Groente en Fruit Tilburg
Groente en Fruit Tilburg is a Tilburg-based fresh-produce retailer operating five weekly market stalls plus home delivery and a flexible B2B supply program for offices, schools, hospitality, and care institutions, with no subscriptions or long-term contracts.
- Company typePrivate
- Founded1932
- HeadquartersTilburg, Netherlands
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Groente en Fruit Tilburg does
Groente en Fruit Tilburg is a Tilburg-based fresh-produce retailer and last-mile delivery operator trading under the legal entity J. Cruijssen Groenten en Fruit B.V. The company sells vegetables and fruit through five weekly market stalls located across Tilburg neighborhoods and adjacent Moergestel, complemented by a Tilburg-only home delivery service for weekly groceries (€25 minimum, €3.95 delivery) and gift fruit baskets (€20-50). Founded in 1932 as a family grocery business by Jan Cruijssen and evolved through a 1957 Spar shop, 1958 pivot to vegetables, and 1976 multi-market expansion, the company has been owned since 2017 by John den Herder Holding B.V., which restructured it into a smaller, more scalable operation and launched the current corporate website.
The product set comprises three lines: weekly groceries sold at daily market prices via stall, pickup, or delivery; customizable fruit baskets for gifting occasions; and a customized B2B fruit-and-vegetable supply for offices, schools, sports clubs, hospitality, and care institutions. All offerings share a no-subscription, daily-pricing, no-long-term-contract model, with payment on delivery via cash, PIN, or invoice. Distribution runs through physical stalls as the primary channel, supplemented by direct phone/email ordering for delivery and B2B, a MailChimp-tracked email newsletter, and the website for content and ordering contact.
The underlying technology is minimal: a PHP website with first-party and Google Tag Manager analytics, basic cookies, and MailChimp for email. There is no proprietary technology, no AI/ML capability, no app, and no disclosed integrations. Revenue mechanics are entirely transactional (take-rate on produce sales plus unit pricing on baskets), with no subscription or recurring contracted revenue. Customer segments are diversified across individual consumers, B2B office/canteen buyers, hospitality, schools/institutions, and gift buyers, but no enterprise logos or contracted anchor customers are disclosed, leaving revenue concentration unobserved at the individual account level.
Groente en Fruit Tilburg firmographics
Firmographics- Name
- Groente en Fruit Tilburg
- Legal name
- J. Cruijssen Groenten en Fruit B.V.
- Website
- https://groenteenfruittilburg.nl
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Short description
- Groente en Fruit Tilburg is a Tilburg-based fresh-produce retailer operating five weekly market stalls plus home delivery and a flexible B2B supply program for offices, schools, hospitality, and care institutions, with no subscriptions or long-term contracts.
- Ownership category
- akta.pro rank
Groente en Fruit Tilburg industry classification
Industry- Product category
- Fresh Produce Retail
- NAICS
- Fruit and Vegetable Retailers (445230), Fruit and Vegetable Retailers (44523), Other Specialty Food Retailers (44529), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Specialty Food Retailers (4452)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Produce Markets & Greengrocers (CRAHAHAA)
- akta.pro secondary industries
- DTC Specialty & Ethnic Food Delivery (AFAIANAH), Imported & Regional Specialty Food Stores (CRAHAGAL), Specialty & Ethnic Grocery Wholesale (AFAIABAJ)
Keywords
Where Groente en Fruit Tilburg is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Groente en Fruit Tilburg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Groceries: Weekly grocery sales of vegetables and fruits to individual consumers via market stalls and home delivery within Tilburg. Products sold at daily market prices with €3.95 delivery fee and €25 minimum order.
- Fruit Baskets: Gift fruit baskets ranging from €20-50, with most popular option at €30. Customizable with greeting card. Delivery available within Tilburg for €2.50.
- B2B Corporate Fruit: Customized vegetable and fruit supply for businesses, schools, sports clubs, hospitality, and institutions. Flexible daily deliveries at daily prices with no long-term contracts required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Weekly grocery delivery within Tilburg |
| Unit Pricing | Pay-as-you-go | Fruit basket gift options |
| Transaction based/ take rate | Pay-as-you-go | Customized business fruit programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Groente en Fruit Tilburg product offering
Product offeringCore offering
Groente en Fruit Tilburg is a family-owned fresh produce retailer that sells vegetables and fruits directly to consumers at five weekly market locations across Tilburg, Netherlands. The company also provides home grocery delivery within Tilburg, gift fruit baskets, and customized fruit and vegetable supply programs for businesses, schools, sports clubs, and hospitality clients. Products are priced at daily market rates with no subscription or long-term contract requirements.
Product overview
Groente en Fruit Tilburg is a traditional produce retailer and delivery service based in Tilburg, Netherlands, operating since 1932. The company offers a portfolio of physical produce products: Weekly Groceries (home delivery or market pickup), Fruit Baskets (gift fruit arrangements €25-50), Bedrijfsfruit (customized business fruit programs), Horeca (hospitality supply), and School/Institutional fruit programs. The company operates physical market stalls at five locations across Tilburg on different weekdays. Products are sourced with a focus on regional products and fair pricing throughout the supply chain, with daily pricing and no long-term contract requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Wekelijkse boodschappen (Weekly Groceries)
Companies that use Groente en Fruit Tilburg
Customer profileSegments5 records
Ideal customer profiles2 records
Groente en Fruit Tilburg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Groente en Fruit Tilburg partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Groente en Fruit Tilburg competitors and assessment
Company assessmentBroad incumbents
- Albert Heijn: Largest Dutch supermarket chain with broad grocery assortment including fresh produce. Comparable as the dominant incumbent in Tilburg-area grocery retail that Tilburg's market stalls compete against on convenience and freshness.
- Ekoplaza: Dutch organic supermarket chain emphasizing regional and sustainable sourcing. Comparable as a national player leaning on regional/streek and provenance narratives that Tilburg also uses.
- Jumbo: Second-largest Dutch supermarket chain with strong fresh-produce offering and online delivery. Comparable as a broad-line grocery incumbent competing for the same Tilburg household fruit-and-vegetable wallet.
Emerging players
- Picnic: Dutch app-based online grocery delivery service with electric vehicles and scheduled delivery windows. Comparable as a Dutch fresh-grocery DTC operator, though broader and tech-first.
- Crisp: Dutch online supermarket specializing in fresh produce and household essentials with same-day delivery. Comparable as a fresh-produce DTC operator in the Netherlands with a stronger technology stack.
- Pit Pit: Dutch subscription service for fresh fruit and vegetable snacks delivered to offices and schools. Comparable in the B2B corporate and institutional fruit-program segment that Tilburg serves.
Direct peers
- Boerschappen: Dutch farm-to-door produce delivery service connecting consumers with regional farmers. Comparable as a regional fresh-produce DTC operator emphasizing local sourcing and short supply chains.
- De Krat: Dutch organic vegetable and fruit box subscription service delivering fresh produce to households. Comparable via direct-to-consumer fresh-produce subscription/box model, though Tilburg-focused operator has a different (market-stall + delivery) channel mix.
- Rechtstreex: Dutch regional food platform supplying fresh produce from local growers directly to consumers and businesses. Comparable via short-supply-chain positioning and B2B flexibility.
- Smeding Groenten en Fruit: Dutch fresh-produce specialist serving retail, hospitality, and wholesale customers with daily delivery. Comparable as a fresh-fruit-and-vegetable distributor-retailer hybrid, similar to Groente en Fruit Tilburg's B2B and consumer mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Groente en Fruit Tilburg social profiles
Digital presenceGroente en Fruit Tilburg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groente en Fruit Tilburg leadership team
Management profileNumber of profiles
Groente en Fruit Tilburg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groente en Fruit Tilburg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groente en Fruit Tilburg
What does Groente en Fruit Tilburg do?
Groente en Fruit Tilburg is a family-owned fresh produce retailer that sells vegetables and fruits directly to consumers at five weekly market locations across Tilburg, Netherlands. The company also provides home grocery delivery within Tilburg, gift fruit baskets, and customized fruit and vegetable supply programs for businesses, schools, sports clubs, and hospitality clients. Products are priced at daily market rates with no subscription or long-term contract requirements.
Is Groente en Fruit Tilburg a public or private company?
Groente en Fruit Tilburg is a private company. It is classified as corporate owned and is currently operating.
When was Groente en Fruit Tilburg founded?
Groente en Fruit Tilburg was founded in 1932.
Where is Groente en Fruit Tilburg based?
Groente en Fruit Tilburg is headquartered in Tilburg, Netherlands, in the Europe region.
How does Groente en Fruit Tilburg make money?
Three revenue lines are on record. Retail Groceries are the primary driver. The others are fruit Baskets and B2B Corporate Fruit.
Who are Groente en Fruit Tilburg's main competitors?
Broad incumbents on record are Albert Heijn, Ekoplaza and Jumbo. Emerging players are Picnic, Crisp and Pit Pit. Direct peers are Boerschappen, De Krat, Rechtstreex and Smeding Groenten en Fruit.
Does Groente en Fruit Tilburg have an API?
No public API is recorded for Groente en Fruit Tilburg.
What industry is Groente en Fruit Tilburg in?
Groente en Fruit Tilburg's product category is Fresh Produce Retail. Its primary akta.pro industry code is CRAHAHAA, Produce Markets & Greengrocers, with a secondary code of AFAIANAH, DTC Specialty & Ethnic Food Delivery. Its NAICS code is 445230 and its SIC code is 5411.