Lactation Consultants of Central FL

Name

Lactation Consultants of Central FL

Legal name

Lactation Consultants of Central FL, LLC

Website

https://lactationconsultantsofcentralfl.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lactation Consultants of Central FL is a privately held Florida LLC operating the largest private lactation consulting practice in Florida, employing 9 IBCLCs and CLCs who deliver evidence-based in-home, in-office, and virtual breastfeeding support to expectant and new mothers across nine Central Florida counties.

Ownership category

akta.pro rank

Product category

Lactation Consulting Services

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

Keywords

• Lactation consulting services
• Breastfeeding support
• Prenatal education classes
• Pediatric sleep consulting
• Telehealth lactation care

Headquarters

HQ city

Apopka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Lactation Consultation Services: Revenue generated from in-home, in-office, and virtual lactation consultations billed at hourly rates. Additional revenue from travel fees for in-home visits, with some services covered by insurance.
2. Prenatal Breastfeeding Classes: Private prenatal breastfeeding classes offered in-home or virtually, providing one-time revenue per class session.
3. Phone Consultations: Short phone consultations for basic breastfeeding questions and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lactation Consultants of Central FL is a healthcare services practice delivering in-home, in-office, and virtual lactation consultations, private prenatal breastfeeding classes, phone consultations, and pediatric sleep consulting. Services are provided by a team of 9 International Board Certified Lactation Consultants (IBCLCs) and Certified Lactation Counselors (CLCs) across nine Central Florida counties.

Product overview

Lactation Consultants of Central FL operates as a healthcare services practice offering lactation consulting and breastfeeding support to families across Central Florida. The company provides a portfolio of services including in-home, in-office, and virtual lactation consultations, private prenatal breastfeeding classes, phone consultations, and pediatric sleep consulting services. The core offering consists of individual consultations with International Board Certified Lactation Consultants (IBCLCs) and Certified Lactation Counselors (CLCs) who provide evidence-based breastfeeding assistance, latch assessment, and troubleshooting of feeding challenges. Services are available throughout Central Florida counties including Orange, Seminole, Lake, Marion, Volusia, Flagler, St. Johns, Osceola, and Polk counties, with travel fees applying for certain areas.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Lactation Consultation Comprehensive in-person lactation consultation held in the client's own home, including evaluation, weighed feeding, latch assessment, and advanced troubleshooting of breastfeeding, bottle feeding, and pumping issues. Includes up to 2 hours with a lactation consultant at $150.00 plus a $25-$75 travel fee. Available within Greater Orlando area and up to 100 miles.
• In-Office Lactation Consultation In-person lactation consultation held at the company's office at 333 W. Main St., Apopka, FL 32712. Includes breastfeeding help, latch and positioning assistance, weighed feeds, and breastfeeding education. Priced at $150 for the first hour; accepts Aetna, United Healthcare, UMR, Golden Rule, Curative, and Cigna PPO plans.
• Virtual (Telehealth) Lactation Consultation Remote lactation consultation via video/telehealth, ideal for existing clients or families who do not require in-person assistance with latch or positioning. Priced at $125 for the first hour.
• Private Prenatal Breastfeeding Class Private in-home or virtual prenatal breastfeeding class taught by an IBCLC, covering latch basics, positioning, creating a Breastfeeding Success Plan, pump selection, and flange fitting. Priced at $125 for a 90-minute class.
• Phone Consultation Phone-based consultation for prenatal and postnatal questions, priced at $50 for a 30-minute call. Not suitable for challenges involving weight gain, breast refusal, or bottle rejection.
• Pediatric Sleep Consulting Pediatric sleep consulting for infants and toddlers covering healthy sleep habits, age-appropriate routines, sleep coaching up to age 5, and addressing sleep regressions and nap challenges.

Quantifiable outcome

• Families served across Central Florida with high satisfaction rates evidenced by extensive testimonial reviews.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• International Lactation Consultant Association (ILCA)minorOthersProfessional membership organization for lactation consultants worldwide. The practice is a proud member.
• United States Lactation Consultant Association (USLCA)minorOthersProfessional association representing lactation consultants in the United States. The practice maintains membership.
• Florida Lactation Consultant Association (FLCA)minorOthersState-level professional association for lactation consultants in Florida. The practice maintains membership and refers clients to their resources.
• Lactation NetworkcoreChannel Partner/ Reseller/ DistributorInsurance verification partner directing insured patients (Aetna, UMR, Golden Rule, Curative, United Healthcare) to the practice. Patients click through to verify eligibility for covered lactation visits.
• Wildflower Health (Cigna)coreChannel Partner/ Reseller/ DistributorInsurance verification portal for Cigna patients to check eligibility for free lactation visits covered under their plan.
• GetPumped! (Informal Milk Bank)minorStrategic or Co-development PartnerOrlando-based informal milk bank. Amy Bassett served as a volunteer and milk donor, providing breast milk to needy families in Central Florida.
• AetnaminorOthersInsurance provider. Practice is in-network with Aetna commercial PPO plans.
• United HealthcareminorOthersInsurance provider. Practice is in-network with United Healthcare commercial PPO plans.
• CignaminorOthersInsurance provider. Practice accepts Cigna commercial PPO plans for in-office consultations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SimpliFed: National telehealth lactation and baby feeding support provider that accepts insurance and works with health plans and employers; competes for the same insured new-mother segment and payor relationships.
• Nest Collaborative: Virtual-first lactation consulting platform offering IBCLC-led telehealth visits covered by major insurance plans; directly comparable in service model, payor mix, and target customer to Lactation Consultants of Central FL.
• Boober: On-demand marketplace connecting new parents to in-home and virtual lactation consultants and postpartum doulas; directly comparable service offering with similar payor-network positioning.
• Pacify Health: Telehealth lactation and maternal support platform sold to health plans and employers; competes for the same insurance-covered lactation visit demand and similar B2B2C distribution channels.
• The Mama Coach: Nurse-led in-home and virtual pediatric, lactation, and sleep consulting franchise; closely mirrors the multi-provider clinical model with comparable services and pricing.

Others

• Wildflower Health: Maternal health platform used by health plans (including Cigna) to connect members with lactation benefits; partner of Lactation Consultants of Central FL and an enabling infrastructure layer rather than a clinical competitor.
• Lactation Network: Insurance verification and referral network that directs Aetna/UHC/UMR patients to in-network lactation consultants; functions as a channel partner and aggregator with potential to be a competitive threat if it expands into direct care.

Emerging players

• Mahmee: Maternal and infant health platform offering in-home visits, virtual care, and care coordination; overlaps in target customer (expectant and new mothers) and payor partnerships, though broader in scope than lactation alone.

Regional players

• Boston NAPS / North Shore Nannies: Regional in-home newborn care, postpartum doula, and lactation support agencies operating in a different geography but offering a directly comparable in-home service model to Lactation Consultants of Central FL.

Broad incumbents

• The Pump Station & Nurtury: Long-established lactation store and consultation center offering classes, in-person consults, and retail products; comparable in-store and class model with broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LCsofCFL
• Facebookfacebook.com/LCsofCFL
• LinkedInlinkedin.com/company/lactation-consultants-of-central-fl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lactation Consultants of Central FL