Goat Turf

What Goat Turf does

Goat Turf, LLC is a regional artificial turf installation and supply company headquartered in Murfreesboro, Tennessee. Founded in 2018 by former MLB player Tyler Burnett, the company sells, installs, and maintains premium synthetic turf for residential, commercial, and athletic applications across Tennessee, Mississippi, the Florida Panhandle, and Huntsville, Alabama. It is the exclusive distributor and installer of AstroTurf brand athletic products in its core territory and the only STC Certified Artificial Turf Installer in Tennessee, operating from a 20,000 square foot warehouse facility that doubles as a showroom with an artificial-turf-trimmed golf simulator and two professional batting cages.

The company's core technology is synthetic turf — proprietary and AstroTurf-branded — supplied in application variants for lawns, pet areas, playgrounds, rooftops, patios, pool surrounds, putting greens, indoor baseball/softball facilities, and sport courts including pickleball, padel, and multi-sport surfaces. It complements turf with poured-in-place cushioned surfacing for playgrounds and athletic applications. The product portfolio is unified around the single underlying technology of synthetic turf with application-specific variants and accessory bundles.

Goat Turf operates a hybrid revenue model combining turnkey installation services (project-based, quote-driven pricing), wholesale supply to installers, landscapers, architects, and contractors, an annual maintenance program tied to manufacturer warranty compliance, and a consumer financing arrangement through HFS Financial offering loans up to $500,000. The company reaches customers through direct field sales, inside sales, an online quote request process, multiple Google Business Profiles for local SEO, an architect partner program, and a cooperative purchasing program for institutional and government buyers. It serves three primary segments (residential homeowners, commercial properties, and sports/athletic facilities) plus secondary segments of pet owners, backyard sports enthusiasts, and trade professionals.

Name

Goat Turf

Legal name

Goat Turf, LLC

Website

https://goatturf.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Goat Turf is a Tennessee-based artificial turf installer and exclusive AstroTurf distributor serving residential, commercial, and sports facility customers across Tennessee, Mississippi, Florida Panhandle, and Alabama with design, installation, wholesale supply, and maintenance services.

Ownership category

akta.pro rank

Product category

Artificial Turf Installation and Supply

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Agricultural Services (700)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Artificial turf installation
• Synthetic grass supply
• Landscape turf services
• Sports surfacing solutions
• Wholesale turf distribution

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Artificial Turf Installation: Full-service installation of artificial turf for residential and commercial projects. Includes site preparation, turf installation, and finishing work. Turnkey solutions from design to completion.
2. Wholesale Turf Supply: Sale of artificial turf products to installers, landscapers, architects, contractors, and DIY customers who purchase products only without installation services.
3. Turf Maintenance Program: Annual professional maintenance services required to maintain manufacturer warranty. Includes cleaning, infill redistribution, and surface restoration to keep turf in like-new condition.
4. Financing Services: Partnered with HFS to offer financing options to customers, including personal loans up to $500,000 with rates as low as 2.99% and terms up to 20 years. Provides revenue through customer financing arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Goat Turf sells premium artificial turf and synthetic grass products and provides turnkey installation, wholesale supply, and annual maintenance services for residential, commercial, and athletic applications. The company is the exclusive AstroTurf distributor and the only STC Certified Artificial Turf Installer in Tennessee, and serves markets across Tennessee, Mississippi, the Florida Panhandle, and Huntsville, Alabama.

Product overview

Goat Turf is a single-product and service company focused on artificial turf solutions. The core offering is premium artificial grass and synthetic turf (both their own branded products and AstroTurf as an authorized distributor) for residential, commercial, and sports applications. Services include professional installation, wholesale supply to trade professionals, and a maintenance program required for warranty compliance. The company offers specialized solutions across multiple application categories including lawns/landscapes, pet areas, playgrounds, pool surrounds, rooftop/patio/deck surfaces, and sport courts (pickleball, padel, baseball/softball facilities, putting greens). They operate as both a direct-to-consumer installer and a wholesale supplier to other landscapers and contractors. The product portfolio is unified around the single technology of synthetic turf with application-specific variants and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Synthetic and Artificial Turf Products Premium artificial grass and synthetic turf products that replicate the look, feel, and performance of natural grass, backed by a manufacturer limited lifetime warranty, for residential and commercial applications.
• Artificial Grass Installation Service Professional turnkey installation service for artificial turf, including site preparation, turf laying, and finishing for residential and commercial projects, done by Goat Turf's own field sales and installation crews.
• Wholesale Turf Supply Bulk artificial turf products sold at wholesale pricing to installers, landscapers, architects, and contractors for their own installation projects, with a separate sales inquiry process and no installation services included.
• Turf Maintenance Program Annual professional maintenance service including cleaning, infill redistribution, and surface restoration to keep artificial turf in like-new condition; required to maintain the manufacturer's limited lifetime warranty.
• Cooperative Purchasing Program Procurement program enabling government, institutional, and commercial buyers to purchase artificial turf through established cooperative purchasing contracts for simplified procurement.
• AstroTurf Athletic Turf AstroTurf brand synthetic athletic turf for sports fields including football, baseball, softball, soccer, field hockey, lacrosse, multi-purpose fields, tracks, and courts. Available in 16 colors with custom logo capabilities, offered as exclusive distributor for Tennessee, Mississippi, and Florida Panhandle.
• Pickleball Court Installation Custom indoor, outdoor, and backyard pickleball court installation using artificial turf surfaces for residential and commercial buyers.
• Padel Court Installation Custom padel court installation using artificial turf as the playing surface for residential and commercial buyers.
• Artificial Putting Greens Custom artificial turf putting greens designed for realistic ball-roll and professional-grade golf performance for home and office use.
• Indoor Baseball and Softball Training Facilities Turnkey indoor baseball and softball training spaces including artificial turf, custom netting, L-screens, ball carriers, balls, tees, and accessories, leveraging the founder's MLB and facility design expertise.
• Backyard Sport Court Installation Custom backyard sports courts for basketball, tennis, volleyball, and multi-sport use with professional artificial turf installation for residential buyers.
• HFS Consumer Financing Consumer financing program offered in partnership with HFS Financial, providing personal loans up to $500,000 at rates as low as 2.99% with terms up to 20 years, no equity required, with soft credit checks.

Quantifiable outcome

• Zero maintenance requirements (no mowing, watering, chemicals)
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AstroTurfcoreChannel Partner/ Reseller/ DistributorGoat Turf is an exclusive distributor and installer of AstroTurf products for Tennessee, Mississippi, and the Florida Panhandle. AstroTurf is the industry icon that invented synthetic turf in 1965. Goat Turf offers AstroTurf products for football, baseball, softball, soccer, field hockey, lacrosse, multi-purpose fields, tracks, and courts in 16 colors with custom logo capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TigerTurf: TigerTurf (by Controlled Products) is a major manufacturer and distributor of synthetic turf for landscape, sport, and golf applications. Operates through a network of dealers across the US, overlapping with Goat Turf's product offering and channel.
• SYNLawn: SYNLawn is the largest direct competitor in residential and commercial artificial turf installation in the US, with a national dealer network and broad product portfolio. Both companies sell, install, and serve similar residential, commercial, and sports end-markets with turnkey turf solutions.
• Act Global: Act Global is a synthetic turf manufacturer specializing in sports field installations including football, soccer, baseball, and rugby. Competes with Goat Turf's athletic AstroTurf-distributed sports field business.
• Easy Turf: Easy Turf is a residential and commercial artificial turf installer with dealer network across the US, offering products for lawns, pet areas, putting greens, and sports. Comparable business model and customer base.
• Synthetic Grass Warehouse: Synthetic Grass Warehouse is a wholesale and DIY artificial turf supplier serving contractors, landscapers, and homeowners. Competes directly with Goat Turf's wholesale turf supply line.
• Global Syn-Turf: Global Syn-Turf is a major artificial turf manufacturer and installer with distribution across the US, offering very similar products to Goat Turf for residential, commercial, and sports applications. Their wholesale and DIY model directly parallels Goat Turf's wholesale channel.
• ForeverLawn: ForeverLawn is a national artificial turf brand with a dealer network serving residential, commercial, and sports markets. Comparable product offering and installation-led model to Goat Turf.

Broad incumbents

• FieldTurf: FieldTurf is one of the largest synthetic turf manufacturers and installers globally, focused primarily on athletic fields. Could compete with Goat Turf's AstroTurf sports field business in larger school and municipal bid opportunities.
• AstroTurf (the manufacturer): AstroTurf is the iconic US manufacturer of synthetic turf for sports fields, with whom Goat Turf holds exclusive distribution rights in Tennessee/Mississippi/Florida Panhandle. As the upstream supplier, AstroTurf sets product availability and terms for Goat Turf.

Emerging players

• Sport Builders (sport court construction): Sport Builders designs and constructs sport courts including pickleball, tennis, and basketball. Adjacent to Goat Turf's backyard sports court offerings, competing for the same recreational facility dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoatTurf
• Instagraminstagram.com/goatturf
• LinkedInlinkedin.com/company/goatturf

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goat Turf