What Virtual Coaching Sales does

Virtual Coaching Sales (VCS) is a privately held B2B professional services firm that recruits, trains, deploys, and manages sales teams for coaching and consulting businesses, primarily those operating in the $1M–$5M revenue range. The company is founder-led by Caitlin Doemner, who runs discovery calls and oversees operations from a base in Apple Valley, California, and operates with 11–50 employees serving clients across the United States and Canada.

The core offering is a turnkey sales development product built around three proprietary methodologies: the SalesMAP System (strategic planning software for defining ideal client, offers, and capacity), Conversations at Scale (a social-media-driven lead generation playbook that does not require paid advertising), and the HeartFlow Sales Process (customized scripts for high-ticket enrollment conversations). These methodologies are delivered through SalesMAP Certified Sales Development Representatives — commission-only contractors placed directly onto client teams — supported by a 90-day weekly group coaching program, private strategy sessions, and a Milestone Guarantee requiring clients to close $5k+ packages.

The business model is professional services / sales outsourcing revenue, with pricing tiers spanning client programs from $997 to $120,000, no publicly disclosed pricing structure, and a variable-cost delivery model that lets VCS scale contractor headcount in step with new engagements. Go-to-market is founder-led sales via discovery calls, augmented by organic social outreach, referral networks from existing clients (including named case studies with Chopra Center, Ali Brown, Christine Kane, Boldheart, and LeadUSA.org), and a careers funnel that recruits experienced sales professionals into the SalesMAP certification pipeline.

Name

Virtual Coaching Sales

Legal name

Virtual Coaching Sales

Website

https://virtualcoachingsales.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtual Coaching Sales is a founder-led B2B services firm that recruits, trains, and manages commission-only sales teams for coaching and consulting businesses, primarily targeting clients at the $1M–$5M revenue stage. It delivers its offering through proprietary SalesMAP, Conversations at Scale, and HeartFlow methodologies deployed via embedded SDRs.

Ownership category

akta.pro rank

Product category

Sales Development Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

Sales Management & Coaching (Frontline Leadership) (EDABABAI), Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

Keywords

• Sales development services
• Outsourced sales teams
• Sales team recruitment
• Business development outsourcing
• Coaching sales services

Headquarters

HQ city

Apple Valley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sales Development Services: Turnkey business development services placing certified Sales Development Representatives onto client teams. Revenue appears to be generated through service fees for placing and managing sales professionals, with emphasis on generating new revenue for clients in the coaching/consulting space.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Virtual Coaching Sales recruits, hires, trains, and manages dedicated sales development representatives (SalesPros) for coaching and consulting businesses, then places them directly onto the client's team to generate qualified leads and close high-ticket packages. The firm delivers a turnkey sales development system built around its proprietary SalesMAP strategic planning methodology, the Conversations at Scale lead generation approach, and the HeartFlow sales process, supported by 90 days of group coaching and private strategy sessions.

Product overview

Virtual Coaching Sales is a B2B service provider offering turnkey business development services for coaches and consultants. The core offering consists of three interconnected components: (1) the SalesMAP System (a strategic planning methodology using proprietary SalesMAPing Software to clarify ideal client, high-end offers, and capacity plans), (2) SalesMAP Certified Sales Development Representatives (SalesPros) who generate 3-5 qualified leads weekly using the 'Conversations at Scale' outreach system, and (3) comprehensive training and management systems including the 'HeartFlow' sales process, compensation templates, and ongoing coaching. The company recruits, hires, trains, and manages sales teams for clients, enabling them to scale from $1M to $5M and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Sales Development Services with SalesMAP Certified Sales Development Representatives (SalesPros) A turnkey outsourced sales service in which Virtual Coaching Sales recruits, hires, trains, and manages brand-aligned SalesMAP Certified SDRs (SalesPros) and embeds them into a client's team to generate 3-5 qualified leads weekly and close high-ticket packages; designed for coaching and consulting business owners.
• SalesMAP System Strategic sales planning methodology powered by proprietary SalesMAPing Software that clarifies the ideal client profile, high-end offers, and capacity plans required to scale a coaching or consulting business.
• Sale-to-Scale Strategic Growth Plan A custom strategic growth plan built during client onboarding that outlines the ideal client, high-end offers, and a capacity plan designed to drive exponential revenue growth.
• Weekly Group Coaching Calls (90 Days) A 90-day program of weekly group coaching calls delivered to clients during implementation to support training, accountability, and adoption of the sales development system.
• Private Strategy Sessions One-on-one private strategy sessions with the executive leadership team, included as part of the engagement to align sales execution with the client's broader business objectives.

Quantifiable outcome

• 469% increase in monthly revenue in first month of partnership (Chopra Center)
• +6 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Haley Grand DesignsflagshipOthersWebsite design partner credited for creating the Virtual Coaching Sales website. This is a creative/design services relationship supporting the company's brand and digital presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belkins: Belkins is a B2B appointment-setting and lead-generation agency that recruits and manages SDR teams for clients across industries. Comparable because it bundles recruitment, training, and outsourced SDR execution into a single fee structure mirroring VCS's full-stack delivery model.
• Sales Gravy: Sales Gravy is a sales recruiting, training, and consulting firm serving B2B clients, founded by Jeb Blount. They offer the same suite of services VCS does — recruiting sales talent, training sales teams, and outsourced sales development — across a broader set of verticals.
• Predictable Revenue: Founded by Aaron Ross (author of the 'Predictable Revenue' book), Predictable Revenue sells sales development methodology, training, and outsourced SDR services to B2B firms. It is the closest analogue to VCS in terms of combining sales playbooks with the option to provide SDR execution — though oriented horizontally rather than to coaching.
• CIENCE: CIENCE is a global outsourced SDR/BDR service that provides turnkey sales development teams to B2B clients. It shares VCS's core model of placing managed SDRs on client engagements and competes for the same pool of remote sales talent.
• Pavilion: Pavilion (formerly Sales Hacker) is a private membership community and learning platform that provides sales leaders with training, peer benchmarking, and sales enablement content. It overlaps with VCS on the sales-training function for SMB/mid-market buyers.
• JBarrows: JBarrows is a B2B sales training and consulting firm that designs sales plays, recruits sales talent, and delivers outsourced sales development. Their 'The Bridge' SDR service places reps onto client teams, almost identical to VCS's SalesMAP Certified SalesPro model.
• Sales Talent Agency: Sales Talent Agency is a recruiting firm specializing exclusively in placing sales professionals (AEs, SDRs, sales leaders) into B2B companies. It directly overlaps with VCS's recruiting function, although its model stops at placement rather than ongoing management.
• Martal Group: Martal Group is an outsourced B2B SDR agency that combines managed appointment setting with AI-assisted outbound tools for SMB and mid-market clients. It competes for the same outsourced-SDR buyer as VCS, particularly in B2B services verticals.

Broad incumbents

• Outreach: Outreach is one of the largest sales execution platforms, with AI-driven prospecting and sequencing tools. While a broad incumbent rather than a niche peer, its expanding AI-SDR capabilities (Kaia, AI-prospector) position it as a long-term adjacent threat to VCS's outsourced SDR model.
• Salesloft: Salesloft is a sales engagement platform whose Drift acquisition and AI-assisted workflows increasingly automate lead generation and SDR task work. As a broad incumbent in the sales-tech stack, it competes indirectly by enabling clients to internalize SDR functions VCS would otherwise staff.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/virtual-coaching-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Coaching Sales