with QR-based tracking), RE (circular economy services for resale, redesign, and return), and Klimarapport (sustainability reporting). Service offerings span Fleksibelt innkjøp (flexible rental/leasing/purchase), Rådgivning (consulting), Prosjektledelse (project management), and Servicetjenester (maintenance). The company distributes furniture from manufacturers including Edsbyn, Fora Form, Fogia, Hay, Muuto, Vitra, and others, covering categories such as seating (chairs, sofas), tables (conference, side, café), storage solutions, and acoustic/privacy products.

Differentiator

Problem solved

Functional benefit

Brands

• Varig: Digital solution providing full overview of furniture portfolio with QR codes for product details, location, environmental data, and maintenance manuals.
• RE
• Senab Eikeland RE

Products and services

• Varig Digital furniture portfolio management tool that provides full overview of an organization's furniture across locations, rooms, and departments. Uses QR codes for product identification and tracks service history, environmental data, and maintenance manuals, with direct service request functionality.
• RE (Circular Economy Service) Sustainability/circular economy service covering resale of refurbished furniture (RE-Salg), buyback of unwanted furniture (RE-Kjøp), redesign with new upholstery (RE-Design), and responsible return/disposal of worn furniture (RE-Tur). Sold via online storefront and operated through regional hubs.
• Klimarapport (Climate Report) Climate reporting service that calculates the actual environmental impact of furniture projects based on real purchase data, including new, used, and refurbished items, providing documentation of climate footprint for office interior investments.
• Fleksibelt innkjøp (Flexible Purchasing) Flexible purchasing program offering rental (pay-as-you-use), 3- or 5-year leasing with fixed monthly payments, and outright purchase. Includes advisory, delivery, assembly, service, and return handling, with buyout/sell-back options at lease end.
• Rådgivning (Consulting / Advisory) Interior consulting service covering needs assessment, budget planning, and use of environmental calculator tools to help enterprise and public-sector clients make sustainable furniture and workspace choices. Billed at NOK 1,125/hour ex VAT.
• Prosjektledelse (Project Management) End-to-end project management for office interior projects including planning, coordination, quality assurance, logistics, and assembly, with sustainability-focused options such as RE-based solutions and climate accounting.
• Servicetjenester (Service & Maintenance) Annual maintenance service covering office chairs, conference chairs, sofas, work tables, cabinets, and cabling, including testing, adjustment, lubrication, and cleaning. Offered as a fixed-price 4-year agreement or hourly rate, with add-on linoleum and deep cleaning services.
• Piece bord Conference and dining table collection from manufacturer Edsbyn, available in various configurations including open storage and round conference table options, for office and meeting environments.
• Up modulsofa Modular sofa system from Fora Form, configurable with various seating widths, back heights, and optional armrests, intended for workspace and lounge settings.
• Gather sofa Sofa collection from Edsbyn designed for workplace social zones and collaborative spaces in offices.
• Camp (stacker chair) Stackable chair from Edsbyn, available in high and low versions, for versatile seating in work environments.
• Senso barsofa Bar-height sofa from Fora Form designed for social zones in workplaces and public spaces.
• Fjell (chair collection) Chair collection from Fora Form available with various base options (4-arm, 5-arm), wheel or glide feet, and high or low back configurations, for conference and workspace use.
• Cone småbord Small table collection with a distinctive cone-shaped base, available in various colors for workspace and lounge settings.
• Access oppbevaring (storage collection) Storage collection from Edsbyn including sliding door units, personal lockers, swing door cabinets, and tower configurations for office environments.
• Neat Green (plant display / green wall) Plant display and green wall system for acoustic separation and biophilic design in workspaces.
• Kove (modular sofa) Modular sofa system from Fora Form with high and low back options, suitable for creating flexible lounge areas in workspaces.

Quantifiable outcome

• Climate-friendly revenue target: 20% of total revenue from circular economy activities

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Haworth: Global office furniture, architectural interiors, and technology solutions provider. Direct overlap in commercial office furniture and interior solutions with a broader global scale and portfolio approach.
• Vitra: Swiss family-owned designer and manufacturer of office and home furniture distributed globally. Comparable as a high-design office furniture producer whose products Senab Eikeland also distributes, while competing at the solutions/installation layer.
• Steelcase: Global office furniture and workspace solutions leader serving enterprises worldwide. Comparable as a broad incumbent in office interiors with overlapping offerings in seating, workstations, and workplace strategy services.

Direct peers

• Martela: Finnish-listed workplace furniture and interior solutions provider offering new, refurbished, and pre-owned furniture to Nordic organizations. Comparable business model with circular economy services analogous to Senab Eikeland's RE offering.
• Kinnarps: Swedish-headquartered office furniture and interior solutions provider serving Nordic and European workplaces. Directly comparable as a Nordic office interior competitor with a similar full-service model spanning furniture, design, and workplace services.
• EFG European Furniture Group: Swedish office furniture manufacturer and interior solutions provider serving European workplaces. Direct competitor in Nordic contract furniture market with overlapping customer profiles and project-based delivery model.
• Input interiør: Norwegian office interior solutions company headquartered in Oslo providing workspace design and furniture to corporate and public sector customers. Closest direct domestic competitor to Senab Eikeland with overlapping customer base and similar B2B full-service delivery.
• Swedese: Swedish designer and manufacturer of Scandinavian office, contract, and public environment furniture. Comparable Nordic design-led office furniture competitor with overlapping distribution channels and end customers.

Emerging players

• HAY: Danish contemporary design furniture brand serving both residential and contract/commercial markets. Comparable as a design-led Nordic furniture supplier whose products feature alongside Senab Eikeland's distributed portfolio.
• Muuto: Danish design furniture brand offering lighting, accessories, and seating for offices and public spaces. Comparable as a Scandinavian design brand with overlapping contract and office furniture customers served through similar channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/senab-eikeland-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senab Eikeland