Smith Insurance Group
Smith Insurance Group is a privately held independent insurance agency in Olathe, Kansas, licensed in Colorado, Kansas, and Missouri. It represents multiple carriers to sell and service 25+ personal and commercial insurance lines to individuals and SMBs.
- Company typePrivate
- Founded-
- HeadquartersOlathe, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Smith Insurance Group does
Smith Insurance Group, Inc is a privately held independent insurance agency headquartered at 509 N Mur-Len Road in Olathe, Kansas, licensed to serve customers across Colorado, Kansas, and Missouri. The agency operates as a multi-carrier broker, representing Geico, Progressive, Liberty Mutual, Travelers, Hartford, Protective Life, National General, TransAmerica, American Modern, and Acuity, among others. Its staff, including named contacts Evan Smith and Lane Smith, sells and services a catalog of more than 25 personal and commercial insurance product lines — including personal auto, homeowners, life, recreational vehicles, and commercial BOP, general liability, workers compensation, cyber liability, and industry-specific coverages for hospitality, transportation, construction, and non-profit clients.
Revenue is generated exclusively through standard insurance carrier commissions on premiums placed and serviced, with no proprietary underwriting or risk-bearing activity. Distribution runs through three channels: a local physical office with in-person consultations, a phone-based sales and service line (913-649-1515), and a website featuring 25+ online quote request forms hosted on third-party platforms (alicorsolutions.com for web presence and secureformsolutions.com for forms). Customer service requests — including policy changes, certificates, claims, and renewals — are processed through secure online forms.
The company has no proprietary technology platform, no API or SDK surface, no disclosed data assets, and no AI capabilities. It is a classic Main Street independent agency whose competitive position rests on local relationships, carrier breadth, and customer service rather than any technological or structural differentiator. No funding rounds, acquisitions, or institutional ownership signals are present.
Smith Insurance Group firmographics
Firmographics- Name
- Smith Insurance Group
- Legal name
- Smith Insurance Group, Inc
- Website
- https://smithinsurancegroupinc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smith Insurance Group is a privately held independent insurance agency in Olathe, Kansas, licensed in Colorado, Kansas, and Missouri. It represents multiple carriers to sell and service 25+ personal and commercial insurance lines to individuals and SMBs.
- Ownership category
- akta.pro rank
Smith Insurance Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industries
- General Liability Insurance (FSAJAMAE), Group Term Life Insurance (FSAIAAAJ), Standalone Umbrella Liability (FSAJANAE), Hired & Non-Owned Auto (FSAJABAE), Full-Coverage Personal Auto Insurance (FSAJAAAF)
Keywords
Where Smith Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Olathe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smith Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Agency Commissions: As an independent insurance agency, Smith Insurance Group earns commissions from insurance carriers for policies sold and serviced. They represent multiple insurance companies including Geico, Protective Life, National General, Liberty Mutual, Travelers, TransAmerica, Progressive, Hartford, American Modern, and Acuity. The agency offers both personal insurance products (auto, home, life, motorcycle, boat, renters, etc.) and commercial insurance products (BOP, general liability, commercial property, workers comp, etc.) through their carrier network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance products are individually quoted based on customer risk profiles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Smith Insurance Group product offering
Product offeringCore offering
Smith Insurance Group is an independent insurance agency that represents multiple insurance carriers and sells personal and commercial insurance policies. It offers 25+ insurance product lines including auto, home, life, umbrella, motorcycle, boat, ATV, RV, renters, condo, earthquake, and collector car insurance for individuals, and Business Owners Policy, general liability, commercial property, workers compensation, commercial auto, cyber liability, contractors, farm & ranch, hotel/motel, restaurant, retail, trucking, self storage, non-profit, outdoor recreation, group life, and landlord insurance for businesses.
Product overview
Smith Insurance Group is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The company provides personal insurance including auto, homeowners, life, motorcycle, boat, ATV, RV, renters, condo, earthquake, collector car, and umbrella coverage. For business clients, they offer commercial lines including Business Owners Policy (BOP), general liability, commercial property, workers compensation, commercial auto, umbrella, contractors, farm & ranch, hotel/motel, restaurant, retail, trucking, self storage, non-profit, outdoor recreation, cyber liability, group life, and landlord insurance. As an independent agency, they represent multiple insurance carriers to provide competitive quotes and customized coverage solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal insurance coverage for individuals and families including auto, home, life, and recreational vehicles to protect against unforeseen events.
- Business Insurance Commercial insurance solutions tailored to industry-specific risks, including Business Owners Policy, liability, commercial property, and workers compensation.
- Auto Insurance Vehicle coverage including collision, comprehensive, liability, medical payments, and uninsured motorist protection for individuals.
- Homeowners Insurance Property coverage for home repairs, personal property protection, liability, medical expenses, and additional living expenses after covered losses.
- Individual Life Insurance Term, whole, and universal life insurance policies providing death benefits, income replacement, and savings components.
- Personal Umbrella Insurance Additional liability coverage that supplements existing personal policies when coverage limits are exhausted.
- Renters Insurance Coverage for personal property, liability, and additional living expenses for rented residences.
- Condo Insurance Coverage for valuables, appliances, property, and interior of condominiums.
- Earthquake Insurance Coverage for home damage, living expenses, and personal property resulting from earthquake events.
- Collector Car Insurance Specialized coverage for classic, exotic, sports, rare, and antique automobiles with agreed value evaluations.
- Motorcycle Insurance Motorcycle coverage similar to auto insurance with bodily injury, property damage, medical, comprehensive, and collision options.
- ATV Insurance Off-road vehicle coverage including comprehensive, collision, medical, property damage, and uninsured motorist protection.
- Boat & Watercraft Insurance Coverage for boats, jet skis, and personal watercraft including physical damage, liability, and medical payments.
- Motor Home / RV Insurance Specialized coverage for motor homes and RVs tailored to their unique usage and amenities.
- Recreational Vehicle Insurance Coverage for recreational vehicles including motorcycles, ATVs, boats, RVs, campers, and trailers.
- Business Owners Policy (BOP) Combined coverage package for small to medium businesses including property, liability, and business interruption protection.
- General Liability Insurance Business coverage protecting against accidents or injuries occurring on business premises.
- Commercial Property Insurance Coverage for business-owned or rented buildings, equipment, computers, tools, and furniture.
- Workers Compensation Insurance Coverage for workplace injuries providing medical expenses and income replacement for workers regardless of fault.
- Commercial Auto Insurance Vehicle coverage for business use including physical damage and liability for amounts not covered by personal policies.
- Commercial Umbrella Insurance Excess liability coverage that supplements general liability, commercial auto, and employer's liability policies.
- Contractors Insurance Coverage for contractors including general liability, tools, equipment, builders risk, and business auto.
- Cyber Liability Insurance Protection for businesses against data breaches, system hacking, and loss of private information.
- Farm & Ranch Insurance Coverage for farms and ranches including home protection, farm property, liability, and livestock.
- Hotel / Motel Insurance Hospitality-specific coverage including business property, liability, errors and omission, and guest property.
- Restaurant Insurance Coverage for restaurants including property, crime, liquor liability, and employee benefit liability.
- Retail Store Insurance Business owners package for retail operations covering property, liability, and commercial auto.
- Truck & Trucking Insurance Commercial coverage for trucks including primary liability, physical damage, motor truck cargo, and non-trucking liability.
- Self Storage Insurance Customized coverage for self storage facilities including buildings, business personal property, and liability.
- Non-Profit Insurance Coverage for non-profit organizations including general liability, property, cyber liability, and directors & officers.
- Apartment Building Owners Insurance Property, liability, and equipment coverage for residential housing units and income properties.
- Landlord Insurance Coverage for property owners renting homes, apartments, or condos including property, income, and liability protection.
- Church Insurance Coverage for religious organizations including property, liability, and ministry-specific protections.
- Outdoor Recreation Insurance Coverage for outdoor operations including dude ranches, outfitters, guides, hunting lodges, and campgrounds.
- Group Life Insurance Employer-sponsored life insurance coverage for groups of employees with term or whole life options.
Companies that use Smith Insurance Group
Customer profileSegments2 records
Ideal customer profiles2 records
Smith Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smith Insurance Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- GeicocoreInsurance carrier partner. Geico provides auto insurance products that Smith Insurance Group offers to customers seeking coverage.
- Protective LifecoreInsurance carrier partner providing life insurance products including term life, whole life, and universal life policies.
- National GeneralcoreInsurance carrier partner offering auto, home, and supplemental insurance products.
- Liberty MutualcoreInsurance carrier partner providing auto, home, and business insurance products.
- Travelers (including Travelers Business)coreInsurance carrier partner offering business and commercial insurance products including BOP, commercial property, and general liability.
- TransAmericacoreInsurance carrier partner providing life insurance and retirement solutions.
- ProgressivecoreInsurance carrier partner offering auto insurance and related products.
- HartfordcoreInsurance carrier partner providing business and employee benefits insurance products.
- American ModerncoreInsurance carrier partner specializing in specialty insurance products including manufactured home and recreational vehicle insurance.
- AcuitycoreInsurance carrier partner offering business and commercial insurance products.
Scale indicators1 record
Recent moves1 record
Expansion highlights3 records
Smith Insurance Group competitors and assessment
Company assessmentEmerging players
- Policygenius: Online insurance marketplace and brokerage; targets the same digital quote-funnel customer for life, auto, home, and disability — emerging competitive pressure on independent agencies' digital lead flow.
- Lemonade: Direct-to-consumer insurtech offering renters, homeowners, auto, and pet insurance with a mobile-first experience; competes for the same personal-lines customer that Smith Insurance's website targets.
Broad incumbents
- Brown & Brown: National insurance brokerage and agency operator; comparable multi-carrier independent agency model with extensive personal and commercial line offerings across the US.
- Farmers Insurance: National P&C carrier with a captive-agent distribution model; comparable personal and commercial line offerings through local agents.
- Allstate: Major national P&C carrier with captive-agent distribution; comparable product set (auto, home, life, commercial) but different distribution model.
- State Farm: Largest US personal lines insurer, distributing primarily through captive agents; overlapping product offering (auto, home, life) with Smith Insurance but using an exclusive-agent model rather than independent multi-carrier.
- HUB International: Large North American insurance brokerage with multi-carrier distribution and broad personal/commercial offerings; comparable product breadth and agency model but at substantially larger scale.
- Arthur J. Gallagher: Global insurance brokerage and risk management services firm; comparable in offering multi-carrier placement across personal and commercial lines, though operating at a much larger scale.
Direct peers
- Brightway Insurance: Independent insurance agency franchise offering 100+ products across personal and commercial lines through a multi-state agent network; directly comparable business model and customer offering.
- Goosehead Insurance: Publicly-traded independent insurance agency franchise; very close comparable as a multi-carrier independent agency selling personal and commercial lines through a distributed agent/franchise model across multiple US states.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Smith Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith Insurance Group leadership team
Management profileNumber of profiles
Profiles2 records
Smith Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith Insurance Group
What does Smith Insurance Group do?
Smith Insurance Group is an independent insurance agency that represents multiple insurance carriers and sells personal and commercial insurance policies. It offers 25+ insurance product lines including auto, home, life, umbrella, motorcycle, boat, ATV, RV, renters, condo, earthquake, and collector car insurance for individuals, and Business Owners Policy, general liability, commercial property, workers compensation, commercial auto, cyber liability, contractors, farm & ranch, hotel/motel, restaurant, retail, trucking, self storage, non-profit, outdoor recreation, group life, and landlord insurance for businesses.
Is Smith Insurance Group a public or private company?
Smith Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Smith Insurance Group founded?
Smith Insurance Group was founded in -1. It employs 11 to 50 people.
Where is Smith Insurance Group based?
Smith Insurance Group is headquartered in Olathe, United States, in the North America region.
How does Smith Insurance Group make money?
One revenue line is on record: insurance Agency Commissions.
Who are Smith Insurance Group's main competitors?
Emerging players on record are Policygenius and Lemonade. Broad incumbents are Brown & Brown, Farmers Insurance, Allstate, State Farm, HUB International and Arthur J. Gallagher. Direct peers are Brightway Insurance and Goosehead Insurance.
Does Smith Insurance Group have an API?
No public API is recorded for Smith Insurance Group.
What industry is Smith Insurance Group in?
Smith Insurance Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAMAE, General Liability Insurance. Its NAICS code is 524210 and its SIC code is 6411.