MYJÓMI
- Company typePrivate
- Founded2023
- HeadquartersBrno, Czechia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What MYJÓMI does
MYJÓMI is the consumer-facing brand of inWeek s.r.o., a privately held Czech limited liability company founded in 2023 (firmographics also list 2014 — a discrepancy noted in the source data) and operating from Kyjov in the South Moravia region. The company runs an e-commerce platform (inweek.cz) that sells microgreens cultivation kits, individual seed packets, hydrogel absorbent refill packs, wooden home garden stands, glass growing containers, and gift boxes. Its central technical proposition is hydrogel-based soilless growing: a potassium-based superabsorbent polymer branded as 'Aquaholder' absorbs water at setup and releases it gradually to plant roots, eliminating ongoing watering. This is positioned for health-conscious home growers, families, and gift buyers, with an additional B2B outreach to Czech kindergartens and elementary schools (MŠ, ZŠ) for educational project days.
MYJÓMI firmographics
Firmographics- Name
- MYJÓMI
- Legal name
- inWeek s.r.o.
- Website
- https://myjomi.cz
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
MYJÓMI industry classification
Industry- Product category
- Home gardening / microgreens cultivation products
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
Keywords
Where MYJÓMI is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
MYJÓMI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Microgreens Product Sales: Core revenue from selling microgreens seeds, growing sets, hydrogel/absorbent, and related accessories. Products include individual seed varieties (mustard, radish, broccoli, kohlrabi, etc.), multi-packs, complete growing kits, and replacement hydrogel. One-time purchase model with repeat purchase potential for consumables.
- Specialty Products: Sale of complementary products including matcha with honey, wooden garden stands, vermicompost, and laser-engraved cutlery. These products expand the product portfolio and increase average order value.
- Laser Engraving Services: Custom laser engraving on cutlery and other items, with orders processed within one week. This represents a value-added service generating additional revenue per order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual seed packets |
| Unit Pricing | Pay-as-you-go | Multi-packs and bundles |
| Unit Pricing | Pay-as-you-go | Mini gardens and accessories |
| Unit Pricing | Pay-as-you-go | Natural products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
MYJÓMI product offering
Product offeringCore offering
MYJÓMI (operated by inWeek s.r.o.) sells home microgreens cultivation kits built around a proprietary hydrogel (Aquaholder) absorbent that lets consumers grow microgreens without soil or routine watering. The portfolio includes complete growing sets (seeds plus hydrogel plus container), individual seed varieties, replacement hydrogel packs, wooden Minizahrádka stands sized for 2–6 sets, glass growing jars, gift boxes, complementary natural products such as matcha with honey and Slovácko vermicompost, and laser-engraved cutlery under the Alergenům Zdar line.
Product overview
inWeek operates as an e-commerce platform offering a portfolio of microgreens cultivation products and natural food specialties. The core offering centers on microgreens sets and seeds using innovative hydrogel-based growing technology that eliminates the need for watering. The product line includes: (1) Microgreens sety — complete growing kits with seeds, hydrogel absorbent, and containers; (2) Microgreens semínka — individual seed packets; (3) Aquaholder — potassium-based hydrogel replacement gel; (4) Minizahrádka — wooden home garden stands for 2–6 sets; (5) Skleněný box — glass growing containers; and (6) Natural products including Matcha with honey and vermicompost. The company also offers laser engraving services and gift boxes. Products are primarily sold through the inWeek.cz e-shop with personal pickup available in Kyjov and Vracov.
Differentiator
Problem solved
Functional benefit
Products and services
- Microgreens growing sets (Microgreens sety) Complete home microgreens growing kits that combine seeds, Aquaholder hydrogel absorbent, and a growing container, enabling soilless cultivation without routine watering for individual consumers and families.
- Microgreens seeds (Microgreens semínka) Individual microgreens seed packets in single varieties (mustard, radish, broccoli, kohlrabi, daikon, China Rose) and multi-packs, designed for use with the Aquaholder hydrogel system.
- Aquaholder replacement gel (8-pack) Potassium-based superabsorbent polymer hydrogel sold as an 8-pack replacement for use with microgreens growing sets and indoor plants, retaining water and releasing it gradually to plant roots.
- Minizahrádka wooden home garden stands Wooden home garden stands sized to hold 2, 3, or 6 microgreens sets, compatible with inWeek sets and glass-jar cultivation, sold as an accessory for home growers and gift buyers.
- Glass round growing box, 650ml (Skleněný kulatý box) 650ml round glass container designed for microgreens cultivation in jars, compatible with the Minizahrádka wooden stands and Aquaholder hydrogel system.
- Dárkové Bedýnky gift boxes Curated gift boxes combining microgreens sets, Aquaholder hydrogel, and related products for personal and corporate gifting occasions.
- Matcha s medem (matcha with honey) Natural food specialty combining matcha green tea powder with honey, sold as a complementary product alongside microgreens.
- Matcha s medem & zázvorem (matcha with honey and ginger) Natural food specialty combining matcha green tea powder with honey and ginger, sold as a complementary product alongside microgreens.
- Vermikompost (worm-based fertilizer) from Slovácko Worm-based organic fertilizer from the Slovácko region, marketed for regular feeding of indoor houseplants including Christmas houseplants.
- Gravírované příbory (laser-engraved cutlery) Laser-engraved cutlery sold under the Alergenům Zdar allergy-friendly product line for consumers managing food allergies and cross-contamination concerns.
- Laser engraving services (Gravírování laserem) Custom laser engraving service on cutlery and other items, with custom-order turnaround of approximately one week and offered to individual and corporate buyers.
Quantifiable outcome
- Orders ship within 3 days
- +3 more outcomes
Companies that use MYJÓMI
Customer profileSegments4 records
Ideal customer profiles4 records
MYJÓMI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
MYJÓMI partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Edenred (Ticket Restaurant Card)minorMYJÓMI accepts Edenred Ticket Restaurant Card payments for online purchases since August 2025. Customers can pay through the e-commerce payment gateway when selecting card payment option.
- InnogyminorPart of Innogy loyalty program providing 20% discount on growing sets for Innogy customers.
- Rodinné PasyminorRegional benefit program in South Moravia offering discounts to families with children.
- Senior PasminorNational benefit program for seniors offering discounts and special offers.
- UpgatescoreE-commerce platform provider powering the inweek.cz online store. Provides hosting, payment processing, and e-commerce infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MYJÓMI competitors and assessment
Company assessmentRegional players
- Semínka.cz / SEMO: Leading Czech seed producer and distributor. Comparable as a CZ-based supplier of vegetable and herb seeds to home growers, representing the most direct domestic competitor in seed SKUs.
- Forestina: Czech brand selling garden substrates, fertilizers, and growing supplies. Comparable as a CZ incumbent in the home gardening/horticultural supply category where MYJÓMI's hydrogel competes.
Direct peers
- Hamama: US-based DTC microgreens growing kit company. Directly comparable as a home microgreens kit brand selling seed quilts and growing systems to consumers, although without the hydrogel/no-watering method.
- Back to the Roots: DTC brand selling home growing kits including microgreens and herbs, comparable product category, target customer, and channel mix (DTC, retail).
Emerging players
- Ingarden: German DTC microgreens smart garden. Closest geographic and product analog for European consumers, also selling modular microgreens kits with subscription refills.
- Rise Gardens: US smart hydroponic garden company. Overlaps in home hydroponic/soilless growing category, though more premium and indoor-vegetable focused than microgreens-only.
- Plantui: Nordic smart indoor garden maker for herbs and greens. Comparable in soilless indoor cultivation tech and consumer/DTC positioning, though higher-priced and broader product.
Broad incumbents
- AeroGarden: Established hydroponic indoor garden brand. Comparable in addressing home indoor cultivation of herbs and greens, though uses powered hydroponic systems rather than passive hydrogel.
- Click & Grow: Smart indoor garden company offering soilless home growing systems. Broader portfolio (full gardens, pods) but overlaps on the soilless/no-soil consumer microgreens and herb proposition.
Others
- Tropica: Aquatic plant and microgreens propagator. Indirectly comparable as a horticulture supplier with expertise in plant propagation, though focused on aquarium plants rather than home microgreens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
MYJÓMI social profiles
Digital presenceMYJÓMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MYJÓMI leadership team
Management profileNumber of profiles
MYJÓMI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MYJÓMI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MYJÓMI
What does MYJÓMI do?
MYJÓMI (operated by inWeek s.r.o.) sells home microgreens cultivation kits built around a proprietary hydrogel (Aquaholder) absorbent that lets consumers grow microgreens without soil or routine watering. The portfolio includes complete growing sets (seeds plus hydrogel plus container), individual seed varieties, replacement hydrogel packs, wooden Minizahrádka stands sized for 2–6 sets, glass growing jars, gift boxes, complementary natural products such as matcha with honey and Slovácko vermicompost, and laser-engraved cutlery under the Alergenům Zdar line.
Is MYJÓMI a public or private company?
MYJÓMI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MYJÓMI founded?
MYJÓMI was founded in 2023. It employs 101 to 250 people.
Where is MYJÓMI based?
MYJÓMI is headquartered in Brno, Czechia, in the Europe region.
How does MYJÓMI make money?
Three revenue lines are on record. Microgreens Product Sales are the primary driver. The others are specialty Products and laser Engraving Services.
Who are MYJÓMI's main competitors?
Regional players on record are Semínka.cz / SEMO and Forestina. Direct peers are Hamama and Back to the Roots. Emerging players are Ingarden, Rise Gardens and Plantui. Broad incumbents are AeroGarden and Click & Grow. Tropica is listed as an others.
Does MYJÓMI have an API?
No public API is recorded for MYJÓMI.
What industry is MYJÓMI in?
MYJÓMI's product category is Home gardening / microgreens cultivation products. Its primary akta.pro industry code is AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens). Its NAICS code is 1114 and its SIC code is 5200.