Theater de Purmaryn

What Theater de Purmaryn does

Theater de Purmaryn is a municipal performing arts venue in Purmerend, Netherlands, founded in 1990 and operated by the Gemeente Purmerend (municipality of Purmerend). It runs two professionally equipped halls — Grote Zaal with 500 seats and Kleine Zaal with 200 seats — and annually hosts more than 200 professional performances and 50 amateur productions across cabaret, musicals, drama, music concerts, and family shows for approximately 65,000 visitors. The venue is positioned as 'Hét theater in Purmerend' (the theater of Purmerend) and serves the Waterland region including Edam, Volendam, Beemster, and surrounding municipalities. The technology stack comprises the Ticketmatic online ticketing platform, self-hosted Matomo analytics, and standard social channels (Facebook, LinkedIn, Instagram), with YouTube used for embedded video content. The theater is GDPR/AVG compliant under the municipality's Data Protection Officer and holds ANBI (public benefit organization) status via the Stichting Vrienden van de Purmaryn.

The portfolio extends beyond core programming to include Theatercafé De Purmaryn (on-site F&B with à la carte dinner €25, themadiners €37.50, lunch €14.95, borrelarrangement €9.95), venue rental (zaalverhuur) of both halls plus foyer and café for corporate events and congresses, an educational program for primary schools at €7.50/student including educational materials, Sunday-morning Koffieconcerten in partnership with The International Holland Music Sessions, tiered Vriendenlidmaatschap memberships (Kleine Vriend €75/yr, Grote Vriend €135/yr, Business Vriend from €840/season) managed by the Stichting Vrienden van de Purmaryn foundation, advertising sales in the seasonal brochure reaching 18,000 addresses, and amateur production hosting. Revenue is generated through ticket sales (transaction fees), venue rental (professional services), F&B (retail), annual subscriptions (membership), advertising, and educational program fees. Distribution is regional, primarily direct-to-consumer via box office, online (Ticketmatic), telephone, seasonal brochure, email newsletter, and social channels, supplemented by a Business Vriend corporate sponsorship foundation.

The management team is led by Director Marco van Veldhoven (appointed 2025, previously team manager at Gemeente Purmerend) with departmental leads for Marketing & Sponsoring (Lisette Koers), Educatie (Sonja Rinkel), and dedicated Technical staff. The theater maintains partnerships with regional cultural organizations including Muziekschool Waterland, NKT Theaterschool, Cultuurhuis Wherelant, Waterlands Archief, Het OntdekLAB, Purmerends Museum, and Filmhub NH through the 'Alle kinderen cultuur' cultural education collaboration. Customer segments span general theatergoers (primary), primary schools (educational), local businesses (venue rental and Business Vriend sponsorship), and individual members. The headcount range is 11-50 employees.

Name

Theater de Purmaryn

Legal name

Theater de Purmaryn

Website

https://depurmaryn.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater de Purmaryn is a municipal performing arts venue in Purmerend, Netherlands, operating two halls (500 and 200 seats) that host 200+ professional and 50 amateur performances annually for ~65,000 regional visitors, with revenue from tickets, venue rental, on-site F&B, and a tiered Business Vriend sponsorship foundation.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)

Keywords

• Live theater performances
• Performing arts venue
• Venue rental services
• Theater café dining
• Corporate sponsorship programs

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from selling tickets to theatrical performances, concerts, cabaret, and other cultural events. Tickets are sold online, by phone, and at the box office with varying price points per performance.
2. Venue Rental: The theater rents out its facilities including two professional theater halls, foyer, and Theater Café for corporate events, congresses, parties, and private functions.
3. Theater Café Operations: On-site restaurant and café serving food and beverages before, during, and after performances. Offers various arrangements including borrelarrangement (€9.95), à la carte dining (€25), themadiners (€37.50), and lunch arrangements (€14.95).
4. Sponsorship & Membership: Stichting Vrienden van de Purmaryn manages corporate sponsors (Business Vriend) and individual members (Kleine Vriend €75/jaar, Grote Vriend €135/jaar) who receive benefits like priority ticket sales, free performances, and exclusive events.
5. Advertising: Selling advertising space in seasonal brochures and other media channels. The season brochure reaches 18,000 addresses with 80% in the Purmerend region and surrounding areas.
6. Educational Programs: School performances during school hours for elementary schools. Priced at €7.50 per student including educational materials, targeting primary schools in the region.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Theater de Purmaryn is a municipal performing arts venue operating two professionally equipped theater halls (Grote Zaal with 500 seats and Kleine Zaal with 200 seats) plus a foyer and on-site Theater Café. It hosts over 200 professional performances and 50 amateur performances annually — including cabaret, musicals, drama, music concerts, and family shows — and sells tickets directly to consumers through online, phone, and box office channels. The venue also provides ancillary services: corporate venue rental, school educational programs, a Friends membership program, sponsorship/advertising sales, and an on-site restaurant.

Product overview

Theater de Purmaryn is a single-venue performing arts theater in Purmerend, Netherlands, offering a unified portfolio centered on live theater performances. The venue operates two halls: Grote Zaal (500 seats) and Kleine Zaal (200 seats), hosting over 200 professional and 50 amateur performances annually for approximately 65,000 visitors. The offering extends beyond performances to include ancillary services: Theatercafé for dining, zaalverhuur for venue rental, educatie programs for schools, koffieconcerten (classical morning concerts), vriendenlidmaatschap (membership), and technische diensten (technical services for visiting productions). The theater also offers advertising and sponsoring opportunities for business partners. Revenue streams include ticket sales, subscriptions, venue rental, food & beverage, membership fees, and sponsorship.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatervoorstellingen (Theater Performances) Professional theater performances including cabaret, musicals, drama, music concerts, and family shows. The theater programs over 200 professional performances annually across its Grote Zaal (500 seats) and Kleine Zaal (200 seats), targeting local residents, families, and visitors of Purmerend and the Waterland region.
• Theatercafé De Purmaryn On-site restaurant and bar service offering à la carte dining, borrelarrangementen (drinks packages), lunch arrangements, themadiners, and dinner gift certificates. Open before, during, and after performances for theatergoers and walk-in visitors.
• Zaalverhuur (Venue Rental) Rental of two professionally equipped theater halls, a cozy foyer, and the Theater Café for corporate events, congresses, and parties. Includes technical support services. Targeted at local businesses and organizations seeking professional event venues.
• Educatie Programma (Educational Program) School-time performances for elementary schools including educational materials developed by performing companies. Features productions for Groep 1-6 with associated lesson plans and post-show activities, priced at €7.50 per student including educational materials. Targeted at primary schools in the Purmerend and Waterland region.
• Koffieconcerten (Sunday Morning Coffee Concerts) Sunday morning classical music concerts presented in collaboration with The International Holland Music Sessions. Features young top musicians of international level with coffee and tea service included.
• Vriendenlidmaatschap (Friends Membership) Annual membership programs including Kleine Vriend (€75/year), Grote Vriend (€135/year), and Business Vriend (from €840 per season). Benefits include priority ticket sales, free tickets, guided tours, exclusive events, and — for Business Vriend — venue rental discounts and special friend evenings.
• Online Kaartverkoop (Online Ticket Sales) Online ticket purchasing system via Ticketmatic with various payment options including iDEAL, Wero, credit card, Podium cadeaukaart, and Purmaryn gift vouchers. Includes telephone and box office sales with discount schemes for CJP cardholders.
• Technische Diensten (Technical Services) Technical support for visiting productions and venue rentals, including downloadable technical documents: technisch boek (technical handbook), lichtplan (lighting plans for both halls), kaplijst (rigging list), and trekkenplan (fly plan). Technical staff contact provided for load-in support.
• Sponsoring (Corporate Sponsorship) Corporate sponsorship through Stichting Vrienden van de Purmaryn with ANBI status. Partners receive benefits including priority ticket sales, complimentary performances, discount on hall rental, and special friend evenings. Membership starts from €840 per season.
• Amateurvoorstellingen (Amateur Performances) Platform for local amateur productions and community groups to perform on professional theater stages. The theater hosts over 50 amateur productions annually as part of community engagement, opening its doors for regional cultural and artistic groups.

Quantifiable outcome

• 65,000 visitors annually attending 200+ professional and 50 amateur performances

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Stichting Vrienden van de PurmaryncoreGTM or Marketing Partner · 1 January 1990Business club established at the theater's founding in 1990 to financially support the theater. The foundation unites sponsors and businesses who support the theater and the city. Members (Vrienden) receive benefits including priority ticket sales, premium seating, free performances, discounts on venue rental, and special friend evenings. The foundation has ANBI (public benefit organization) status, offering tax benefits for donations.
• Angro investmentminorGTM or Marketing PartnerListed as a Friend of the Purmaryn sponsor.
• Arie Hollenberg Sloop- en Milieuwerken B.V.minorGTM or Marketing PartnerListed as a Friend of the Purmaryn sponsor.
• Beheermaatschappij Joh. de Vries BVminorGTM or Marketing PartnerListed as a Friend of the Purmaryn sponsor.
• Rabobank Waterland en OmstrekenminorGTM or Marketing PartnerListed as a Friend of the Purmaryn sponsor.
• The International Holland Music SessionsminorStrategic or Co-development PartnerPartnership for organizing coffee concerts on Sunday mornings featuring young top musicians of international level.
• Muziekschool WaterlandminorStrategic or Co-development PartnerCultural education partner in the 'Alle kinderen cultuur' collaboration supporting structural cultural education in all schools in Purmerend and the Waterland region.
• NKT TheaterschoolminorStrategic or Co-development PartnerCultural education partner in the 'Alle kinderen cultuur' collaboration.
• Cultuurhuis WherelantminorStrategic or Co-development PartnerCultural education partner in the 'Alle kinderen cultuur' collaboration.
• Waterlands ArchiefminorStrategic or Co-development PartnerCultural education partner in the 'Alle kinderen cultuur' collaboration.
• Het OntdekLAB van Bibliotheek WaterlandminorStrategic or Co-development PartnerCultural education partner in the 'Alle kinderen cultuur' collaboration.
• Purmerends MuseumminorStrategic or Co-development PartnerCultural education partner in the 'Alle kinderen cultuur' collaboration.
• Filmhub NHminorStrategic or Co-development PartnerCultural education partner in the 'Alle kinderen cultuur' collaboration.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Schouwburg De Meerse: Mid-sized municipal theater in Amstelveen with two halls and a similar mix of cabaret, music, dance, and educational programming, plus on-site restaurant and venue rental. Closely matches Purmaryn in scale, ownership type (gemeente-owned), and product structure.
• Theater De Veste: Municipal theater in Delft with two halls, broad mixed programming, school and educational programs, and a theater café. Closely comparable in venue model, audience mix, and community-anchor role.
• Schouwburg Het Park: Regional theater in Hoorn serving the West-Friesland area — directly adjacent to Purmaryn's Waterland catchment — offering comparable cabaret, music, and family programming with a similar two-hall layout and municipal backing.
• Zaantheater: Regional theater in Zaandam, just north of Purmerend, with comparable mid-sized halls, mixed ticketed programming (cabaret, music, family), F&B, and educational outreach. Operates in an immediately adjacent Waterland/Zaanstreek catchment, making it the closest head-to-head competitor for regional audiences.
• Schouwburg Hengelo: Regional performing arts center in Hengelo with two halls, mixed cabaret/music/theater programming, educational programs, and venue rental. Similar scale and municipality-supported operating model.
• Stadsschouwburg Velsen: Small municipal theater in IJmuiden serving a similarly sized regional catchment with mixed programming and educational outreach. Comparable as a small-footprint, gemeente-backed venue.

Broad incumbents

• Koninklijk Theater Carré: Historic Amsterdam theater hosting large-scale cabaret, musicals, and concerts. While far larger than Purmaryn (1,500+ seats), it competes for the same top-tier Dutch cabaret and music touring productions that occasionally route through Purmaryn.
• Internationaal Theater Amsterdam (ITA): The Netherlands' flagship repertory theater company and venue, headquartered in Amsterdam ~20km from Purmerend. Competes for the same regional Dutch audience for higher-end drama and family programming, and its broader national reach and budget set the ceiling for what mid-sized regional venues can realistically capture.
• DeLaMar Theater: Amsterdam-based commercial theater specializing in musicals and large-hall cabaret. Comparable in that it programs many of the same touring productions that Purmaryn books at smaller scale, and serves an overlapping regional Dutch audience.

Regional players

• Posthuis Theater: Small two-hall regional theater in Heerenveen (Friesland) with a similar mixed-programming municipal model, café, and educational outreach. Comparable as a same-size regional peer but operating in a different geography.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/depurmaryn
• Facebookfacebook.com/theaterdepurmaryn
• LinkedInlinkedin.com/company/theater-de-purmaryn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater de Purmaryn