Schlossberg Switzerland
Schlossberg Switzerland AG is a family-owned Swiss premium home textiles brand that designs, produces, and sells bedding, fitted sheets, terry cloth towels, bathrobes, and accessories through owned boutiques, outlets, e-commerce, and luxury department store shop-in-shops across Europe and select international markets.
- Company typePrivate
- Founded1959
- HeadquartersTurbenthal, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schlossberg Switzerland does
Schlossberg Switzerland AG is a Swiss premium home textiles manufacturer and retailer, headquartered in Turbenthal and operating as part of the family-owned Boller Winkler Group. The company designs, produces, and sells premium bed and bath textiles — including bedding (satin, jersey, linen duvet covers, pillowcases, sheets), fitted sheets, duvets, pillows, terry cloth towels, bathrobes, plaids, and home accessories — across an omnichannel footprint comprising an owned e-commerce site, six branded boutiques (Zürich, Basel, Bern, Luzern, St. Gallen, Stuttgart), three outlets, and shop-in-shop placements in luxury department stores such as Harrod's London, NK Stockholm, Breuninger Stuttgart, Jelmoli Zürich, Stockmann Helsinki, and Shin Kung Beijing.
The business is built around proprietary hand-painted artwork developed in the in-house design atelier in Turbenthal, with the company historically credited as the originator of printed bedding (JEUNESSE, 1964) and the jersey stretch fitted sheet (Jersey Royal Fix, 1979). Product technology centers on long-fiber mercerized satin, fine-mesh jersey with elastane stretch variants, OEKO-TEX Standard 100-certified inputs, and GOTS-certified organic cotton lines (NOVA GOTS, Coshmere GOTS). The technology stack supporting commerce is a conventional DACH e-commerce platform with Microsoft Dynamics NAV for ERP, Klaviyo for email, Mollie/PayPal/Klarna for payments, Google Analytics/Maps for traffic and store locator, and GLS for European parcel delivery.
Schlossberg generates revenue through direct-to-consumer product sales (one-time purchases with optional custom sizing) via owned digital and physical channels, plus a parallel B2B motion serving hotels, interior designers, and corporate clients. Sub-brands include Bonjour Switzerland (proprietary label launched 1965), COCO Collection (organic line), JEUNESSE (iconic floral bedding), and NOVA GOTS / JERSEY ROYAL FIX as certified product lines. The company is privately held with no external funding, no public revenue disclosure, and no apparent PE/VC ownership.
Schlossberg Switzerland firmographics
Firmographics- Name
- Schlossberg Switzerland
- Legal name
- SCHLOSSBERG Switzerland AG
- Website
- https://schlossberg-switzerland.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Schlossberg Switzerland AG is a family-owned Swiss premium home textiles brand that designs, produces, and sells bedding, fitted sheets, terry cloth towels, bathrobes, and accessories through owned boutiques, outlets, e-commerce, and luxury department store shop-in-shops across Europe and select international markets.
- Ownership category
- akta.pro rank
Schlossberg Switzerland industry classification
Industry- Product category
- Premium Home Textiles
- NAICS
- Curtain and Linen Mills (31412)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)
- akta.pro secondary industries
- Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)
Keywords
Where Schlossberg Switzerland is headquartered
LocationHeadquarters
- HQ city
- Turbenthal
- HQ country
- Switzerland
- HQ region
- Europe
Offices10 records
Markets served
Schlossberg Switzerland business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Direct to Consumer: Direct sales of premium bed and bath textiles through owned e-commerce platform and physical retail boutiques. One-time product purchases with optional custom sizing. Products include bedding (duvet covers, pillow cases, sheets), towels, bathrobes, plaids, and accessories.
- B2B / Business Customers: Dedicated service for business customers including hotels, interior designers, and corporate clients with specialized consultation and potentially bulk/order arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Satin Bedding (e.g., JEUNESSE collection) |
| Unit Pricing | Pay-as-you-go | Jersey Royal Fix Fitted Sheets |
| Unit Pricing | Pay-as-you-go | GOTS Certified Towels (NOVA collection) |
| Unit Pricing | Pay-as-you-go | Shipping |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Schlossberg Switzerland product offering
Product offeringCore offering
Schlossberg Switzerland manufactures and sells premium bed and bath textiles, including duvet covers, pillowcases, fitted sheets, towels, bathrobes, plaids, and accessories. All designs are hand-painted in the in-house atelier in Turbenthal and produced primarily in the EU from natural materials such as mercerized cotton satin, jersey, European linen, and GOTS-certified organic cotton. Products are sold through an e-commerce platform, six company-owned boutiques in Switzerland and Germany, three outlets, and shop-in-shop partnerships at luxury department stores.
Product overview
Schlossberg Switzerland is a Swiss premium home textiles brand offering a comprehensive bedding and bathroom textile ecosystem. The core product portfolio spans Bettwäsche (bedding with duvet covers, pillowcases, sheets in Satin, Jersey, and Linen), Frottierwäsche (terry cloth towels and bath mats), Spannbettlaken (fitted sheets including Jersey Royal Fix and Multi Fix), Decken (duvets), Kopfkissen/Nackenrollen (pillows), Bade- & Morgenmantel (bathrobes), Plaids (throws), and Accessoires (room fragrances, care products). Key sub-brands include JEUNESSE (iconic floral bedding, the world's first printed bedding from 1964 now celebrating its 60th anniversary), NOVA GOTS (GOTS-certified sustainable terry cloth), and JERSEY ROYAL FIX (pioneering jersey fitted sheets from 1979). Products feature hand-drawn artistic designs created in-house at their Turbenthal atelier, with OEKO-TEX 100 certification across the range and GOTS certification for organic lines. The Bonjour Switzerland label marks proprietary brand collections versus contract manufacturing. The company operates both an e-commerce platform and physical boutiques, selling directly to consumers in Switzerland, Germany, Austria, and other European countries.
Differentiator
Problem solved
Functional benefit
Brands
- Bonjour Switzerland: A private label brand launched in 1965, starting with terry cloth products and later expanding to bed linen collections and accessories.
- COCO COLLECTION
- JEUNESSE
Products and services
- Bedding (Bettwäsche)
- Terry Cloth Towels (Frottierwäsche)
- Fitted Sheets & Molleton (Spannbettlaken & Molton)
- Duvets (Decken)
- Pillows & Neck Rolls (Kopfkissen / Nackenrollen)
- Bath & Dressing Gowns (Bade- & Morgenmantel)
- Throws & Day Covers (Plaids & Tagesdecken)
- Accessories (Accessoires)
- JEUNESSE Collection
- NOVA GOTS Terry Collection
- JERSEY ROYAL FIX Fitted Sheet Line
- LEVIN Leinen Collection
- B2B Service for Business Customers
Quantifiable outcome
- Products last many years with proper care, reducing replacement frequency
- +1 more outcomes
Companies that use Schlossberg Switzerland
Customer profileSegments2 records
Ideal customer profiles2 records
Schlossberg Switzerland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Schlossberg Switzerland partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and flagship.
- GLS (General Logistics Systems)coreEuropean shipping partnership with GLS for reliable package delivery to Germany and other European countries. Deliveries made twice weekly (Tuesday and Thursday) with tracking capability.
- maxcluster GmbHcoreHosting provider for Schlossberg's e-commerce platform and website infrastructure, ensuring reliable online operations.
- MolliecorePayment service provider facilitating online payments including credit card, bank transfer, and other payment methods.
- PayPalcorePayment option available for online transactions through PayPal (Europe) S.à r.l. et Cie.
- Google (Analytics, Tag Manager, Maps, Fonts)coreMultiple Google services including Analytics for website traffic analysis, Tag Manager for tag management, Maps for store locator, and Web Fonts for typography.
- KlaviyocoreEmail marketing platform for newsletter distribution and campaign management, including tracking of newsletter engagement and customer behavior.
- Meta Platforms (Facebook, Instagram)coreSocial media marketing partnership including Facebook Pixel for conversion tracking, Custom Audiences targeting, and Facebook-Conversion tracking for remarketing campaigns.
- Trusted ShopscoreTrustbadge and verified customer review integration providing buyer protection and ratings display to build customer trust.
- YouTube / VimeominorVideo content integration for product demonstrations and lifestyle content, including enhanced privacy mode for YouTube.
- Harrod's LondonflagshipFlagship shop-in-shop partnership at luxury London department store, one of the world's most prestigious retail locations.
- NK StockholmcoreShop-in-shop at Nordic department store chain in Stockholm.
- Breuninger StuttgartcoreShop-in-shop at premium German department store in Stuttgart.
- Jelmoli ZürichcoreShop-in-shop at leading Zurich department store.
- Stockmann HelsinkiminorShop-in-shop at Finnish department store chain.
- Shin Kung PekingminorAsian market presence through shop-in-shop partnership in Beijing.
Scale indicators4 records
Recent moves12 records
Expansion highlights6 records
Schlossberg Switzerland competitors and assessment
Company assessmentDirect peers
- Pratesi: Italian luxury linen brand known for hand-finished embroidered bed and bath linens at ultra-premium price points. Closely comparable to Schlossberg on craftsmanship, heritage positioning, and design-led product philosophy.
- Designers Guild: British premium home brand offering designer-led fabrics, bedding, and home accessories with strong international wholesale distribution. Comparable on design-led premium positioning and broad European department store presence.
- Yves Delorme: French premium home textile brand offering coordinated bedding, bath, and table linens through owned boutiques and department stores across Europe and worldwide. Highly comparable multi-channel DTC + wholesale structure.
- Dedar: Italian luxury textile house producing high-end fabrics, wallcoverings, and home furnishing textiles. Comparable on artistic design heritage, premium pricing, and B2B/hospitality channel exposure.
- Sferra: American luxury linen maker with strong hotel and consumer business, Giza Egyptian cotton bedding and bath towels at premium price points. Comparable as a heritage premium linen brand serving both consumer and hospitality channels.
- Frette: Iconic Italian premium linen maker founded 1860, supplying luxury bedding, bath linens, and home textiles to hotels and consumers. Direct comparability with Schlossberg on premium positioning, heritage, and hotel/hospitality wholesale channel.
- Matouk: American family-owned luxury linen maker offering premium bedding, bath linens, and table linens. Comparable on the family-owned premium heritage positioning, custom sizing, and broad specialty/wholesale distribution.
- Christian Fischbacher: Swiss-founded premium home textiles brand with comparable heritage positioning, designer collaborations, and premium bedding/bath assortment. Closely comparable on premium European positioning and craft-driven design.
- Apelt: German premium home textiles manufacturer with strong German department store presence offering coordinated curtains, bedding, and decorative fabrics. Comparable on DACH regional premium positioning and wholesale/department store distribution.
Emerging players
- Biederlack: German premium throw/plaid maker focused on home textiles, with growing international presence. Comparable on heritage manufacturing, premium blanket category, and central European positioning - though with narrower product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Schlossberg Switzerland social profiles
Digital presenceSchlossberg Switzerland compliance and trust
Trust signalCompliance4 records
Schlossberg Switzerland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schlossberg Switzerland leadership team
Management profileNumber of profiles
Schlossberg Switzerland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schlossberg Switzerland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schlossberg Switzerland
What does Schlossberg Switzerland do?
Schlossberg Switzerland manufactures and sells premium bed and bath textiles, including duvet covers, pillowcases, fitted sheets, towels, bathrobes, plaids, and accessories. All designs are hand-painted in the in-house atelier in Turbenthal and produced primarily in the EU from natural materials such as mercerized cotton satin, jersey, European linen, and GOTS-certified organic cotton. Products are sold through an e-commerce platform, six company-owned boutiques in Switzerland and Germany, three outlets, and shop-in-shop partnerships at luxury department stores.
Is Schlossberg Switzerland a public or private company?
Schlossberg Switzerland is a private company. It is classified as family owned and is currently operating.
When was Schlossberg Switzerland founded?
Schlossberg Switzerland was founded in 1959. It employs 51 to 100 people.
Where is Schlossberg Switzerland based?
Schlossberg Switzerland is headquartered in Turbenthal, Switzerland, in the Europe region.
How does Schlossberg Switzerland make money?
Two revenue lines are on record. Product Sales - Direct to Consumer is the primary driver. The others are B2B / Business Customers.
Who are Schlossberg Switzerland's main competitors?
Direct peers on record are Pratesi, Designers Guild, Yves Delorme, Dedar, Sferra, Frette, Matouk, Christian Fischbacher and Apelt. Biederlack is listed as an emerging player.
Does Schlossberg Switzerland have an API?
No public API is recorded for Schlossberg Switzerland.
What industry is Schlossberg Switzerland in?
Schlossberg Switzerland's product category is Premium Home Textiles. Its primary akta.pro industry code is IMAOAKAB, Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels), with a secondary code of IMAOAKAI, Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels). Its NAICS code is 31412 and its SIC code is 5700.