What Robic does

Robic is a Netherlands-based cycling performance and coaching firm founded in 2011 by Leon Burger, a movement scientist and former competitive cyclist. Its primary offering is tiered subscription coaching (Persoonlijke Begeleiding) priced between €44 and €139 per month, delivered through personalized training plans on TrainingPeaks and supported by phone, email, and WhatsApp contact. The portfolio is augmented by add-on modules: the INSCYD metabolic performance test (€179 per self-administered session), HRV4training recovery monitoring, Eatmyride-based nutrition coaching (launched January 2022), structured winter Zwift group training, and multi-day training camps in Girona, Spain.

Under the hood, Robic operates an integrated sports-science data stack: training prescriptions are written in TrainingPeaks; athlete data, load charts (CTL/ATL/TSB), and dashboards are managed in TodaysPlan; metabolic testing runs on INSCYD's Power Performance Decoder (the same software used by World Tour teams Jumbo-Visma, Bora Hansgrohe, CCC, and Alpecin-Fenix); and recovery is monitored via HRV4training's PPG-based HRV measurement. There is no proprietary platform; all analytical capability comes from third-party tools orchestrated by Robic's coaches.

The business model is predominantly subscription-recurring revenue from amateur and recreational cyclists, supplemented by one-time performance testing fees, nutrition coaching upsells, and B2B revenue streams. Since November 2020, Robic has been the official performance manager for the UCI Women's team VolkerWessels (formerly Parkhotel Valkenburg), providing enterprise-level training, testing, race lineups, and camp management (the team achieved 15 victories in 2024). The company also runs corporate training weekends in Catalonia with ex-pro Wouter Wippert. Robic has roughly 11-50 employees per registry data, though only the founder and two named movement scientists (Matyas Szeiler, Jan-Douwe Seigers) are explicitly identified as coaching staff. Distribution is direct-to-consumer via robic.nl, supported by content marketing through Le Magazine, organic social, Strava, webinars, earned media, and community events.

Name

Robic

Legal name

Robic

Website

https://robic.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Robic is a Netherlands-based cycling coaching firm founded in 2011 that delivers tiered subscription coaching, INSCYD metabolic testing, nutrition guidance, and performance management for the UCI Women's team VolkerWessels, serving amateur and professional cyclists from bases in the Netherlands and Girona, Spain.

Ownership category

akta.pro rank

Product category

Cycling Coaching and Sports Performance Training

NAICS

Tour Operators (56152)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Cycling coaching services
• Athletic performance training
• Sports science coaching
• Personalized training plans
• Professional cycling support

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personal Coaching Subscriptions: Robic offers tiered monthly subscription plans for cycling coaching and training guidance. Plans range from weekly personal coaching (€139/month annual or €149/month monthly) to bi-weekly (€89/€99) and four-weekly (€59/€69) options, all including personalized training plans, coach consultations, and access to TrainingPeaks and Eatmyride apps.
2. Online Coaching Subscriptions: A lower-tier online coaching subscription at €44/month (annual) or €49/month (monthly), providing four-weekly training plans and monthly email contact with a coach.
3. INSCYD Performance Testing: One-time INSCYD performance test priced at €179 per session. Includes self-administered test protocol, 30-minute results consultation, and personalized training recommendations.
4. Nutrition Coaching: Nutrition coaching provided in partnership with Eatmyride, available exclusively to existing training subscription clients, added as an additional service from January 2023.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Robic provides personalized cycling coaching and training guidance for amateur and professional cyclists, delivered through tiered monthly subscriptions that include customized TrainingPeaks training plans, coach consultations via phone/WhatsApp/email, and INSCYD metabolic performance testing. Add-on services include nutrition coaching via Eatmyride, HRV-based recovery monitoring, structured Zwift indoor group training, and corporate training weekends in Spain. Robic also serves as the official performance manager for the UCI Women's VolkerWessels cycling team, handling training, testing, and race preparation.

Product overview

Robic is a cycling coaching and training guidance institute founded in 2011 by Leon Burger (movement scientist and former competitive cyclist). The core offering is its coaching program (Trainingsbegeleiding), which provides personalized training plans delivered through TrainingPeaks, with support for power meter, heart rate, and cadence data analysis. The coaching is available in three tiers: Persoonlijke Begeleiding (weekly plans, phone consultations, daily contact), Online Begeleiding (4-week plans, monthly email contact), and (historically) a bi-weekly tier. The coaching portfolio is augmented by the INSCYD performance test (add-on diagnostic measuring aerovic/anaerobic capacity via at-home power test), Nutrition Coaching via Eatmyride (add-on, launched January 2022), HRV Monitoring via HRV 4 Training (recovery tracking), and Zwift indoor group training sessions. Robic also manages the UCI Women's team VolkerWessels and organizes corporate training camps in Spain. All services are grounded in sports science (movement science) principles and data-driven training load management (TodaysPlan analytics).

Differentiator

Problem solved

Functional benefit

Products and services

• Persoonlijke Begeleiding (Personal Coaching)

Quantifiable outcome

• Amateur client Mike Castelijn improved power output by 30W over one year of Robic coaching, transitioning from recreational cyclist to Haute Route finisher.
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• EatmyridecoreTechnology or Integration · 1 January 2023Robic partners with Eatmyride app and nutrition experts to provide personalized nutrition coaching for subscribers. The integration leverages training data from Robic coaches to optimize daily nutrition and race-day fueling. Available exclusively to existing training subscription clients from January 2023.
• Wouter WippertminorStrategic or Co-development Partner · 1 January 2022Ex-professional cyclist Wouter Wippert co-coaches Robic's corporate training weekends in Catalonia, Spain, alongside founder Leon Burger.
• VolkerWessels Cycling Team (formerly Parkhotel Valkenburg)flagshipStrategic or Co-development Partner · 1 November 2020Since November 2020, Robic has been fully responsible for the training, performance management, testing, race lineups, and training camps of the UCI Women's professional cycling team. The team achieved 15 victories in 2024 and competes in World Tour races including Amstel Gold Race, Liège-Bastogne-Liège, and Paris-Roubaix.
• INSCYDcoreTechnology or Integration · 1 January 2020Robic uses INSCYD's performance testing methodology and Power Performance Decoder software to conduct metabolic tests that measure aerobic and anaerobic energy systems. INSCYD is also used by World Tour teams Jumbo-Visma, Bora Hansgrohe, CCC, and Alpecin-Fenix.
• HRV4trainingcoreTechnology or Integration · 1 January 2018Robic uses the HRV4training app to monitor athletes' heart rate variability. Coaches gain access to HRV data linked to training load in TodaysPlan, enabling stress-level-informed training adjustments.
• TodaysPlancoreTechnology or Integration · 1 January 2018Robic uses TodaysPlan as its primary athlete management and analytics platform. All client training data is uploaded to TodaysPlan, where coaches and clients access load charts, T-scores, CTL/ATL/TSB metrics, and performance dashboards.
• TrainingPeakscoreTechnology or Integration · 1 January 2011Robic uses TrainingPeaks as its primary training plan software, providing subscribers with personalized training schedules, workout tracking, and data upload/analysis capabilities. TrainingPeaks is also used by World Tour teams Trek and Ineos.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Xert: Cycling-specific analytics and adaptive training platform offering FTP prediction, training recommendations, and workout planning. Comparable to Robic's power-meter and TodaysPlan-driven coaching approach.
• TrainerRoad: Subscription-based structured cycling training service offering AI-built training plans, workout libraries, and coach-grade analytics. Direct competitor to Robic's online coaching tier for self-directed amateur cyclists.
• TrainingPeaks: Training platform used by Robic to deliver personalized training plans. Directly comparable as an end-customer-facing cycling training plans/coaching platform serving amateur and pro cyclists, with similar subscription pricing and analytics.
• Wahoo SYSTM: Wahoo's structured indoor training and video workout app (formerly The Sufferfest) targets the same amateur-to-expert cyclist with structured training plans, video coaching, and integrations with power meters and Zwift.
• Today's Plan: Endurance athlete management and analytics platform used by Robic. Sells coach-side analytics, training planning, and athlete monitoring directly to coaches and athletes in cycling, triathlon, and running.
• BKOOL: Subscription indoor cycling platform with structured training plans, virtual routes, and live group sessions. Direct alternative to Robic's Zwift-based indoor training add-on for amateur cyclists.

Broad incumbents

• Zwift: Global indoor cycling platform that hosts Robic's group training sessions. Overlaps with Robic at the structured training and community-ride layer but at vastly larger scale and broader scope.
• Wattbike: Smart indoor trainer and cycling performance brand offering hardware plus the Wattbike Hub training app. Adjacent competitor serving indoor cyclists and pro teams with structured training, overlapping Robic's coaching and indoor training stack.

Emerging players

• Whoop: Wearable recovery and HRV monitoring service used by endurance athletes. Competes in the same 'recovery-informed training' value layer Robic provides via HRV4training, but with broader consumer reach.
• INSCYD: Performance testing methodology and Power Performance Decoder software that Robic uses for €179 metabolic tests. Sells to coaches and labs in cycling, triathlon, and endurance sport, intersecting with Robic's INSCYD test offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/robiccoaching
• Facebookfacebook.com/Robic.Cycling
• LinkedInlinkedin.com/company/robic-jouw-wielercoach
• Instagraminstagram.com/robic.wielercoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robic