Tree Roots Entertainment Group Co.

What Tree Roots Entertainment Group Co. does

Tree Roots Entertainment Group Co., Ltd. is a Bangkok-based, private Thai limited company operating as a 'Happitainment Solutions' provider for the Thailand and Southeast Asia gaming and digital brand markets. Founded in 2020 with 51–100 employees, the company offers a seven-line service portfolio: full-loop game publishing (marketing, localization, distribution, partnerships, community building), marketing solutions, KOL influencer connections via a network of 100+ gaming and lifestyle influencers reaching 2M+ impressions, custom merchandise production, immersive event organization, AI transformation and digital marketing, and cross-platform ads optimization on Google, Facebook, TikTok, YouTube, and in-app inventory.

The company's technology layer centers on AI-powered gamification and digital transformation, including brand-native AI assistants, custom engines trained on client data, and 360 AI campaign ecosystems that adapt content and offers in real time across digital touchpoints. The technology is positioned as configurable and brand-specific rather than template-based, supporting use cases in app engagement, CRM, loyalty, and interactive commerce.

Commercially, Tree Roots operates as a B2B professional services firm on quote-based, tailored engagements with game publishers, gaming brands, and digital brands across Thailand and SEA. The go-to-market mixes direct enterprise sales for publishing and marketing solutions with a channel/KOL partner layer for influencer campaigns. No public revenue, funding rounds, or institutional investors are disclosed, and the customer base is unverified beyond two named projects (Ash Echoes and bondbond).

Name

Tree Roots Entertainment Group Co.

Legal name

Tree Roots Entertainment Group Co., Ltd.

Website

https://treg.co.th

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Tree Roots Entertainment Group is a Bangkok-based B2B 'happitainment' services firm offering game publishing, marketing, KOL, event, merchandise, AI-driven gamification, and ads optimization solutions for game publishers and digital brands in Thailand and Southeast Asia.

Ownership category

akta.pro rank

Product category

Game Publishing & Marketing Services

NAICS

Software Publishers (5132), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Community Management & Creator Community Building (MPAAAHAH), Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Game publishing services
• Influencer marketing
• Marketing solutions
• Event management services
• Merchandise production

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Game Publishing Services: Full-loop game publishing in Thailand and SEA, including marketing, localization, distribution, partnerships, and community building services.
2. Marketing Solutions: Results-oriented marketing solutions for SEA game growth, including market analysis, research, tailored branding, and retail/media connections.
3. KOLs Connect: Influencer marketing campaigns through curated network of gaming and lifestyle KOLs, delivering measurable brand visibility and impressions.
4. Merchandise Production: Customized merchandise production from concept to creation, tailored to client style, audience, and budget requirements.
5. Event Showbiz: Comprehensive event organizing services creating immersive experiences, community engagement, and unforgettable branded events.
6. AI Transformation and Digital Marketing: Custom AI-powered gamification services for app engagement and CRM, including branded AI assistants, loyalty hubs, and interactive commerce layers.
7. Ads Optimization and Monetization: Performance-driven digital marketing campaigns across Google Ads, Facebook, TikTok, YouTube, and in-app advertising with measurable metrics.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tree Roots Entertainment Group provides full-loop game publishing, marketing, KOL influencer, merchandise, event, AI gamification, and ads optimization services for game publishers and brands targeting Thailand and Southeast Asia markets. The company blends creativity, entertainment thinking, and AI-driven digital innovation to deliver tailored regional campaigns, localization, community building, and performance advertising.

Product overview

Tree Roots Entertainment Group Co. is a Happitainment Solutions Company offering a comprehensive suite of entertainment and marketing services. The portfolio includes Game Publishing (full-loop publishing for Thailand and SEA), Marketing Solutions (decade-plus experience in gaming marketing), KOLs Connect (influencer partnerships with 100+ influencers reaching 2M+ impressions), Merchandise Production (custom merchandise from concept to delivery), Event Showbiz (immersive event experiences), AI Transformation and Digital Marketing (custom AI assistants, gamification for CRM/app engagement), and Ads Optimization & Monetization (cross-platform performance marketing on Google, Facebook, TikTok, YouTube). These services work together to deliver tech-powered, joy-driven solutions for brands seeking to engage gaming and lifestyle audiences across Southeast Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Publishing

Quantifiable outcome

• Over 2 million impressions delivered through KOL campaigns
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Global advertising and marketing services holding company with significant Asia-Pacific operations. Comparable as a broader marketing services incumbent competing for the same brand marketing budgets.
• WPP: Multinational communications and advertising holding company with deep APAC presence. Comparable as a broad incumbent offering advertising, media, and digital marketing services to the same enterprise client base.

Direct peers

• iDreamSky Technology: Mobile game publisher with strong presence in mainland China and expanding into Asia. Comparable as a regional gaming publisher offering distribution, localization, and marketing services to game developers.
• Yodo1: Mobile game publisher specializing in publishing and marketing Western games in Greater China and broader Asia. Closely comparable as a regional game publishing and marketing partner with similar full-loop service model.

Emerging players

• Affle: Mobile marketing and audience intelligence platform operating across Asia and emerging markets. Comparable as an Asia-focused mobile/digital marketing services provider with a similar advertiser and app-developer client base.
• Moloco: AI-driven programmatic advertising and monetization platform for mobile apps and gaming. Comparable as a technology-enabled performance marketing provider serving gaming and app clients with measurable campaign outcomes.
• Appier: AI-powered marketing and customer engagement platform headquartered in Taipei, serving enterprise clients across APAC. Comparable in using AI for marketing automation and customer engagement, with overlapping APAC regional focus.
• Liftoff: Mobile ad network and growth platform focused on user acquisition and ad monetization for mobile apps and games. Comparable in providing performance-driven marketing and ad optimization services to gaming clients.

Others

• AppsFlyer: Mobile attribution and marketing analytics platform widely used by gaming marketers globally. Comparable as an enabling technology provider in the mobile gaming marketing ecosystem that the company integrates with.
• Adjust (formerly Adjust GmbH): Mobile measurement and analytics platform serving app marketers and gaming clients. Comparable as an enabling measurement and attribution provider in the same mobile gaming marketing stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Tree-Roots-Entertainment-Group/61575639548413
• LinkedInlinkedin.com/company/tree-roots-entertainment-group-co-ltd/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Roots Entertainment Group Co.