SINA Voetballab

What SINA Voetballab does

SINA Voetballab is a privately held Dutch sports rehabilitation and performance center founded in 2015 by Siamak Azadi in Beverwijk, Netherlands, with a second location (SINA Sportlab) in Assen. The company serves both amateur and professional football players, other athletes, general physiotherapy patients, and aesthetics clients (via its Skinlab sub-brand), combining clinical physiotherapy services with performance testing and rehabilitation. Core offerings include sport physiotherapy, osteopathy, dry needling, shockwave therapy, biomechanical taping, oedeem therapy, and a tiered performance testing architecture — Performance Basis (entry-level), Performance+ (extended with HRV, neurofeedback, visual and nutrition testing), and SIMUST (flagship integrated platform).

SIMUST (Sina Multidimensional Soccer Testing) is the company's principal technology asset: an indoor artificial turf hall equipped with a 360-degree projection screen, surround sound, motion capture (Xsens), wireless EEG/EMG/heart-rate/GPS tracking, and synchronized video analysis that simulates match, training, penalty, free-kick and corner scenarios while continuously monitoring player physiological and cognitive load. The platform is being positioned for international licensing, including a 2021 Joint Venture with China Business Center Europe to roll out SINA-SIMUST Center of Excellence and SINA-SIMUST Express variants.

The business operates as a direct-to-consumer clinic with unit-priced services (physiotherapy sessions €45-€75, performance testing €95-€135, performance training €45-€85), subscription-based fitness (€30/month) and EMS training (€92-€184/month), plus multi-session package deals. Customer acquisition runs through club partnerships (20+ football clubs including Telstar, Ajax, FC Marlène, DEM, KFC 1910, ODIN'59), healthcare referrals via Medische Kliniek Velsen, embedded on-site physiotherapy rooms at partner clubs, and direct booking via website, WhatsApp and phone. Some services for minors are reimbursed under Dutch basic health insurance, while adult physiotherapy is covered by supplementary insurance. The company has no disclosed funding, operates with approximately 20 employees, and generates ~700 client visits per week through its DEM partnership alone.

Name

SINA Voetballab

Legal name

SINA Voetballab

Website

https://voetballab.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SINA Voetballab is a Dutch sports rehabilitation and performance center in Beverwijk and Assen that provides physiotherapy, diagnostic analysis, performance testing, and the proprietary SIMUST multidimensional soccer testing platform for amateur and professional football players, athletes, and general patients.

Ownership category

akta.pro rank

Product category

Sports Rehabilitation and Performance Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Sports rehabilitation services
• Football performance testing
• Physiotherapy and recovery
• Athlete load monitoring
• Sports medical diagnostics

Headquarters

HQ city

Beverwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physiotherapy Services: Individual physiotherapy sessions including intake/examination, standard treatments, manual therapy, sport physiotherapy, dry needling, biomechanical taping, scar treatment, lymphatic drainage, and home visits.
2. Performance Testing: Individual and group performance tests measuring athletic abilities. Pricing tiers for 1 person (€135), 2 persons (€128 p.p.), and 3+ persons (€95 p.p.).
3. Performance Training: Personal training sessions in 30-minute (€45) and 60-minute (€85) formats, with duo training options (€75 p.p. for 60 min).
4. Fitness Membership: Monthly fitness membership at €30 with one-time €25 administration fee. Two-year subscription includes free strength analysis quarterly.
5. EMS Training: Electric Muscle Stimulation training with trial lessons (€25), single sessions (€29), 10-ride card (€230), and various subscription tiers up to €1,920 annually for 2x/week.
6. Analysis Services: Individual diagnostic analyses including Echo (€90), Isoforce (€95), Nordbord measurement (€45), Forcedecks analysis (€45), and Kneelax measurement (€45).
7. LPG Endermologie (Skinlab): Body and face treatments using LPG technology. Body treatments from €60-€1,200 depending on session length and package. Face treatments from €20-€140.
8. Package Deals: Strip cards combining multiple sessions: Fysio package (intake + 10 treatments €440), performance package (1 test + 10 trainings €475), SIMUST Academy packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SINA Voetballab is a Dutch sports rehabilitation and performance center delivering physiotherapy, football-specific performance testing, and personalized training to athletes. Its flagship proprietary platform, SIMUST, integrates motion capture, EEG, EMG, heart-rate, GPS, and 360-degree projection to simulate match scenarios and produce multidimensional player profiles. The center also offers fitness/EMS memberships, LPG Endermologie aesthetics, youth summer camps, and contracted services to football clubs and federations.

Product overview

SINA Voetballab is a multi-service Dutch sports rehabilitation and performance center in Beverwijk offering physiotherapy, performance testing, fitness, and aesthetics services. The core offering consists of two main pillars: (1) Physiotherapy Services — including sport physiotherapy, osteopathy, dry needling, shockwave therapy, biomechanical taping, oedeem therapy, and diagnostics (Echo/MSU, gait analysis, Isoforce, Kneelax, FMS); and (2) Performance Testing — organized in a tiered architecture with Performance Basis as the entry-level athletic assessment, Performance+ as the extended version adding HRV, neurofeedback, visual, and nutrition testing, and SIMUST as the flagship integrated platform featuring a full indoor artificial turf hall with 360-degree projection, motion capture, wireless EEG/EMG/heart rate/GPS monitoring, and video analysis for simulated soccer scenarios. The SIMUST Academy provides structured training under the SIMUST system. Supporting services include EMS fitness training, Skinlab (LPG Endermologie body/facial aesthetics), and a Summer Camp youth program.

Differentiator

Problem solved

Functional benefit

Brands

• SIMUST Academy: Training and methodology transfer program within the SIMUST system for identifying and developing talented players
• SkinLab

Products and services

• Physiotherapy Services
• Sports Physiotherapy (Sportfysiotherapie)
• Oedema Therapy (Oedeemtherapie)
• Dry Needling
• Shockwave Therapy
• Biomechanical Taping (Biomechanisch Tapen)
• Osteopathy (Osteopathie)
• Performance Testing Programs (Performance Basis & Performance+)
• SIMUST Soccer Testing & Training Platform
• SIMUST Academy
• Fitness Membership
• EMS (Electric Muscle Stimulation) Training
• Skinlab LPG Endermologie Treatments
• Summer Camp (Zomerkamp)
• Echo / MSU Musculoskeletal Ultrasound Diagnostics
• Zebris Gait & Running Analysis (Loopanalyse)
• Isoforce Muscle & Joint Strength Analysis
• Kneelax ACL Laxity Measurement
• FMS Functional Movement Screening

Quantifiable outcome

• Weekly capacity: ~700 clients through single club partnership
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature13 records

Partnerships

32 partnerships are on record, tiered core and minor.

• S.V. HillegomcoreStrategic or Co-development Partner · 2 August 2023Three-year partnership providing comprehensive services to all club members. Services include testing for first teams starting September, individual result accounts, and injury prevention programs. Services covered by basic insurance.
• R.K.V.V. DEMcoreStrategic or Co-development Partner · 6 August 2021Sponsorship continuation including shirt sponsorship for JO17-1 and JO13-1 teams, logo on all presentation suits, and opening of a dedicated physiotherapy/treatment room at the club under the new stand.
• FC MarlènecoreStrategic or Co-development Partner · 14 July 2021Three-year exclusive partnership for Noord-Holland covering men's and women's first teams and youth academy. Players will be tested and improved on physical, physiological, and cognitive performance aspects with periodic monitoring of development.
• China Business Center EuropecoreStrategic or Co-development Partner · 11 March 2021Joint Venture partnership to introduce SIMUST technology in China. First flagship center planned for Q4 2021 with a three-year plan to build and install multiple SIMUST centers throughout China. SIMUST will be delivered in two versions: SINA-SIMUST Center of Excellence and SINA-SIMUST Express. Miranda Guo serves as CEO of the Joint Venture in China.
• KFC 1910coreStrategic or Co-development Partner · 20 February 2021Three-year exclusive partnership focusing on youth development. Players tested on physical, physiological, and cognitive performance aspects plus injury prevention. Partnership aligns with KFC 1910's long-term vision as a development club.
• Medische Kliniek Velsen (MKV)coreStrategic or Co-development Partner · 21 September 2020Healthcare partnership connecting 1st and 2nd line care. Joint goal is fastest possible patient treatment. Orthopaedic surgeons available for sports injuries with no waiting list and MRI scanning capability.
• Reiger BoyscoreStrategic or Co-development Partner · 26 August 2020Main sponsor for women's and girls' teams with 3-season partnership. SINA provides coaching support and performance services for selection, seniors, and youth teams.
• SoccerMind VoetbalschoolminorStrategic or Co-development Partner · 5 February 2020Partnership to improve performance of footballers trained by SoccerMind. Combines SoccerMind's coaching with SINA's science-based equipment and testing capabilities.
• TALENT Voetbalopleiding & TalentontwikkelingminorStrategic or Co-development Partner · 3 January 2020Partnership offering TALENT players the opportunity to be tested at SINA Voetballab for science-based player development.
• ADO'20coreStrategic or Co-development Partner · 18 June 2019Three-season partnership covering selection, seniors, and youth teams. Walk-in consultation every Tuesday evening at the club plus support for first team care.
• H.S.V. ODIN'59coreStrategic or Co-development Partner · 11 April 2019Three-year partnership extension for player monitoring and optimization. Seasonal baseline testing, winter retesting, injury prevention programs for youth and selection teams.
• VALD PerformancecoreTechnology or IntegrationInnovation partner providing performance testing and monitoring technology.
• XsenscoreTechnology or IntegrationInnovation partner providing motion capture and sensor technology for performance analysis.
• London CognitioncoreTechnology or IntegrationInnovation partner for cognitive testing and decision-making baseline projects using Game Intuition technology.
• SIMUSTcoreTechnology or IntegrationSINA's proprietary multidimensional soccer testing and training system, also positioned as a product for international expansion (China).
• Hogeschool van Amsterdam (HvA)minorOthersEducational partner in innovation and training development.
• Universiteit van Amsterdam (UVA)minorOthersEducational partner for research and academic collaboration.
• Vrije Universiteit Amsterdam (VU)minorOthersEducational partner for academic collaboration.
• CIOSminorOthersEducational partner where SINA organized the KNVB TC II course on Testing and Monitoring Football Players.
• InhollandminorOthersEducational partner for sports education.
• AS TrencinminorStrategic or Co-development PartnerSlovak football club partnership.
• Esteghlal FCminorStrategic or Co-development PartnerIranian club where SINA implemented heartrate monitoring and GPS systems.
• Iranian Football FederationminorStrategic or Co-development PartnerNational federation where founder Siamak Azadi conducted monitoring and training implementation.
• Morocco Olympisch Football TeamminorStrategic or Co-development PartnerOlympic team where Azadi conducted pre-London 2012 preparation with heart rate monitoring.
• CVV Jong HerculesminorStrategic or Co-development PartnerLocal football club partnership.
• V.V. LimmenminorStrategic or Co-development PartnerLocal football club partnership.
• HSV HeiloominorStrategic or Co-development PartnerLocal football club partnership.
• Heemskerkse GolfclubminorStrategic or Co-development PartnerGolf club partnership.
• Football Development AcademyminorStrategic or Co-development PartnerFootball development academy partnership.
• StreetkingsminorStrategic or Co-development PartnerStreet football organization partnership.
• Football Unlimited NetherlandsminorStrategic or Co-development PartnerFootball foundation partnership.
• SamconminorOthersHealthcare partner in zorg category.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Firstbeat: Firstbeat provides heart-rate variability and recovery analytics used by elite clubs (e.g., FC Naft in SINA's case). It is a comparable physiological-load and recovery monitoring vendor for football and other team sports.
• Catapult Sports: Catapult provides GPS and athlete tracking hardware/software used by elite football clubs. SINA already deploys Catapult GPS systems (e.g., at Esteghlal FC) and competes in the same football performance monitoring category.
• Zebris Medical GmbH: Zebris produces instrumented treadmill systems with pressure sensors for gait and running analysis — the same technology SINA uses for its 'loopanalyse' service. They serve physiotherapy clinics and sports performance centers.
• KINVENT: KINVENT builds connected strength and balance assessment devices (K-Force, K-Deltas) used in physiotherapy and sports performance. Their hardware overlaps with SINA's Isoforce and FMS offerings for rehabilitation and load-capacity testing.
• STATSports: STATSports provides GPS tracking and athlete monitoring solutions widely used by professional football academies. It competes with the GPS/wireless monitoring layer of SIMUST and similar Dutch/European performance centers.
• VALD Performance: VALD Performance supplies force-dec dynamometers and testing systems (Nordbord, Forcedecks) used for athlete profiling and rehab. SINA is a listed innovation partner of VALD and offers Nordbord/Forcedecks analyses as part of its testing stack, making it both partner and adjacent service provider.

Broad incumbents

• Aspire Academy: Aspire Academy is a large-scale Qatar-based football and multi-sport high-performance center. It is broader and multi-sport but operates in the same football performance/testing category, with documented engagement with SINA's founder network.

Others

• KNVB (Royal Dutch Football Association): KNVB is the Dutch football federation. SINA runs the KNVB TC II course on Testing and Monitoring Football Players via CIOS, placing it in an educational/ecosystem relationship with the federation rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/sinavoetballab
• YouTubeyoutube.com/channel/SINA-Voetballab
• Facebookfacebook.com/sinavoetballab
• LinkedInlinkedin.com/company/voetballab
• Instagraminstagram.com/sina_voetballab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SINA Voetballab