Toyotsu Binter Automotive Parts

Name

Toyotsu Binter Automotive Parts

Legal name

Toyotsu Binter Automotive Parts Pte Ltd

Website

https://toyotsubinter.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

akta.pro secondary industry

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

Keywords

• Tyre distribution
• Automotive parts
• Aftermarket auto parts
• Alloy wheels
• B2B automotive distribution

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Distribution: Distribution of multiple tyre brands including Bridgestone, Continental, Dunlop, Firestone, Goodyear, Kumho, and Pirelli through authorized dealer networks
2. Automotive Parts Distribution: Distribution of automotive parts including brake pads, batteries, filters, chemicals, belts, and body parts, including CWORKS certified parts
3. Alloy Wheels Distribution: Distribution of alloy wheels including SSR, 305Forged, and Blikker brands

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Toyotsu Binter Automotive Parts is an authorized distributor of tyres, alloy wheels, and automotive aftermarket parts across five Asia Pacific markets (Singapore, Brunei, Myanmar, Indonesia, Hong Kong). It distributes seven premium tyre brands (Bridgestone, Continental, Dunlop, Firestone, Goodyear, Kumho, Pirelli), 305Forged and SSR alloy wheels, and its own CWORKS-certified aftermarket parts line covering filters, brake pads, batteries, chemicals, belts, and body parts. The company sells through authorized dealers, value chain partners, and the Tyrepac e-commerce portal.

Product overview

Toyotsu Binter Automotive Parts is an integrated tyre and automotive parts distributor operating as a partnership between Binter and Toyota Tsusho Corporation. The company operates as a unified distribution platform offering multiple product categories: (1) CWORKS Certified Parts — their own branded automotive spare parts including filters, brake pads, batteries, chemicals, body parts, and belts/general components; (2) Tyres — distributed across seven major international brands (Bridgestone, Continental, Dunlop, Firestone, Goodyear, Kumho, Pirelli) with numerous specific tyre models; (3) Alloy Wheels — including 305Forged (Flow Technik Series) and SSR (GTX/GTV Series) brands; (4) Specialty products such as the V-CAT® Compact Air Purifier. The company serves the Asia Pacific region including Singapore, Brunei, Myanmar, Indonesia, and Hong Kong.

Differentiator

Problem solved

Functional benefit

Brands

• CWORKS: Certified car spare parts brand owned by Toyota Tsusho Corporation, distributed by Toyotsu Binter in Singapore
• Tyrepac

Products and services

• CWORKS Certified Parts Certified automotive spare parts, oils, and technical fluids distributed under the CWORKS brand. Products are manufactured in factories where original equipment parts are produced and go through strict quality checks certified by Toyota Tsusho Corporation. The range covers filters, brake pads, batteries, chemicals, belts, body parts, and general maintenance items.
• Tyres (Multi-Brand) Distribution of multiple international tyre brands including Bridgestone, Continental, Dunlop, Firestone, Goodyear, Kumho, and Pirelli, supplied across Singapore, Brunei, Myanmar, Indonesia, and Hong Kong. Each brand includes multiple specific tyre models for passenger, commercial, and off-the-road applications.
• 305Forged Wheels (Flow Technik Series) Alloy wheels manufactured using advanced flow form techniques, producing wheels that are stronger and lighter than comparable cast wheels. The Flow Technik series includes models FT101 through FT118.
• SSR Rims (GTX Series and GTV Series) Performance wheels derived from real motorsports, including the GTX and GTV series. SSR technology is rooted in SUPER GT500 racing competition.
• Brake Pads and Brake Discs High-quality brake products including brake pads with fade and wear resistance for balanced braking performance, and precision-machined brake discs with heat dissipation.
• Batteries Long-life maintenance-free batteries developed in cooperation with leading manufacturers, featuring heat and corrosion resistance with strong structure suppressing shocks and vibrations.
• Chemical Products (Engine Oil, Coolant, Brake Fluid) Chemical products for vehicle performance including engine oil lubricant, coolant with anti-rust additives, and hydraulic brake fluid with high boiling point.
• Filters (Oil Filter, Air Filter, Cabin Filter) Filter elements that remove metal powder and impurities from engine oil, dirt and dust from air drawn into the vehicle, and cabin air conditioner filters blocking dust, pollen, viruses, bacteria, and mould.
• Belts and General (Wipers, Spark Plugs, V-Belts, Timing Belts, LED Conversion Kit) Automotive repair parts including wiper blades with high-purity natural rubber, platinum and iridium spark plugs, durable V-belts, timing belts with quiet operation, and LED conversion kits.
• Body Parts Exterior body parts including replacement types and attachment types such as windshields, bumpers, accessories, and parts that add accents to vehicle exteriors.
• V-CAT® Compact Air Purifier Compact air purifier using Toyota CRDL's visible-light responsive photocatalyst (V-CAT®) technology for decomposing organic materials and deactivating bacteria and viruses, with applications in deodorizing, antifouling, antibacterial, antiviral, and antiallergen.
• Tyrepac Online Tyre Portal Online tyre e-commerce platform established in Singapore, Thailand, Indonesia, and Hong Kong, enabling direct online tyre sales to end customers and workshops.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and standard.

• Toyota Tsusho CorporationcoreStrategic or Co-development PartnerToyota Tsusho Corporation, the general trading company of Toyota Group, partnered with Binter to form Toyotsu Binter Automotive Parts Pte Ltd. The partnership integrates tyre and commercial parts sales businesses to expand automotive aftermarket business in Asia. Toyota Tsusho provides global network and supplier relationships.
• Binter and CocoreStrategic or Co-development PartnerBinter and Co, a leading tyre distributor in Singapore established in the 1950s, partnered with Toyota Tsusho Asia Pacific to form the joint venture TBAP. Binter brings established dealer relationships and value chain partner network.
• TyrepacmajorChannel Partner/ Reseller/ DistributorTyrepac is an online tyre portal site established in Singapore, Thailand, Indonesia, and Hong Kong for e-commerce tyre sales. Acts as a value chain partner for Toyotsu Binter.
• Otopac MotorsmajorChannel Partner/ Reseller/ DistributorValue chain partner operating across Singapore, Brunei, and Hong Kong markets. Distributes Toyotsu Binter products in regional markets.
• Ricardo Pit&GomajorChannel Partner/ Reseller/ DistributorValue chain partner in Singapore providing automotive services and tyre distribution.
• Wah Seng TyresstandardChannel Partner/ Reseller/ DistributorValue chain partner in Singapore for tyre distribution.
• Otopac IndonesiastandardChannel Partner/ Reseller/ DistributorValue chain partner distributing automotive products in Indonesia.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Michelin Group: Largest global tyre manufacturer with Asia Pacific distribution. Indirect competitor in the same product category; relevant as the dominant incumbents defining margin and selection benchmarks.
• Pirelli & C. S.p.A. Premium tyre principal whose product TBAP distributes. Global manufacturing incumbent with parallel Asia Pacific distribution; comparable on product tier (premium passenger, performance).
• Goodyear Tire & Rubber Company: One of TBAP's principal tyre brands. Larger global incumbent that also operates its own distribution networks in Asia; serves overlapping downstream demand (passenger, OTR, fleet) through a broader portfolio.
• Bridgestone Corporation: Another TBAP principal and one of the world's largest tyre manufacturers with its own distribution network across Asia Pacific. Overlaps in product category but operates at parent-OEM scale.
• Continental AG: Principal whose passenger and commercial tyres TBAP distributes. Operates globally with its own aftermarket networks in Asia Pacific — broad incumbent serving the same customer base.
• Sumitomo Rubber Industries: Parent of Dunlop — a brand TBAP distributes across ASEAN. Direct adjacency in the tyre manufacturer / regional distribution space, particularly relevant across Southeast Asia.
• Hankook Tire & Technology: Korean-headquartered global tyre manufacturer with strong Asia Pacific presence, including regional distribution via partners — comparable on product portfolio and reach across TBAP's served markets.

Direct peers

• Giti Tire Group: Singapore-headquartered global tyre manufacturer and distributor with strong Asia Pacific distribution. Comparable in geography, product category (tyres + wheels), and authorised-distribution go-to-market across regional markets.
• Stamford Tyres International: Singapore-headquartered tyre and automotive parts distributor with regional presence across Asia Pacific — closely mirrors Toyotsu Binter's authorised-distribution model for multiple premium tyre brands and car-care products. The most directly comparable listed regional peer.

Emerging players

• CEAT Limited (RPG Group): India-based tyre and automotive parts manufacturer with growing Asia Pacific distribution footprint. Smaller-scale but actively expanding into ASEAN markets overlapping TBAP's geographic sweet spot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toyotsubinter
• LinkedInlinkedin.com/company/toyotsubinter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyotsu Binter Automotive Parts