Hexagone Automotive

What Hexagone Automotive does

Hexagone Automotive is a France-based SaaS company, founded in 2016 and headquartered in Fay-aux-Loges, that builds an integrated digital ecosystem for independent automotive sales professionals — primarily car dealers, intermediaries, and resellers of new and used vehicles. The company serves over 1,000 professionals across France through a portfolio that includes VOBiz and the newly launched Optimcar dealer management systems, the Vroomiz professional network and label (400+ members, 11,500+ vehicles in national stock), the SIVISTA prefectural-habilitated SIV grey-card administrative service, the MonSiteAuto website builder, and the FEDERAUTO national dealer grouping. Core technology combines subscription DMS software with open APIs, multi-publisher ad distribution integrations (Leboncoin, Ubiflow), vehicle-history and computer-vision services (Autorigin, CarBox Ai), and an in-house cleaning/detailing booking integration (CaRdv), all underwritten by AI-driven pricing, inventory, and market-intelligence modules backed by web-scraping data collection.

Name

Hexagone Automotive

Legal name

Hexagone Automotive

Website

https://hexagone-automotive.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hexagone Automotive, founded in 2016 in France, provides an integrated SaaS ecosystem — including the VOBiz and Optimcar DMS platforms, the Vroomiz dealer network, SIVISTA administrative services, and MonSiteAuto — serving over 1,000 independent automotive sales professionals across France.

Ownership category

akta.pro rank

Product category

Automotive Dealer Management Software

NAICS

Automotive Parts and Accessories Retailers (44133), Custom Computer Programming Services (541511)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts & Accessories Omnichannel (CRAFAEAL)

Keywords

• Automotive dealer software
• Dealer management systems
• Vehicle registration services
• Automotive digital transformation
• Used car dealer network

Headquarters

HQ city

Fay-aux-Loges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. VOBiz Subscriptions: VOBiz management software offered in multiple subscription tiers (Standard, Pro, Pro+) to dealers and intermediaries, accessible on computer and smartphone. Revenue generated through recurring subscription fees.
2. Optimcar DMS Subscriptions: Next-generation dealer management system targeting 200 users by end of 2025, generating recurring subscription revenue from dealers and intermediaries.
3. SIVISTA Per-Transaction Fees: Administrative SIV grey card service billed at 4€ HT per procedure, generating transaction-based revenue.
4. Vroomiz Network Memberships: Professional network and label for independent automotive sellers, providing tools and visibility in exchange for membership/network fees.
5. MonSiteAuto Freemium Website Builder: Free website builder for automotive professionals with a Pro+ paid tier bundled with VOBiz for enhanced ad distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Hexagone Automotive develops and sells an integrated digital ecosystem for automotive sales professionals in France. The portfolio centers on dealer management software (VOBiz and the next-generation Optimcar DMS), a national professional label and network for independent dealers (Vroomiz, reinforced under FEDERAUTO), an administrative vehicle-registration service for grey cards (SIVISTA), and a free SEO-optimized website builder (MonSiteAuto). The suite is designed to automate administrative workflows, centralize inventory, distribute ads across multiple publishers, and apply AI to pricing and market analysis.

Product overview

Hexagone Automotive offers an integrated ecosystem of automotive digital solutions centered around three core DMS platforms — VOBiz (original management system), Vroomiz (professional dealer network with integrated software), and Optimcar (next-generation rebuilt DMS launched May 2025). These are complemented by SIVISTA for administrative SIV procedures without prefectoral authorization, MonSiteAuto for free dealer website creation, and the FEDERAUTO national network label. All core platforms share integrations with third-party services (CaRdv, Leboncoin, Ubiflow, CarBox Ai, Autorigin) and deploy AI for pricing optimization, process automation, and data analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Pilote VO: Future software for automotive fleet management that will integrate CaRdv cleaning services (mentioned alongside Optimcar).
• VOBiz
• Optimcar
• Vroomiz
• SIVISTA
• MonSiteAuto
• FEDERAUTO

Products and services

• VOBiz Automotive dealer management system (DMS) for dealers and intermediaries, enabling order creation, invoicing, automatic population of administrative documents, and SIV vehicle-registration tracking. Available on desktop and smartphone through Standard, Pro, and Pro+ monthly subscription tiers.
• Optimcar Next-generation automotive dealer management system rebuilt from the ground up, offering centralized stock management, administrative document creation, multi-platform ad distribution, integrated CRM, and AI-powered automation. Built with a modern modular architecture and open APIs, targeting 200 users by end of 2025.
• Vroomiz Professional label and national network for independent automotive sales professionals (Vroomers), providing stock management, multi-publisher ad distribution, administrative document creation, SIV access, digital police log, training, and personalized support. Over 400 members with more than 11,500 vehicles in national inventory, integrated under FEDERAUTO.
• SIVISTA Administrative service for SIV (Système d'Immatriculation des Véhicules) vehicle-registration procedures, available to automotive professionals without requiring prefectoral authorization. Generates attestations and electronic signatures with processing in under 24 hours, priced at €4 HT per procedure.
• MonSiteAuto Free instant website builder for automotive sales professionals, offering modern adaptable themes, SEO optimization, and automatic ad integration from any DMS. Pro+ paid tier is bundled with VOBiz for one-click ad distribution.

Quantifiable outcome

• More than 1,000 automotive professionals served across the ecosystem
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• CarBox AicoreTechnology or Integration · 28 May 2025CarBox Ai provides photo background removal and virtual showroom technology integrated into Optimcar for enhanced vehicle presentation and listing quality.
• AutorigincoreTechnology or Integration · 28 May 2025Autorigin provides vehicle history data integrated into Optimcar for transparency and trust in used car listings.
• LeboncoincoreTechnology or Integration · 28 May 2025Leboncoin automotive classifieds platform integrated with Optimcar for multi-publisher ad distribution to reach mass consumer audiences.
• UbiflowcoreTechnology or Integration · 28 May 2025Ubiflow automotive ad distribution platform integrated with Optimcar for simultaneous multi-platform vehicle listing publishing.
• CaRdvcoreTechnology or Integration · 24 March 2025Strategic collaboration with CaRdv to integrate vehicle cleaning and detailing booking services via automated API into VObiz and Pilote VO platforms. CaRdv provides a network of 350 cleaning professionals across France handling 300+ monthly requests from Hexagone Automotive clients. The integration is available 24/7 and simplifies service management for automotive professionals.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Tekion: Cloud-native automotive DMS and dealer-experience platform founded by former CDK Global executive. Directly comparable to Hexagone's Optimcar as a modern, AI-enabled challenger DMS targeting the same dealer-management workflow with a SaaS architecture.

Regional players

• Vincendeau: French software publisher historically focused on administrative and dealer-management solutions for automotive professionals in France. Comparable to Hexagone in serving French dealers with administrative/SIV workflow tooling, though with a more legacy product portfolio.

Direct peers

• incadea: Automotive DMS vendor (now part of Volkswagen Group's CARIAD/Software organisation) with strong presence in Europe. Directly comparable to Hexagone as a DMS provider for automotive dealers, but with OEM backing and deeper enterprise resources.
• Dealertrack (Cox Automotive): Dealer-management and digital-retailing platform within Cox Automotive. Comparable to Hexagone as a dealer-software stack covering DMS, CRM, and inventory, but at much larger scale and primarily serving US franchised dealers.
• CDK Global: One of the largest global providers of automotive dealer management systems (DMS) and integrated retail technology. Directly comparable to Hexagone's VOBiz/Optimcar as a dealer-software platform, but operating at vastly larger scale across North America and increasingly internationally.
• PBS Systems: Canadian-based provider of dealer management systems for automotive, RV, marine, and powersports dealers. Comparable to Hexagone in serving independent and mid-market dealers with vertical-specific DMS software, though concentrated in Canada rather than France.
• Reynolds and Reynolds: Established US-based provider of DMS, retailing systems, and document services for automotive dealers. Comparable to Hexagone in core DMS and back-office automation functionality, though focused primarily on the North American franchised-dealer market.

Others

• Leboncoin: France's leading classifieds platform (part of Adevinta), with a strong automotive vertical and a key integration partner for Hexagone's ad-multidiffusion. Comparable as part of the automotive-dealer ecosystem in France, though Leboncoin is a consumer marketplace rather than a dealer-software competitor.

Broad incumbents

• Solera Holdings: Global provider of software and services for automotive insurance, repairs, and dealer workflows (including DealerSocket). Comparable to Hexagone in dealer-software functionality, but with a much broader portfolio spanning claims, fleet, and asset protection.
• Cox Automotive: Broad automotive services group encompassing Dealertrack (DMS), Autotrader, Kelley Blue Book, and Manheim. Comparable to Hexagone as a dealer-software/integrated-technology provider, but operates across multiple verticals (marketplaces, financing, remarketing) far beyond Hexagone's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hexagone-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hexagone Automotive