Rid-Et Pest Control

What Rid-Et Pest Control does

Rid-Et Pest Control is a family-owned pest control service provider founded in 1975 and headquartered in Nazareth, Pennsylvania. The company delivers residential, commercial, and industrial pest management services across the Lehigh Valley — including Nazareth, Allentown, Bethlehem, Easton, and Windgap — with limited cross-border operations into Phillipsburg, New Jersey. Service offerings span interior and exterior pest treatments targeting ants, termites, bed bugs, carpenter ants, and rodents, supported by three structured recurring programs: the Home Protection Program (3x/year seasonal treatments with a 12-month guarantee), the Seasonal Rodent Control Program (September through April), and the Termidor Ant Program using BASF Termidor products. The business employs 1–10 people, operates Monday–Friday from 8:00 am to 5:00 pm with emergency service availability, and currently carries a 4.6/5 customer rating across 11 reviews.

Revenue is generated through a quote-based pricing model with three primary streams: recurring service plans under annual or seasonal contracts, one-time pest treatments billed per engagement, and discounted service rates offered to military personnel, seniors, and first responders. The go-to-market approach is sales-led and local, relying on phone-based inquiries, free website estimate requests, organic Facebook presence, and word-of-mouth referrals rather than paid digital acquisition. There is no proprietary technology stack; the company leverages standard commercial pest control products (notably Termidor) and conventional field-service delivery. No financial disclosures, funding history, M&A activity, or app/digital products are documented.

The company's structural profile is that of a small, mature, owner-operated service business — 50+ years of continuous operation, no external funding, no documented M&A activity, and a tightly bounded geographic footprint. Its primary competitive assets are local brand longevity, state-certified field execution, and recurring service plan stickiness within a defined regional catchment.

Name

Rid-Et Pest Control

Legal name

Rid-Et Pest Control

Website

https://rid-etpestcontrol.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Rid-Et Pest Control is a family-owned pest management provider founded in 1975 in Nazareth, Pennsylvania, delivering residential, commercial, and industrial pest control services across the Lehigh Valley and into Phillipsburg, New Jersey, via recurring service plans and one-off treatments.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

akta.pro secondary industries

Ant Control (Carpenter, Fire, Odorous House Ants) (HSAMAFAA), Perimeter/Foundation Barrier Treatments (HSAMAFAG), Occasional Invader & Seasonal Pest Control (Boxelder Bugs, Stink Bugs, Lady Beetles) (HSAMAAAD), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF)

Keywords

• Pest control services
• Residential extermination
• Termite treatment
• Commercial pest management
• Wildlife removal

Headquarters

HQ city

Nazareth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Service Plans: Recurring service plan revenue from programs including Home Protection Program (seasonal treatment 3x/year), Seasonal Rodent Control Program (September through April), and Termidor Ant Program. Plans are guaranteed for their duration and offer ongoing pest prevention.
2. One-Time Treatments: One-time pest treatment services for specific pest problems. Includes interior and exterior treatments, drain treatment, exterior power-spraying, and air-scent restroom deodorizer services.
3. Discount Programs: Additional revenue from discounted service rates for military personnel, seniors, and first responders with valid ID.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rid-Et Pest Control provides professional pest extermination and prevention services for residential, commercial, and industrial customers in the Nazareth, Pennsylvania region. Services cover ants, stinging insects (bees, wasps, yellow jackets), rodents (mice, rats), termites, spiders, stink bugs, bed bugs, and nuisance wildlife such as bats and birds. The company dispatches certified applicators on-site to treat infestations and offers ongoing pest management programs.

Product overview

Rid-Et Pest Control is a family-owned pest control service provider offering a unified portfolio of residential, commercial, and industrial pest management solutions. The core service offerings include Interior Pest Control, Exterior Pest Control, and Seasonal Pest Control for various pests including ants, bees, roaches, bed bugs, hornets, stinging insects, mosquitos, spiders, and rodents. The company provides specialized service plans including the Home Protection Program (seasonal treatment 3x/year with 12-month guarantee), Seasonal Rodent Control Program (September through April), and Termidor Ant Program. Additional à la carte services include one-time treatments, drain treatment, exterior power-spraying, and Air-Scent restroom deodorizer services. The company also offers emergency service and free estimates, with discounts for military, seniors, and first responders.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Satisfaction guaranteed for duration of service plan
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TermidorcoreOEM/ Whitelabel/ Licensing PartnerTermidor is a brand of professional pest control products used by Rid-Et Pest Control for their Termidor Ant Program. The company distributes Termidor product information through brochures and promotes the brand on their website. This represents a product supply/vendor relationship where Rid-Et uses Termidor products as part of their service offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Terminix (Rentokil Terminix): National pest control brand offering residential and commercial recurring pest, termite, bed bug, and rodent services — directly overlapping Rid-Et's offering in the same Pennsylvania and New Jersey markets.
• Orkin (Rollins): Largest national pest control brand in the US, offering residential and commercial general pest, termite, and rodent services — competing with Rid-Et in the same eastern PA service area at much larger scale.
• Truly Nolen Pest Control: Established multi-region pest control franchise offering residential and commercial general pest, termite, and rodent services — broader geographic reach but overlapping core offering.

Emerging players

• Mosquito Joe: Franchise-based outdoor pest and mosquito control provider overlapping with Rid-Et's exterior pest and mosquito service lines in the residential segment.
• Aptive Environmental: Fast-growing recurring pest control provider focused on residential service plans with eco-friendly positioning — competes for the same residential subscription customers as Rid-Et in adjacent geographies.

Direct peers

• Western Pest Services: Northeast US pest control provider offering residential and commercial general pest, termite, and rodent programs with recurring service plans — closely aligned business model and regional footprint.
• Greenix Pest Control: Recurring residential pest control operator with multi-state presence, offering general pest, rodent, and specialty services under a service-plan model directly comparable to Rid-Et's.
• Ehrlich Pest Control: Regional pest control operator headquartered in the Northeast US, now part of Rentokil, offering recurring residential and commercial pest, termite, and rodent services — directly comparable offering and customer base to Rid-Et.
• Arrow Exterminators: Regional pest control operator in the Southeast and Mid-Atlantic offering recurring residential and commercial pest, termite, and rodent services with a comparable service-plan model.
• Cooper Pest Solutions: Pennsylvania-based pest control company providing residential and commercial recurring pest, termite, bed bug, and rodent services — same regional geography and service menu as Rid-Et.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1920717584838777
• LinkedInlinkedin.com/company/rid-et-pest-control

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rid-Et Pest Control