voran
- Company typePrivate
- Founded1925
- HeadquartersPichl Bei Wels, Austria
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
voran firmographics
Firmographics- Name
- voran
- Legal name
- voran Maschinen GmbH
- Website
- https://voran.at
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where voran is headquartered
LocationHeadquarters
- HQ city
- Pichl Bei Wels
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
voran business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Machine Sales: Sale of machines for fruit processing, juice production, grain processing, slaughtering and conveying systems, and facade elements. Products include Rätzmühlen, washing/mashing systems, de-stoning equipment, packing presses, basket presses, screen belt presses, pasteurization systems, and filling systems.
- Contract Manufacturing (Teilefertigung): Job manufacturing services including laser cutting, sheet metal fabrication, machining, conventional welding, robot welding, and laser welding. Serves as system supplier for international companies in sheet metal and welding technology.
- Plant Engineering (Anlagenbau): Complete solutions for slaughtering and conveying plant construction, including design, implementation, and after-sales service.
- Used Machinery Sales: Marketplace for second-hand machines including washing/mashing systems, basket presses, pasteurization systems, and filling equipment.
- After-Sales Service: Service hotline and support for existing customers, spare parts supply, and maintenance services. Service available Monday-Friday 7-18h and Saturday 8-18h.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used machinery prices from marketplace |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
voran product offering
Product offeringCore offering
voran Maschinen GmbH manufactures and sells industrial machinery for fruit, vegetable, and agricultural grain processing, including centrifugal mills, washing/mashing systems, de-stoners, packing and basket presses, screen belt presses, pasteurization systems, and filling systems. The company also provides contract manufacturing services (laser cutting, sheet metal processing, CNC machining, welding, laser welding, assembly), turnkey plant engineering for slaughterhouses and conveyor systems, and custom metal facade elements.
Product overview
voran Maschinen GmbH is an Austrian industrial machinery company founded in 1925, operating four distinct business areas: (1) Machinery for fruit processing and juice production, offering centrifugal mills (Rätzmühlen), washing & mashing systems, de-stoning machines, packing presses, basket presses, screen belt presses, pasteurization systems, filling systems, stainless steel tanks, centrifuges, homogenizers, grain mills, grain crushers, and mobile press systems; (2) Manufacturing services (Teilefertigung) including laser cutting, sheet metal processing, CNC mechanical manufacturing, welding, laser welding, and assembly; (3) Plant engineering (Anlagenbau) for slaughter and conveyor systems in the food industry; and (4) Facades and metal construction. The product portfolio is designed for complete juice production lines from washing and grinding through pressing, filtering, pasteurizing, and filling.
Differentiator
Problem solved
Functional benefit
Products and services
- Rätzmühlen (Centrifugal Mills)
Quantifiable outcome
- 800+ liters/hour throughput capacity with mobile press systems
- +1 more outcomes
Companies that use voran
Customer profileSegments4 records
Ideal customer profiles4 records
voran technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
voran partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- BayWa AGcoreMajor German agricultural trader distributing voran machinery in Germany. BayWa AG is a leading international trading company and service provider in the Agri trade and Cleverleo segments.
- SKS Fruit Processing Equipment CompanycoreKorean distributor for voran machinery covering the Asian market.
- Vigo LimitedcoreUK-based distributor for voran machinery covering the British market.
- ElnovacoreCanadian distributor covering the northeastern USA and eastern Canada regions.
- Pro Engineering & ManufacturingcoreUS distributor covering the Midwest USA region.
- Winemakers DepotcoreUS distributor covering the West Coast of USA.
- Cellar-TekcoreCanadian distributor covering the West Coast of Canada.
- Vinitroc SARLcoreFrench distributor for voran machinery in France.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
voran competitors and assessment
Company assessmentBroad incumbents
- Alfa Laval: Swedish global supplier of heat transfer, separation, and fluid handling equipment widely used in food and dairy processing. Overlaps with Voran's pasteurizers, centrifuges, and homogenizers, addressing similar food processors at scale.
- JBT (John Bean Technologies): US-listed supplier of food processing and air transport solutions including juice processing equipment. Directly overlaps Voran's fruit/juice processing equipment offering and competes in similar customer applications globally.
- GEA Group: Global large-cap supplier of process technology for food, beverage, and dairy. Overlaps with Voran's pasteurization, separation, and plant engineering offerings as part of a much broader portfolio and competes principally at large-processor accounts.
- Tetra Pak: Global integrated supplier of food processing, packaging, and distribution for dairy, juice, and liquid food. Competitor principally at larger juice and liquid-food processors; overlaps with Voran's pasteurization, filling, and complete-line capabilities.
- Bühler Group: Swiss global supplier of process engineering for grain processing, food, and feed. Overlaps with Voran's grain mills/crushers and food processing equipment, serving similar agricultural and food customers with much broader portfolio and scale.
- Krones AG: German global leader in beverage filling and packaging machinery including juice lines. Competes with Voran's filling systems and complete-line offering principally at larger beverage producers, but addresses overlapping customer needs.
Emerging players
- Flottweg SE: German specialist in decanter centrifuges and separation technology for beverage/food applications. Overlaps with Voran's centrifuges and juice processing equipment, addressing comparable customers in fruit juice and beverage processing.
Direct peers
- Pavan Group: Italian equipment manufacturer specializing in fruit processing machinery (milling, pressing, decanting, pasteurizing) and pasta lines. Directly competes with Voran in fruit/juice processing equipment for mid-market processors and shares a similar European SME-export business model.
- Bucher Unipektin (Bucher Industries): Swiss manufacturer of fruit processing and juice production equipment including presses, mills, and pasteurizers. Closest direct competitor to Voran in the cidermaker/juice processor equipment niche, targeting the same craft beverage and small-to-mid processor segments globally.
Others
- Fruit processing craftsmen (e.g., Vigo Limited, BayWa partner dealers): Channel-side ecosystem participants such as Vigo Limited (UK distributor for Voran) and BayWa AG (German agricultural trader) sit adjacent as distribution and dealer partners. They are comparable as go-to-market channels for fruit processing equipment rather than direct competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
voran social profiles
Digital presencevoran compliance and trust
Trust signalCompliance6 records
voran financial estimates
Financial estimateRevenue estimate
Valuation estimate
voran leadership team
Management profileNumber of profiles
voran funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
voran M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about voran
What does voran do?
voran Maschinen GmbH manufactures and sells industrial machinery for fruit, vegetable, and agricultural grain processing, including centrifugal mills, washing/mashing systems, de-stoners, packing and basket presses, screen belt presses, pasteurization systems, and filling systems. The company also provides contract manufacturing services (laser cutting, sheet metal processing, CNC machining, welding, laser welding, assembly), turnkey plant engineering for slaughterhouses and conveyor systems, and custom metal facade elements.
Is voran a public or private company?
voran is a private company. It is classified as family owned and is currently operating.
When was voran founded?
voran was founded in 1925. It employs 51 to 100 people.
Where is voran based?
voran is headquartered in Pichl Bei Wels, Austria, in the Europe region.
How does voran make money?
Five revenue lines are on record. Machine Sales are the primary driver. The others are contract Manufacturing (Teilefertigung), plant Engineering (Anlagenbau), used Machinery Sales and after-Sales Service.
Who are voran's main competitors?
Broad incumbents on record are Alfa Laval, JBT (John Bean Technologies), GEA Group, Tetra Pak, Bühler Group and Krones AG. Flottweg SE is listed as an emerging player. Direct peers are Pavan Group and Bucher Unipektin (Bucher Industries). Fruit processing craftsmen (e.g., Vigo Limited, BayWa partner dealers) is listed as an others.
Does voran have an API?
No public API is recorded for voran.